esprit-2021

[esprit-2021]

Plan-E

Please click on the link below:

https://drive.google.com/file/d/185MdDFuBrDuRYWGuNj8jUMhrahHuzb4t/view?usp=sharing

[esprit-2021]

NO CHILD LEFT BEHIND

Malnutrition in India continues to be at a high level with 42.5% children being underweight and 22% of the children are born with low birth weight, even amongst adolescents and adults 20% of the population is overweight. Lack of adequate information on nutritional needs, has been identified as a major factor for the prevailing nutritional situation in the country. Child malnutrition is both the result of economic conditions and poor nutritional awareness.

 Initially The Food & Nutrition Board (FNB), set up in 1964 an attached office of the Ministry of Women & Child Development (WCD) was tasked with the establishment of the first nutritional policy that was to be followed in schools similar to the United States School Lunch Act of 1946 but its limited scope and poor implementation led to no results arriving from the policy.

 Due to the failure of the FNB the Ministry of Human Resource Development (HRD) now known as the Ministry of Education took an initiative to curb the rising problem and implemented the Mid-Day Meal Scheme. The government also initiated various programs such as the Poshyan Abhiyan with a goal to eradicate malnutrition by 2022 and the Sarva Siksha Abhiyan to educate students and parents on nutritional requirements but both have missed their targets due to poor implementation plans. 

 TASK-AT-HAND:

With the National Policy of Education in full swing to be implemented by 2022, Teams as representatives of FNB, WCD and Ministry of Education  must consolidate the various existing school food schemes under the government to create a Single Food Scheme including a Nutritional Chart/Policy and pitch it to the Minister of Education.

 Deliverables: A PPT + 1 Print AD

Name and Objectives of     the Program

Government Scheme     Consolidation & Implementation Plan, such as (but not limited to)     Mid-day Meal Scheme, Sarva Siksha Abhiyan & Poshan Abhiyan

Detailed Logistics     & Supply Chain plan with focus on integration, including partnerships     with (but not limited to) NGOs such as Akshay Patra and CRY

Basic Nutritional Plan     to be followed in school lunches

Marketing & PR plan     to promote the Program

Budget Allocation for     the next 5 years (with Centre-State-Municipality breakup).

 SUBMISSION TIME: 11:30 AM

In-case of any queries, Contact:

Vidush Soni – 07259445881

Naman Maheshwari - 08861194608

[esprit-2021]

Sin-dicate

Iran. North Korea. Cuba. Venezuela. 

What do they all have in common?

They are arguably the most economically hostile countries in the world. They are the pariahs of the Global Village, shunned & sanctioned by the Mainstream Economy due to their being perceived as hostile threats by their peers. Shunned by the world and forced to fend for themselves, they must form an “Axis of Evil” to drive their mutual interests in the Global Arena.

Task-at-Hand: 

Teams will be assigned the role of the Business Communities from one of these 7 outlier countries spanning 6 continents:

1.     "The Pariahs" (Highly Sanctioned, Outcast Nations) - North Korea, Iran & Cuba

2.     "The Grey States" (belligerent, but not fully sanctioned) - Venezuela, Russia & China

3.     “The Enabler” (which can help legitimize the cartel’s activities) - Panama

Teams must jointly form an International Cartel to advance their mutual goals and the goals of their representative Business Community in the hostile World Economy. Deliverables:

Stage 1 - Planning Stage: A Report - Minimum 12 pages 

Creation of a comprehensive Strategic Global Expansion Plan for your nation’s Business Community (assuming you can take collective decisions on their behalf). 

Including, but not limited to

o   Expansion Objectives

o   Business Development & Expansion Strategies with Implementation Plan

o   Detailed explanation of how you will utilize the Cartel & its network 

o   Strategy to bypass economic restrictions & conceal your activities from relevant organizations

o   PR/Marketing Strategy to create & sustain positive Brand Image in Global Market

o   Global HR Strategy & Policy with policies & structures to facilitate Global Expansion

o   Detailed Financials for any financial deals (Investments, Tax Arrangements etc.)

 A List of Deals you have striked for      your Business Community with other teams/nations prior to the      negotiations must be included at the end of the report

Stage 2 - Negotiation: (No Submission)

 expound on their role in the cartel and contributions 

 make multilateral deals with  the Cartel      as a whole (no bilateral deal making during negotiation)

 Note: No Holds Barred with respect to Strategies or Businesses chosen; Teams are also expected to contact each other & make deals (including secret deals hidden from other nations)

 Now that you have read the task please join this link for further briefing:

https://meet.google.com/egx-ptbp-edc

 SUBMISSION TIME: 10:30 AM

Negotiation Duration: 45 minutes

In-case of any queries, Contact:

Rohit Devanaboina - 07032415970

Harish Kumar - 09916083725

[esprit-2021]

BAD IS GOOD HERE !!!

A bad bank is a bank set up to buy the bad loans and other illiquid holdings of another financial institution. It is a Special Purpose Vehicle (SPV) to assist other institutions get rid of their debt weightage. The entity holding significant non-performing assets will sell these holdings to the bad bank at market price. By transferring such assets to the bad bank, the original institution may clear its balance sheet—although it will still be forced to take write-downs. Bad banks are typically set up in times of crisis when long-standing financial institutions are trying to recuperate their reputations and wallets. While shareholders and bondholders generally stand to lose money from this solution, depositors usually do not. Banks that become insolvent because of the process can be recapitalized, nationalized, or liquidated. If they do not become insolvent, it is possible for a bad bank’s managers to focus exclusively on maximizing the value of its newly acquired high-risk assets. In the Union Budget 2021, Finance Minister Nirmala Sitharaman announced the creation of a bad bank, in the form of an asset management company & asset reconstruction company model to address stressed debt of ₹2.25 lakh crore in the banking sector.

Task at Hand: You have been appointed by the Finance Ministry as the Manager of this Scheme of Bad Bank, hence now you are supposed to work on the following and submit a Report of not less than 10 pages & a PPT of not less than 12 slides including the following deliverables:  Name & Details of the Companies opened.  Phase Wise Implementation of the Scheme & Timeline.    Detailed Portfolio Structure for functioning of the Companies.    Detailed Statement of Absorption in the Banking Sector.  Strategies for Debt absorption.  Valuation of Non-Performing Assets taken from other Banks.  Detailed Risk Analysis of the Scheme.    Detailed Budget & Sources of Funds (used to acquire NPAs and scheme set up)    Projected Balance Sheet, Income Statement, & Cash Flow Statement for next 5 years.  Policy changes in RBI if required. Anything else you deem important can be attached.

SUBMISSION TIME: 11:30 AM In-case of any queries, Contact: Kavya Upadhyay - 09825529796 Pushkal Aggarwal - 09911761505

PS-This task will be presented by the top 4 only.

[esprit-2021]

TOKYO DOKEY

Japan’s population is shrinking. For the first time since the government started keeping track more than a century ago, there were fewer than 1 million births last year, as the country’s population fell by more than 300,000 people. This was all initiated to bring japan back on growth track by increasing work rate efficacy and reduce individuals concentrating on raising families as well as ensuring that the quickly growing population of Japan was held to moderate levels.

But there’s another, simpler explanation for the country’s low birth rate, one that has implications for the U.S.: Japan’s birth rate may be falling because there are fewer good opportunities for young people, and especially men, in the country’s economy.

With a population decline of the population by 0.3% this has been a cause for concern in Japan.

India on the other hand, In the mid-2020s, is expected to overtake china and become the worlds highest populated country. The country’s population is expected to grow until 2060 when it will begin its slow decline to stability. This has been a general view and this decline could even come on a later date.

With rising life expectancy, and a developing healthcare system in place, the country will face an aging population in the 2050s and ahead.

But a greater cause for concern is the unemployment rate which is skyrocketing in India, reaching 9.1% in the last survey. It is only expected to reduce until India’s economy begins to recover, which cannot be accurately predicted after the global pandemic which hit the country in 2020.

TASK

As the Government of India, you are tasked with the job of reducing the population growth rate and bringing the decline in population by 2040, 20 years ahead of predictions by the United Nations.

Include but do not limit yourself to the following in your presentation:

·       Strategies to reduce population growth

·       Y-o-Y changes to growth rate to attain negative growth by 2030

·       An expense schedule for the strategies chosen

·       Strategies to care for the aged population

·       Strategies to leverage the aged population and convert them into a resource  for the economy

DELIVERABLES

·       A PPT as per your requirements

·       Any other documents you deem necessary

Please note that creativity is a major aspect of this task, but creativity without logic is creativity wasted.

SUBMISSION TIME: 10:15 AM

In-case of any queries, Contact:

Samarth Kashyap - 7676098181

Lakshya Suhasaria - 9886325059

[esprit-2021]

Jan Dhanadhan

Financial inclusion is defined as the availability and equality of opportunities to access financial services. It refers to a process by which individuals and businesses can access appropriate, affordable, and timely financial products and services. These include banking, loan, equity, and insurance products. Financial inclusion efforts typically target those who are unbanked and under banked, and directs sustainable financial services to them. Financial inclusion is understood to go beyond merely opening a bank account. It is possible for banked individuals to be excluded from financial services. Having more inclusive financial systems has been linked to stronger and more sustainable economic growth and development and thus achieving financial inclusion has become a priority for many countries across the globe.

In 2018 it was estimated that about 1.7 billion adults lacked a bank account. Among those who are unbanked a significant number were women and poor people in rural areas and often those who are excluded from financial institutions face discrimination and belong to vulnerable or marginalized populations.

While it is recognized that not all individuals need or want financial services, the goal of financial inclusion is to remove all barriers, both supply side and demand side. Supply side barriers stem from financial institutions themselves. They often indicate poor financial infrastructure, and include lack of nearby financial institutions, high costs to opening accounts, or documentation requirements. Demand side barriers refer to aspects of the individual seeking financial services and include poor financial literacy, lack of financial capability, or cultural or religious beliefs that impact their financial decisions.

There is some scepticism from some experts about the effectiveness of financial inclusion initiatives. Research on microfinance initiatives indicates that wide availability of credit for micro-entrepreneurs can produce informal inter-mediation, an unintended form of entrepreneurship. Also, keep in mind that India is predominantly a farmer’s nation. There are about 500 million small scale farmers in India and only 7% of these farmers have access to the financial markets.

You are to come up with a plan for financial inclusion in India including, but not limited to, strategies for:

·       Creating awareness and convincing non-users to adopt the change

·       Incentives provided to financial institutions and other investors by PSUs to increase access to capital for the needy

·       Assessing creditworthiness

·       Curating new financial products

·       Strategies to increase profitability of the new financial instruments

·       Strategies to improve financial and digital literacy among non-users

·       Incentives to corporates to adapt and utilize the newly found financial inclusion policies

·       Marketing strategies to promote the new financial products

·       Phase wise implementation plan to increase the use of new financial products

·       Solutions to any other problems that may arise

A PPT of minimum 8 slides.

 SUBMISSION TIME: 10:00 AM

In-case of any queries, Contact:

Jinesh Sethia - 7358406109

Tanay Agarwal - 9632616285

[esprit-2021]

Debt by the Racks

Essar Global Fund Limited (“EGFL”) is a global investor, owning a number of world-class assets diversified across the core sectors of Energy (comprising Exploration & Production, Refining & Marketing and Power businesses), Infrastructure (comprising Ports and Stanlow Terminals), Metals & Mining, Services & Technology (comprising Shipping, Oilfield services, Projects, Technology Solutions, Device protection and Customer experience).  EGFL invests long-term capital into the portfolio companies and holds near 100% stake in all its investments. EGFL invests with a sense of active ownership, which involves direct engagement with the management of the respective businesses. The portfolio companies have aggregate revenues of about USD 14 billion and employ over 7,000 people.

One of the main companies under EGFL is Essar Shipping. Essar Shipping Ltd., now Essar Shipping Ports & Logistics Limited, is an Indian shipping corporation for the global energy business. The company is a part of Essar Group. It was started in 1945 and incorporated in 2010. The company is listed in Bombay Stock Exchange BSE: 500630. The company headquarters is located in Mumbai. The company’s fleet handles a daily average of eight million barrels of crude oil, 320,000 barrels of petroleum products and 355,000 tons of dry bulk cargo. The company currently has a fleet of 26 vessels, with an additional 12 new ships on order. It provides contract drilling services to global oil majors, with a fleet of 13 onshore rigs and one semi-submersible offshore rig; two new jack-up rigs on order

Essar shipping has been performing at its worst in the past few years. With a recorded loss   of Rs 1684 crores, the company’s business is not in a good condition. The borrowings of the company stand at Rs 1975 crores which brings in a lot of interest payments. The enterprise value of the company stands at Rs 2084 crores. Despite the debt repayment plans of the company, there is no solution to the above problems. Essar shipping once highly successful and profitable company now looms in the state of closure.

 TASK AT HAND:

Ranjit Singh is highly stressed regarding the declining situation of the company has hired you to fix the financial troubles of his company. Mr. Singh needs you to advise him and Essar Shipping’s management with a feasible solution to the company’s debt troubles.

·     Debt restructuring and phase-wise repayment schedule

·     Contingency plan in case your plan fails

·     Source of short-term capital requirements

·     Forecasted financials for the next three years

·     Cost reduction plan

·     Possible new business ventures and redevelopment strategies to increase profits and diversify business

DELIVERABLES:

A PPT as per your requirements

Any other documents that you deem necessary

 SUBMISSION TIME: 9:30AM

In-case of any queries, Contact:

Anirudh Goel - 8884166300

Jay Agrawal - 8197412790

[esprit-2021]

BOND CONNECT

BCCL is a joint venture established by CFETS and HKEX to support Bond Connect related trading services. CFETS is a major global trading platform and pricing center for RMB and related products, while HKEX is a leading operator of exchanges and clearing houses based in Hong Kong. Bond Connect is a breakthrough in China mutual market access, allowing investors from Mainland China and overseas to trade in each other's bond markets through a market infrastructure linkage in Hong Kong. Northbound trading commenced on 3 July 2017, offering China Interbank Bond Market (CIBM) access to a broader group of international investors, while southbound trading will be explored at a later stage.

Established in Hong Kong in 2017, BCCL supports the admission and registration of northbound investors, liaises closely with the Recognized Access Platforms through which international investors are able to trade CIBM instruments, provides data feed services, and conducts investor education activities in relation to Bond Connect. On the primary market front, BCCL facilitates dissemination of Chinese primary bond market information and supports NCD primary subscription.

TASK AT HAND:

Now, India is planning to enlarge its bond market potential and give advancement to Debt Market instruments which will bring in billions of investors into India. RBI wants to launch a global trading platform for Indian Bond Market and related products which will be listed on this platform. You being the Financial Advisor of RBI have to launch a New E-Platform for trading bonds in venture with E-Kuber and have to pitch to the Ministry of Finance.

DELIVERABLES:

1.     Name & Introduction of Platform

2.     Set up of Bond Index of India (Bloomberg- Barclays Bay Index. Similar to this you have to setup a New Index which will include Indian Bonds)

3.     Working of the Index & Weightage of particular bond in Index

4.     Types of Bonds to be listed

5.     Rules and Policies of Bond to be listed

6.     Mechanism of the Platform

7.     Trading, Settlement and Clearing system of platform.

8.     Benefits of Such Platform to India

9.     List of Custodians and Investors of Platform

10.  In-Association Partnerships with different fund houses, trading platforms like NSE etc.

11.  Strategies to attract existing and new investors to the platform

12.  Reasons for investors to choose the Indian Bond Market over the Chinese Bond Market

13.  Detailed organizational structure and HR requirements

14.  Sales & Marketing Techniques for generating revenue

15.  Budget Estimation for whole set-up

16.  Revenue sources for trading platform.

SUBMISSION TIME: 9:15 AM

 In-case of any queries, Contact:

Pushkal Aggarwal – 09911761505

Tinku Israni – 8960609999

[esprit-2021]

CELE-BID-Y

As the coronavirus disease (COVID-19) continues to afflict thousands worldwide, celebrities and influencers have been forced to rethink their perfectly curated aesthetics. Gone are the brightly filtered snaps of avocado toast and ‘Outfit-of-the-day’ posts. Instead, quick workout videos and makeup-free selfies are flooding our social media feeds as people practice social distancing in a bid to curb the spread of the virus. Celebrities and influencers play a particularly important role in encouraging the younger demographic to comply with lockdown rules and social distancing measures. Celebrities so far have helped fight the pandemic in the following ways: •    As Examples of COVID-19 Patients (normalizing any social stigma and discrimination surrounding COVID-19 patients) •    As Monetary Donors •    As Supply Donors •    Funding research and hospitals •    Entertaining the Housebound •    Making PSAs and as Social Influencers Task-at-Hand: • Phase 1 - Teams will have to participate in a Kahoot Quiz on Business GK and CA for points • Phase 2 - Teams will have to use their points to purchase a Celebrity + Region combination of their choice in an Auction • Phase 3 - Teams must create a Covid Awareness Campaign revolving around their allotted Celebrity as their Spokesperson, with the objective of reducing infection rates & increasing adherence to covid safety practices in the allotted region Deliverables: A PPT of no more than 15 slides

• A comprehensive Covid Awareness Strategy with o Profile of Celebrity used o Profile of Region used o Justification of using your Celebrity in the Region, with focus on Synergies o Strategies to make the campaign a success  reduction of infection rates  adoption of Covid Safety Practices (Social Distancing, Wearing of Mask etc.) o Channels/Modes through which the Campaign will take place o Creatives (Print Ads, Jingles etc.)

Celebrity-Region-Controversy Combination List: 1. Salman Khan - Kankani Village  - Blackbuck Shooting Case 2. Rakhi Sawant - Jammu & Kashmir – Mudda 370 J&K and opinions on J&K 3. Kangana Ranaut – Patiala – Remarks on Farmers’ Protests 4. S. Sreesanth - Chennai – IPL Spot Fixing Scandal 5. Sonam Kapoor -  Patna - Statements on Sushant Singh Rajput Case 6. Ravi Kumar Atheist – Varanasi – Advocacy of Atheism 7. Arnab Goswami- Amritsar – Derogatory Remarks regarding Punjab

Round Structure: Teams will have to join the Google Meet for Phase 1 & 2 by 7:00 AM, before leaving for preparing their PPTs

Meeting link: https://meet.google.com/qoi-tcga-hoa

• Phase 1 -Kahoot Quiz on Business GK and CA. Points scored = budget for next phase • Phase 2 - Live Celebrity Auction - Teams will have to use their points to purchase a Celebrity + Region combination of their choice in an Auction • Phase 3 - Teams must create a Covid Awareness Campaign revolving around their allotted Celebrity - No submission, but Teams must bring a PPT to their Presentation

[esprit-2021]

TOP 7

Dear Participants, The Top 7 teams are;

Antoninus 

Claudius

Galba 

Hadrian

Lucius

Septimius

Trajan

We extend our heartiest congratulations to the Top 7 teams!!

To the teams that didn't make it, you must know that we are extremely proud of you, and should be proud of yourselves too for making this competition as tough as it is. Thank you so much for participating, we hope you had a great experience! Please feel free to share any feedback with us.

P.S. Top 7, we hope you enjoy the overnighter

[esprit-2021]

King Jerry Ltd

BACKGROUND

King Jerry is an Indian full-service airline, based in Delhi, with its hub at Indira Gandhi International Airport. The carrier commenced operations on 15 June, 2014 with its inaugural flight between Delhi and Kolkata. The airline had carried more than three million passengers by June 2016 and as of Sep 2019, has a 6.2% share of the domestic carriers. The airline serves 60 airports in India (20- International, 40- Domestic) with a fleet of 30 Boeing 737 and 22 Airbus A320 Aircrafts, operated on profitable routes with higher passenger load factors. It operates 560 flights/day.

 HISTORY

Initially being a low-cost carrier, King Jerry offered only economy class seating. To keep fares low, it did not provide complimentary meals on any of its flights, though it provided a buy-on board in-flight meal program. No in-flight entertainment was available initially. It offered services, such as a pre-assigned seat, multiple cancellations and priority check-in, to its passengers who are willing to pay a higher fare. In September 2015, the company announced its tie up with SonyLIV on demand video app for providing its fliers with entertainment options at the airport and in flight.

 FUTURE PROSPECT

The airline will be introducing its first international destination, Colombo, with flights connecting to Chennai. Company will be introducing operations in total of 5 international destinations with 12 short- haul flights. London will be the airline's first long-haul destination and will be launched after successful operation of short-haul international flight.

The airline will be expanding its fleet with 4 Boeing 787 Dream liner aircraft to operate on international routes.

 CORPORATE AFFAIRS

In November 2018, it entered into talks with an Indian airline over a possible merger which ended in a no deal. According to the airline, it is a planned strategy due to the tough aviation environment in India and to focus on maintaining profitability rather than on capturing market share and increasing the destinations and fleet size. But later contradicting its statement in 2019, it bagged the fifth largest carrier in the country with an 7.9% market share following the announcement about expansion. The airline is headquartered in Delhi, India. Shantanu has served as the Managing Director of the airline since its inception.

 HR BUDGET

*The total estimates for the headers with no change will remain constant for next period.

 NEWS AND RUMORS

1.     A passenger misbehaved with a female flight attendant. And according to the practice, she conveyed the incident to the cockpit and reported to the chief flight attendant. As the flight had already taken-off, the chief decided this to be the first thing to be looked in as they land and for now, they had the passenger flex-cuffed as directed by other pit members. But when this was reported to King Jerry, the company didn't take any actions against the passenger and instead fired the flight attendant after a heated argument. Owing to this, 5% of the female flight attendants resigned and other employees went on strike because of this irresponsibility on part of the company and not following the air rage rules.

2.     One of the competitor airlines, Jet airways, is facing a shutdown. And because of this shutdown, a large pool of talented employees is available to King Jerry .These people are in search of job opportunities and are applying at various vacant positions.

3.     King Jerry had a technological redesign and now owns various upgrades. One of the upgrades is replacement of traditional baggage system with latest Baggage Handling Mechanism. It has led to tremendous decrease in the requirement of ground staff. Hence the company is planning to transfer few of the excess employees for the new international routes and fire the rest.

·       Post- Installation; 1 employee will be laid off for every 5 employees on International Airports whereas, 3 employees will be laid off for every 10 employees at Domestic Airports. Transferring will lead to 4.5% increase in accommodation cost and 9% increase in training cost.

4.     Budget 2020 has proposed a monetary limit on the tax-exempt contribution from the employer to NPS account. According to the proposal, employer's contribution to EPF and NPS exceeding more than Rs 7.5 lakh in a financial year will be taxable in the hands of the employee.

 Table 1.1 Compensation Sheet

Table 1.2 Types of Trainings                                     

Each training program has a duration of 2-3 weeks in a batch of 15 employees.

 *The data is based on various previous surveys and feedback forms.

 Table 1.3 Percentage increase in respective training benefits

Note: The participant percentage refers to the number of responses from participants opting for that particular training. For ex, if 25% of the responses from participants opt for flight simulator training then the increase would be 38% for those participants.

 Task at hand:

1.     Each participant is required to estimate the number of employees to be hired/ fired based on the news and rumors provided, thereon ascertain the total compensation of employees for Oct-Mar. (Reasons for each to be mentioned in the word document) (Refer table 1.1)

2.     To strengthen its profile in the overseas market, the company is planning to train its employees. 2 options are to be selected by the company from among the 4 available training options. Determine the cost and update the budget accordingly, maximizing the benefits derived. (Reasons for each to be mentioned in the word document) (Refer table 1.2 and 1.3)

3.     Special Hiring decision: There will be a vacancy for a station manager soon. The station manager is the top manager in one of the airline's airport and is responsible for all activities at the airport, from ticketing passengers to handling the fueling and turnaround of an aircraft. The station manager usually supervises one or two ticket desks, two baggage handlers and one or more aircraft servicing people. He/she works from the first flight in the morning until the last flight at night, often a 10-12 hours a day, 5 to 6 days a week, he/she must be good with the public and very passenger oriented. when anything out of ordinary happens. it falls on the station manager to make things right with the passengers. The station with the opening, currently has an all-male crew belonging to majority. The only requirement in the job advertisement is that the application has "related experience in the airline industry". You have passed the list of applicants down to three individuals. whom will you select? (State reasons in word document)

Potential Candidate 1

A middle aged, minority female who was formerly a cabin attendant for an airline that went bankrupt. She received excellent annual evolutions and won award for "Cabin Attendant of the Year". She is bright, eloquent and seems to be highly motivated. She stated that she could learn technical parts of the job quickly (supervision of baggage

handling, fueling, etc.). She is the only applicant with a college degree. One of your staff people stated "If we are going to stay ahead of minority hiring practices, now is the time to start.”

 Potential Candidate 2

A middle-aged majority male who was assistant station manager for five years for a large airline who wanted to relocate. He appears to be pleasant and easy going and has good recommendations from his former employer. He could step in and immediately do the job well.

 Potential Candidate 3

The young ticket agent at the airport where the opening has occurred. She has been working for the airline for two years and has very good performance evolutions. She worked as a baggage handler a few times when needed but has not done some of the other jobs she would be supervising. The out- going station manager has stated, " I think, in time, she could learn how to be a good station manager. She will make some mistakes, but everybody does. The company should send a strong message to employees that promotion from within is one of our policy.

4.     Come up with a separate PPT presentation with strategies that King Jerry airlines can opt for COVID. Divide your strategies into two halves

o  -Sustenance and cost cutting strategies during COVID

o  -Revival and growth strategies post COVID

5.     The top executives of King Jerry Airlines have been publicly been exposed to be harassing airhostesses and female flight-crew in exchange of not firing them or offering promotions. Both the CEO and CMO of the company have had evidence leaked against them for abuse of authority. A case has been filed against them and investigation is being done on King Jerry's hiring ethics. As the PR team of the company, DEFEND your employees and release a statement to regain public trust as well as the trust of female employees.

 Submission Date: 20/2/2021

Submission Time: 7:30 Am

In-case of any queries, Contact:

Jay Agrawal – 08197412790

Pushkal Aggarwal - 09911761505

[esprit-2021]

Top 12 Teams who have qualified

[esprit-2021]

Vlad the Impaler

Last November, Vladimir Putin was reported to soon be stepping down from office due to his deteriorating health condition. But what does that mean for Russia? It means

The throne to the Russian Empire is open to those brave enough to make an attempt for it!

Russian Tech Billionaire and Business Oligarch Yuri Milner might just be brave enough to make that attempt.

Born into a Jewish family on 11 November 1961 in Moscow, Milner studied theoretical physics at Moscow State University before going on to becoming the first Foreign Student from the Soviet Union to travel to the United States to receive a Master of Business Administration (MBA) at the Wharton School of the University of Pennsylvania.

After a fruitful career in the Business and Banking World, including a stint at the World Bank, Milner jumped into the emerging Russian Tech Startup scene with his startup Mail.ru, a Russian internet company. Mail.ru started in 1998 as an e-mail service and went on to become a major corporate figure in the Russian-speaking segment of the Internet. As of 2013, websites owned by Mail.ru collectively had the largest audience in Russia and captured the most screen time.

Mail.ru's sites reach approximately 86% of Russian Internet users on a monthly basis and the company is in the top 5 of largest Internet companies, based on the number of total pages viewed. Mail.ru controls and operates the 3 largest and most popular Russian social networking sites, VKontakte, Odnoklassniki, and Moi Mir, respectively.

Nowadays he spends his time as a successful Venture Capitalist, having invested in the likes of Byju’s, Facebook, Zynga, Stripe, Twitter, Flipkart, Practo, Spotify and OlaCabs among many others. He has not made any investments in Russia since his departure from Mail.ru in 2012.

 Task-at-Hand:

With the retirement of President Putin set in stone, Yuri Milner has decided it is time that he makes a return to the Motherland. 

He is keen on using his resources and network to launch a brand new business venture that will transform a typically poorly-performing industry in Russia, with the intention of solving a major public issue to help build up Milner’s public image before his attempt to run for the Russian Presidential Elections of 2024.

You are the Chief Strategic Advisor to Yuri Milner in the present timeline (2021). You must create a Business Venture that will transform an existing Russian industry of your choice, along with a plan to use the same to prop up Yuri Milner for the 2024 Presidential Elections

Examples of potential industries:

·       Mining (Precious stones and Metal)

·       Automobile 

·       Weapons and Military Machinery Manufacturing 

Deliverables

: A PPT - minimum of 9 slides, maximum of 16 slides (Do not Exceed)

·       A Comprehensive, Time-Bound Business Plan 

o   Detailed explanation of the Business Venture and its Model

o   Detailed Revenue Model, with Break Even Analysis

o   Impact generated for the Russian Public, with a Cost-Benefit Analysis

o   Detailed Plan to make use of & synergize with the Oligarch’s resources and influence to support the venture

o   PR Strategy to use the Business Venture to promote Yuri Milner’s Public Image and run for the Presidency 

Submission time: 4pm

In-case of any queries, Contact:

Rohit Devanaboina – 07032415970

Harish Kumar – 09916083725

[esprit-2021]

Faaltu Merger

A merger is an agreement that unites two existing companies into one new company. There are several reasons a company undergoes a merger. For capital, for expansion, for diversification of portfolio, for growth. However, while large scale mergers are rare, the success of them is even rarer. For the success of a large-scale merger, the companies need to complement the product and services of each other. There has to synergy of ideas and the mission and vision of the organisations. For this round, the participating teams will be given 2 large companies. Each of these paired companies have no similarities in their product or service, their organisational structure is completely different, the management style is opposite and most importantly there is no synergy in between the two of them. For Example- Coca-Cola and Dell. While Coca-Cola is the world leader in beverages, Dell is an electronic appliance manufacturer. While one of the companies operates in consumable goods industry, the other is in the technology and IT industry. New business line solution Smart Dustbins. While Dell has one of the best smart technology and a heavily invested R&D team, Coca-Cola has been finding ways to stop it from being one of the biggest contributors to plastic waste and spends millions on clean-ups. With Dell’s R&D and Tech paired with Coca-Cola’s Marketing and Supply Chain, Smart dustbins will move around beaches, footpath, sidewalks, and detect plastic waste and pick it up for collective recycling.

Task at hand:

As an entrepreneur, participants have to propose a new business line that the merger of these two companies will go into. They have to keep in mind the current strengths and area of expertise of these companies while coming up with this new product line. Keep in mind that the new venture needs to be profitable and constitutes of what these companies are already known for.

Pairs:

1.     Tata Motors & Kwality Limited

2.     Godfrey Phillips India Ltd.& Dabur India Ltd

3.     Steel Authority of India Ltd & Britannia Industries Ltd

Deliverables:

A PPT including but not limiting to:

●      New product line & Relation of the new product with the existing businesses

●      Various synergies to merge the businesses along with investor relations

●      Organisational structure

●      HR integration strategies

●      Marketing Strategies for the new venture keeping old values in mind

●      Creation of a social media page on Instagram for the new product

●      Projected Financial Statements for 3 Years, including but not limited to, Balance sheet, detailed cost structure, profit and loss statement, revenue flows, breakeven analysis

●      Equity swap ratio

Any extra deliverables that seem essential

Submission time: 3:45 pm

In-case of any queries, Contact:

Jay Agrawal – 08197412790

Tanay Agarwal - 09632616285

[esprit-2021]

Mission Bollywood

It was in early 1913 that an Indian film first received a public screening. Since then, films have extensively influenced daily life and culture in India. Some films provide an escape to people from their mundane daily lives while others replicate reality to act as a window to hundreds of untold stories.

As one of the largest and oldest cinema hubs in the world, the Indian film industry is renowned for its glitz, vibrancy, and drama. The city of Mumbai is especially relevant in this context as the birthplace and namesake of “Bollywood” in India. And while Hindi language cinema dominates the multi-billion-rupee industry in terms of net worth, there are many other film industries across the country differentiated by regional languages including Telugu, Tamil, Marathi and Bengali to name a few.

Film cities have been an integral part of this culture. The Mumbai film city, for one, forms the backbone of the film industry. It has given the required infrastructural and technological impetus to films and proved to be a catalyst in getting Bollywood where it is today.

In December, 2020, Yogi Adityanath formally announced his plan to build a film city in Uttar Pradesh. Deemed as the ‘dream project’ of the Chief Minister, the film city is planned to be one of the most prestigious projects of the Yogi Adityanath government with an aim to develop Uttar Pradesh as an alternative to Bollywood based in Mumbai, Maharashtra.

This is the third time that the idea of a film city in Uttar Pradesh has been proposed, with the previous two plans unable to take flight due to reasons best known by the government.

The recent proposal too, does not seem to be a case of third time lucky. The decision has not been well received by Uddhav Thackeray, the Chief Minister of Maharashtra, who sparked concerns over the Uttar Pradesh film city being a ploy to take away employment from Maharashtra. As such, the project carries the risk of giving Shiv Sena an agenda for the 2024 Maharashtra Elections and could hamper BJP’s prospects substantially. Akhilesh Yadav, the President of the Samajwadi Party also did not shy away from criticising the project.

In recent years, the state has been at the centre of all sorts of troubles, with Uttar Pradesh and development not being particularly synonymous. Ergo, the public was quick to take their disagreement to social media, where the general consensus was that the funds could be better utilised towards solving other grave issues that exist in the state.

Further, the state government has a history of being regressive towards creative freedom in films and media. Several mediums of art have had to undergo questionable censorship, to tailor themselves to the liking of the government. This raises valid concerns over how embracing the government would be towards films, other than the economic benefits that they would bring in.

In short, the proposal, still in its nascent stages, is not as straightforward as it might seem initially. With valid concerns raised by both the public and political oppositions alike, all eyes are on Yogi Adityanath and his government, as to how and when the ambitious project is brought to fruition.

Task at hand:

The Uttar Pradesh government has decided to outsource the complete onus of the film city to private players. You are a consultancy firm pitching a tender to the government, and are required to prepare a comprehensive report on the project, which is to be India’s largest and best-equipped film city. Further, you are also required to come up with strategies to overturn the pessimistic public sentiment and make sure that the project does not become counter-productive for the Bharatiya Janata Party.

Note: Your strategies should be in line with the ideologies of the government.

Deliverables Required but not restricted to:

Blueprint of the Film City

Facilities of the Film City

Differentiation Strategies and     USP as to how will it be different from the Mumbai based film city

Strategies aimed towards the     opposers of the project

Operational Plan (Phase-wise     implementation)

Marketing Strategies     (conventional and unconventional)

Organizational Structure of     your Company

Project Cost Sheet & Profit     Margin

You are required to submit a PPT of not more than 10 slides.

Submission time: 3:15 pm                                

In-case of any queries, Contact:

Mansi Hegde – 08310407916

Nipun Agarwal - 09712956875

[esprit-2021]

Make An Impact!!!

An Impact Fund refers to a fund whose goal is to implement investments that generate a measurable, beneficial social and/or environmental impact, in addition to a financial return. Impact investments may take the form of numerous asset classes and may result in many specific outcomes. The point of impact investing is to use money and investment capital for positive social results.

Metals and Mining Giants Vedanta Ltd. is soon going to enter the Financial Services Sector under which it has announced to float an Impact Fund aimed specifically at the Public Sector Units (PSUs) worth Rs. 500 Cr. In the Indian Market.

This will be the first of its kind of Impact Fund which will invest only into the PSUs and hence would have a major impact on the country’s investment system and PSUs.

Task at Hand

You have been appointed by Vedanta Ltd. as the Manager of this Impact Fund, hence now you are supposed to work on the following and submit a PPT of not less than 15 slides including but not limiting to the following deliverables:

➢   Name & Details of the Fund.

➢   Investment Criteria and suitability of the Fund.

➢   Portfolio Structure of the Fund and sector wise allocations.

➢   Detailed Risk Analysis of the Fund.

➢   Detailed Budget & Sources of Funds used.

➢   Projected Balance Sheet, Income Statement, & Cash Flow Statement for next 5 years.

➢   Launch Strategies & Marketing Campaign for the fund.

➢   Press Release of the Fund.

 Submission time: 2:45 pm

In-case of any queries, Contact:

Kavya Upadhyay - 09825529796

Pushkal Aggarwal - 09911761505

[esprit-2021]

Jai Kisaan, Jai Vigyan

The 2020–2021 Indian farmers' protest is an ongoing protest against three farm acts which were passed by the Parliament of India in September 2020. Farmer unions and their representatives have demanded that the laws be repealed and will not accept anything short of it. Farmer leaders have rejected a Supreme Court of India stay order on the implementation of the farm laws as well as the involvement of a Supreme Court appointed committee. Farmer leaders have also rejected a government proposal. 

 Agriculture has always been a major contributor to the Indian Economy.  It is not merely a source of livelihood but a way of life. It is the main source of food, fodder and fuel. With the current modernisation of farming methods, the constant update of farmers knowledge is a requisite. 

 Modern farming technology is used to improve the wide types of production practices employed by farmers. It makes use of hybrid seeds of selected variety of a single crop, technologically advanced equipment and lots of energy subsidies in the form of irrigation water, fertilizers and pesticides. Hydroponics is one such modern technology. 

 Hydroponics, a subset of hydroculture, is a growing plant without soil, using mineral nutrient solutions in a water solvent. Factors like depleting water resources, gradually decreasing land under cultivation and reducing infertility of the soil, etc., are raising the need to invent innovative and fruitful cultivation methods. The India Hydroponics Market is expected to grow at a CAGR of 13.53% during the forecasting period (2020-2027). Urbaan kisaan is currently developing a commercial hydroponics plant in Hyderabad to produce 10 tonnes of yield per month and further expand its operation to Mumbai and Bangalore. India's hydroponics market is experiencing the establishment of new commercial plants in tier 1 cites in collaboration between regional producers and global technology providers to meet the growing demand for exotic and organic foods.

New means of growing crops organically without soil with mineral rich water solution has caught the sight of entrepreneurs in India and abroad. According to reports The India Hydroponics Market is expected to grow at a compound annual growth rate of 13.53% during the forecasting period (2020-2027). Renowned business groups such as DS Group and Patanjali are considering hydroponics on a commercial scale. Sakina Rajkotwala and Joshua Lewis, of Herbivore Farms, have come into focus in the last year. In Manori, Linesh Pillai started Terra Farms as a pilot project before taking the idea countrywide. Delhi has Triton Foodworks; Noida has Nature’s Miracle; Chennai has Sriram Gopal’s Future Farms and Rahul Dhoka’s Acqua Farms; and Gurugram-based company, Barton Breeze, has six farms across Haryana, Rajasthan, Uttar Pradesh, and Uttarakhand.  

Plants grown in well-managed hydroponic systems are living the good life. Since roots are bathed in all the nutrients they need, plants spend more time growing upward and less time and energy growing extensive root systems to search for food. 

Growth rates vary based on the type of system and quality of care, but hydro plants can mature up to 25 percent more quickly than the same plants grown in soil, with increased crop yield, to boot.

However, despite many efforts the ongoing farmers’ protests in Punjab and Haryana have made it had for the government to penetrate the market and put forward the need of adopting new technologies. 

TASK IN HAND:

You are a Government based organisation that is focused on promoting the concept of Hydroponics in India with the main aim of replacing the traditional farming practices. In addition to this, you need to address the concerns and meet the demands of the farmers in regard to the protests that have been taking place in the country. For the same, your job is to approach farmers, convince them and train them to become highly-skilled hydroponic agriculturists.

DELIVERABLES:

Make a ppt of not less than 7 slides containing:

1.     Come up with PR Strategies to: 

·       Convince the farmers to put an end to the protests

·       Convince the consumers of the agricultural products grown using Hydroponics

2.     Phase-wise Implementation Plan to promote Hydroponics in the current scenario

3.     Come up with Unconventional Marketing strategies to convince the 

·       Companies to invest in this venture

·       Target Market

4.     You are required to allocate your financial resources as per the agricultural budget of 2021-22

5.     Promotions to get the farmers on board (with regard to hydroponics, refer to the table below to see your allocation for this)

              Team Name                                                 Target Market

Augustus, Tiberius, Caligua, Claudius, Nero                    North India

Galba, Otho, Aulus, Vespasian                                         South India

Domitian, Nerva, Trajan, Hadrian                                      East India

Antonius, Lucius, Commodus, Septimus                         West India

( PS- THIS ALLOCATION IS ONLY FOR THE 5TH DELIVERABLE)

 Submission time: 2:30 pm

In-case of any queries, contact:

Divesh Ramchandani- 09591917898

Sivani K - 09704629792