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Estacha Communications is a best branding agency  in Bhubaneswar that has great expertise in the field backed by a team of experts with great experience in the field, we have all the necessary tools that can transform your business and establish it as a brand. For all branding related services please do write to us at info@estachagroup.com.

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Best digital marketing company in Bhubaneswar | Estacha Communications

Let’s start this with a statistic that should be enough by itself, to invest in digital marketing, by any small business owner. 87 percent of consumers are beginning to look for items to purchase online. It’s a huge size of the market not to be part of, and undoubtedly, the best reason why you should invest in digital marketing.

Best digital marketing strategies allow small businesses to learn about consumers’ online preferences to better target ideal customers. Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your customers’ interests are, what keeps them up at night, with a highly customised, warm idea, and how you will handle them. These tools will help higher conversions and RoI.

The biggest challenge for small businesses in 2021 is keeping and re-engaging consumers. It is fair to say that most of them are online and use the internet regularly, so it would undoubtedly be beneficial to put more digital marketing efforts.

Instead of the old “word of mouth,” using digital testimonials from satisfied customers. You should post these testimonials on your website and even use them in social media campaigns.

Instead of actual letters or pamphlets, automated but personalised thank you and follow-up email promotions. For much less money, you can reach wider audiences and send an email to the right people at the right moment.

When they leave your shop or order your product online, engage consumers on social media to keep your product on their minds and make them come back next time.

To make them check out “this other product,” remarketing and retargeting that compliments what they have already purchased.

Email marketing. Facebook and Google ads. Social media marketing. SEO. And so on. A small business may use multiple digital media channels to reach their customers and, in the end, get them to purchase their product or service.

3.2 billion people or 42% of the world population use social media today Facebook, Instagram, Twitter, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads, for example.

For product research purposes, 54 percent of users browse social media.

If a customer response is delayed by 10 minutes, the probability of a transaction can be decreased by 400%, so consider using chatbots to improve your digital customer service.

In any form of digital marketing campaign you launch, data would be helpful: SEO, paid search, social media advertising, all up to content development and email outreach. There are numerous models and software out there for research into rivals, but good old Excel sheets will do the best job most of the time.

Estacha Communications is the best digital marketing company in Bhubaneswar providing SEO, SMO,E-MAIL marketing and SEM services.

There are thousands of resources available these days for any small company, either for free or at competitive prices. All you need to start seeing some good results is a small fraction of the typical advertising budget, some spare time, and a great deal of desire to learn.

Estacha Communications is the best digital marketing company in Bhubaneswar . It provides  all digital marketing related services please do write to us at info@estachagroup.com. Please do follow us on Facebook, Twitter, and LinkedIn

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Best Branding Design Ideas for the Year 2021

The world around us has changed a lot in the past 11 Months. People had to rely a great deal on technological developments for many activities. This lead to great technological innovations, improvements and digital transformation of business.

In Branding, the kind of colours, patterns and designs you use play a very important role. You should be aware of the contemporary trends and should choose the one that best suites the requirements. Below listed are some of the Branding Design Ideas for the year 2021.

Text in Videos: Experts are predicting that remote working scenario is likely to continue even in the year 2021. So, keeping this in view Videos that include text on screen to convey messages are going to play a very crucial role. Brands can create a simple text heavy video in no time.

Classic Fonts: There are some ancient fonts which are in use till date, serif fonts are one of the oldest but they are still in use because they look elegant and classy. Because of this nostalgic feeling, these fonts are more frequently used in marketing and promotional material. Branding Design Ideas for the year 2021 includes using of these Classic fonts.

Flat Icons and Instancing: In website designing and social media graphics, most of the brands are using flat icons and Instancing. In visual communication icons play a very important role. An icon can convey all that you want without needing words. When we use flat icons and instancing it is easy to get the attention of the user.

Social Media Slide Decks: These are the best way to communicate, if you have anything to convey that cannot be cut short. This is one of the reasons now a days we are seeing more slide decks in linked in and social media as their algorithms promote them in comparison to solo images. So for Branding Design Ideas these are predicted to contribute a lot.

Dull Colour Range:  dull colours / muted colours are those that have a low saturation. They look classy and at the same time give a safe and close to nature feeling. This colour range is predicted to be used more in Branding Design Ideas for the year 2021.

Simple Data Visualizations: The aim of any visual display is to present difficult information in an easy, clear and uncomplicated way.  Simple data visualization is a very effective and helpful tool for effective communication. You come across so much of data every day and you cannot afford spending a lot of time on each and every one  So message should be short and crisp, Simple data Visualizations are a perfect solution for this in the year 2021 Branding Design Ideas. Geometric Shapes: Geometric shapes are going to be the prime focus for Branding Design Ideas for the year 2021 and they are a perfect match for dull colours. Branding design Ideas know no limits every time you come up with a unique theme / design, and knowing the present and upcoming technological advances and tools, helps you stay updated and gives you and edge over others in professional ground.

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Why Your Business Needs Digital Transformation?

In the last eleven months we have witnessed great changes in the business world. There were many startups who adopted themselves to the changes and generated great profits. Today’s consumer has many options and communication channels through which he can have access to the information as to which is the best product/service he is looking for and at the best price. 

So, it is obvious that if one wants to stay in business and generate profits one needs to have constant input as to what are the present and upcoming trends in business and those companies that are offering futuristic solutions to the customers are the ones that are going to generate profits. Estachacommunications gives you a great platform to take your business to the next level, by offering Digital Transformation and futuristic solutions. 

Amazon is the best example that we have in front of us, they stepped into the business at a time when majority of people were unaware of e-commerce and online shopping, and now there is no place and no one that it has not reached to. Right timing is very important in business knowing when to start, where to start and how to take new, innovative and futuristic concepts to people, is very important. 

Digital technology, Digital Transformation, Digital Advertising and research in the field of futuristic solutions is the key to achieve success in business. According to retail e – commerce sales reports, worldwide 4 206 billion dollars is the total amount of revenue generated by retail e commerce sales and this is expected to increase a great deal in the coming years.

Emerging digital technologies such as AI, block chain, robotics and IOT are about to play a major role in the way businesses are going to function in the future. This poses a great challenge in front of the businesses to transform themselves digitally and to adopt to futuristic trends. Estacha communications presents you with solutions that will not only help you reach consumers but will provide you with futuristic digital transformation solutions so that you can stay ahead in the business and lead others.

Digital transformation is a great tool that transforms your entire business and gives you a new outlook that is dynamic and inspiring. Not only this, digital transformation also reduces your operational costs a great deal by replacing human services. Robots, Drones and virtual agents are some examples to be quoted. 

Digital Transformation is the only solution that one has to survive in the ever competitive and ever transforming dynamic business world. Estacha Communications – Your Key to Successful and futuristic Business

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Branding for Business Create|Estacha Communications

Business is all about having a wide base of customers that are loyal to a particular product or service. To achieve this one needs to win the faith and confidence of the customers. When a customer avails the services or uses the product then only, the customers will come to a conclusion about the standards , quality of the products & services and branding for business create.

All this is possible only when one is able to draw the attention of the customers and make the avail the services or products. This is where the role of branding comes, in a place where there are hundreds of options available to the customers why he should come a particular one? Branding is all about this, making you or your organization stand apart from the others. Gone are the days when branding was interpreted as a logo and a name. Today brand means faith, quality and much more. So, right from giving a product or a service a name, and then creating a unique identity which makes it stand part from the others and establishing it in the minds of the consumers far and wide is a great task that branding does.

Let us look at some of the important aspects that will help in branding. Purpose what is the main purpose of establishing the business or organization and why you think you will be able to drive the consumers to try your products or services? How much knowledge do you have about the competitors in your particular field, what are they offering and what are their strengths, assessing all these things mean a great deal. Assurance what is the one point that you think will the consumers be assured of when they use your services or products, quality or anything what is it that you can promise them to deliver when they are utilizing your services /products.

Having a clear thought as to where you want to be or what is it that you want to achieve, in how much time? What are the means through which you want to achieve them? Who are your consumers? What kind of marketing strategy would you thin will help you in reaching them? What kind of logo, name and tagline if any, the colour combinations that you use would you think would be suitable to establish your brand? You want to limit yourself to just one establishment or you want to expand to other areas as well?

So, branding plays a very important role and is essential in establishing yourself in the market and will keep you ahead of others. In the Initial stages it is branding that give one recognition among others, but in the long run for any business establishment to succeed earning and retaining the trust and faith of the consumers is the fact that will help one stay in the business. Both the aspects are interlinked and equally important for the success of any business.Digital Marketing is the future of marketing