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Techniques for Increasing the Use of Event Apps: During and After the Event
Event planners are tasked with the job of providing an engaging experience for their attendees. It's important that you take some time to evaluate your event to make sure it was a success, by using the best event app. Here are some strategies you can use during and after your event to make sure your attendees like, use, and reflect on their awesome experiences.
Here are the strategies to use during the event:
You'll need to set up a "help desk" and have a team on standby to help people with events of different types. Regardless of whether you're hosting an online, in-person, or hybrid event, this kind of proactive help will be indispensable. The perfect way to make your event run smoothly is to have an in-person support desk. The team can help attendees with any general or technical questions they couldn’t get from your virtual info, getting lost on the app, etc. Virtual events work well too with a mix of both solutions and help desks they can reach out to via email or phone that are set. On-site events at your company can also include a virtual help desk for attendees to prepare for any questions they may have.
Our system also allows attendees to create a leaderboard with their co-workers. This will make them engage even more with the mobile event app. They'll want to spend more time on it and achieve points when they do what you need them to do. The most commonly desired actions are joining a speaker’s session, participating in a pre or post-event discussion, or competing in a giveaway. If it is an online event, attendees can get points for completing their attendee profile.
Consider including a discussion forum in your app where attendees can have pre or post session discussions. Lots of people enjoy sharing their thoughts and hearing others' opinions, so this can encourage them to use your app even more. Spaces help to make an event more engaging and effective, which means that it will be successful.
A new study found that most gamers are driven by social aspects, not by how well they perform in the game. This data should be considered when planning any on-site gamifiers with exhibitors. Include games that are relevant to your event in between different sessions. Take the excitement to a whole new level by creating an arcade-style video-game zone on site.
Here are some tips for what to do after the event:
Share recordings of all sessions and other resources through the event app once the event ends. This can be done ahead of time to encourage those who missed it to sign up for future ones. We wanted to make sure not everyone has to download the app. So we made the recordings available only on the app.
Announce the Winners of the Leaderboard Contest at the End: Announce at the end of your event that there was a leaderboard contest and those who placed 1st, 2nd, 3rd, and 4th are prizes. Afterwards you want attendees to keep using your app. You can make sure that your event attendees are able to completely make use of the event app by teaching them what they need to know.
You now know all the impactful ways to boost your app download rate without repeatedly persuading your attendees. You should use these things at your next event so get ready to make a bang!
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