Gimme those.
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baby lips (:
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Our #BlackFriday plans: Want it all. Regret it never.
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Brand extension: Baby lip lip balm
Say hello to BABY LIPS BALM BALL! Your favorite lip balm, but in a new format, with more pigmentation and softer application. LIMITED TIME ONLY. Add them to your collection before they’re gone!
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Baby Lips..
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Brand extension: Baby lips makeup with the name “baby skin”
baby everything
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Brand extension: Baby lips upgrade to the new gloss!
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Baby Lips swatches. The lighting on this photo is AWFUL but I couldn’t take any better ones. >:l
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Baby lips: Dr rescue theme
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Brand extension: Color schemes/themes
i love baby lips so much
please do not change the source or delete the caption!
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♥
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Now we take extending brands to makeup. Baby lips have come so far from being a go to chap stick, to an everyday makeup routine.
Now you’re ready.
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Estee Lauder is a famous makeup company. In Sephora they dropped a new brand line to consume to the modern and younger audience into makeup. This company plans on extending their color categories. They want to appeal past the baby boomers and gain a younger crowd as well. This is talent and shows that with brand extension, you are not afraid to grow and set new limits.
SOURCE: WWD
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Brand extension: Formal attire
Fei Fei Sun wearing Chanel | Met Gala | May 2016
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Be Classy💕
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