ewanmackay99

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ARGT:476 Blog Post #12 Proof 3

Few Preview Screen Shots

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ARTG476: Blog Post #11 Proof 2

Project: La Marzocco North American Commercial Product Catalogue 2023

The Challenge:

To Create an eight-by-eight 16-page brochure booklet showcasing the La Marzocco commercial product range for 2023.

The Approach:

Design to the purpose of the task. I didn't want to overcomplicate things, so I prioritized an easy and efficient layout that lets the user quickly extract useful information about the products.

What I did:

I researched the products & specs that La Marzoccos offers then created a brochure that's layout design efficiently showcases the product and relevant information in an effective and stylistic manner promoting the product. I achieved this using the colour, and brand attributes throughout the brochure as well as adding illustrations and colour matching the product photos' backgrounds.

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ARTG476:Blog Post #10 Case Study Refined/Proof 1

TITLE: DESIGN RESEARCH PROJECT,

Here's The Thing About Cardiac Arrest. (Wait do you know it?)

If you go into cardiac arrest outside of a hospital there is only a 6% chance that you will survive and statistically, only 54% of North Americans know how to perform CPR.

Challenge:

To create an awareness campaign that reduces the number of preventable deaths due to the lack of knowledge of sudden cardiac arrest and CPR.

The Approach:

HTTACA (here's the thing About Cardiac Arrest is aimed at university students. This is so these life-saving skills are learned at a common location and then branch out to all different aspects of the Canadian workplace.

The aim of this project wasnt to provide an alternative to first aid training, it was to get people educated enough that if they were a bystander to a sudden cardiac arrest attack they would have the confidence to act in a situation where they previously wouldn't have. Getting people to do something rather than nothing.

Throughout this project I researched current information, and how it was being utilized and come up with a solution to make it more effective through the use of revision, mood boards, and personas.

What I did:

I created an awareness campaign through a Specially designed sticker sheet, a bus shelter poster, a pamphlet, meta ads as well as a case study.

I took inspiration from organ doner symbols on a driving license. That is something you almost always have on you. The steps for CPR wear are designed to go on a sticker that fits on the inside of most modern cases, to be discrete but easily accessible in a time of need.

Illustration, copywriting, layout, typography.

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ARGT476 : Blog Post #9 Rationales Refined.

 Project: Hot Rod Pizza Co

The Challenge

Create a New logo, menu layout and illustration piece to be used throughout their branding.

To create a solution for Hot Rod Pizza co that covers the view of their kitchen area to the public on the street at their 40 Commercial St Nanaimo location.

The Approach

Use 1-way see-through vinyl that covers up the kitchen area but still lets daylight into the kitchen. I also decided to make the display half-tone illustration-heavy to align with the business brand characteristics and style.

What I did

I decided to use the window vinyl as a display that included The take-out menu, which is clear and legible and is accompanied by the logo and illustration piece.

Project: Resolve Social Media

The Challenge:

Create an XD High Hifi moch-upUI interface design for the Resolve MTB social media app.

Resolve is a social media app that is specifically designed for mountain bike content. Within mountain biking, everyone has their own opinions about the sport and what culture resonates with them as an individual. Resolve lets you be inspired by like-minded individuals and share your own content. You can post whatever you want however the Resolve is tailored towards creative, artistic content. Resolve is designed for the user to efficiently see content that is relevant/exciting to them without endless scrolling and distractions. It is a tool to be used and then put down, getting off your phone and on with your day.

The Approach

I set out to create a social media platform specifically for MTB media that promotes the use of artistically created content that represents the culture and individual perspective on MTB that has a beautiful, minimal interface that aligns with the brand characteristics of Resolve.

What I did

Conducted a worldwide research survey/questionnaire to see what the relevance of the app and what its user's needs and want are. I made sure that the questions were posted in MTB hubs and hotspots such as Whistler Canada, Morzine France, Queenstown NZ, etc.

I worked through the process of creating a Persona and Principle of Resolve, all the UI patterns involved and a style sheet, an Interactive wireframe, and Hifi Moch-UP.

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Post #8 Case Study Rough

DESIGN RESEARCH PROJECT

Here's The Thing About Cardiac Arrest. (Wait do you know it?)

Project description

I Researched and designed a Cardiac Arrest Awareness Campain.

THE PROBLEM:

The problem is simple, Too many sudden cardiac

arrest attacks result in death that is preventable due to

a lack of knowledge of CPR and poor response by

bystanders. If you go into cardiac arrest outside of a

the hospital there is only a 6% chance that you will

survive. There are multiple factors why this number is

so low, such as the location and accessibility of the

victim when an attack occurs, by-standards reaction

time, and the victim not being able to communicate

that they are in distress. However statistically 54% of

North Americans know how to perform CPR and only

1/6 people know that chest compressions can make

a difference to a victim. The general public does not

know enough to confidently spot the signs of a

sudden cardiac arrest attack and take the

appropriate actions required to save a life.

THE AUDIENCE:

The most beneficial audience to learn about sudden

cardiac arrest attacks and CPR will be university

students. That is why my target market is students of

Vancouver Island University. I want these life-saving

skills to be lifelong and spread across Canada. VIU

students make a great audience because there is a

large range of programs being offered to students

coming from all over Canada and the world to study,

with the majority of students being under the age of

25. This is beneficial because these skills will branch

out across the Canadian workforce more effectively

than targeting specific programs.

WHAT SUCCESS LOOKS LIKE:

Success will be when fewer people die unnecessarily

from cardiac arrest due to more members of the

public knowing how to recognize the symptoms of a

sudden cardiac arrest and perform CPR at a

moment's notice.

Research and Analysis

I went through multi-phase rounds of research and revision, creating rationales, presentations, briefs, success statements, and Research papers that all contributed the making my deliverables, purposeful, informative, creative, and accurate.

The wording and definition of the problem, the audience, what success looked like, and the deliverables evolved and developed at every step.  

Design Process

Each deliverable went through 3 rounds of critiques and adjustments to make sure each element was purposefully placed and added value to the final deliverable. There was also an hour session with 4 local design professionals to critique and add insight.

Design Solution and Deliverables

STICKER: a specially designed sticker the size of a

credit card, 3.375 inches by 2.125 inches to be

placed on the inside of any modern phone case,

listing simply and clearly the procedural instructions

of CPR with small illustrations. This is the most

important information about the campaign and having it

on the inside of the audience's phone case means

that they will likely have it conveniently but discretely

on their person at all times.

META ADVERT: geo located Adverts to VIU over

Instagram and Facebook (Meta Ads) will be the most

effective way to get my cardiac arrest awareness

campaign to the desired audience. It will be a 4-

page carousel with a strong gripping cover, then

again showing the simply short instructions on CPR as

well, the symptoms and causes of an attack.

PAMPHLET: A two-sided pamphlet that will go into

pre-existing stands around VIU campus. This will be

the more in-depth instructions on how to recognize

the symptoms, what to do when coming across

someone having an attack, the appropriate steps,

Detailed instructions on CPR, and the risk and causes

of an attack.

BUS STOP POSTER: A poster to be displayed at the

VIU bus loop and bus stop around Nanaimo that are

on the bus route to VIU that gets people thinking

about whether or not they would currently be able to

give CPR at a moment's notice and then info below

on how to do so.

A 28 Page case study booklet showing the deliverables and process of the research project as a whole for someone to get efficient and informative information on the whole campaign.

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ARTG 476:Blog Post 7: Rationales Rough

1.Project: Hot Rod Pizza Co

2. The Challenge

Create a Window Displays/vinyl for the three glass panels that cover the kitchen section of Hot Rod Pizza Co on 140 Commercial St Nanaimo, British Columbia V9R5G6

3. The Approach

 Illustration Heavy

 Haff tone

 Create a brand that inlines the current attributes of Hot Rod Pizza co

4. What I did

Use procreate and Illustrator

Created a window display to cover the kitchen that shows the store's take-out menu, logo, and 2 illustrations.

1. Project: Resolve Social Media 

2. The Challenge:

Create an XD High Hifi moch-upUI interface design for the Resolve MTB social media app,  

3. The Approach 

Create a social media platform specifically for MTB media that promotes the use of artistically created content that represents the culture and individual perspective on MTB

 Create an interface that is beautiful and minimal and on brand

 4. What I did

Research and survey distributed worldwide and in MTB hotspots (Whistler Canada, Morzine France, Queenstown NZ, etc).

Create Persona and Principle

Create UI pattern 

Create An interactive wireframe in XD 

Create a interactive Hifi Moch-UPCreate a StyleSheet  

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ARTG 476:Blog Post 6 Identity & Mood

My website will look and feel cool, cold minimalist structure with clear well layered section on a 1 scroll page. Portfolio will be displayed on mock ups with colours that compliments the work including matching colour scheme and enlarged zoomed in back drops. 

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ARTG 476: blog post #5, Ideal Workplace

My idea company to work for would be YT industries, they are a German bike company and one of the world largest bike companies. They have just over 500 employees and are very much a corporate company. They have an amazing creative team that work world wide creating a large variety of work and have an office in Squamish However I would like to have some more corporate experience not related to a MTB company before hand. For this exercise I am going to base it of a Design studio/Marketing department for a medium sized company based out of Vancouver like Blue Meta.

https://www.yt-industries.com

https://wearebluemeta.com

Blue Meta 

A. Is a Digital Marketing Agency based out of Vancouver. They do almost every type of design imaginable for brands small and large and all aspects (logo, letterhead, merch etc...) as well as brand and marketing strategies. 

B. They are a good fit for me as they allow employees to work remotely meaning I can still be based in sea to sky and their work style and approach is similar to mine. I like the idea of getting in deep to different aspects of a project keeping it interesting and producing furrow work. Having this experience working with different clients and project will help develop my process as I designer. 

C. I am a good fit for them as I tend to have different outlooks and ways of looking at situation that can be valuable. Im driven to provide solutions for people and can be upfront, honest and communicate with clients/colleges. I also think Im easy to be around and fun to work with! 

 D. apart from what is stated above I offer reliability, honesty and dedication when to a project. Design wise I offer a difference in style and colour that might not be for everyone but won't go unnoticed. (in my opinion....selling myself) 

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Blog Post 4 Self Audit

2.) The Links/tabs I plan to use in my are the same as my current portfolio, however they will be more purposeful in their layout and design content. 

EMDesignsolutions (home) button

WORK 

   - Branding

   - Illustration

   - Magazine/web/layout design

RESUME

ABOUT ME

CONTACT

3.)  - Illustrations work from Patrick’s current class

    - Websites from Brad’s current class

    - Project from Patrick's class last semester

    - Bike breakthrough Project

    4.)  For all my work from previous year classes Im going to have to adjust certain aspects to bring it up to the same standard as my current work. For example on my “Bike breakthrough project” Im going to go through all the typography and make sure it is correct and all my hyphens and orphans are up to a professional standard as well as making better tracing my images for a higher quality result. 

For all my projects I am going to rewrite the text giving content about the projects. A large portion of my work is being completed this semester so I will create the pages/description so once they are done they are able to be placed in and ready to go. 

5.) I am going to use Squarespace. My current portfolio is on adobe portfolio I am switching as I believe I can create a more impactful result on Squarespace.

6.) www.EMDesignsolutions.com

7.)

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ARTG476: Blog post #3

Creative Brief 

From last class I have changed a lot of my wording and the complete brand statement. The previous brand characteristics were also too vague. They were accurate but not specific, the new brand characteristics and brand statement are more unique to me and stand out better. 

The wording is more powerful and will help me have better direction and focus for the design elements/style for my new portfolio. 

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Blog Post #2 Inspiration

- The first thing that caught my eye with this Is the focus on the artwork it is not a straight forward grid. - I like that when you click into a project, it clearly shows off the work in a clean and straight forward layout It is simple when the information and artwork are important. - I want to take this balance of eye-catching and practical layout into my own portfolio to feel on brand with my style and highlight information and artwork with the most hierarchy.

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ARTG476: Blog Post 1

Pixie Dust

The work so far has had me thinking a lot and doing some internal analysis. I have quite a strong self of self internally. (This might be different from what I put out and to who portrays it) but I am very content with myself and have a Strong sense of Who I am, and my beliefs and values.

Growing Up as a “Professional athlete”..... (in the loosest terms possible) I'm used to having sponsors and a public persona out in the world and I'm aware of what is professional and works for a mass audience However this was when I was an annxy, slightly pissed off angry high energy teenager with a point to prove! I'm excited to have a persona that is authentically myself and create a portfolio and offering that portrays that to the public.

Attached Bellow in my notes from in class

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ARTG 310: POST 11

Proof 3 

Again these are going along great and a really nice ascetic from Sierra. Just need to work on finishing the last stamp and sleeve, making the “P” more visible on the Tofino stamp, giving the text more space and better legible when the stamps are correct size. Also what ever stamp is going to be at 400% possibly converted to vector rather than raster.

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ARTG 310: POST 10

Proof 2 

The stamps are coming along nicely, Just working on completing the other two stamps, sleeve and and adding all the required components 

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ARGT: Blog post #9

Proof 1:

GD: Sierra M

We worked on choosing iconic landmarks for each area and sierra showed me a design on procreate that looks great, the other stamps are going to follow the same style and colour palette.

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ARGT: Blog post #8

For Project 2, my AD ask me to create stamps and a sleeve with ‘whistler’ as a theme. For the type my ad would like some kind of icons incorporated into the post as the likes of the olympics.

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ARTG 310:Blog post #7 (Proof 3)

Proof 3 comments:

resizing the pages to create more white space

Remove the paper overlay

add a higher opacity of bike tracks so they are visible when printed