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Contribution of Social Media for Promoting Video Testimonials

Building relations with customers via social media and therefore the way these channels are managed is an important element of the brand’s success. Social Media can positively influence sales and to an outsized extent brand loyalty and connection.

And although social media was initially used primarily for private use and Video testimonial service, with their development and growing popularity they’ve become a valuable tool to create a community around brands.

The use of social media plays a big role in Video testimonial service. The mutual benefits of easy brand accessibility via Twitter, Facebook, YouTube. allow easy customer contact and interesting social interaction, providing brand building and wide scale contact through multiple channels.

Implementing a social media strategy in your customer service model will offer you an opportunity to speak with consumers at A level that ensures they feel a part of your story, and encourages them to recommend your brand to others.

Social media is a superb thanks to providing modern customer service. It’s beneficial for both customers and the company because it’s easy for both.

If you want to increase sales in the long term through social media activities, you need to also be prepared to use this channel for customer service too.

Many e-commerce companies are already using both Facebook and Instagram to not only sell effectively but also to offer potential Video testimonial service.

Social media is beneficial within the entire sales process. Unfortunately, their role often ends with building awareness and traffic on the location, but they will provide extensive capabilities beyond awareness which will assist you to strengthen every step of the way that a customer goes toward making a sale.

If you’re interested in implementing social media customer service solutions into your Product description engagement then take a look into other articles available on our website, as well as familiarize yourself with our platform and product offer. Get smart when it involves offering your customer service at the very best level, with the expectations of even the foremost demanding customers.

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What’s the Best Way for B2B SaaS Companies to Acquire Customer Testimonials?

It’s crucial to consider the importance of customer testimonials and make them a part of your business strategy. B2B SaaS companies are aware of the weight that customer testimonials carry whether that is in the form of videos or written reviews online.

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Video Testimonials Helps Small Businesses! Do’s and Don’ts

In today’s digital world, video testimonials are a powerful and great way to build reliability and trust for a mission-driven business.

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Benefits of Explainer Videos for Your Business

An explainer video grabs the viewer’s attention with one to 2 minutes of content explaining a product, business, or idea. It answers basic questions, instead of requiring your audience to read text content on your website. Explainer videos should be engaging and fun, with an informative, clear message which will quickly be consumed by the audience.

Here are five benefits of explainer videos:

1. Attention-Grabbing The average person on the web has an span of eight seconds. If the content on your website doesn’t grab their attention in eight seconds, they’ll advance to a different website. The longer you hold the eye of your audience, the more likely they're to spend longer on your site.

2. Increases Conversions The longer your audience stays on your site, the more likely you're to form a conversion. Statistics suggest that a well-made explainer video can increase conversion rates by 15 to 50 percent.

3. Compelling Elevator Pitch Video is more engaging than basic text and even images. Use an explainer video on your site to elucidate your brand’s mission and values, or to pitch a replacement product or idea to your audience. Don’t simply provide information, your video should also include a call to action.

4. More Shareable Text

The content on your website should be engaging to your audience, but it should also generate attention from search engines. Video is ranked higher in Google than text, making it a powerful SEO tool. Second, to Google, YouTube is the second most used search engine, which goes to show that people want to see information conveyed in the video.

5. Reflection of Your Brand’s Culture and Personality The personality and culture of your company or organization may be a critical element when it involves connecting to and interesting together with your audience. It is difficult to convey emotion or personality through text alone, but explainer videos are often a fun, entertaining thanks to reflect your brand culture.

The most important thing to recollect about explainer videos is that while it's possible to make a DIY (do-it-yourself) video, the standard of an explainer video plays a big role in the success of that video. For an explainer video that accomplishes the advantages listed above, work with knowledgeable video production company to supply your explainer video.

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How effective are video testimonials at convincing people to buy a service/product?

Testimonials are one of the most vital quantities of replica in your website, landing page, profits letter, or every other marketing and marketing contact. Think of a testimonial like a tamed, well-behaved dog.

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The Essentials to Make a Good Product Testimonial Video

When you have a product or service to market, you'll introduce it through standard communication methods just like the text on��an internet page or copy on a printed brochure.

Or you can take it up a notch, increase the likelihood that your offering will resonate together with your audience, and drive a better number of conversions by packaging the knowledge in a short explainer video.

An explainer video is an informative clip that quickly introduces an audience to a product or service. The following elements are found in every great explainer video, and here are tips to assist you incorporate these important elements in your video.

The Right Goals A great explainer video is created with clear goals. The video isn't created to easily refill space on an internet page or in digital signage programming. The video is meant to trigger an intended result.

The Right Voice

The quickest way to ruin a great video is to use low-quality or unprofessional voice-overs in production. Don’t undergo all of the opposite steps then fail to deliver on a crucial piece of the puzzle. • Use voice talent that captures your brand voice. • Don’t assign voice-over work to someone in your organization who has never done it before. • Don’t go with the first voice-over you hear. Sample a few and review your options before deciding. • Use the right Video testimonial service. Don’t persuade your computer microphone and expect professional-quality sound.

The Right Visuals Just as you don’t want to skip on the quality of your voice-over, don’t stop short on visual production. Follow through together with your video by producing high-quality visuals. • Visuals should support the text. Write the script first, then come up with visuals to enrich the message. • Don’t worry about being too fancy with graphics and visuals. The images don’t got to be of feature-film quality. • But visuals also shouldn’t be too basic. Don’t ruin your video with cheap computer graphics which will close up audiences before they will get into the substance of your video.

When you have a new service or Product description engagement to promote, you want to get the word out to your audience. But don’t stop with just words. Use these elements to place together a strong explainer video which will captivate, educate, and convert your audience.

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How video testimonials helps businesses?

Video Testimonials can be incredibly fruitful for your firm in closing sales and raising profits. Here are several of the most important perks of using them on your website.

• Increased Credibility: once you use customer testimonials, you show new and old consumers that your brand continues to feature value. Testimonials can make your company appear to be an idea leader in your industry, maybe even make that basically happen, also as promise a positive experience for anyone.

• Lead Generation: As stated above, testimonials create WOM marketing, which may cause easy conversions. They almost sell your products and services on their own.

• Customer Retention: Testimonials function a reminder to existing customers of why they still do business with you. They also indicate that you simply invest in your customers by featuring their own words on your website, which inspires them and their associates to still do business with you.

Many prospective customers will automatically look for reviews and testimonials about products and services, which often entails visits to third-party sites to urge the knowledge they seek. These extra steps can cause customer abandonment, however, because they get bored or diverted when a site includes better reviews of other products.

Providing Video testimonial service on your own website is a superb thanks to minimize the danger of customer abandonment. It removes a number of the interim steps that shoppers might fancy get all information they need before they create a purchasing decision.

The more video testimonials for business you land, the higher off your site are going to be. These sorts of reviews are miracle workers for generating leads and bringing more attention to your site. If you haven’t managed to include such messages into your site design, you actually should, as soon as possible.

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How to write Customer Testimonials?

Sharing the testimonials of your happy customers may be a must for your sales and marketing efforts, but not all testimonials are created equal. When it involves your testimonials, you would like to start out by ensuring you’re taking the time to spot the simplest possible customers to feature. Once those customers say yes, you would like to make sure you’re crafting compelling testimonials.

Here are three steps to write down a testimonial that supports your Product description engagement efforts during a way that drives results.

1. Write the Testimonial for Your Customer

If you would like a testimonial that gets results, you actually don’t want to ask your customer to write down a couple of lines about their experience together with your product or service. Instead, you would like to either have the customer answer some specific questions or interview them to gather the knowledge then write the testimonial for them to approve.

2. Have Clear Outcomes in Mind for Testimonial Content

When you’re writing a testimonial, start with the top in mind. An outstanding testimonial that captures the imagination of your audience should speak to both potential objections and therefore the probable outcomes of using the merchandise or service.

3. Keep Your Testimonial Short

The average person has an span of about eight seconds (which is one second shorter than a goldfish), so when writing a testimonial, you would like to stay it short. Aim for one to two punchy paragraphs maximum.

Keep in mind that testimonials should be written within the voice of your customer and conversational in tone. Avoid using jargon, industry-speak, or trying to be too clever. Clear and simple is the way to go with your testimonials. Make the foremost of your Video testimonials for business by writing content that connects together with your potential customers and makes them want to shop for from you.

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How Video Testimonials work? How do you ask for them from a client?

In today’s cutthroat world, creating a good product isn’t enough. In order to ensure success, it is necessary to create a solid marketing strategy that will expand your consumer base. The introduction of the internet has enabled the use of various marketing tools like content marketing and advertising.

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Video Testimonials and It’s Benefits for Businesses!

Video Testimonials are one among the foremost powerful tools for building brand credibility & converting leads. And with 79% of all internet traffic expected to be made from video content by 2019, Video Testimonials are more powerful than ever.

Here are four reasons why:

1. They build credibility and trust:

Video testimonials give prospects the facility to determine actual clients givetheirreal opinions about your company’s services or products – giving your brand undeniable credibility.

2. They increase referrals:

Asking a client to supply a video testimonial is that the ultimate sign of trust. It means you value your client’s opinion such tons that you’re willing to require an edge in getting it documented

3. They are easily shareable on social media:

Textbased testimonials are unquestionably powerful, yet not as easy to share as videos. Video testimonials are exceedingly easy to share across social media and are the way of the long run. Consistent with HubSpot, 78% of people watch videos online hebdomadally.

 4.They are a power email marketing tool:

 The same HubSpot report listed above also found that using the word “video” in your email subject line increases open rates by 19%. Furthermore it increases click-through rates by 65% and reduces unsubscribers by26%.

We’ve verified plenty of evidence that video testimonials are great for your marketing. There 

are not any better because of building connections alongside your audience, increase your brand reach and drive conversions.

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Why More Businesses Use Video Testimonials Services

You are constantly trying to increase your marketing no matter whatever ever maybe your business. The success of an organization always partly lies in marketing even if you have the best goods with cent percent quality. If your marketing lacks your product won’t go out of the market.

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How to Write Great Customer Testimonials Using Video Review Software?

Video Review Software is in Trend because of countless Youtubers, Digital Marketers, and Producers. There have been so many web-based Video Review Software allowing a video editor to receive feedbacks which helps in rectification. Most of the videos rendered by editors are said to contain the most ROI than other content because of the vast number of excellent editing software and effects. 

Going through a video review platform where a company shares a product-based video, you can write great customer testimonials. Customer Testimonials are one of the major features of a company’s success. A customer testimonial is direct unguided feedback from a customer. 

Why are Customer Testimonials necessary?

Provides credibility and builds trust

Paves way for promising collaborations

Connection with Regular customers

Company’s reputation increases

Conversion rates increase

 New Customers will get to read the captivating testimonials on the company page which assures their participation in the future. 

 Here are certain ways to write a Great Customer Testimonial

 Decide on the story you wish to tell the main reason why other customers read a testimonial is to check a company’s potential. To attract the customers, the given content must be catchy with details such as customer’s satisfaction, their need for buying the product, their success/victory story backed by the company, etc., 

 “I am super happy to have come across your website. Today I successfully have my domain. All thanks go to you! Kudos!”

The above-given example shows the story of an online retailer who has set up a website domain through a website company. This type of personal story feedbacks posted on a video review software platform can be well utilized to build a testimonial. Such positive testimonials will attract new customers.

So, determining the narrative will help in classifying the best testimonials.

1. Voluntarily Asking Questions 

Sometimes, there might not be enough relative content to build a testimonial story. At these times, asking certain questions directly to the customers provide more details. Customers’ reviews on the software at times might be short, so you can personally message them or put out a public questionnaire for all the staff or customers to answer. 

To write a well-refined testimonial, there must be a lot on the plate to classify. Certain key points to focus on while asking questions are:

Company’s support to customers

Solutions used to overcome issues

Satisfaction rating of the Service 

 Before writing a testimonial, determining the area of concern where information lacks, will enable you to jot down specific questions. Reaching out to customers will also build the relationship between the company and the customers.

2. Direct and Short Testimonials

People read reviews with a set of questions in the mind. If the testimonial is long without necessary details, then the buyer who is reading will quickly shift. So, it is mandatory to provide direct, short, and sweet testimonials with details about the product and the feelings of the buyer. Reviews posted on the software are most critical or short or direct, pointing a specific scene in the video. If there are many reviews on that point, you will have to construct a direct testimonial having all the customers’ feedback in mind.

A testimonial must start with an impactful sentence e.g. 

“The product was the same as shown in the video. It is worth the price. Thank you so much.” 

This given example might answer a customer’s doubt over the product’s authenticity. The new customer will rely on such direct testimonials to proceed with the purchase. 

The testimonial must be compelling, impactful, direct, short, and crisp.

3. Authenticity

Authenticity is Credibility. Many sites easily generate bot reviews and nowadays customers are clever enough to spot fake reviews. 

 Especially on web-based platforms, inbuilt bots produce rapid reviews. You must ensure that the picked-out reviews are authentic. Whereas there are options in the software to allow only selected people but mostly the videos are accessed by many reviewers.

Here is an example of an unauthentic review:

“The iPhone Charging Cable was nice, and it lasted for over 3 years.”

 Usually, USB cables’ tips experience cracks over time. This review sounds like a bot set to provide positive feedbacks. This will not appeal to Tech geeks. So, the reviews must be from real people who used the product. 

 These are the basic criteria for authenticity.

4. Visual Presentation

Visually presenting a testimony will enhance engagement. Regular and Legit customers willfully provide their pictures. Happy Photos of customers are super powerful in marketing and is a key strategy in neuromarketing web design. An A/B Test proved that pictures of faces have increased conversion rates by 102.5%.

In video review software, customers or staff will have to log in with details. In most of the software, setting a profile picture is mandatory. So, you can directly ask them about using their profile picture or some other picture they wish to send for the testimonial.

Testimonials with pictures are eye-catching, authentic, engaging, and credible. 

There are many online Video Review Software that comes up with free plans and premium packs. Some of the most reviewed Software are Frame IO, Filestage, Wipster, etc., These software are cost-effective, excellent in providing reviews for specific frames, stakeholder feedbacks, automatically segregates in-context feedbacks, avails collaboration with agencies, sharing of staff links is possible and testimonials can be directly transferred to editing software. 

Every testimonial written must tag the company’s logo because there are chances of testimonials getting stolen by similar clone sites.

The main key factors of writing a great testimonial are Direct Content, Eye-Catching First Line, Real Stories, Happy faces, and Solutions.

To attract customers, it is advised to post testimonials on every page of the site. Regularly adding new testimonials will keep the site fresh and ongoing.

Are you planning to now sit and equip the above methods, or do you know anyone who will be helped by these ideas? Share it.

 Blog Source URL: https://www.feedfleet.com/blog/2020/11/12/how-to-write-great-customer-testimonials-using-video-review-software/

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How to Write Great Customer Testimonials Using Video Review Software?

Video Review Software is in Trend because of countless Youtubers, Digital Marketers, and Producers. There have been so many web-based Video Review Software allowing a video editor to receive feedbacks which helps in rectification.

Source URL: https://www.feedfleet.com/blog/2020/11/12/how-to-write-great-customer-testimonials-using-video-review-software/

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How useful are the video reviews for your services/products?

The digital age has helped create a global platform for people to share their talents and their creations with the world. Internet has helped create a larger market for businesses. With the increasing dependency on digitization, it has become necessary for businesses to create an attractive presence on the internet. Companies, brands and individuals with an online site have more probability of garnering customers. Video reviews have now become an essential part of marketing which affect the growth of a brand. A good video review has the ability to influence and gather fresh customers. Showcasing a customer talking about the uses and benefits of one’s products is a strong way of incurring greater sales.

IMPORTANCE OF VIDEO REVIEWS AND MARKETING

Results of searches have now made available the inclusion of videos to them, which make visual representation of a brand or service quite important when searched for by a customer. Video marketing and reviews now have the ability to increase the growth of a business by a large fold, influencing the viewers.

People prefer visual representations when compared to texts as it is easy to understand and more comprehensible. Hence video reviews are viewed and taken into consideration by a large part of the audience. Video reviews give a more humanized perspective of a particular product or brand, helping customers to connect with them. They give the people an opportunity to see how the products work and let them see the various colors, size and the texture of the product in all angles. Youtube channels and other social media pages have begun reviewing products which in turn have brought a larger audience to brands with positive product reviews. A demonstration of the product while in use attracts the attention of people who are interested in the product.

Videos help give customers a visual representation of the product, giving them a personalized experience that makes it easier for them to trust the brand and purchase the product. For example, Lenskart's online site allows customers to try out spectacles online by making a personalized video which enables them to check various products and view glasses through all angles. This helps customers get a personal view and allows them to review better. It creates an engaging platform that is open to a two way form of communication. In regards to electronic gadgets, video reviews help showcase the different features of the gadget while being used and comparisons with previous models or other brands spark more interest among the customers. Studies show that most people take into consideration video recommendations while shopping online, which makes it an essential tool for brands.

A doubt often found in the minds of the people is that there is a possibility that individuals leave reviews online using multiple aliases, since the internet allows users to create multiple accounts. Video testimonials eliminate this doubt as it gives a face to the reviewers and helps establish the authenticity of the review.

USE OF VIDEO TESTIMONIALS TO CREATE BRAND AWARENESS

For individuals and brands that offer various services be it in the health department, event management or any other personal service, video reviews help create a greater reach. They not only help emphasize the positives but also allow the inclusion of their work in order to ensure that the customers thoroughly understand the service. Videos that include the individuals while in work, enables the viewers to garner more understanding about the service and the quality offered. Video reviews are useful in attracting customers who are acquainted with the individual reviewing. Reviews by influencers and individuals of a greater following help widen the marketing platform. Since these are individuals trusted by their followers, they bring in a loyal consumer market. Video reviews can range from brief views to detailed views of the service, letting people select reviews according to their preference.

Brands have now begun collaborating with famous personalities, as inclusion of their products in online posts and videos is a cheaper but effective way to advertise themselves to the people. Additionally, when customers share their reviews on their respective social media platforms, it enables the products to have a larger exposure. There are sites available that are solely dedicated to showcase customer reviews about different products and brands. Inclusion of product or service reviews in such sites is a direct way to target people, as their audiences are people who are looking to make a definite purchase.

 Creating a video review feature that is easy to use will help more consumers submit reviews, which in turn will positively influence other customers to purchase from the particular brand. The more reviews that a site has, the more chance it has of coming across as a legitimate and concrete organization. A visual review is important as it helps build trust among the audience, showcasing the product and the brand, which in turn contributes to build a loyal relationship between the brand and the consumer.

 Blog Source URL: https://www.feedfleet.com/blog/2020/11/06/how-useful-are-the-video-reviews-for-your-services-products/

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How useful are the video reviews over text reviews while doing online shopping?

The introduction of the internet has taken the world by storm, helping us reach out and explore genres with just a touch of our finger. Shopping is being seen in a whole new light because of the introduction of online shopping. Today, rather than go from shop to shop and spend hours trying to find a perfect product, we can buy what we want just by a simple touch. From clothes to electronic devices to groceries, anything and almost everything can be bought online.

APPREHENSIONS TOWARDS ONLINE SHOPPING

Online shopping opens doors to possibilities of scams and hence people are weary while deciding to purchase products online. During the introductory phase of online shopping, a lot of people could be seen voicing their disappointment of the purchases recieved. Reviews and complains about differences in colour and shape could be seen under third party products of sites like Amazon and Flipkart. Hence, people began to pay more attention and research the internet before shopping online to find reviews of the items and the brands in order to verify the authenticity and quality. During the initial stages, sites only focused on text reviews, but as time passed by photographic and video reviews were made available. Studies show that most people take into consideration video recommendations while shopping online.

USE OF VIDEO REVIEWS TO BUILD AUTHENTICITY

In regards to online shopping, video reviews are 90% more effective than written recommendations. This explains the increase of influencers and rise in video reviewers on online platforms like YouTube and Instagram. People are more likely to believe what they see rather than what they hear, and hence video reviews enable a more trustworthy approach in the minds of the audience. Video reviews enable the customers to have a visual view of the product, it's colour, it's texture and it's size in order to gain perspective about the product and how it would look in the real world rather than under the lens of a skillful photographer. A lot of people first look up reviews on Google, and since the inclusion of videos in search results, video reviews have a higher rate of being watched. A lot of brands and businesses have now begun the inclusion of video reviews in order to create a comfortable platform for communicating with the customer. Video reviews help bring customers to brands that are more suitable to them. With in depth reviews and experience offerings of the reviewers, it helps people choose sites that match their taste and values. Several online sites and YouTube channels that are solely based on giving visual reviews regarding brands, products and all aspects of online shopping have now come into existence with a rise in demand for it.

VIDEO REVIEWS GARNER GREATER AUDIENCE THAN TEXT REVIEWS

The downside of text reviews is that they open up more room for misinterpretation, which is eliminated in video reviews. Often times text reviews are written in complicated language that makes it difficult for people with lower education to understand it. Also, technical terms regarding to the particular product can often times not be understood by the customer. Text reviews have no proof backing their claims and hence are more difficult to believe. Reviews with contrasting opinions can further confuse the customer since there is no visual representation for the readers to create their own opinion regarding the same.

In contrast to text, video reviews are more honest since the product being sold can't be manipulated or shown in false light. People tend to have more faith in products that have a video review as compared to reviews in textual form. Since verbal and visual communication takes place, it instills a feeling of trust in the minds of the customers watching. The viewers get a real time view of the products which makes it easier for them to make a decision. Often times pictures can be misleading, therefore by seeing the product in different angles through a video review will give customers a more real look at the product and will help them understand suitable features that best fit their intended purchase. Hence brands have begun putting effort into creating partnerships with influencers and other famous personalities in order to increase the reach of their product through video reviews. Clothes shopping sites like Myntra have begun using video descriptions in order to give customers a visual look at how their intended purchases will look while being worn.

The main downside to online shopping is it's lack of opportunity to access the product in order to ensure whether it is to one's liking. Though video reviews donot completely eliminate this problem, they are the best source to expel many of these doubts. Hence video reviews are far more useful when compared to text reviews as their ability to give a visual representation of the product creates a trustworthy platform for customers to shop online, being a win-win situation for both parties as they increase sales and help customers save time.

 Blog Source URL: https://www.feedfleet.com/blog/2020/11/03/how-useful-are-the-video-reviews-over-text-reviews-while-doing-online-shopping/

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How useful are the video reviews for your services/products?

The digital age has helped create a global platform for people to share their talents and their creations with the world. Internet has helped create a larger market for businesses.

[feedfleet]

How useful are the video reviews over text reviews while doing online shopping?

The introduction of the internet has taken the world by storm, helping us reach out and explore genres with just a touch of our finger.