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India's No. 1 Spice Brand delivers the freshest spices in the shortest possible time by expanding its market reach

A 1000 Cr. spice brand Everest, wants to Increase SKU penetration across all the outlets by using sales force automation.

With our features like, Intelligent Secondary Schemes Modules, flexible reporting etc., FieldAssist helped them to achieve their goals.

20% Increase In team’s productivity across zones

5 Lac Outlets Improved outlet coverage using our outstanding reporting mechanism

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Sales Force Automation - Checklist for Choosing Perfect SFA Tool

Sales force automation is a cloud-based software or tool adopted by companies to automate their field sales processes, such as order processing, stock monitoring, route optimization, monitoring on-field daily retail performance etc.

At the user level (typically your salesmen), it is used for punching retailer orders, doing focused selling on certain must-sell products, recording returns and damages, capturing in-store images of products or merchandising material, recording retailer feedback etc.

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Veeba leveraged sales automation to offer its consumers the finest flavors in the comfort of their homes

Veeba’s vision to delight customers with an unmatched food experience of superior quality and service at the comfort of their homes, meant them having a strong presence across all sales channels. Thus early in their journey, they identified the hindrances that manual sales process could cause and partnered with us to automate their sales operations across channels.

Read the full story of how leveraging #DataIntelligence, they created an optimal acquisition strategy that enabled them to acquire, retain and expand across #Retail and #HoReCa outlets.

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Pathfinders - Interview Series By FieldAssist

The FMCG industry is a captivating realm, where countless products compete for a share of your wallet. It's a domain marked by remarkable marketing campaigns and strategic GTM (Go-To-Market) approaches, ensuring products reach the right customers and shelves.

While every consumer brand aspires for leadership, only a select few attain true greatness. Achieving excellence in the FMCG industry demands a blend of strategic thinking, customer-centricity, innovation, effective communication, robust distribution networks, and an unwavering commitment to continuous improvement.

Brands that excel in these aspects elevate their position, gain a competitive edge, and emerge as market leaders. Technology serves as a vital ingredient in building a remarkable brand. Whether it's leveraging sales force automation (SFA) solutions to streamline Kirana retail, utilizing promoter apps to enhance consumer experiences in modern trade, or implementing distributor management systems (DMS) for comprehensive sales visibility, technology plays a transformative role in CPG (Consumer Packaged Goods) retail. Brands that harness the power of technology are well on their way to greatness.

Introducing "Pathfinders – Stories of Great Brands," a video interview series by FieldAssist that celebrates the journeys of CPG brands that have transitioned from good to great. Hosted by FieldAssist's CEO, Paramdeep Singh, each interview features candid conversations with owners or promoters of FMCG brands in India. These episodes are filled with insightful answers, moments of banter, and valuable knowledge for those seeking to deepen their understanding of this industry. From product development and marketing to distribution and sales, the show offers an exclusive glimpse into the strategies employed by the most successful brands in the business. Discover how these brands build a loyal customer base and outpace their competitors.

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Sales Force Automation

Sales force automation is a software or tool that operates on the cloud and is utilized by companies to automate various field sales processes. These processes include activities such as order processing, stock monitoring, route optimization, and on-field retail performance monitoring.

At the user level, typically the sales representatives, the software is employed for several tasks. These include taking retailer orders, conducting focused selling on specific must-sell products, recording returns and damages, capturing in-store images of products or merchandising materials, and gathering retailer feedback, among others.

To illustrate, let’s consider a consumer packaged goods (CPG) company that specializes in manufacturing and distributing morning cereals. This company has a field sales team responsible for visiting different stores to take orders and ensure sufficient stock availability on the shelves. Instead of using the traditional paper-based order-taking process, this business has adopted a mobile-based sales force automation software. This enables their salespeople to take orders using their mobile devices.

The sales force automation app offers immediate verification of retail-level information and inventory levels. This helps to reduce the likelihood of errors and enables sales representatives to place orders swiftly and accurately. Furthermore, the software grants sales reps access to sales data, reports, and analytics, empowering them to make informed decisions regarding their sales strategies.

As this information is transmitted in real-time from all sales representatives to their managers, the mid-level managers utilize a sales force tracker to analyze key performance indicators (KPIs) and other metrics. These metrics may include retail sales in terms of volume, the number of active users in the field, territory performance comparisons, and other relevant data.

Know More: https://www.fieldassist.com/blog/sales-force-automation/

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An FMCG company’s success can be gauged by the speed with which it reads the market, places the right inventory with its distributors who then supply stocks to the right shelves at the retail stores. That's where the FieldAssist's DMS comes in. Are you hunting for the perfect DMS? Ask these four basic questions to your distributors to optimise your supply chain procedures for a future-ready firm.                                     Read more at: https://www.slideserve.com/FieldAssistseo/hunting-for-the-perfect-dms-ask-these-4-simple-questions-to-your-distributors

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A Distribution Management System streamlines all distribution workflows and activities, improves supply chain efficiency, eliminates stock-outs/overstocking, and allows companies to access real-time data from distributors. It's a gateway between the brands and retailers. If you are someone who is looking for a perfect DMS, visit us.

Read more: https://www.writerscafe.org/writing/fieldassistseo/2802067/

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With the right software platform fuelling your sales and distribution activities, you can achieve high performance in even the most fast-moving and fragmented marketplace. And that is where the FieldAssist’s distribution management system comes into place.

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Rajeev invested in a robust DMS, along with an equally strong SFA that makes it very easy for him to optimize his sales supply chain processes. If you want to be someone like Rajiv, Ask these 4 simple questions while looking for a perfect DMS to optimize your supply chain processes for a future-ready business.

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FieldAssist is India's most trusted integrated B2B Sales platform- combining Technology, Analytics, and Distribution & Supply Chain. As an ecosystem, we help: • Your Field Team - with a seamless order booking experience and real-time analytics • Your distributor - with a better way to track orders and inventory at any time to run operations smoothly • Your Manager - with a better way to manage, monitor and optimise sales operations through analytics for managers. To know more, visit us at: https://www.capterra.com/p/157892/FieldAssist/

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Sales Force Automation  automates sales processes and accelerates on-field productivity with real time secondary sales data. To achieve this, real time field activity tracking is important. We are tracking activities, not people! How can I convince my team that sales automation is not for tracking them but their activities? Following blog mentions some  features that FieldAssist has that may help you answer the above question.

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The Distribution management system provides access to well-formulated data. It efficiently manages information like batch details, stock at various warehouses, and batch numbers and dates. To avoid the rising cost of capital and hassle-free working of the distribution, a distribution management system is required, which can acquire automated data, which, in turn, reduces the cost and time consumption at various stages. You can contact us for more detailed discussions. You can contact us for more detailed discussions.

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A distribution management system is a gateway between the FMCG brands and retailers. The DMS provides access to well formulated data and efficiently manages all the information. Manually operating and managing the data can be hectic and error-prone, as it is a lengthy process. DMS is like a silver bullet that holds the power of streamlining all distribution workflows and activities, right from capturing sales orders to invoicing. You can contact us for more detailed discussions.

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A distribution management system is a gateway between the FMCG brands and retailers. A silver bullet that holds the power of managing your end-to-end product delivery, right from capturing sales orders to invoicing. To avoid the rising cost of capital and hassle-free working of the distribution, a DMS is required, which can acquire automated data, which, in turn, reduces the cost and time consumption at various stages. The Distribution management system provides access to well-formulated data. You can contact us for more detailed discussions.

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What is SFA 

SFA is a process automating the sales force, it can be partial or total automation. Automation is done using certain sales automation software and its main goal is creating workflows to make sales management smoother for everyone involved. The point of sales automation is to simplify the sales process and reduce the amount of manual, repetitive tasks for sales reps.

What is the Need for  SFA

Businesses that had a large sales force were struggling with serious data visibility issues around outlet coverage and SKU penetration across outlets. This concern was compounded by the manual DSRs each sales rep had to maintain for the colossal number of outlets they covered, making the overall data extremely error-prone.

Major Challenges Faced by FMCG Brands 

(1) Justify ROI from sales automation

(2) High sales team attribution 

(3) Underutilized Middle Management 

(4) Monitor brand visibility and competition level intelligence 

(5) Lack of unified and real-time sales data for quick decision making 

(6) Lack of trusted digital transformation partner  

Key Benefits of SFA 

(1) Increase your productivity by simplifying the sales process

(2) Decrease the costs of sales

(3) Gain more data and information regarding your sales

(4) Reduce your response time

(5) Keep records and collect data

(6) Minimize the possibility of human error

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More than 50% of the leading brands in the industry are already using some kind of sales automation solution. And some are just using the sales tracker app with the direct intention of tracking their sales team. Learn why you don’t need sales tracker app but a sales team enabler app to run your sales operations smoothly and grow your business faster.