filipinosme-blog

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How a Website Can Bring BIG Benefits to Small Businesses

You might think that because your business is small, it cannot benefit from having a website; that is why you don’t include the creation of one in your budget. However, you should consider the fact that many of your existing, as well as potential customers, are using the internet.

This means that if you have a website, it will be much easier for them to find you. Furthermore, here are the benefits your small business gets by having a professional website:

It Attracts More Internet Users

These days almost everyone uses the internet to get the information that they need, including local information. Potential customers are now using their Smartphones and tablets to know which business should they go to in order to find what they need. Hence if you have established your online presence through a well-developed website, you will most likely convince more local customers to check you out instead of going to your competitors.

It Reduces Marketing Costs

The traditional form of marketing like buying advertising space - in a newspaper ad, billboard or radio spots, can be expensive. Plus, it can be time-consuming trying to figure out how to maximize the space or time allotted for your ad. With a website, you will have an unlimited number of full-page ads. The other great thing this is you can even change these ads anytime!

It Builds Your Image

When you have a website, people will look at you as a well-established and credible company. It is when they have trust and confidence in you that they will not hesitate to purchase your products or services. This is the reason why you need to have a website that can reflect the vision of your company.

It Allows You to Offer High-Quality Customer Service

In most cases, your staff would spend a lot of time on the phone catering to your customers’ requests for information about your product or your service and they tend to answer the same questions. When you have a website, you can minimize these phone calls and reduce your phone bills as all the details your potential clients need are all presented in your website. This makes it more convenient for people to communicate with you.

Moreover, your website can take orders 24/7 if you’re into e-commerce or selling your products online, so even when you’re asleep, you will still be able to increase your sales.

These are reasons enough for you to finally have a business website. At Filipino SME, a product of Syntactics, Inc., we provide you, small to medium enterprises - SMEs, here in the Philippines with business websites that will allow you to fully interact with your customers. Check us out at http://www.filipinosme.com/.

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A Website That Can Bring Success to Your Business

In order to make your business successful these days, you need to have a website. However, this does not mean that any website will do. This is where many businessmen fail because some think they should have a website for the sake of having a website, and that’s all!

What your business actually needs is a great website - one that has the ability to impact how your target market and prospects view your business. Always remember that first impressions count.

Hence, you need a website that meets your needs when it comes to the following:

Online Presence

It is your website that will tell your potential customers that you exist and are ready to provide for their needs. If you have a physical store, your website helps tap into the online market to widen your reach. This also makes you more attractive to customers as they will trust you even more if they can also see you online. Plus, your website makes your business visible 24/7, making it easier for your potential customers to get in touch with you.

Information

A website is an amazing tool that delivers the much-needed information to anyone who needs it. Since it is your first point of contact with your customers, it should be equipped with the information that they need in order to avail the products and services you offer. Hence, you need to make it easy for them to see this information on your website. Through this information, you’ll have higher chances of converting your visitors into a customer. Lead Generation

One of the best things about having a website is that it can greatly help you generate leads for your business, whether you are advertising online or offline. Through your website, you can place enticing offers which can increase your lead generation. Your website is indeed the perfect tool to help you achieve this goal. Online Marketing

No one can deny the fact that there is no other form of marketing as effective as a website when it comes to selling your products or services. Your website lets your prospects see what’s in store for them. That is why it is important that you convey your message clearly. You can do this by having a professionally built website.

If you are a small business, all the more that you need a business website to be seen by your target market. At Filipino SME, a product of Syntactics, Inc., we make your business highly visible to millions of prospective clients globally by providing you with a website that can work well both with search engines and online users. Check us out at http://www.filipinosme.com/.

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Why Your Business Needs a Website

It is a fact that these days if you have a business and don’t have a website, you are losing out on great opportunities as your potential customers are looking for a variety of products and services online. That being said, your website could be your first point of contact with them. This holds true even for small businesses, or shall we say, it is necessary for small businesses in order to attract more customers? In order for you to understand further in regards to the great roles a website plays for your to achieve success, here are its most obvious benefits. Visibility and Credibility Your website acts as a portal so people will know that your business exists. It is there where they will learn about your products or services. In other words, it acts as your digital brochure; as people are more likely to know about you when they see you online through your website. Then, they will decide whether or not to do business with you. This is actually good news forsmall business owners as a website is an affordable way for them to get noticed! Consumers will consider you as credible when you are seen online and have contact information they can use if they want to visit or talk to you personally. This would also mean that you are operating legitimately, thus you can be trusted. Convenience and Accessibility By having a website you make your business always accessible, making it more convenient for your customers to purchase their needs. This also gives them the feeling that they are important to you, so there is no reason for them to go to your competitors. Just come to think how convenient it is for your clients to check you out anywhere they are as long as they are connected to the internet. This is definitely more convenient than having to hurry to a physical store during late hours only to find out that they are already closed. Marketing Purposes When you have a website, you can market your business online. This is an effective way to attract your potential customers especially if you have a well-designed and user-friendly website. You can use it to advertise and market your business. If, as a small business, you can give your customers all the convenience they need, then you will surely impress and retain them for as long as your business operates. How do you do this? You simply have to look for a reliable company that can create a professional website for your small business just like what we do at Filipino SME, one of the products of Syntactics, Inc. To know how we can help your small business succeed, visit our website, www.filipinosme.com.

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5 Benefits Of Having a Website for SMEs

Business enthusiasts nowadays use the power of the internet to advertise their products and services.

Indeed, having a well-designed website is a good way to capture the attention of your target market; and to succeed in making your website your best marketing tool, here are some tips that can surely help you:

Online Presence or Visibility

You should always make sure that your site is visible to potential customers who are trying to find you online. Always remember that customers tend to search the products and services they need online and look for companies that offer these; so you can’t afford to go unnoticed. When you don’t have a web presence, there’ll be no chance for you to be seen online.

Rankings

Creating a well-organized website gives you more chances of getting a higher rank on search engine results pages (SERPs), thus making your brand highly visible; definitely making it to the top spot is your main goal.

Your site’s reputation is boosted by the quantity of quality web pages that link to your site. Hence, you should give your website many opportunities, such as doing regular upgrades, for it to appear in all searches that are relevant to your business.

Sales tool

We all know that a website is an influential sales tool that addresses web visitors’ interest, giving them the details they need; then you create convincing calls to action to eventually convert them into customers.

Moreover, your website is considered as your home turf where people can find some reliable details regarding your company and engage with you on a more personal level. Therefore, you should use your website in building customers’ confidence in your product and services and giving them the benefits they need.

Build Authority

The web has been there for quite some time; however, today your website and your social visibility are the factors that consumers highly consider when they look for a certain product or service. By creating a website, you’re also setting up your own shop on the Internet and show to the buyers that this is where they may go to look for information about you.

Without an online presence, you’re at a huge disadvantage as a small business owner is trying to communicate to your prospective buyers in the world wide web.

Build an email list

One of the most effective ways you can do in building your own website is to build your email list. Creating an email database of those people who are considered as your prospective customers is a good way to start your promotional marketing strat. It’s visionary and it enables you to communicate to a qualified audience who is in your list and to those who are interested to know about your products and services.

Indeed, a website is a good asset for any businesses due to the Internet’s influence in our daily lives. In the field of marketing, the Internet is considered as a huge place where businesses can find the customers they need.

Knowing the benefits of having a website is one thing and having one is another important thing.

You might want to check out Filipino SME, a Filipino website that offers services for novice business enthusiasts. They specialize in creating a professional website for small to medium-sized enterprises (SMEs) at an affordable price. For more information about us or to check out our previous works, visit our website at www.filipinosme.com.

References: http://smallbiztrends.com/2011/08/5-benefits-smb-website.html http://www.sitepronews.com/2016/05/20/the-benefits-of-having-a-good-businwebsite-for-your-business/ http://www.hobo-web.co.uk/how-to-get-to-number-1-on-google/ http://www.danieldecker.net/8-benefits-of-email-marketing-and-why-you-must-build-your-list/

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5 Benefits Of Having a Website for SMEs

Business enthusiasts nowadays use the power of the internet to advertise their products and services.

Indeed, having a well-designed website is a good way to capture the attention of your target market; and to succeed in making your website your best marketing tool, here are some tips that can surely help you:

Online Presence or Visibility

You should always make sure that your site is visible to potential customers who are trying to find you online. Always remember that customers tend to search the products and services they need online and look for companies that offer these; so you can’t afford to go unnoticed. When you don’t have a web presence, there’ll be no chance for you to be seen online.

Rankings

Creating a well-organized website gives you more chances of getting a higher rank on search engine results pages (SERPs), thus making your brand highly visible; definitely making it to the top spot is your main goal.

Your site’s reputation is boosted by the quantity of quality web pages that link to your site. Hence, you should give your website many opportunities, such as doing regular upgrades, for it to appear in all searches that are relevant to your business.

Sales tool

We all know that a website is an influential sales tool that addresses web visitors’ interest, giving them the details they need; then you create convincing calls to action to eventually convert them into customers.

Moreover, your website is considered as your home turf where people can find some reliable details regarding your company and engage with you on a more personal level. Therefore, you should use your website in building customers’ confidence in your product and services and giving them the benefits they need.

Build Authority

The web has been there for quite some time; however, today your website and your social visibility are the factors that consumers highly consider when they look for a certain product or service. By creating a website, you’re also setting up your own shop on the Internet and show to the buyers that this is where they may go to look for information about you.

Without an online presence, you’re at a huge disadvantage as a small business owner is trying to communicate to your prospective buyers in the world wide web.

Build an email list

One of the most effective ways you can do in building your own website is to build your email list. Creating an email database of those people who are considered as your prospective customers is a good way to start your promotional marketing strat. It’s visionary and it enables you to communicate to a qualified audience who is in your list and to those who are interested to know about your products and services.

Indeed, a website is a good asset for any businesses due to the Internet’s influence in our daily lives. In the field of marketing, the Internet is considered as a huge place where businesses can find the customers they need.

Knowing the benefits of having a website is one thing and having one is another important thing.

You might want to check out Filipino SME, a Filipino website that offers services for novice business enthusiasts. They specialize in creating a professional website for small to medium-sized enterprises (SMEs) at an affordable price. For more information about us or to check out our previous works, visit our website at www.filipinosme.com.

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Why Word of Mouth and Websites Are the Power Couple of Marketing

When you want to find out what people have to say about a certain business, you’d go online and search for reviews. However, back in the day, reviews and feedback were all done via word of mouth.

If you wanted to get a haircut at a certain beauty parlor, but didn’t know how much it cost, you’d call up a friend who’s had a haircut there. If you wanted to know if a restaurant’s food was any good, you’d ask a co-worker who’s eaten there. You might have heard your mom ranting about how a certain grocery store sold spoiled goods, then you suddenly decide to never set foot there when you do your groceries.

Before the existence of websites and social media, word of mouth was the thing! The question that now stands though is, in this digital age, does word of mouth still have a place in reputation building for businesses?

The answer is YES!

In fact, word of mouth perfectly goes hand-in-hand with having a business website. As we can never really eliminate word of mouth from the list of one of the top marketing strategies for businesses.

Why? Simply because word of mouth comes naturally! You’re talking with a friend one day and all of the sudden you’re discussing about this cozy little cafe that serves delicious coffee and pastries. A few days later you’re passing by the said cafe, you look back to your friend’s rave, then you find yourself stopping by and enjoying a muffin and a cup of joe.

That already makes a sale!

How does a website fit into the whole picture?

As mentioned, word of mouth and websites go hand-in-hand because having a raving online reputation is just as powerful as one built through word of mouth! Let’s try putting it in a few statistics to explain this further:

96% of people receive a word of mouth referral

93% of new business introductions have also been done via word of mouth

9 out of 10 of these people then go online to do more research!

92% of the research platforms they use to gather more information is through a business website

People then finally make the decision to buy or render service from a business in this order of importance:

1.The Referrer 2.The Website 3.Reviews

(Data Source: http://www.visualistan.com/2014/07/word-of-mouth-marketing-in-digital-age.html)

The Bottomline

In this day and age, you need to back your offline reputation up with an equally strong online reputation, and the best way to do so is to start building your own business website!

You can turn that idea into a reality with the help of our team at FilipinoSME, where we professionally build sales pumping business websites for small and medium enterprises! To read more information about us or to check out our previous works, visit our website at www.filipinosme.com.