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What Contract Structure Should I Use to Sell My Business

Robert Hirsch, managing partner at Freedom Factory, founder of Freedom Factory, discusses the different types of contracts that you can use to sell your business.

What Contract Structure do I Need to Sell My Business

Stock Purchase Agreement or Asset Agreement? What's the Difference?

Read the Transcript Below

Hello, this is Robert Hirsch from Freedom Factory, and I want to talk to you about something that sometimes you get so involved in selling businesses that you don't realize that you have all these TLAs or three letter and acronyms that people don't understand. And so I just got a letter from one of my clients and he was talking about the difference between deal structure when selling a business.

And so we're going to cover what's the difference between a stock purchase agreement and an asset purchase agreement because they're, they're pretty fundamental and often in the LOI or the letter of intent, it's going to be listed whether they want to do a stock purchase agreement or an asset purchase agreement.

And so as both a seller and a buyer, often if you don't know which one to do, and I'll give you exceptions to the rule before we get through the entire video. But I like asset purchase agreements and there's some fundamental differences, and I'm going to go into those right now. So an asset purchase agreement means you're buying the assets of a company.

So you're going to set up another shell company and are going to buy the assets and you're going to put it in there. So. Uh, for example, when I was buying a, I personally bought a boat company I boat manufacturer for, for fly fishing. And many of you that know me know that I love to fly fish and we're up here in my mountain house right now and it's a raining day.

And I decided it's probably good to get some work done. So I bought it with an asset purchase agreement. And so when you do that, all you have to do is just get the assets of it and put it in there. So the differences are the liabilities of the old company. Don't transfer. So if they owe the bank $100,000 you buy the assets and you put them in there and they're unencumbered, and then they have to pay off the debt.

Obviously, if somebody has a loan on it, you can't sell the assets out from under them. So they're going to have to clear that debt with the proceeds and we can handle that in escrow. But an asset purchase agreement is means you're just buying the assets of a company. So it's not your job to find every liability that they have that sticks with the, with the other company.

So conversely, if you do a stock purchase agreement, now the due diligence is much harder. You have to find all the debts of the company, and often they, you can make promises or reps and warrants in the contract of what that means. But a stock purchase agreement means you're buying all the assets, all the liabilities of the company.

And sometimes you can do things like have the seller warrant certain risks and there's ways to do it, but stock purchase agreements are much more complicated. 80 to 90% of the deals that we see on high growth lifestyle companies are asset purchase agreements. Sometimes with our bigger companies, or they have a lot of IP or licensure, intellectual property.

And licenses. Stock purchase agreements make more sense. For example, uh, if you bought a company and it had a lot of licensure, let's take the boat manufacturer, right? We were licensed as a U S coast guard, uh, approved manufacturer. We were a boat dealer. We also were a car dealer because we had to put tags on the trailers for them to drive it home.

And we were ironically an auto manufacturer because we had to make the trailers and put a VIN on it. So that's a lot of licensure. It's a lot of one to three day classes, uh, that we had to take. So in that circumstance, when there's a lot of licensure, you can, if you want to, you can do a stock purchase agreement and the licenses transfer with the company.

Again, you have to be a little bit more careful about your diligence and making sure that you identify all the liabilities that the company might be exposed to. That includes environmental risks and business risks. So if you're not sure what to use, 80 to 90% of the. At the time, I would really recommend an asset purchase agreement.

If it's a company with less than $20 million in sales. There's obviously exceptions to it, and if you have any questions about what those exceptions are, what it looks like, why don't you just give us a, call it at freedom factory. You know, we have, you know, great middle of the fairway S PAs and APA has their stock purchase agreements and asset purchase agreements you can take to your attorney.

At Freedom Factory®, we have experienced and witnessed the explosive results of entrepreneurs aligning passion and purpose to create extraordinary value. However, most entrepreneurs have no idea how to maximize the value of their business and move on to the next chapter of their lives. That’s where we can help.

Freedom Factory® has radically disrupted the way high-growth, lifestyle companies are bought and sold, which historically was a horribly inefficient market. When I sold my first company in the 1990s, I went to several investment banks and sold my business to one of less than five companies they called. Looking back, I see exactly how much money I left on the table and knew that there had to be a better way. The bottom line is that entrepreneurs don’t speak banker, and bankers sure don’t speak entrepreneur. https://tylertysdal.academia.edu/

Contact Tyler Tysdal at Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://freedomfactory.com/about-tyler-tysdal/

Freedom Factory Managing Partners

Tyler Tysdal https://www.linkedin.com/in/tyler-tysdal Robert Hirsch https://freedomfactory.com/about-robert-hirsch

Who is Tyler Tysdal?

Tyler Tysdal is a lifelong entrepreneur who first discovered the joys and challenges of self-employment at the age of 14. Tyler Tysdal was a collector and trader of baseball cards and his budding entrepreneurial spirit spurred him to create Triple T’s Sports Collectibles, a national mail-order trading card and memorabilia business that found a wide audience through ads in trade magazines. While market inefficiencies were numerous in this pre-internet era, a young Tyler Tysdal experienced his first big business win with $14,000 a month of profit result. A lot of money for 14. It hit him during a ride with his mom to the post office to mail dozens of card shipments: He would likely be an entrepreneur and investor the rest of his career.

Additional Websites to Follow Tyler Tysdal

https://soundcloud.com/tylertysdal https://twitter.com/tysdaltyler https://tylertysdal.com/ https://sites.google.com/view/tylertysdal

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Additional News Sources:

https://www.globenewswire.com/news-release/2021/04/20/2213552/0/en/Award-Winning-Journalist-Natalie-Tysdal-Quits-News-Business.html https://tricitydaily.com/tyler-tysdals-freedom-factory-teaching-entrepreneurs-secrets-of-selling-their-business-for-maximum-value/

https://tricitydaily.com/tyler-tysdal-talks-about-bitcoin-mining-and-cryptocurrency/

https://businessnewsideas.com

https://BEES.Social

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Is There a Simple Business Valuation Calculator

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "Is There a Simple Business Valuation Calculator".

  Listen to the podcast, watch the video, or read the transcript below.

Additional Videos From Freedom Factory

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  Transcript of Podcast

Hey, it's Robert from Freedom Factory. I want to talk to you about a little pain point that we have in our business, and it's a business valuation calculator. People look at real estate and tools like Zillow, or they look at Kelly blue book on cars and they say, why don't you have a business valuation calculator?

You've been doing this for so long, and the reality is we'd love to. Problem is it's hard. And so there are a couple of really good baselines, like revenue and earnings and we can talk about guidelines and what that looks like but what makes us so hard to do is you can take two businesses, same revenue, same earnings, worth vastly different multiples. Literally two, three X each other, not even close. And that's because of the intangibles.

There's so many things to a business -  intellectual property, defensibility software that really make it a more complex discussion than just, Hey, what are your earnings and you're worth five times that hypothetically. Now we're working with it. It's probably a little early to talk about it, but we're working with an amazing company to solve this problem and we're going to have a solution soon. But in the interim, if you have any questions about how do you maximize the value of your business or what your business is worth, why don't you give us a call at Freedom Factory. We look forward to speaking with you soon.

  Thank you so much for watching. Please hit like and subscribe.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

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Managing Partners

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How Can I Live My Best Life by Selling My Business

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "How Can I Live My Best Life by Selling My Business".

Listen to the podcast, watch the video, or read the transcript below.

Additional Videos From Freedom Factory

Strategies for Getting Your Company Ready to Sell

How are Brokers Different from Investment Bankers?

  Transcript of Podcast

Whenever I go to a cocktail party or a dinner party and I meet a fellow entrepreneur, I usually get the same question, which is how much to sell your business for. There's lots of videos and lots of tools and many things that I've done in the past that will talk to you about valuation or multiple or earnings or all the math that goes into selling your business but what I want to talk to you about today is a bit more of the art.  What I mean by that is really as an entrepreneur, what does it take for you to live your best life? So I remember early on in Facebook's days, Mark Zuckerberg had a chance to sell Facebook to a private equity firm. I believe it was John Dora Kleiner Perkins for $50 million.

And John Doerr told Mark Zuckerberg that with 50 million, you can do anything you want. Mark Zuckerberg had a very thoughtful response, and it was only in his twenties he said, I would do that, John, but I don't have a better idea than this. And I remember when I first heard that story, I thought about how mature he was because he knew that he was on a big idea.

And so when you think about selling your business, what I want you to think about is what is a bridge to the other side? Do you have a large family or a small family? What does it take to create work for you where you're not necessarily worried about finances from here on out? Do you have seven kids going to private school or do you have no kids and live a pretty simple life?

So, how I frame that is you want to make sure you're building a bridge to the other side, not just appear into the middle of the Lake. Because if you sell your business and immediately you have to start a business to meet your financial needs. What did you really accomplish? It makes more sense to put your wood behind the arrow that's really penetrating, or what I mean by that is to really put the effort into the business.

It's already got traction to make sure you build a bridge to the other side. Now, when we talk about it, we can look at comparable sales and we can look at multiples and we can look at earnings. We can come up with a good idea for it. But the one other factor that I would think about on it is, how long do you want to close?

Are you looking to sell close sometime in the next two years? Where you're looking to close before the end of this calendar year. Because if you are, your price and your strategy is going to be a little bit different, right? If you've got a two-year timeline, you can come out very high and start lowering it down to find the market spot.

On the other hand, if you want to close before the end of the year, maybe we start out more aggressively, get more buyers interested and create a bidding war. So there's lots of different strategies. When people say, how much to sell my business for. I'm Robert Hirsch from Freedom Factory, all we do is help entrepreneurs buy and sell their businesses.

Now, if you have questions either on the art side or the science side of how to sell your business, why don't you give us a call for a free appraisal? We look forward to talking to you soon, and thanks for spending your time with us.

  Thank you so much for watching. Please hit like and subscribe and we'll see you soon.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

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Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

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When Should I Tell Employees if I am Thinking About Selling

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "When Should I Tell Employees if I am Thinking About Selling".

  Listen to the podcast, watch the video, or read the transcript below.

Additional Videos From Freedom Factory

Strategies for Getting Your Company Ready to Sell

How are Brokers Different from Investment Bankers?

  Transcript of Podcast

Hi, Robert Hirsch from Freedom Factory again. I just had a really interesting email from one of my clients, and long story short, rumors got out among their employees that they were selling the company and he chose not to share that with his team and now it's created some problems for him.

And so I wanted to talk to you today about whether you should tell your employees that you're thinking of selling your company or not. To me, when I sell one of my companies or my advice on it, it's always honesty and transparency is the best policy. That's easy to say and hard to do and you understand the culture at your company and whether you want to have an all hands meeting, whether you want to have an email, whether you want to discuss it. I love talking to our employees about it in a place that's face to face where it gives them the opportunity to talk to me and it gives me the opportunity to comfort them. Depending on the structure of your company, I usually have bonuses or incentives when the company sells, and as an entrepreneur, there's this really important lesson that I learned along the way.

It's, there's no fun winning when there's nobody to high five, and if you're the only one that wins in the sale of your company and all your employees and the teammates and the people that have given the years of their life are worried or concerned about what they're going to do next often you can create a structure that makes it, that everybody wins and everybody celebrates together and, and perhaps, some of your core team is going to want to come with you. Perhaps they transition with the company. Most of the time when a company is acquired, they're going to want to keep the team in place for the continuity.

So ultimately, how you choose to address this question is up to you and it's up to your corporate culture. But often I'll tell a few key members early and the people that are going to help me in the transition, but rumors are unavoidable, and if you don't talk to your team about it, and then the rumors are going to start coming and then it's going to come back to bite you like it just bit my client in the behind and I like to get out in front of it early. I think honest and transparency and creating a game worth winning for everybody is a whole heck of a lot of fun. In that way when you win, you in with everybody. If you have any questions about how to disclose it or what that looks like, just give us a call at Freedom Factory.

  Please hit like and subscribe and thank you so much for watching.

  Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

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Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

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Big Mistakes Sellers Make Before Selling Your Business

Today's episode of the podcast, Robert Hirsch from Freedom Factory, discusses "Big Mistakes Sellers Make Before Selling Your Business."

  Listen to the podcast, watch the video, or read the transcript below.

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  Transcript of Podcast

Hey guys! Robert from Freedom Factory here, and I want to talk about something that comes up a lot when we start working with new sellers, and usually it sounds something like this, should I start a new revenue stream? Should I add a new channel? Should I build an affiliate program before I sell? And while this sounds like a good idea on the surface, in reality, not so much. And the reason for that is twofold. One, when you start a new revenue stream, it's going to burn as inefficiently as possible. And what I mean by that is your customer acquisition cost is going to be the highest and you're not going to add significantly to your bottom line.

Now, most of the time when you sell your business, it's a multiple of earnings. So you want to optimize for earnings. And so let's say for example you could build a new revenue stream, but you're not actually adding a lot of profits. Conversely, you could spend that same time taking your existing revenue stream and for example, let's say you can find an extra $200,000 in profitability through cost cutting on that.

Now that $200,000 in earnings, not only did you make that the first time, but if you sell for five times earnings, that's going to be another million dollars in revenue, or another million dollars in valuation to your business. And ultimately it's these little tips and tricks that make the difference whether you stick the landing or not, you're a business you've worked for years on, and it's the most important asset that you have.

And frankly, sticking the landing is just as important as building and creating a great company. If you have questions about this or anything else, why don't you give us a call it Freedom Factory. We look forward to speaking with you soon.

  Thank you so much for watching. Please like and subscribe and we'll see you soon.

  Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!

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The Art and Science of Selling Your Business

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "The Art and Science of Selling Your Business".

Listen to the podcast, watch the video, or read the transcript below.

Additional Videos From Freedom Factory

How Does Recasting My Financials Affect the Value of My Business?

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  Transcript of Podcast

Probably the most frequently asked question that I get is how do you determine the selling price of your business? And the reality is its part art and part science. I'll go over some of the science, then I'll go over a little bit of the art, and again, experience goes a long way.

Coming back to the science part of it, some of the really easy pieces are are what's your earnings? Earnings is often expressed in EBITDA or your earnings before income tax depreciation and amortization. We convert that into seller’s discretionary cash flow for all of our clients. And again, when you're paying your taxes, EBITDA is a game of minimization. The discretionary cash flow  is a game of maximization or accurately reflecting all the cash flow that your business generates.

You're also going to have things like industry multiples, and sometimes there's little nuance things like if your e-commerce business versus a fulfilled by Amazon business, you're going to get a really different multiple. So we want to make sure to position it the right way. Some of the other things, industry codes, we had a client and the name of their business was excavation.

Turns out that excavation companies are valued at two to two and a half plus assets. When I say two to two and a half, that's a multiple of earnings. Will construction companies of that size are about four and a half to five. And it turned out that although they started as an excavation company, over 80% of their revenues came as a construction company.

So we repositioned it and that helped the industry code. But whatever we do with all these numbers, we make sure to look at market comparable and what's the market looking like? What are the best sales that we can hang our hat on? How does a bank value it? Is it going to be an SBA type business? And now all of a sudden we're starting to get into the art.

My name's Robert Hirsch, and I'm the founder here at Freedom Factory. All we do is help entrepreneurs sell businesses. That's 100% of our life. When I wake up in the morning, I'm looking at market comps, I'm looking at sales, I'm looking at, okay, how do we maximize the sales price of our business and really work as a partner?

So. Whether you're a physical company that's been around for 20 years or a digital company that's been around for two, we're going to look at all the science and combine it with the art to help you maximize your sales price. Give us a, call it Freedom Factory today. I look forward to speaking with you soon.

  Thank you so much for watching. Please like and subscribe and we'll see you soon.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

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How to Buy a Business When You Dont Have the Cash

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "How to Buy a Business When You Don't Have the Cash".

listen to the podcast, watch the video or read the transcript below.

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  Transcript of Podcast

  Hi, Robert from Freedom Factory here. And I want to talk to you about a question that we get from buyers of a lot, which is, well, what if I don't have $1 million check to write? And the reality is most of us don't have $1 million check to write, but how do you buy a business if you don't have $1 million check? And that's what we're going to jump into today.

So it's my personal belief that small businesses are the most undervalued asset class on the entire planet. If you're buying a stock and you're buying it at a 30 times multiple or 30 times price to earnings ratio, which is the value of the company.

When you're looking at a small business, you're looking at three to five times multiple, which obviously is significantly different than the stock market. If you have a special set of skills, which is how do you run a small business, there couldn't be a more undervalued asset class, and I think the opportunities are limitless.

And I think one of the big reasons that many people don't consider buying it is they say, well, I don't have $1 million check to write. And that's true for most of us. And so let me talk to you about some options. There there are many more, but I'm just going to go into some early ones. Most businesses sell with some sort of seller financing, especially if the seller believes in their business.

So sometimes you'll have a 30% note, 50% note, sometimes an 80% note to the seller. And what that means is the seller is carrying a note of the financing or carrying part of the financing on the business, and it's secured by the business. So if you didn't make the payments on that note, the seller would come back and take their asset, and that's okay with them.

So usually we see some sort of seller financing, and obviously there's no bank requirements, no prequalification. All the seller has to do is say yes. Another option that we do is we've been selling businesses for an of a long time. And so we have several relationships with SBA lenders across the country.

And usually, we can get a go or no-go in 24 to 48 hours. And if a business is a good SBA business or small business administration, which essentially is a government-subsidized loan, then it can give you up to 80% of the value. So you can buy $1 million company with a check of only a few hundred thousand dollars. That's a great way to go as well.

I've even taken over a business where I have not spent any money out of pocket and people say, well, why would you do that?  It was a tea business and as some of you know, I used to work in the search engine industry and had an early search engine in Silicon Valley and I was considered a search engine expert 10 years ago in my career. Well, there was a tea company that acquired all their customers through search engine optimization. And so they wanted to work with me, but I wasn't willing to write them a check. So I took over the business. I didn't even make a payment for the first six months to make sure it would work, and I eventually bought it and I didn't even write a check for a penny out of pocket. All I did was fund the operating capital needs of the company.

So there are lots of ways that you can buy a business without writing $1 million check. In fact, most of the businesses aren't one buyer and one seller writing a seven or eight-figure check. And there's lots of ways to be able to do that. Of course, you can raise investment, you can syndicate, there's lots of options.

And if you have any questions about what's the best way to either buy a seller finance business or what makes a great candidate for an SBA business. Why don't you give us a call at Freedom Factory? If you've even thought about buying a business, there's never been a better time than there is today. We look forward to speaking with you soon.

  Thank you so much for watching. Please like and subscribe.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!

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What Are the Types of Business Buyers

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "What Are the Types of Business Buyers".

Listen to the podcast, watch the video, or read the transcript below.

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Hi, Robert Hirsch from Freedom Factory. And I just had this really interesting question, and it was from a buyer of a business. And in one of my other videos I was talking about different kinds of buyers, right? There's first-time buyers, entrepreneurial buyers, strategic buyers, and we'll go into a whole host of them. But, but he said, well, what kind of buyer am I? I'm not sure. And I made the joke, I said, well, that means you're a first-time buyer. He was actually a serial entrepreneur and we got a good kick out of it. But I wanted to talk about the different types of buyers for businesses. And this is important not just to buyers, but to sellers because we're going to have different campaigns for different styles of buyers.

So let's talk about the first one. And this is what I affectionately refer to as the first time buyer. These are people that traditionally leaving the corporate world. They've got a great education and they're saying, should I buy a business or should I buy a franchise? And sometimes franchises look good to people coming from the corporate world because they have systems and processes and they sell franchises often sell on fear. They say, well, you can't get a big account if you're not part of a national company with a national marketing campaign, you're going to get a really big leg up.

In my experience, that hasn't been true. We've sold a lot of franchisees in the past. But the reality is when someone makes a decision for you, they're not making a decision based upon the sign behind you or the name they want you. And so if you're a sign maker and they go to a national sign franchise, they're not going to say, well, that sign franchise is great signs.

They'll go with them. They say, you know, Robert, I really trust you and I think you can make a kick-butt sign for me. Let's do this. And so I often recommend to my corporate kind of people making the big transition and the big jump to look at businesses that have been around for a long history, that have a great track record and great sales and really good systems and processes. So that makes a transition as easy as possible. But that's really the first time buyer. And so businesses like that service businesses are great, product businesses are good, but ultimately you want something where your skillset is really going to add to the business.

The second type of buyer is serial entrepreneurs like me and I’ve been doing this for 29 years. I've been in every business I can think of, and some have gone well and some haven't, but overall more have done well than haven't. And I usually transition every two to five years. A lot of entrepreneurs, you do your best and let's say you're going to 100% a year or 150% a year, and all of a sudden you dropped a 10 or 15% and it turns more operational. For me, when it gets operational, there are people better suited to it than me, so I'm happy to sell it to them and get in something where I can be more strategic.

And so as an entrepreneur or a serial entrepreneur, I like to look for strategic businesses where you can really dramatically shift the line, maybe something where you're buying it fairly inexpensively and someone owns a job and doesn't own a business. I talk about the difference between that, but the bottom line is if you don't know if you own a job or a business, you just stopped showing up.

And if the revenue goes up, you own a business. If it goes down, you own a job. And there's a lot of value to be created. Transitioning people owning jobs into owning businesses. Other strategic buyers like that, if for example, let's say you came out of an industry that you have a lot of connections in and you can really leverage it in this next business. I've seen entrepreneurs buy businesses for five times earnings. So let's just say in this example, it's $1 million and it throws $200,000 200,000 times five is a million dollars, and that's its market cap or what it's worth. And they buy it and they can pay it off and sometimes is as quickly as three or four months.

We had a travel technology business. The guy came out of the travel technology space. He made three calls. All of a sudden he's on Orbitz, Expedia, and Travelocity, and the business has grown six X in a fraction of a year. Amazing things can be done there, and that's kind of the entrepreneurial or the strategic buyer.

We also have the financial buyer, which is private equity or venture capital, and they can be buying it for different reasons. They can buy it as a standalone. The good news is I love dealing with private equity and venture capital groups because usually they have a set of deal criteria. They're very specific on, they're looking forward to meet five criteria. We need to have debt to equity of this. We need to have earnings of this. We need to be able to buy it on these terms. And if your business fits that buyer, it's usually a very quick and smooth transaction. No fundraising, no SBA loans, nothing along those lines.

But sometimes when you're a seller, you want to put yourself in the buyer's shoes. So for example, we've helped private equity groups do roll-ups, and what a roll up is you buy a company, maybe that's at the center of it. We did a roll up business in the software as a service space. They would buy it for the customer set and for the software. And then they buy the three major competitors, and let's say they're doing $1 million in earnings, so $1 million in earnings, and let's say in this multiple, they're probably doing four maybe five times that earning. So the cap is with four or 5 million.

Well, if you stick those three companies together, now a company doing 3 million might be worth six to seven. So what they bought for 12 million all of a sudden is worth 20 million. So that type of financial engineering is usually going to come from a financial buyer or private equity or venture capital group.

The final buyer is a strategic buyer and strategic buyers are you usually buying for a few things? Right? They're buying gross margin because that margin if they're acquiring more than 80% of the company, goes directly into their financials, but sometimes they're buying to either Aqua hire, meaning they're trying to get the people and the skillset and being able to do that. We just saw that recently with one of our deals.

We've also seen the financial buyer, the strategic buyer come in and buy companies because they just wanted to own it. For example, recently a ski rack manufacturer bought a rooftop tent manufacturer and the ski rack manufacturer was a hundred times bigger. Certainly could have reversed engineered these tents, but they wanted the people, the skillset, and they wanted their customer base.

And the great news about strategic buyers, they're usually less worried about the multiple of earnings and they're more worried about buying a great company. So if you're not sure what type of buyer you are, just go through it and figure out which one fits best. And if you have questions on this or anything even similar to it, just give us a call at Freedom Factory and please hit like and subscribe.

  Thank you so much for spending your valuable time with us and we'll see you soon. Please like and subscribe.

  Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!

[freedomfactorybroker]

Strategy to Sell My Business if I am in Vistage

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "Strategy to Sell My Business if I am in Vistage".

Listen to the podcast, watch the video, or read the transcript below.

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  Transcript of Podcast

Hey, it's Robert from Freedom Factory here, and if you're a member of Vistage and you want to sell your business, I'd love to talk to you about that. So you obviously realize that executive coaching and peer learning groups can be a big advantage in your growth. There are really two things that have helped underpin my entrepreneurial success.

One is having a peer learning group, and second is having a mentor and really learning how to groom that mentor-mentee relationship. And if you think back to school or university, those were the two things that you got, right? You had a peer learning group or your classmates and you had a teacher.

That type of structure can really allow you to grow and it's huge. Knowing how to groom that mentor and mentee relationship. When it comes to selling a business or buying a business, usually here will, I know somebody, but just because you know someone doesn't mean that it's the right person, or more importantly, how are they going to maximize the value of your biggest assets?

Here at Freedom Factory, all we do is help our fellow entrepreneurs buy and sell their companies. If you're looking to sell your business or you're looking to buy, or you have questions of how do I do the analysis or what is my business worth, or what does the market look like, or what is market timing or anything, why don't you, give us a call here at Freedom Factory?

We're all entrepreneurs and we only work with entrepreneurs to maximize the value of your biggest assets. I'm Robert Harish, and we look forward to speaking with you soon.

  Thank you so much for watching. Please hit like and subscribe.

  Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!

[freedomfactorybroker]

How Does Recasting My Financials Affect the Value of My Business

Robert Hirsch from Freedom Factory discusses "How Does Recasting My Financials Affect the Value of My Business".

Listen to the podcast, watch the video, or read the transcript below.

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Hey, Robert Hirsch from Freedom Factory here. Sometimes we get so lost in our own nomenclature and vernacular and what we say in our industry, terminology that we forget that everybody doesn't know it. And a question that keeps coming up is, what is seller's discretionary cash flow? And when you go to sell your business here at Freedom Factory, one of the many things that we do is we recast your financials from taxes where you're playing a game of minimization to sellers to discretionary cashflow, where you're playing a game of maximization.

And some people say, well, isn't that two sets of books? Isn't that illegal? That's not it at all. What we do is we take your tax returns and we add in every allowable tax deduction that a new seller might not have to do. Maybe they don't have to take their board meetings in Europe and maybe they don't have to pay for their Ferrari and their vehicles and you know, et cetera, et cetera, et cetera.

There's also a lot of non-cash expenses like depreciation and amortization. That's value that your business creates, and we want to make sure before we apply the multiple that we apply the multiple to the seller's discretionary cash flow as opposed to the EBIDTA. In some companies, this can make a difference. of 20, 30 sometimes even 50% and if you can get 50% more for your business, why wouldn't you do it?

At Freedom Factory, we specialize in helping sellers get the biggest check of their life. If you need any help with any of this, please give us a call. Thank you so much for watching. Please hit like and subscribe and we'll see you soon.

  Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!

[freedomfactorybroker]

Strategy to Sell My Business if I am in Tiger 21

Robert Hirsch from Freedom Factory discusses "Strategy to Sell My Business if I am in Tiger 21".

Listen to the podcast, watch the video, or read the transcript below.

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How to Sell Your Share of a Business if You Have Other Partners

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  Transcript of Podcast

Hey, it's Robert from Freedom Factory, and if you've thought about selling or buying a business and you're a member of tiger 21 we'd love to help. As many of you know, I was the founder of Austin Group One. We built a very vibrant chapter and we helped a lot of our fellow tiger members buy and sell companies.

In my opinion, the most undervalued asset class on the planet are small to mid midsize businesses. When I would be in a group and we would have presentations come in every month, it was a different guy in a suit, giving us a two 20 type structure, meaning 2% management fee, 20% carry.

And it didn't matter if it was. Oil or water or any type of company. It was always the same structure, but the deals never looked different. Now when you look at a small to mid-sized business or a mid-market business, the deals look very different and whether you're looking to buy a business on cash flow or you're looking to make a strategic acquisition, we would love to help you.

As a board member or a business owner, Tiger members are always treated with extra special love here at Freedom Factory. If you need help in strategic analysis, if you need help in referring your operating heads to driving towards the liquidity event, we'd love to help. So if you have questions on what the market looks like, market conditions, buying or selling, just give us a call here at Freedom Factory and you can call me directly. I'm Robert Hirsch and I look forward to speaking with as soon.

  Thank you so much for watching. Please like and subscribe.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. https://tylertysdal.com/about

Check out this episode!

[freedomfactorybroker]

Strategy to Sell My Business if I am in YPO (Young Presidents' Organization)

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "Strategy to Sell My Business if I am in YPO (Young Presidents' Organization)".

Listen to the podcast, watch the video, or read the transcript below.

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  Transcript of Podcast

Hey, it's Robert Hirsch from Freedom Factory, and I want to talk to you about selling your business if you're in a YPO. Now, if you're in the young president's organization, congratulations! You've hit a certain level of complexity and growth to your business and you've grown it far beyond 95% of entrepreneurs ever will.

When it comes time to selling your business, there's a couple options, right? So one, everybody knows somebody and they want to introduce you, and that's how I made my largest mistake. When I was younger, I used to run software companies in Silicon Valley and I would go to my forum presentation and everybody knew someone to help me sell it.

The reality is in my circumstance, I sold it with the wrong person and left a lot of money on the table. And the reason why is it didn't specialize in my vertical and they didn't have a lot of experience with it. You've probably seen some of my other videos when we talk about entrepreneurs not speaking banker and bankers not speaking entrepreneur, but it was really difficult.

For example, my forum has been together for almost 20 years when it started off in EO together and I made a forum presentation because my business no longer served me. I wanted to really get as much information as I could and everybody offered to introduce me to somebody, but nobody knew the right person to sell.

Here at Freedom Factory, we take more of a global and international approach, very similar to YPO or gathering of Titans, of birthing of giants. We look at it and say, okay, how do we find the right buyer? How do we search the world or scour the globe for the perfect buyer for this? Whether it's strategic, whether it's through marketing, inbound, outbound. The most important thing is to take that unique business opportunity and put it in front of enough buyers to create deal tension and have people competing for your business. And as an entrepreneur, when you have multiple people competing for your business, you win.

But here's the elusive obvious piece or the piece that many people miss. It's not having multiple people that want your business. It's having multiple people that want your business at the same time. Meaning when two people are holding up their checks, that's generating deal tension and you the entrepreneur ultimately benefits from it.

Now, if you have questions about how do you take your business to market, what's it worth? How do I attract the right buyer? Give us a call here at Freedom Factory. There's a couple of good things, but I promise that we won't have to talk in gestalt protocol. We can give you all the information you need in order to make the right decision. I'm Robert, and I look forward to speaking with you soon.

  Thank you so much for watching. Please hit like and subscribe.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers- video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!

[freedomfactorybroker]

Strategy to Sell My Business if I am in EO Entrepreneurs Organization

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "Strategy to Sell My Business if I am in EO Entrepreneurs Organization".

Listen to the podcast, watch the video, or read the transcript below.

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  Transcript of Podcast

Hi, it's Robert Hirsch here from Freedom Factory, and I want to talk to you about selling your business if you're in the entrepreneur’s organization or EO. Now, I've been an entrepreneur for the better part of 25 years. And I remember when I first joined EO, it was YEO and I was in my early twenties and I learned of a lot.

The two things that really underpinned entrepreneurial growth for me were, one, a peer learning group like EO. And second was learning how to groom mentor relationships. If you think about a university or any type of learning environment, you usually have those two things that are helping it -  the peer learning group or your classmates and the teacher or the mentor.

One of the things, when I was in EO, I was starting my business and I was a good entrepreneur, but I didn't know what I didn't know. And my solution to everything was make more revenue, some more stuff. That's always what I was trying to do. If something came up and I didn't know how to handle it, I would sell more stuff, but I rarely thought about selling my business. And so if I thought about it, or for example, when I was running software companies at the time, and when the company, that was my dream became my nightmare.

I had venture capitalists and I had financing and limited partners and we were behind plan and it wasn't working. I would make a forum presentation.  I'd go to my group and my group is seven people, and the reality was the forum was helpful and they were empathetic and they listened, but they had some constraints, right? One, no one had told the business yet. Two, we were stuck in gestalt and get shop protocol and not a lot of people had a lot of relevant experience to share.

When it came down to selling my business, the reason that I made the mistake is a good friend of mine that I trusted unequivocally said he knew someone that could help me sell it. But I never went through the process of determining if that was the right person. And the reality was, I've met this banker and I learned this important lesson, because we talked past each other, right? Bankers don't speak entrepreneur and entrepreneurs don't speak banker. And so he was telling me about what was happening, but I knew he wasn't my tribe. I knew I needed to find an entrepreneur to help me sell my business and make sure it's the right person.

For me as an entrepreneur my businesses is really a Trojan horse for me affecting the world or creating social change. And when I realized that we had enough LPs and it was a software company in the adventure travel space, and I realized that I wasn't going to be able to do that, and I lost my passion for it. I knew the time was right to sell and I just didn't know who to talk to.

So if you're an entrepreneur and you're thinking about selling your business, or you have questions about what it's worth or what an exit looks like or deal structure. Why don't you give us a call at Freedom Factory? We are all entrepreneurs. Most of us have been in EO or YPO or tiger 21 along the way and we'd love to help you.

I'm Robert and I look forward to speaking with you soon.

  Thank you so much for watching. Please like and subscribe.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!

[freedomfactorybroker]

How do I Sell My Business without a Broker

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "How do I Sell My Business Without a Broker".

Listen to the podcast, watch the video, or read the transcript below.

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As entrepreneurs, some of our best content is when we speak the unspeakable. And there are many people that give us a call here at Freedom Factory and they want us to sell their business but the problem is we can't pay for ourselves. And if we can't pay for ourselves, we don't take them on as a client.

So I wanted to create a video, which kind of shows you the things to think about and essentially how to sell your business without a broker. So the first thing you want to think about is what's your business worth? And valuation makes a lot of sense and there's some factors to it as an online business, meaning can you sell it to anybody worldwide or do you have to live in a small community in your section of Ohio in order to sell it?

Because if so, the marketing plan is really different. And so you want to maximize your potential buyer pool and you want to maximize your marketing plan to reach them. For example, if we have an international business, we'll go through 30 or 40 different channels to private equity and venture capital and entrepreneurs and angel investors, and we're trying to get as many people interested as we can to find the right buyer.

And so a big part of that is valuation, or what does it take to bring your business to market? And if we can look at market comps and we can certainly help you with it if you give us a call. But if you don't know, I would take your seller's discretionary cash flow, which is kind of EBITDA plus your add backs. And I would think about a multiple of three to five times. And I'm assuming that you're doing less than a million in earnings, and if there's nothing that's a sustainable competitive advantage and there's not a lot of history, you're going to be on the lower end of that scale.

And if you've been doing it for 20 years and you've got a huge reorder rate, you're going to be on the higher end of that scale. But if you just have to pick something and go with a guide, three to five is a pretty good starting guide to go with. And then plus assets, if there's real estate or capital expenditures, et cetera, et cetera, et cetera. So valuation is a big thing. And where do you want to come to market? And also another element to think about is how quickly do you want to sell it? Do you want to sell it in three months or do you want to sell it within a year? Because if so, your pricing strategy is going to be a little bit different.

So one of the things that we do at Freedom Factory is we do all the information before we even take it to market. So we create our prospectus and our book and our teasers and our NDAs and our contracts and our documents set before we even place the first ad.

So if somebody calls, they want information, boom, we send them the NDA. The teaser goes out, which the teaser can identify what your, business. It's just your type in a general category, construction company with revenues of 16 million wants to sell, and then once they sign the NDA or the MNDA, which is a nondisclosure, then we go into the perspective to the book and we start to go deeper and deeper.

But the key part is you do all that before you take your first lead. And then you think, okay, well I've got to put together a doc set. You don't want to not have your nondisclosure, not have LOIs, not have an asset purchase agreement or a stock purchase agreement, and you want to put all that together before you take it to market.

Now, some areas where you might want to sell without a broker, let's say it's a family sale and you're selling to your children, and perhaps you're carrying a seller's note and they're paying for your retirement. You don't necessarily need a broker for that. Although I would recommend a great lawyer that really understands the perils of family business.

Another case that is analogous to that is let's say you're selling to your employees and a lot of people sell to their employees, and the downside of selling to a family member is you're not going to maximize your value, but it's not so bad because you're selling it to your kids or to your relatives.

Now, if you're selling it to your employees, you're going to have the same downside. You're not going to maximize the sales price of your business, and usually people do that if the business has several risk factors that makes it very difficult to go sell. And so when you're doing that, I would still recommend engaging a broker, running an external process, and creating a competitive thing, especially on the employee side, creating a competitive market situation so they're at least paying you fair market value for your business.

Now, you know, the final piece is what's your marketing plan. Are you going to advertise this in the Wall Street Journal in the New York times or are you going to go out to private equity groups or are you just going to advertise it in your local paper? Because that's really going to determine how many people are going to be interested and what type of process that you're going for. Here at Freedom Factory, we run the top brokerage in the country and we've created a product for our customers where we're not going to sell for them where we can't pay for ourselves and it gives you 90% of the value. It gives you all your docs, your marketing plan, the same templates that we use. It gives you 90% of the value at less than 10% of the cost.

And so if you want to talk about that or go to market strategy or discuss any of the things that we've talked about in depth, just find our phone number below or drop us an email at Freedom Factory and we look forward to helping you soon. Thanks for spending your valuable time with us.

  Thank you so much for watching. Please hit like and subscribe.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

  Check out this episode!

[freedomfactorybroker]

How to Sell Your Share of a Business if You Have Other Partners

Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "How to Sell Your Share of a Business if You Have Other Partners".

  Listen to the podcast, watch the video, or read the transcript below.

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  Transcript of Podcast

  As entrepreneurs, there are certain things that are very easy for us to do and there's certain things that are very difficult for us to do and frankly, what's easy for us is generally an optimistic viewpoint of the world - grow, grow, grow, sell more. And what's hard for us to do is to realize that we made a mistake or admit it or try and change a situation.

One of the most difficult questions that we get is, how do I sell my share of a business? That's really difficult because it depends on the size, right? If you have a $1 million business or a $10 million business, the answers are a little bit different, but they're actually mostly the same. So, a lot of times in an operating agreement, you'll have something called a push pull clause, or some people call it a shotgun or a Texas buyout, and it's essentially the adult version of you cut the cake and I choose.

So let's say I'm a 50, 50 partner with my business partner, and I no longer want to be in business with them. I can decide to execute it and I'll give a number. It's a disadvantage to give a number, right? Cause you're the one cutting the cake, and then my business partner would have a set amount of time to say, I'm going to buy you out for that half or I'm going to sell to you for that half of the money. And that certainly makes sense from my seat. And that's one way to sell your share of the business, but it's often not the best way for you.

And so how do you maximize it? And so this is a better question. If you want to sell your share of the business, my first course of action would be to determine in this hypothetical example, if my partner wants to sell his or her share of the business too. Because you're going to do much better in terms of market valuation selling 100% of a business than 50% because first of all, it's hard enough to sell a business. Second of all, when you have a 50-50 partner that's been there, done that quote, knows more than you, it gets really difficult to find that right partner.

So if you can sell it and do a fresh start together as a team, that can sometimes be the smartest move for a partnership that's dissolving. Now, you'll maximize the value selling 100% but if you're only selling 50% or a slightly smaller portion of it, it's very difficult to get your value out of the business.

So when I think about my primary business like what we do at Freedom Factory, all we do is help entrepreneurs sell businesses. When I think about that, the last thing I want to do is sell. If I do want to sell, I want to maximize the value. So this is one of those things that often if you want to sell a share of your business, the partnership relationship has degraded enough, or the investor relationship has degraded enough that you're even contemplating it.

And usually if I find myself contemplating it, it's usually six months too late. So I would find the right people in your corner and I would look at your options in order to maximize it. So sometimes there's the options that we see, like a push pull, and sometimes there's the options that we don't see, like we take it to market or come up with an agreement to sell or we do an earn out or a sellers note.

There's so many answers to this really difficult question that it really comes down to what are the variables and the constraints of the problem that you have. And if you want to talk about that, just give us a call for a free consultation here at Freedom Factory. Let's look at the constraints. It's come up with a logic problem and let's figure out the best way to sell your shares to the business.

I'm Robert Hirsch and I look forward to speaking with you soon.

  Thank you so much for watching. Please like and subscribe and we'll see you soon.

  Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!

[freedomfactorybroker]

How to Stay Involved in My Business But Sell the Majority

Robert Hirsch from Freedom Factory discusses "How to Stay Involved in My Business But Sell the Majority".

  Listen to the podcast, watch the video, or read the transcript below.

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Hi, Robert Hirsch from Freedom Factory again, I just had a really interesting email from one of my clients, and long story short, rumors got out among their employees that they were selling the company and he chose not to share that with his team and now it's created some problems for him.

And so I wanted to talk to you today about whether you should tell your employees that you're thinking of selling your company or not. To me, when I sell one of my companies or my advice on it, it's always honesty and transparency is the best policy.  And that's easy to say and hard to do and you understand the culture at your company and whether you want to have an all hands meeting, whether you want to have an email, whether you want to discuss it. I love talking to our employees about it in a place that's face to face where it gives them the opportunity to talk to me and it gives me the opportunity to comfort them.

Depending on the structure of your company, I usually have bonuses or incentives when the company sells, and as an entrepreneur, there's this really important lesson that I learned along the way. It's, there's no fun winning when there's nobody to high five, and if you're the only one that wins in the sale of your company and all your employees and the teammates and the people that have given the years of their life or are worried or concerned about what they're going to do next, often you can create a structure that makes it, that everybody wins and everybody celebrates together and perhaps, some of your core team is going to want to come with you. Perhaps they transition with the company. Most of the time when a company is acquired, they're going to want to keep the team in place for the continuity.

So ultimately, how you choose to address this question is up to you and it's up to your corporate culture. But often I'll tell a few key members early and the people that are going to help me in the transition, but rumors are unavoidable, and if you don't talk to your team about it, then the rumors are going to start coming and then it's going to come back to bite you like it just bit my client in the behind and I like to get out in front of it early.

I think honest and transparency and creating a game worth winning for everybody is a whole heck of a lot of fun. In that way when you win, you win with everybody. If you have any questions about how to disclose it or what that looks like, just give us a call at Freedom Factory. Please hit like and subscribe and thank you so much for watching.

Contact Freedom Factory

Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

Also, Follow Freedom Factory here 

Best Business Brokers - video portfolio

Follow us on Twitter

Find us on Facebook.com

Connect on Linkedin

Youtube Channel

Available on Youtube:

  Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

  Check out this episode!

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How do I Approach a Competitor to Buy My Business

Today's episode of the podcast, Robert Hirsch from Freedom Factory talks about "How do I Approach a Competitor to Buy My Business?."

Listen to the podcast, watch the video, or read the transcript below.

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  Transcript of Podcast

Hi, it's Robert from Freedom Factory. And I want to talk to you about something pretty new ones today, which is how to approach a competitor to buy your business or how to sell your business to a competitor. And it's a question that a lot of entrepreneurs have, but it's really difficult and it depends on a lot of factors, right?

Are they larger or are they smaller? Competitors or what I call coopetition or friendly competitors. Do you have an existing relationship or when you're both speaking at the trade shows, do you walk by each other with a look on your face? These are the little complex pieces to be able to do it because what every entrepreneur fears, I know what I fear. If I went to one of my competitors and said, Hey, are you interested in buying from me? They're going to use that in the marketplace to sell against me. Well, I mean, who knows how long they're going to be in business. They approached to me to sell.

That's the last thing that I want out there. So here at Freedom Factory, one of the big things is to use an intermediary. When you're selling your business, a broker is great, to be able to approach a competitor and still keep you anonymous. Using a consultant is very good if it's a competition kind of an internal type piece.

But there are certain things that you really want to avoid when approaching competitor. One thing that can make it really digestible is put yourself in that competitor's shoes and think about why they would want to buy your business because if you can make the right case to them on why it makes sense to buy your business, of course they're going to fall in and it's going to make a lot of sense.

Hi, I'm Robert Hirsch and I've been an entrepreneur for more than 25 years. I'm the CEO of Freedom Factory, and all we do is help our fellow entrepreneurs sell their business. The one key takeaway that I would think about when you're looking at how to approach a competitor is never approach a competitor and use that as your only sales option because if you do, one of two things is going to happen. One, some of the things that we talked about and some of your fears come true or a second, it's a pretty uncompetitive environment and you don't sell your business for maximum value. You've worked, in some cases, two, five, 10, 20 years on your business, you want to maximize the value from it.

So when I look at a competitive sale, even if I think that's going to be profitable and probable, I always do it as a part of a larger sales process. Meaning I'm always looking to increase the deal tension. So I still advertise it in 27 different places. I still go out to private equity firms and venture capital firms and entrepreneurial organizations, even if I think a competitor is likely to buy it.

And the reason that we do that is we want to maximize the deal tension. So what I mean by maximize deal tension is you want multiple people that are interested in your business, but not just multiple people that are interested. You want multiple people that are interested at the same time. Right. There's only one of your business. When you have multiple people wanting to write a check, it can get very competitive and we can often maximize the sales price.

So when you're thinking about selling it to a competitor, and maybe that's a way to take an easier sales process, I would really caution you to do so, because if so, there's really two options and neither of them benefit you or the entrepreneur. Now if you want to talk about how to approach competitors or what's your business worth or how do I run a process on your business? Why don't you give us a call at Freedom Factory? It's free. We're happy to dive in and we're looking at comps every day, and again, as an entrepreneur, the better information you have, the better decisions you're going to make it. We would love to be on your team. I'm Robert and I look forward to speaking with you soon.

  Thank you so much for watching. Please like and subscribe.

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Freedom Factory 5500 Greenwood Plaza Blvd., Ste 230 Greenwood Village, CO 80111 Phone: 844-MAX-VALUE (844-629-8258) https://www.freedomfactory.com/ https://g.page/freedom-factory-denver

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Managing Partners

Learn more about the managing partners, Tyler Tysdal, and Robert Hirsch. About Tyler Tysdal

Check out this episode!