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10 TIPS YOU CAN EASILY RANK YOUTUBE.

1. Find the Right Keywords

Paid keyword research tools can give you powerful insights into the best keywords to optimize your videos with.

A great keyword research tool that is YouTube specific is vidIQ.

You’ll get to see all kinds of statistics with this tool – including trending videos, related terms, and more.

For serious YouTubers, this is the best SEO tool to use.

But if you aren’t ready to shell out the $39 per month for a paid subscription to vidIQ yet, there’s an easier way to go

Simply head over to YouTube and start typing an industry-specific keyword into the search field at the top of the page.

For instance, if you’re into content marketing, type that into the search field.

What you’ll get is a list of keyword suggestions related to your search.

What’s great about this list is that it’s made out of terms people on YouTube actually use.

Take out your pen (or open your notes app) and jot down all these suggestions.

Then, go back to the search field and add an extra word to your keyword.

For instance, “content marketing for.”

The results you get will be different.

Use your imagination.

Type in variations of your keywords and write down all the suggestions.

What you’ll end up with is a huge list you can refine later.

Unlock (not provided) with Keyword Hero See all your organic keywords in GA and their specific performance metrics.

2. Find Your Competitors’ Most Popular Videos

Your competitor is catering to a similar audience as yours, which means it’s a great idea to see which videos their audience loved.

To find out, visit your competitor’s page and click Sort by in the right corner above their videos.

Choose Most popular.

Check out their most popular videos, and figure out which keywords they used to optimize the

For instance, here’s Adrienne’s #1 most popular video.

From her title and description, we can guess the keyword she chose was “yoga for complete beginners.”

3. Make Sure Your Keywords Are Low Competition

If your YouTube channel is new, you don’t want to go up against giants who already have a hundred thousand followers.

To avoid this, make sure you

One way to do this is to use a tool like KWFinder.

Let’s say you chose the keyword “content marketing for nonprofits.”

Plug it into the KWFinder search field, and you’ll see that its keyword difficulty score is 31 (a great score, since you want to go for a number below 40).

If you aren’t subscribed to a paid keyword research tool, you can go to Google and guess which keywords have high or low difficulty scores.

All you need to do is type your keyword into the search field and note how many results it brings up.

For instance, let’s try “content marketing.”

Oops!

Two billion results are way too high, which means there’s too much competition for that keyword.

Try another keyword.

Great! Much less competition.

4. Optimize Your Videos for Google Search

Ever do a Google search and get

I bet you have.

For instance, if you type “how to cook pasta” into Google, you get this.

The key is to optimize for Google using keywords that already have YouTube video results.

This is because Google chooses to rank the video in its search results for certain keywords (not all).

So, if your video is a review, a tutorial, or anything related to sports, go ahead and optimize it for Google search.

5. Optimize Your YouTube Video Like You Would a Blog

What do you do when optimizing your blogs for search?

Simple: add your keyword in the title, subheads, body, and meta description.

It’s not that much different with YouTube videos.

Here are three places you should use your keyword:

Your video title. Place your keyword as close to the beginning of your title as possible. Like this.

Your video description. Your description is like your main H2. Like you did in the title, mention your keyword as close to the beginning as possible.

Your video tags. From the menu on the left, select “videos” and choose the video you want to add tags to. Add your tags, focusing on your keyword.

6. Magnetize Watchers with Your Videos

Acording to YouTube, audience retention is a HUGE ranking factor on the platform.

What does audience retention mean?

It means people love your videos enough to watch them to the end.

When this happens, it sends a signal to YouTube telling it your video is great. As a result, your chances of showing up in Search and Suggested locations increases.

So, how do you get watchers to stay until the end of your videos?

Let Watchers Know They’re in the Right Place

At the beginning of your video, give viewers a quick rundown of everything you’ll be covering.

For instance, if you’re showing them 10 tips for rock-hard abs, telling them so will make them stay until your last point.

Skip the Long Intro

Your viewers clicked on your video for a reason, and it’s not to get to know you or how you’re feeling today. They want to solve a problem, get a question answered, or enjoy some entertainment.

So, skip the long speeches about yourself.

Jump right into the meat of your content as soon as you can.

Keep Watchers Curious

In the middle of your video, give readers a glimpse of what’s coming later.

Make them curious.

For instance, you can say, “In a bit, I’ll let you in on the #1 secret I learned about rock hard abs. It’s not what you expect!”

7. Encourage Watchers to Comment on Your Video

Let me ask you something.

When was the last time you commented on a YouTube video?

If you think back, you can still probably remember which video it was.

And let me guess: it was a video you loved.

Now, here’s the thing.

Comments are important.

When people leave comments on your video, they’re not just making you happy…

…they’re also telling YouTube your content is amazing.

So, encourage them to comment.

Don’t just tell them to comment. Saying “please leave your comments below!” isn’t enough. Make people want to comment. For instance, you can ask them to share their experience or give their own advice on your topic.

Make sure each video accomplishes one goal. It doesn’t have to be an elaborate goal. It can be “make my viewer smile,” or “teach my viewer how to play the B chord on the guitar.”

End your video on a high note. The end is the most important part of your video. It’s when watchers decide whether or not to comment. To increase the chances that they’ll leave one, make them feel awesome. End with encouragement. If they came to learn how to get rock-hard abs, tell them you’re 100% sure they can do it.

8. Say Your Target Keyword in Your Video

Yup!

YouTube makes an automatic script of your video.

This means if you say your keyword in your video, they’ll notice.

9. Promote Your Videos Everywhere

Optimizing a YouTube video is just like optimizing a blog post.

The more eyes on your content, the higher your chances of ranking!

So, go all out with promoting your videos.

For example, get on Quora and link to your video to answer related questions. Of course, don’t spam. Mention your video when it solves a problem or sheds light on a topic.

You can also link to your videos in your blog, in your email, and in your social media posts.

The more views you can pull for each video, the better!

10. Optimize Your Channel’s Page

Optimize your channel page well, and you’ll increase its chances of showing up on YouTube’s search results.

Like this.

When your channel shows up here, you’ll get more views, more subscribers, and even better YouTube rankings.

So, how do you optimize your channel page?

Make it look amazing.

Describe what you do with targeted keywords.

Here’s an example of a beautifully optimized channel page…

THANK YOU

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Marketing Strategy for business

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10 ways to promote your YouTube Channel.

Here are 10 effective ways to promote your YouTube channel:

Write compelling and informative titles

Optimize your videos for search visibility

Understand your audience’s interests

Get involved with the YouTube community

Create eye-catching thumbnails

Cross-link and promote YouTube videos

Target audiences on Google search

Run contests to expand your reach

Create a subscribe-worthy series

Embed YouTube content on your site

1. Write engaging, must-see titles

YouTube marketing is all about presentation.

Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”

The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”

For example, you can take a page out of the playbooks of YouTube giants like BuzzFeed and WhatCulture. Such videos often rely on listicles, question-based titles, or hyperbole (“insane,” “…of all time”) to rack up the views.

Publish on YouTube with Sprout Social

The opportunities are virtually endless on YouTube, and you can now publish to YouTube directly from Sprout.

Host long-form video on your channel, extend reach through YouTube’s extensive search capabilities, and track how your performance stacks up to other social networks.

2. Optimize your videos for visibility

Here’s some food for thought: YouTube videos show up in 70% of on top 100 Google search results.

see for yourself. Any given product or “how-to” query on Google will return something from YouTube.

In fact, YouTube results sometimes even pop up before traditional blog posts or websites.

Listen: YouTube is the second-largest search engine in the world in and of itself. Just like people search for products and need problems solved via Google, the same rings true on YouTube.

Think of your YouTube videos like any other piece of content that needs to be optimized in terms of keywords, tags, and so on.

In order to increase your chances of showing up, you’ll want to follow some of the best practices for YouTube SEO:

Titles and descriptions: Include target keywords in your titles and descriptions. You can use a tool like Keywordtool.io to help you find keyword ideas.

Mention keywords in your video: According to Brian Dean of Backlinko, saying your target keywords in your video can help YouTube better understand what your video is about.

Engagement: YouTube uses engagement (likes, comments, views) to help determine where videos rank in their search results.

Categories: Use categories to help YouTube get a better understanding of who to show your videos to.

Tags: In addition to categories, you can also add tags to your videos to give YouTube more context about your content. You can use quite a few tags, so add as many as you can think of.

Just like with SEO for your website, don’t keyword stuff. Use keywords when it makes sense, not just for the sake of having them.

3. Figure out what your audience wants

With any type of content you produce, you want to make sure it’s aligned with what your audience wants. Whether you’re writing a blog post or creating a video, start by getting to know your audience and what type of content they want to see from you.

If you’re just starting to promote your YouTube channel, take a look at your competitors or other video creators in your industry. Look at which of their videos get the most views and engagement. This will give you an idea of what topics your audience wants to learn about .

Another solution is to look at your YouTube Analytics if you’ve already uploaded videos. YouTube gives you detailed information on audience demographics, location, engagement and other helpful stats. You can also take your strategy a step further with YouTube reporting on sprout social and see how your content stacks up to other social videos you’ve produced.

Want to better understand your YouTube metrics? Download our video metrics cheat sheet to learn the most important metrics to track and get ideas for video content tailored to your marketing goals.

Published on Categorie4. Engage with the YouTube community

Although you might not think of YouTube as a social network per se, the platform does represent a thriving community where users are engaging via content via profiles, “likes” and comments.

Sounds pretty “social” if you ask us.

As noted earlier, any sort of interaction with your viewers is seen as a positive signal to YouTube. If nothing else, engaging with your subscribers can help you foster a stronger connection with your audience. “Liking” comments only takes a few seconds, as does pinning a top comment as a sort of personal note to your subscribers.

For example, music channel Artzie Musik regularly “likes” and responds to comments on its recent uploads. The channel’s creator regularly goes back-and-forth with subscribers to show appreciation and answer questions, too.

Just as you’d respond to comments and engage with your followers on any other social network, YouTube is no different.

5. Customize your thumbnails

One of the simplest yet effective tactics to promote your YouTube channel is creating custom thumbnails.

Think of your title and thumbnail as a sort of one-two punch to grab a viewer’s attention.

By default, YouTube snags a screenshot from any given video and uses it for the thumbnail. Unfortunately, sometimes the image it grabs will be a blurry shot of you adjusting the camera or a transition.

Not a good look, right?

Creating thumbnails yourself not only makes your videos look more appealing at a glance but also signals a certain sense of professionalism.

Thumbnails don’t have to be rocket science, either. You can even create a template with a particular font and style to make it more consistent and on-brand. This is made especially easy with the help of image creation tools such as Canva. Here’s a good example from Binging with Babish:

6. Cross-promote your own videos on YouTube

Chances are you’re covering similar topics on YouTube that overlap with each other.

To squeeze more out of your older content, make a point to cross-promote your videos when it makes sense.

For example, you can drop links in the description of a video and encourage viewers to check them out as a sort of call-to-action. Although some might be disappointed by the recent removal of YouTube’s annotation system, linking in your description encourages viewers to watch your videos all the way through without clicking away.

7. Target Google search results

As noted, YouTube is totally killing it when it comes to SEO.

And while you shouldn’t totally create content for search engines versus people, you should promote your YouTube channel with SEO in mind.

Specifically, product reviews, how-to’s, and long-form (10+ minutes) videos covering keyword-specific topics tend to rank well in search engine results pages (SERPs). If you’re strapped for content ideas or want to capitalize on a trending buzzword in your industry, consider how you can do so through your YouTube channel marketing.

8. Run a contest or giveaway

If there’s one thing YouTube users love, it’s a giveaway. Host a YouTube contest or giveaway to encourage people to subscribe to your channel and engage.

To keep your contests simple, have people like your video, leave a comment and subscribe to your channel to enter.

Follow some of our best practices for running any social media contest:

Make sure you’re following YouTube’s policies.

Give away a gift that’s related to your brand: you want to attract more than just freebie-seekers.

Get creative by incorporating user-generated content and other non-traditional entry requirements.

Be careful with hosting frequent YouTube contests, though. You want to make sure you’re getting results from your efforts: otherwise, you’ll end up wasting time, money and resources. After doing one contest, wait a while and look at your subscriber drop-off rate and engagement numbers. If you aren’t bringing in engaged subscribers, you could just be attracting people who want free prizes.

9. Encourage viewers to follow your series

A smart way to promote your YouTube channel is by creating a specific video series that covers a recurring theme or topic.

Popular foodie channel Bon Appétit actually has a variety of different series that make up their YouTube presence, including their ongoing “From the Test Kitchen” videos.

10. Embed your YouTube videos

Some of the best places to promote your YouTube channel are beyond YouTube itself.

Case in point, video content is proven to improve conversions rates and lower bounce rates on-site. If you want visitors to stick around a product page or blog post longer,

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10 Free tools for Social Media Marketing, You should try

1. AdsReport

With a successful paid social strategy, you can accelerate progress toward your brand’s goals.

Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost.

But tasks like monitoring ad accounts and tracking results  they should be

If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account.

When you want to streamline your analysis, adsreport has you covered.

Once you connect you Facebook Ads account, you can see insights in seconds.

Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period

Click to view more metrics, and you can see all the other data that matters to your team, such as page likes, landing page view, post engagement, and purchase metrics.

Just want to check stats for a specific campaign? Scroll down, and select the right campaign.

Along with campaign metrics, AdsReport identifies the best-performing ad based on criteria like clicks, impressions, CPC, or CTR.

2. Facebook Barometer

Does it seem like your Facebook Strategy is missing something? A little perspective can go a long way. But when you’re so focused on what’s right in front of you, it’s tough to consider external factors.

Let’s say your client’s Facebook following is growing at a steady clip. Or maybe your social media marketing agency is rocking reach compared to previous months. Nice work!

But how do your results compare to your competitors’?

After all, your competitors are working hard to attract a similar audience. It’s essential to keep their progress in mind when you review your brand’s results.

With the free social media tool barometer, you can compare your Facebook page to your competitors’ Pages in seconds. Connect your Facebook Page to this free tool, and see how your performance stacks up to over 58,000 other pages. You can compare metrics like:

Fans reached

Engagement rate

People talking about your page

Negative feedback

Organic reach

Paid reach

Viral reach

CTR

Barometer is #2 on our list of favorite free social media marketing tools.

The average percentages featured in Barometer are based on the last 50 posts for each Facebook Page, giving you a solid basis for comparison.

To fine-tune your Barometer, choose the audience range that matches your Facebook Page and get more accurate industry averages.

Then scroll down for page insights like reach and impressions.

You can compare your Facebook Page against the industry average for the past 30, 90, or 180 days to get a better idea of how your brand is truly performing.

3. Bit.ly

When you share links on social media, you don’t always want to show the original URL. Maybe the URL is way too long and would clutter up your post so you’d prefer a shorter link. Perhaps the URL points to a website that you don’t manage and you’d like to find a way to track stats.

Many of the best social media management apps include tools that automatically shorten your URLs.

But these built-in tools don’t always give you much control over the process.

Bit.ly—one of the social media marketing tools out there that make work easier

Meet bitly, a free social media marketing tool that shortens URLs and stores them in your own personal database.

With Bitly, you can make any URL shorter or create a URL with a custom slug, such as bit.ly/my-custom-slug.

Within your database, you can give URLs original titles and add tags for better organization. That means you can tag all URLs related to a campaign or promotion so you can find and analyze them easily.

But Bitly offers much more than shortened URLs. This tool also provides basic analytics, so you can understand how each link performed. You can monitor the number of clicks your URLs received each day, and you can track each link’s referrals.

You can see whether social media, email, or SMS campaigns drove clicks with a quick glance.

If QR codes are part of your marketing strategy, you’ll appreciate Bitly’s simple QR code generator. You can create a QR code for any Bitly link, giving your audience another way to connect with your brand.

If you have extra room in your budget, Bitly also offers paid features.

With a paid plan, you can create branded URLs with custom domains, which can improve CTR and help you reach your web traffic goals even more reliably.

4. Canva

Whether you’re sharing a blog post, a seasonal sale, or anything else on social media, you need images. Good, high-quality images.

But snapping your own photos and designing your own graphics takes time and money.

If you don’t have much of either to spare, Canva is an excellent option. This free design app lets you create all kinds of graphics, from Facebook cover images and Instagram Stories to tweets and images for your blog posts.

Canva, one of the most popular social media marketing tools for easy design crafting

You can get started by choosing from hundreds of templates.

All of Canva’s social media templates follow each platform’s recommended image dimensions, so you don’t have to worry about resizing. Just swap in your own text, logos, and photos to customize each graphic.

If you don’t have original photos to work with, choose from Canva’s free library.

Once you create something you like, you can use it over and over. Just copy the design and update the text or images, and you’ve got a branded template that you can reuse.

If you find that you’re using Canva constantly, you might benefit from the paid version.

When you upgrade to Canva Pro, you can set and save brand colors and fonts, add GIFs, and resize designs for other platforms with a single click.

If you’re an Agorapulse user, you can also take advantage of our Canva integration. Here’s how:

5. Easel.ly

When you publish a social media post, you have limited space and time to attract attention. If you have a long or complicated message to share, you have to get your point across before followers to scroll past.

Infographics use the power of images to capture attention and convey more complex ideas.

But designing infographics takes talent. You can’t just throw one together in a few minutes.

That’s where free social media marketing tool Easel.ly can help.

This free social media tool lets you create sharp-looking infographics without a graphic design degree.

Get started by choosing a basic template. Then add graphics, charts, data, and other visual elements.

To add movement to your infograpic, you can insert animated GIFs. Easel.ly is also integrated with Unsplash, so you can add royalty-free photos to your design.

When you’re finished, you can download or embed your infographic. You can also use Easel.ly’s social media integrations to share directly to Facebook or Twitter.

Although Easel.ly is one of the top free apps for social media, you can get even more out of the paid version of this tool. Upgrade to get hundreds of premium templates, over 1 million icons and photos, and better organization.

6. Easy Advocacy

When your company or client writes a new blog post or publishes an amazing piece of content, you want to get the word out on social media. Your fellow team members can easily become some of your brand’s biggest supporters.

But first, you have to get them on board.

If you’ve found that emails and Slack threads aren’t doing enough to get the message across, you need easy advocace, a free social media marketing tool. You can keep coworkers and stakeholders informed about new content. And you can make it easy for them to share it, too.

First, set up your distribution list. Then create a campaign by entering a link, title, and suggested copy. Send it to your distribution list, and each person will receive an email prompting them to promote the campaign. The email includes social share buttons and an email link, so promotion takes a single click.

Once you send out the campaign, you can skip manual follow-ups. Your Easy Advocacy dashboard tracks all the key statistics from your campaign automatically.

You can see which members of your distribution list are your brand best advocates and on which social network your campaign has performed best.

7. Feedly

As a social media marketer, you need to keep up with what’s happening in social media, marketing, and beyond.

What’s your audience reading? What’s trending in your industry? What content creation ideas can you glean from what your competitors are publishing?

Feedly, a news aggregation app, lets you make sense of all that noise.

With Feedly, you can create your own customized newsfeed. Add the sources you want to follow, and you can filter out irrelevant content while making sure you don’t miss anything important.

To organize your feed, group relevant sources together in a single feed. That way you can browse all the new posts on a single topic at once. As you read, you can check articles off your list or save important ones to read later.

You can also save articles to a board, which essentially bookmarks them for future reference.

8. Headline Analyzer

It doesn’t matter if you’re an experienced writer or if you’ve been blogging for over a decade. Writing great headlines isn’t easy.

But an excellent headline can result in more clicks, which can increase web traffic and reach on social media. That means taking your headline game up a notch can give your brand a critical boost.

With CoSchedule’s Headline analizer tool, you can find out where your headline shines and where it could use some work.

Type your headline into the tool, and you’ll get a score and previews of how your headline is likely to look.

Here’s how this free tool scores your headline:

Word Balance: An analysis of the common, uncommon, emotional, and power words you’ve used

Characters: The number of characters in your headline, including measurement of how close you are to the optimal length

Words: The number of words in your headline, including tips for shortening or lengthening as necessary

First and Last: A spotlight on the first and last three words of your headline, which tend to get the most attention

Keywords: A review of the common search terms that appear in your headline

If your headline produces a green score, you’re good to go.

If it’s yellow or red, follow the tips to improve your headline and get more eyes on your social media post.

9. Loom

You can’t always say everything in your social media captions, especially if you’re limited to 280 characters. Ever want to dash off a quick message without having to write it all down? Or create a brief how-to video that explains it all?

Loom lets you share and record your screen quickly and easily.

For a nice personal touch, you can include a small video of you in the corner, explaining the screen share. Or you can record just your voice or the screen only.

Just press record, say your message, and share it with your audience.

When you’re done with the video, you can click to share to Facebook or Twitter immediately or copy the link so you can paste it into a schudule social media post.

Incredibly easy to use, Loom makes these video messages quick and efficient.

10. Twitter Report Card

You work hard to implement a solid Twitter strategy. You carefully write your 280 characters, use strategically selected hashtags, and curate super-targeted Twitter lists. How’s that working out for you?

If you aren’t sure how your performance compares to your closest competitors, Agorapulse’s Twitter report card can help.

Like Barometer, Twitter Report Card compares your performance to industry averages.

Unlike Barometer, Twitter Report Card lets you choose who to measure your account against.

After connecting your Twitter profile to the tool, add a few competitors. Then check to see how you compare in terms of audience, publishing, and conversion metrics. This free social marketing tool compares stats like:

Followers

Interactions

Interactions per follower

Tweets

Interactions per tweet

Conversation tweet

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Best Instagram Marketing Tips in 2021

1. Use a business account

Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.

A business account gives you access to features you can’t use with a personal account, including:

Instagram Insights

Instagram ads

Instagram Shopping

Primary and secondary messaging inboxes

Contact information and a call-to-action button on your profile

A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at. Hop back up to the top of this post and convert your account if you haven’t already done so.

2. Clearly define your goals

All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.

Instagram marketing can mean different things to different marketers. Are you looking to:

Create an online presence for your business?

Increase brand awareness?

Get new leads?

Establish your brand as an industry leader?

Sell products directly from the app?

You might even want to combine several different outcomes. But unless you know where you want your Instagram strategy to take you, you’re unlikely to get there.

We’ve got a whole blog post on goal setting to help you decide what matters most to your business.

3. Know your audience

A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram. For example, our post on Instagram demographics shows that:

The most active Instagrammers are between 18 and 29.

The United States is the largest Instagram market.

More urban residents use Instagram than their suburban peers.

But that doesn’t mean you should only use Instagram to try to reach urban Americans in their 20s. Instead, you need to define your target market so you can create content that speaks directly to that audience.

This will also become critical when it comes time to choose targeting options for your Instagram ads.

4. Optimize your profile

In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.

That’s a lot to ask from a small space.

Fortunately, you also get a few other fields on your Instagram profile to showcase what your brand is all about and make it easier for people to find you. These include:

Your name: 30 characters, included in the search.

Your username: AKA your handle. Up to 30 characters, included in the search.

Your website: A clickable URL you can change as often as you like.

Category: A business feature that tells people what you’re all about without using up bio characters.

Contact info: Tell people where to find you.

Call-to-action buttons: Give Instagrammers a way to interact with you directly from your profile page.

Tourism Vancouver does a good job of making the most of all the fields the profile has to offer.

5. Choose the right profile photo

For most brands, your Instagram profile photo should be your logo. This helps provide credibility and allows visitors to see at a glance who you are.

Your Instagram profile photo display at 110 by 110 pixels, cropped to a circle with a 110-pixel diameter. However, it’s stored at 320 by 320 pixels, so you should upload a file that large to make sure it still looks good if Instagram changes how to profile pics are displayed.

If your logo is a square, you’ll need to zoom out to make sure the whole thing shows within the circle:

6. Create visually compelling content

Instagram is a visual medium, so your posts have simply got to look great. You don’t need professional photography equipment, but your photos and videos do need to be sharp, well-lit, well-composed, and in focus, at a minimum.

If you’re using images other than photos, like infographics or animations, make sure they’re crisp, clear, easy to read, and eye-catching.

Even more important, your visual content needs to be compelling. Great photos are nice, but if they don’t tell a story, or get viewers excited, they’re not going to engage followers.

Not sure what to post? Here are a few ideas:

Behind-the-scenes posts: Give followers a look at your office, your storefront, or your manufacturing process.

Quotes and text-based images: Play with text to create visually interesting content with no photos required.

Regrams and UGC: User-generated content is by nature authentic and compelling.

Instructional posts: Teaching followers how to achieve a goal is about as compelling as it gets.

Videos: The maximum length of a video post on Instagram is 60 seconds, but you can go much longer on IGTV.

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Top 5 tips for Facebook Marketing

Make Sure Your Facebook Page is Updated

You could have an incredibly engaging post that leads users to click your Facebook page but just one outdated link or a struggle to find vital information could lead to the loss of a customer. We live in a fast-paced world where consumers are used to getting the information they need in a few seconds, so if they struggle to find this on your Facebook page, they are likely to give up and leave.

It is so important to regularly check that your Facebook page has all of the vital business information clear for potential customers to see after a couple of clicks, as well as links that are visible and working. Your Facebook page should also have a call-to-action button that asks users to either call, email or visit your website, depending on your marketing goals.

Another influential part of your business page on Facebook is how fast you reply to messages. Facebook can work incredibly well as a social network for customer service, giving both new and existing customers a fast and simple way to get in touch with you or your team. If you are good at replying to the messages you receive, your Facebook page will earn a badge that states you are ‘Very responsive to messages‘. Aim to get this badge on your Facebook business so people can see you care about your customers.

Ask Customers to Leave Reviews

Facebook pages that have a large number of good reviews visible for followers and fans to see are much more likely to gain business and likes. One way to build your Facebook business reviews is to provide your existing customers with a link to your page and ask them to leave you a review if they were happy with your service.

This should continue through your emails and any contact you have with customers that have purchased your product or service. If your customers were happy with your business then they are likely to use Facebook reviews to help your company out. Remember to be responsive and reply to any reviews you receive online.

Boost Posts

If you use Facebook to post, as usual, your photo or video will only display to those that have chosen to follow your page. To find new customers and increase your page’s followers and fans, you should begin boosting posts so that you appear on more people’s news feed.

Boosting a post on Facebook will send your photo, product or video (depending on what you have posted) out to a larger number of Facebook users. You can target certain audiences on Facebook so that your posts appear on the news feeds of those that would be interested in your business. It is a good idea to start with a small budget and boost a few posts so that you can measure their performance and find out which worked best for potential fans.

If your content is engaging enough and your target audience like what they see, you will be sure to receive more followers that could potentially turn into customers.

Paid ads are highly recommended as part of your advertising campaign if your customer base uses Facebook. Ads Manager is a platform that allows businesses to produce an ad campaign with targeting options so you can ensure your ad placements capture your target market.

You should set up a few different ads with different settings so that you can keep track of which perform best and which are worth leaving behind. The aim is to have potential fans click on your ads which will either take them through to like your page or an external link such as your website. You can choose a budget for your ads dependant on what you are happy to spend, so make sure you spread your budget evenly across all of your advertisements. Paying to advertise on Facebook will allow you to reach a wider audience and help with your overall business marketing strategy.

Create Audiences for Ads

To get started with Facebook Ad Manager you should already know which people you would like to target. If you’re not sure, you will need to carry out research on the audience that is most likely to use your business.

Create a Facebook ad that can target people who are most likely to convert with you or help you towards reaching business aims. Once you have set up audiences using Facebook Ads Manager your content will reach many more people, depending on your budget. Save the audiences you set up so you can choose them easily when using Facebook advertising in the future.

Follow Trends

Following trends on Facebook is a great idea as part of your marketing strategy. You should continuously stay up to date with the newest content trends, and try your best to get involved. Uploading a trending post, such as a funny video, will make your brand seem up to date and help you to get more fans for your business.

Marketing online requires a great deal of monitoring and watching what is popular and what isn’t. You can also search online to find out what is trending to upload posts that will get a larger engagement.

Facebook stories are a relatively new feature, set up in 2017, and allows a brand to add images or short videos to a ‘story’ that will disappear within 24 hours. Stories are a great way to post regularly but not have to take up valuable space on your page or fill up people’s news feed. Posting too much can lead to you losing followers, so you need to make sure you only post the most relevant content at the right time.

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Best 5 tips for Digital Marketing Strategy in 2021

1. Lay out your goals and objectives

Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy.

If you don’t know what you want, how are you supposed to achieve it?

Not to mention, you can’t measure or evolve your strategies over time if you don’t have strong goals to begin with.

Your social media goals should align with your overall marketing efforts.

Writing down your goals is paramount if you want to reach them.

According to a study, you’re 30% likely more, to be successful if you write your goals down. In some studies that number is high as 40%.

When you set your goals, make them attainable and break them down into smaller action steps.

How to set attainable goals to slay your social media marketing strategy:

Use numbers (such as reach 5000 Instagram followers)

Always set a deadline

Be specific and make your goals “SMART”

Make your goals in line with your entire marketing strategy

2. Research and learn about your audience

Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit.

But, in order to do that, you need to understand your audience – inside and out.

You should be able to pinpoint their needs, wants, and desires -if you have a hope o creating a successful social media strategy.

How can you better understand your audience?

Survey your audience to better grasp their pain points

Look carefully at their demographics

Take part in conversations on forums filled with your target audience

Respond to comments on your blog, and comment on other blogs with the same target audience

Reply to all comments or questions on your social media channels

Collect feedback (using one of the many user feedback tools available)

Once you get a feel for who your target audience is, you’re better equipped to help them. They want to deal with your business who care -- not just a faceless brand

3. Run contests to amp up your social media strategy

Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement.

There are a number of social something that’ll be irresistible to your audience.

Here’s an example of a contest that ntest tools you can use to create an outstanding giveaway or sweepstakes.

The key to executing a successful contest is offering something of tremendous value.

Something that’ll be irresistible to your audience.

How to run a contest on social media:

Figure out your goals (do you want more Facebook page likes? Instagram followers? How many?)

Decide what social media channel you’ll host the contest on

Come up with a deadline for when it’ll end and when the winner will receive their prize

Create the contest (look at different types and choose the right one for your audience)

Promote it with all your might!

To get mind-blowing results, aim to have your audience do some of the heavy lifting

.Set the contest up so they get extra entries for sharing the contest or completing similar tasks.

Such as: “Pin on Pinterest”, “Share on Facebook”, or “Like my Facebook page”. You can also give them a unique link to share for extra entries.

It’s genius. Your contest will basically run itself!

4. Craft your social media content carefully

Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong.

Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network.

Here are some examples:

LinkedIn – A professional network that is perfect for B2B audiences. Also includes LinkedIn Pulse, a content publishing and distribution platform.

Facebook – Almost everyone has a Facebook account. Particularly good fornews/entertainment related content. While Facebook Pages struggle to perform, Facebook Groups can be a great way of connecting with your ideal audience.

Instagram – Perfect if your content is highly visual. Static images and short videos work incredibly well but it’s not as good at driving traffic back to your blog.

Pinterest – Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to your blog.

5. Keep the sales tactics to a minimum

Intrusive, traditional marketing went out the window a long time ago, for good reason.

People don’t want to be sold too.

They want to establish real connections and relationships with you.

That’s the secret sauce to getting your audience or customers to trust you.

And, if they trust you – they’ll buy from you.

Consumers find it off putting when brands and businesses post too many promotions.

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MA Hasnat

Professional Social Media  Manager