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5 Strategies For Increasing Your Online Sales

1. Understand your target audience :

To make the right decisions about your products and marketing activities, you need to understand your customers. When you have a brick-and-mortar store, you can have conversations with your customers right there and find out what appeals to them. When your customers are online, you have to proactively take steps to learn about them.

By using analytics tools in your online store and point-of-sale (POS) system, you can identify purchasing patterns and preferences. While nothing can replace a face-to-face conversation, you still have lots of opportunities, including email, online chat, and phone calls, to ask questions to learn about your customers

2. Find your unique selling proposition :

What do you offer that no one else can? What is the story behind your store, your products, and yourself?

Once you know what makes you different, you need to shout it from the virtual rooftops. You can include it in your tagline, make it prominent on your home page, announce it in social media ads, and highlight it in your email marketing. By building your marketing campaigns and efforts around your unique selling proposition, you give people a reason to come to your online store and, most importantly, buy your products

3. Provide a chat feature on your website :

Since the COVID-19 pandemic began, more customers have started to rely on chat to communicate with businesses. If you don’t have a chat feature, add one to your website and monitor it throughout the day.

Since you can’t be tied to your computer 24 hours a day, include an autoresponder to let customers know when you will return. You can also use Virtual Agent Technology (VAT), which is a plug-in for your website that immediately answers common and basic questions for customers.

4. Create a simple checkout process :

While the checkout process is part of the user experience, it’s a big sticking point for many sales and deserves extra attention. Offer a guest checkout option so customers can buy without filling in long forms. Break up the checkout into multiple pages or an expanding page to keep from overwhelming the customer with buyer information fields. Keep the text short and concise. Use standard buttons and verbiage, such as a “Buy” button and a shopping cart icon.

5. Put customer reviews on product pages :

While it may feel scary to let customers share both positive and negative comments about your products on your page, adding customer reviews can increase your sales. Moz found that . And if a product consistently gets poor reviews, it’s a sign that you should either address the issues or discontinue the product. When adding reviews, let customers leave both a star rating and a comment. Make it as easy as possible for customers to write reviews. Even better, use an eCommerce platform with the feature built in.