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full-spectrum-media-agency-blog · 6 years ago

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What Everyone Needs To Know About SEO

New Post has been published on https://smashedmedia.com/2019/09/19/what-everyone-needs-to-know-about-seo/

What Everyone Needs To Know About SEO

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What Everyone Needs To Know About SEO

[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][/vc_section][vc_row][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″]

[/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]SEO is an enigma for many, and something that, sadly, some claim to have knowledge of but fail to keep up with this ever-changing science. Because a science it is, and with Google’s constantly altering metrics it’s not something that any business can afford to let pass them by.

So although many (sensibly) choose the services of a digital marketing agency to take care of all things SEO, the savvy business owner will also keep abreast of the most important aspects. We’re going to discuss some of these, but first and foremost you should know that:

Google is a robot: Well, not literally, not like C3PO, R2-D2 or anything… But the way this behemoth of a search engine decides if your humble website is worthy of a position on page 1 (rather than being lost in the abyss) is determined by ever-learning AI. And this is why no-one ever really knows the exact formula by which it determines a site’s worth. Although the very best of SEO gurus have a pretty good idea of what’s going on…

And this is the very reason SEO is so important. Because it’s only by knowledge, expertise, and strategic trials that a company providing top quality, dynamic SEO services can ever truly enable the results you need.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][vc_single_image image=”36040″ img_size=”full”][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″]

Content, content, content: whether its videos, blogs, images, website text, social media posts… It doesn’t matter. But what does matter is that it’s top quality, relevant, and isn’t stuffed with those keywords that everyone seems to be so obsessed with. Remember, the Google Robot is learning by the second—it knows all about keyword stuffing, and it doesn’t like it. Yes, these words are crucial, but only in context and used strategically. Spelling, grammar, and ease of reading are also vitally important. Quality content is one method used by Google to determine whether your website is one of authority or not. So ignore it at your peril…

Ease of use and navigation: Being user-friendly is key, and this includes easy site navigation, fast-loading images, page layout, the correct use of Meta titles, descriptions, and H1 (or 2 or 3) tags and, vitally, having a website that’s optimized for mobile browsing is essential.

Link profiles: Yes, Google loves links—but only those of quality. These include ones from trusted review sites, high-quality websites, or social media. What you don’t want is a link from a site that could be considered dodgy or spammy. These are worse than useless, and actively harm your SEO efforts.

These are just a smattering of the dynamic maze that is SEO. Using the services of a digital marketing agency such as Smashed Media is often the most cost-effective choice for any business to ensure online visibility and market dominance. And while it can be attractive to go for a lesser caliber service of SEO near where you live, the wonders of the online world and easy comms mean that you no longer have to put up with one that’s any less than top rated. [/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][vc_single_image image=”36041″ img_size=”full”][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″]

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full-spectrum-media-agency-blog · 6 years ago

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Super Bowl LIII Commercial Breakdown

New Post has been published on https://smashedmedia.com/2019/02/15/super-bowl-liii-commercial-breakdown-2/

Super Bowl LIII Commercial Breakdown

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The Best Political Ad Campaigns

[/vc_column_text][vc_column_text]When it comes to gathering support for a political campaign, arguably the most successful method is video advertisements. Since the advent of television, internet, and of course the smartphone, politicians have utilized video ads to mobilize entire marketing campaigns, especially at the presidential level. In just a few minutes or less, Americans can receive a dose of inspiration from a candidate they’ve never heard of. Likewise, in such a short clip, reputations can be empowered or shattered overnight.

Because we’re so connected to our devices, candidates on both the local and national stages are placing more emphasis than ever on sending their messages through political ads. The presidential campaign of 2016 was no exception. Let’s take a look at some of the best political ad campaigns, and what methods were utilized for their succession.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_section][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″]

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Establishing Connection

In what seemed to be a sea of negative political ads and election commercials featuring candidates trying so hard to “be” something or tear their opponent down, Vermont Sen. Bernie Sanders released a wholesome one-minute ad titled “America”. With no words spoken except the Paul Simon tune in the background, ordinary citizens are featured working on farms, at the table with their family, or at work. Before long, Sanders is seen bonding with the people around America in their towns, and eventually on stage in front of cheering fans. Although Bernie Sanders didn’t win the Democratic primary, his political ads certainly made him a crowd favorite because he focused on achieving a feeling of change in the economic system. Without saying a word, the advertisement alone showed his connection with working-class Americans.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″]

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Stirring The Pot

One of the tactics used by candidates in political ads, especially in a heated race for votes, are ads that directly address competition in an attempt to redirect attention toward their opponent’s flaws. Political flaws can include “flip-flopping” or changing one’s opinion with the tide, as well as outright lying or refusing to address certain issues. During the 2016 campaign for president, Donald Trump’s campaign released an ad characterizing Florida senator Marco Rubio as a “corrupt” legislator, highlighting claims that he had spent taxpayer money for personal use. Though the ad dropped only a week before the Florida Republican primary, its effect was apparent as Trump crushed Rubio in his home state. [/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″]

[/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]Similarly, in the final run for president between Hillary Clinton and Donald Trump, Clinton launched an election advertisement titled “Mirrors” which took aim at Trump’s character toward women. In front of mirrors, young girls look at themselves while echoes of clips from Trump play in the background, each a cringe-worthy quote. The video ends by asking “Is this the president we want for our daughters?” These types of negative political ads are successful because they strike a level of fear in the viewer, motivating them to vote against whatever the election advertisement paints as “the enemy”. If used correctly, the method of negative political ads can be astounding, especially when used in conjunction with a timely event or report.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″]

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Celebrity Endorsement

Accepting the help of a celebrity never hurts in the marketing world, and in the case of 2016, Ted Cruz utilized a powerful influencer in his ad titled “Cruz Commander”. Understanding how much his Republican base would respect hunting in the outdoors, Cruz involved Phil Robertson from the television show Duck Dynasty to cosign his ability to lead. The ad features the two men hunting outside, firing off rifles while Phil declares Ted as “the man for the job”. Though the election advertisement is mainly an endorsement, it provides an atmosphere that elevated the viewer’s opinions of the senator. The result? A resounding victory in the Republican primaries because Ted used a familiar face in a context his audience trusted in connection with a trending topic of discussion.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″]

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full-spectrum-media-agency-blog · 6 years ago

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Super Bowl LIII Commercial Breakdown

New Post has been published on https://smashedmedia.com/2019/02/07/super-bowl-liii-commercial-breakdown-2/

Super Bowl LIII Commercial Breakdown

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Super Bowl LIII Commercial Breakdown

Let’s take a look at some of the most interesting, controversial, and appealing Super Bowl Commercials of 2019!

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Audi’s jump into electric cars offered an interesting take in advertising. A man is dying at the moment, and his brain-starved mind is evoking an idyllic setting, getting to see his Gramps, and of course, his dream car (which happens to be electric). Then Audi states every model that will be electric by 2025. It’s still a dream and just beyond our collective reach. The goal of the ad is to make sure a present Audi owner won’t defect to Tesla. If you just wait, Audi will give you the better alternative. It’s the perfect anti-Tesla advertisement without ever mentioning them. They don’t want you to buy electric today. They’re not ready. They know people are switching. They know they’re losing sales today. So they present the perfect dream sequence of Tesla’s electric solution.

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Even Pepsi admits that Coke is everyone’s first choice. But Cardi B’s bedazzled Pepsi might give an advantage, OKURRRRR. Carell carried the humor like he always does but nothing really sticks with this commercial in terms of a connection or piece of humor that people can talk about for weeks after. It feels a little like more of the same.

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On the opposite side of the spectrum were these incredible T-Mobile advertisements. The series of commercials touched upon text conversations we’ve all had at some point. Making something relatable, really funny, and memorable.

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Intriguing glitch intro, although it might be overdone, it still really works for a Super Bowl advertisement. Jordan Peele introducing a new series called “The Twilight Zone” is really absolutely perfect. Jordan’s directorial debut “Get Out“ was a stand out horror / thriller in 2017 and his next film “Us” looks terrifying as well. I’m excited to see how “The Twilight Zone” will separate itself from it’s more modern interpretation, “Black Mirror.” I think the visuals and haunting throwback tune really set the mood for what we can expect.

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If you stuck around to the fourth quarter of the game you were treated to a 45-second snippet of Andy Warhol enjoying a plain hamburger from Burger King. Taken from a clip of Warhol’s performance in “66 Scenes from America,” Andy’s iconic meal hoists Burger King’s iconic brand. Burger King’s global CMO Fernando Machado says the ad “truly elevates the Whopper to its iconic stature.” Funnily enough, when Andy showed up to film that shoot he was disappointed, he wasn’t sinking his teeth into a Big Mac, since McDonald’s was his preferred brand by far. “The most beautiful thing in Tokyo is McDonald’s,” the artist wrote in his 1975 The Philosophy of Andy Warhol. “The most beautiful thing in Stockholm is McDonald’s. The most beautiful thing in Florence is McDonald’s. Peking and Moscow don’t have anything beautiful yet.”

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While this game was the lowest-scoring Super Bowl ever, the advertising industry boomed with some creative and exceptional commercials this year. Companies battling to have a memorable Super Bowl commercial each year can be taxing and it’s easier said than done. But after people talk about the results of the game, the talk around the water cooler is what commercials people liked the best.

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full-spectrum-media-agency-blog · 6 years ago

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How Does Imagery & Visuals Shape The Grammy's

New Post has been published on https://smashedmedia.com/2019/01/31/design-trends-of-2019-2/

How Does Imagery & Visuals Shape The Grammy's

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How Do Imagery & Visuals Shape The Grammy’s.

The big argument,”Sight over Sound”.

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The argument “Sight over Sound” is a topic becoming more and more relevant. There are many musicians putting more and more focus on music videos, cover arts, and even colorful hair (we all know who I’m talking about here). It really brings up the question, How do visuals perform up against musical talent, and how it’s shaping today’s society.

With Grammy’s being the center of attention this week I couldn’t help but focus on some key artist that blew us out of the water last year. Their eccentric controversial visuals or lack thereof, has no doubt aided in bringing them to the 61st Recording Academy Grammy Awards.

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Kayne & Daft Punk — 50th Annual Grammy Awards, 2008.

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Let’s talk about this nominee that knows how to keep you smiling with eyes glued to the screen. Dua Lipa would not be a two time Grammy nominated artist if it wasn’t for her captivating and electric style and how she displayed it. Her music mirrors her visuals and at the end of the day, along with feeling extremely tired from mimicking her dance moves, you can also count on feeling good inside.

Two of my favorite music videos are “New Rules” and “Electricity” with “Electricity” being the video that led her to a nomination for Best Dance Recording Award. Even though this wasn’t solely her, (she collaborated with Diplo and Mark Ronson’s Silk City) you can tell by watching her older video, “New Rules” that her style and usually perplexed facials played a massive role in making “Electricity” a visual masterpiece. Oh, and she also got nominated for Best New Artist.

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Grammy Nominated Artist Dua Lipa— 2018.

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Childish Gambino’s “This Is America”

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Childish Gambino’s This Is America—2018

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Rolling Stone said it best, a good music video can get you a Grammy nomination. Childish Gambino’s “This Is America” is not the best song ever. I’m sure you can think of another song of 2018 that you liked more. It’s a good song with a decent beat with agitated and mind ruffling lyrics. But it is not the best song of 2018. You can just guess what led this song to being nominated for Song of the Year and Record of the Year.

The strategically directed video created such a rattle in the industry. You were instantly considered a racist if you only saw the video once. Taking advantage of the multitude of racial issues emerging in 2018 and putting it in everybody’s face, using art and music and a little bit of quirky choreography was genius and powerful. Everybody played the song over and over again just to evaluate the video and its lyrics. The aesthetically pleasing yet horrifically graphic video made a huge statement, This is America.

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Public Announcement: Having no visuals will ALSO carry you to the Grammy’s 💁🏾‍♂️.

I spoke about how these days, having amazing visuals can help open doors to the Grammy’s, BUT THIS JUST IN. Apparently, you don’t need any visuals at all to be nominated.

Rhythm and Blues artist H.E.R, who actually began hitting the mainstream airwaves before anyone even knew what she looked like, was nominated for Best New Artist and Album of the Year. I would be lying if I said her music didn’t help get this nomination because H.E.R music is breathtaking. But what escorted her music around even more was the fact that no one could figure out what she looked like. Who is this mysterious woman from California with an amazing voice?

Her first album cover art catered the idea of keeping her identity a mystery. It showcased a soft gradient background from royal blue to a sunset orange with speckle effects. With the letters “H.E.R” at the top in neon and a black silhouette of a short curly haired woman. After reading a couple of her interviews, her reason for this all made sense. But If she continued to do this I think we would all pull our eyes out. She eventually revealed herself mid last year. She still maintains the mysterious brand she created by always wearing shades. Her secretive demeanor keeps us wanting more.

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3-D Elements pop into action.

3-D has started to get more attention and some heavily used 2-D assets are making the switch with stride. Remember the 2-D humans of flat design? They’re back in this new dimension and I think we’ll be seeing more of them as the year goes on. Apple definitely pushed this trend with their latest advertisement as well.

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Share your gifts” campaign by Apple & “Music & Movement” by Cabeza Patata Studio

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Megogo Brand Identity & Pitch.com website illustrations by Kajdax

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Kinetic Type

Kinetic typography is an animation technique that uses moving text to capture attention, set a tone, and entertain. It seems to be everywhere right now — commercials, music videos, mobile apps, and websites use it to make their words more impactful and add an element of artistry.

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Feint | A Great Story | Luke Parker

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Web and mobile browser capabilities are bridging the gap between conceptual and reality in terms of design and application. All modern browsers support WebGL 2 which allows for a whole new level of 3D texture and object rendering, fragment depth, and vertex array objects. Browser’s benchmarks have improved significantly. With these improvements, designs now have a faster, more powerful, and more attractive vehicle to deliver information to viewers across the web.

Negative Space

Silence, empty space, and lack of color are often thought of as a negative aspect of design. In reality, it’s the most important part of contrast within a design. Negative space is the area of the layout that is left empty. It’s the breathing room for other objects to exist and it plays a huge impact on user experience.

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Animated 3-D Elements

With advancements in Web-GL and other platforms for animated 3-D, we will see a lot of amazing “above the fold” concepts being executed with moving 3-D elements.

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Micro-Interactions

Design inherently solves problems. Micro-interactions are the delightful interactions users experience while using a product or viewing a site. The small details inside the user’s experience are fun, effective, and human. These interactions happen so often that they become habitual when interacting with a product or website, but when the micro-interaction is unique and enticing it becomes rewarding for the user. The goal of these interactions is always to be clever and subtle.

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Storytelling can be done a million different ways — especially when it comes to motion graphics. Designers aren’t limited to real life footage or even reality. We’ve come a long way in terms of motion graphics and how they aid the storytelling process, but which trends and techniques can we expect to see launching us into and throughout 2019.

Seamless Transitions

This trend has been pushing its way to the top in past years and has hit an all-time high as it coasts into 2019. From scene to scene the natural blur of transforming objects and backgrounds to foreground imagery has been a staple in motion graphics. A pivotal eye-catching segment of the animation will keep your focus as background elements transition without notice and your story transforms without interruption.

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Liquid Motion

Splashing a unique use of shapes and color into motion graphics adds an organic taste of movement throughout the work. Liquid motion adds a lot of delight and character to each project it’s included in.

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Thanks for reading

If you’ve read this far and you found it interesting, give me a follow and sign up for the Smashed Media newsletter at the bottom. We’ll be putting out weekly content on all sorts of creative and marketing subjects.

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full-spectrum-media-agency-blog · 6 years ago

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How To Increase Organic Traffic

New Post has been published on https://smashedmedia.com/2019/01/30/how-to-increase-organic-traffic/

How To Increase Organic Traffic

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How To Increase Organic Traffic

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The Benefit of Organic

Do you know what bugs me? Receiving an assertive advertisement that has nothing to do with anything I’m interested in. We’ve all come across ads, pitch-based articles, or trailers that were most likely paid to be placed in front of our eyes, and not only do they not entice us to buy, they actually turn us away from the brand itself. In an over-saturated ad world where the first impression reigns supreme and most people only give your brand one shot, it is imperative to draw audiences to your ideas in natural ways instead of calculated tactics.

Generating organic traffic to your websites allows the potential consumer to engage with your ideas instead of passing by, merely deciding whether they want to buy something or not. Engagement leads to retainment, and if you can seriously add value to their lives, you can establish trust. With trust, your audiences will be more willing to allow your pitches, and they’ll be more likely to click that call to action. Here are some of the top methods of increasing organic traffic, that will ensure your messages reach the right audience.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][/vc_section][vc_row equal_height=”yes” css=”.vc_custom_1548330477713padding-top: 2rem !important;”][vc_column css=”.vc_custom_1548882502920background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;” el_class=”mobile-appear”][vc_single_image image=”34426″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]

Social Media Presence

Reminiscent of forums, social media websites such as Facebook, Instagram, and Twitter are incredible places for engaging with people who may be interested in your content. Through group interactivity, live streaming, or simply posting images with brilliant captions, you can immensely boost your brand familiarity over a course of months. The beautiful thing about garnering followers on these sites is that they become easily accessible for polling, giveaways, and email marketing. In recent years, we’ve seen entire brands successfully built solely on increasing social media presence. [/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row equal_height=”yes”][vc_column el_class=”mobile-appear”][vc_single_image image=”34418″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]

Blog Consistently For Value

Writing articles is among the top ways to generate organic traffic to your website, for two main reasons. First, within the article structure, one can implement content or brand related keywords to drive organic traffic directly from search engines. For instance, if I typed: SEO company West Palm Beach into Google, articles which utilize this keyword will be presented to me. The key is delivering value once the searcher clicks, and establishing the brand identity over the course of the article.

Secondly, the article is an opportunity to give your brand a voice, which serves to further enhance trust between the author and the reader. Honesty helps with unleashing tone of voice, and with honesty will come trust because so many blogs merely want to convince. This is why it becomes very important to utilize focus keywords in a balanced manner that doesn’t take away from the information being explained. If Google senses an article mentioning a keyword like SEO West Palm Beach or SEO Palm Beach over four or so times, the article’s rank will be negatively impacted. Additionally, as your blog becomes more active, the comment section can be a wonderful place to listen and converse with your readers.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”34419″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]

Search Engine Optimization

So you’ve determined which content strategies fit your brand best, and you’ve begun delivering useful information to your audience. There’s one more step to add icing on the cake, and this icing will become a magnet between your company and your potential consumers. Through implementing specific brand-relevant keywords into your articles, press releases, or web pages, you will successfully optimize your content for higher rankings in search engines such as Google or Bing.

The resulting difference from one keyword to the next can be so significant, that phrases like SEO West Palm Beach will yield totally different results than a phrase like SEO Palm Beach. By stepping inside the minds of your audiences, you can more easily place the correct wording in front of the correct eyes. Long-tail keywords such as SEO company West Palm Beach tend to outrank smaller, less specific keywords like SEO West Palm Beach because the former specifies a company, which Google smiles upon.

Determining which keywords you should be attempting to rank for requires research in itself, and the competition of ranking against other companies is real! Thankfully, Smashed Media supplies a range of services for brand growth, one of them being SEO. They are much more than an SEO company West Palm Beach brands have called upon for increasing organic traffic, as they offer social media management, digital strategy development, and much more. Upgrading your level of organic traffic is completely within reach, and with these simple steps, your consistency will pay off in no time.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content”][vc_column][vc_single_image image=”34422″ img_size=”full” alignment=”center”][/vc_column][/vc_row]

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full-spectrum-media-agency-blog · 6 years ago

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How To Choose The Right Digital Marketing Agency

New Post has been published on https://smashedmedia.com/2019/01/24/design-trends-of-2019-2/

How To Choose The Right Digital Marketing Agency

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How To Choose The Right Digital Marketing Agency

[/vc_column_text][vc_column_text]Finding the right digital marketing agency to work with can be easy if you follow these steps!

Research digital agencies online, a good place to look is on an online marketing directory like DesignRush. They have lists of top agencies that are local or nationwide.

Make sure the agency has a decent amount of reviews on Google and that they are positive! No reviews or bad ones can be a red flag or that they are a newer agency.

Check out the agency’s website and make sure it looks like a legit company. You especially want to look at how good of quality their website is if you are looking for them to design your business’ website.

Before you start calling agencies, figure out how much you are willing to spend and have a budget ready. Most the time agencies will base their quotes off how much you are willing to spend.

Contact more than one agency so you have options and can find the digital marketing services you are seeking. Some agencies specialize in certain services while others are full service.

Find out how much experience the agency has and ask for examples of work they have done for past clients. You have to make sure they can give you the results that you are looking for and that they have been successful.

Find out how you will be communicating with the agency and their process. Figure out what method of communication you prefer whether it be meeting in person, phone calls, screen shares or email. Figure out how often they will be communicating with you and if they can work with the days/times that fit with your schedule.

Most importantly make sure the agency fits your personality! You are going to be communicating with them on a daily basis and you want to enjoy speaking with them!

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Other Things To Keep In Mind

Another really important thing to keep in mind is that you want an agency that is completely transparent with you. An agency should advise you on where you should be putting your money and where you will be making the most in return. Also if you ever feel as though there is an issue or are unsure about something, they should be easy to get in contact with and be completely open to sharing why something is the way it is. They are your business partner and you should feel as though you are in good hands. All together you want to find an agency that can get the job done and that you enjoy working with!

A Continued Relationship With Your Agency

There are many agencies out there that do a great job with keeping long-lasting relationships with their clients. Smashed Media is one of them and is a full-service digital marketing company in Boca Raton, that has plenty of long-lasting relationships with local and out of state clients. It is always good to have an agency you can continue to use throughout your business’ journey and have a long-lasting relationship with. Having an agency you can trust and call on the fly to fix any issues with your website and improve your digital marketing efforts is important. Internet marketing is booming these days and will continue to be with people always relying on the web for information. You will always need to stay on top of your business’ website and digital marketing if you want to continue to be found on the web and drive traffic to your website! So make sure you choose the right agency that will always have your business’ back and best interests in mind.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”33953″ img_size=”full”][/vc_column][/vc_row]

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full-spectrum-media-agency-blog · 6 years ago

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The Power Of Local Marketing

New Post has been published on http://52.73.210.108/2019/01/06/the-power-of-local-marketing/

The Power Of Local Marketing

For a small local business, one of the hardest things to accomplish is recognition. Generally, these small businesses do not have enough money to purchase advertisements on national television stations or in popular magazines. So what can these small local businesses do? Instead of spending tons of money on these popular marketing strategies, these small businesses should focus on local SEO marketing instead. Local SEO is the process of using keywords in your company’s website so it will pop up higher on popular search engines. When using Google or similar search engines it is very rare to find someone that looks on the second page of search results. With this being said, it is very important that your company’s website has the proper keywords so it ranks higher on these search engines.

What is Local Marketing

Local marketing is the process of specifically targeting the community and local population rather than focusing on mass marketing. Local marketing is the most popular strategy for small local businesses and there are many different tactics for local marketing. The main tactics used for local marketing are:

● Traditional Local Marketing Tactics ● Digital Marketing ● Engaging in the Local Community

-Traditional local marketing was more prevalent before the use of the internet, but can still be very beneficial to your company. One form of traditional local marketing is having a mailing list for current customers and prospects. You can determine who to put on the mailing list by keeping a list of customers who have previously purchased a product or have filled out information on the company’s website. Once you have a mailing list your company can send out a monthly newsletter, or mail out coupons and savings when there are some. Another tactic for traditional local marketing is to have street teams that are campaigning at local intersections and popular hangout spots. These street teams can hand out flyers about your business or even give out samples of a product so the local population can become more aware of your company. Although these tactics may seem a little outdated, they can still help your company get the recognition it deserves.

-Digital marketing is more relevant in today’s society and is a very important tool for any business that is looking to grow. There are many different ways to perform digital marketing, and all are very important to your business. Having local SEO is crucial to your company’s recognition and can help with obtaining new customers. According to HubSpot, “75% of users never scroll past the first page of search results”, so it is imperative that your company has the right SEO keywords within its website. If you use the correct SEO keywords your company will appear higher up on search engines when a customer searches something that is relevant to your business. Social media is another tactic that is used to help with digital marketing, and every company should have social media accounts. A recent study showed that there are over 2.46 billion users around the globe that use social media, and this number is expected to rise to 2.77 billion users in 2019. With this being said, it is pivotal that your company has social media accounts and that it posts content that is relevant to your company while catching the viewer’s eye at the same time. Once your company has social media accounts there are many more ways in which you can increase the number of people that view your posts. This includes paid local advertisements on social media platforms which are much cheaper than mass marketing.

-Another tactic for local marketing is connecting with the community by showing that you want to make a positive impact within the community. This can be accomplished by engaging with your followers on social media. When a company engages with its followers, the followers are more likely to remember your company and buy a product or service from you. It takes the “seriousness” out of promoting your business and brings a more personal feel to your following. Another way to connect with the community is by sponsoring a local event or team. If there is a big event about to happen in your community, you can try to sponsor the event which will give your company more recognition. You can also sponsor a little league team in the area and your company will have its name on all of the jerseys for the whole season. Engaging with the community is crucial to your company’s recognition, especially with small local businesses.

Benefits of Local Marketing

The most obvious benefit of local marketing is that your company will get more recognition which results in more potential customers. However, there are many more benefits that come along with local marketing. Companies can now have successful marketing strategies by combining their online and offline marketing approaches. For example, your company can send a coupon in the mail that offers a discount when purchasing an item or service from the company’s website. Not only does this increase the organic traffic on your company’s website, but it also gets more potential customers to be aware of what your company is offering. Another benefit of local marketing is that you are targeting a specific demographic which saves you money. When you are mass marketing you do not have a target market which results in your company spending more money on potential customers that may not even look at the product or service being offered. If you have a specific demographic to target your company will be spending its money more efficiently on customers that are more willing to purchase your company’s products or services.

Trust the Professionals at Smashed Media

Local marketing is imperative to not only your company’s success but also its recognition. In order for your company’s marketing to be done correctly, it can be helpful to hire a marketing agency such as Smashed Media. Our staff consists of experts in brand identity, web development, digital marketing, pay per click, SEO services, along with many other services. No matter what your company’s need is, Smashed Media is the go-to agency for all of your marketing needs. We take pride in helping small local businesses and entrepreneurs expand their brand so they have maximum recognition. See how Smashed Media can help your business by giving us a call at (561) 494-5137.

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full-spectrum-media-agency-blog · 6 years ago

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The Advantages Of Using A Full-Service Marketing Agency

New Post has been published on http://52.73.210.108/2019/01/06/the-advantages-of-using-a-full-service-marketing-agency/

The Advantages Of Using A Full-Service Marketing Agency

A full-service digital marketing agency can do wonders for a business. In today’s day and age having an online presence is very important for the growth of a business. People are searching for products and services online every day. It is important that people can find your business online and come across your business’ website before one of your competitor’s website. This is where using a digital marketing agency can be very beneficial. They can help your business become the first found when someone is searching for your product or service on the web. Digital marketing agencies can create you a cutting-edge website that provides your customers with the best online experience. They will bring traffic to your website, engage customers with your website and ultimately bring in sales leads through a variety of digital marketing tactics.

What A Digital Marketing Agency Does

A digital marketing agency enhances businesses online presence and customer engagement through web design and development, brand identity, SEO (search engine optimization), paid advertising, SEM (search engine marketing), email marketing, social media, UI/UX development, CRM (customer relationship management) platforms and much more. These digital marketing tactics are used to bring potential customers to your website and bring your business sales leads. When people that visit your website download a coupon, fill out a form or buy a product or service, digital marketing agencies are able to track how those people got to that page of your business’ website. They analyze the traffic that comes to your website through google analytics and can see how a person found your website, what pages a customer visited, how long they visited a page, and much more. They can figure out if customers are engaged with your website and where improvements are needed. And most importantly find out how they converted a potential customer into a lead or made a sale for your business! You will find out what the best online tactics get you leads and sales. For example say someone clicked on your ad or post on Facebook and it brought them to your website and then they bought a product or service on your website, a digital marketing agency can see that the sale you just got came from Facebook! Another example, say someone clicked on your ad or website on Google’s search engine, a digital marketing agency can figure out that the lead or sale came from Google. A digital marketing agency is able to understand buyers behaviors, what online platforms buyers used to find your website and what catches their eye. This way they know where to place information, ads, and promotions about your business, and which information, ads, and promotions catch your buyers eye the most! A digital marketing agency can then create the best content that catches your customers eye and brings in the most sales leads!

Services Digital Marketing Agencies Offer

Brand Identity – Digital marketing agencies can create your brand identity which is very important if you are wanting your brand to stand out over other competitors. They can create a logo, website and business cards for your business. They give your brand an eye-catching identity and your website a custom theme based on the latest industry trends.

Website Design Boca Raton and Development – They can create a website and set your business up with its own domain and insert plugins that will best assist your customers (e-commerce/social media integration). The websites created for business will look great, be user-friendly and be easy for users to navigate.

SEO ( Search Engine Optimization) – Also known as organic (free) search. Digital marketing agencies can implement content creation, link building, meta-tag optimization, keyword enhancement into your website and blog posts. This is what makes your website show up at the top of search engines result pages (SERPs) when someone types in your business or keywords associated with your business into a search engine. This is very important if you want your customers to find you on the web and is how you get most of your leads.

SEM (Search Engine Marketing) – Also known as non-organic (paid) search, is the process of gaining website traffic to your site by buying ads on search engines. These ads must also have keywords in them that are related to what people are searching for. For example, if you type into a search engine “yoga near me” an ad with those keywords in it may pop up at the top of your search engines results page. SEM uses PPC (pay-per-click) which is where you pay a certain amount of money each time a user clicks on your ad or CPM (cost-per-thousand impressions) which is where you pay a certain amount for 1,000 impressions. Impressions are each time an ad shows up on a users screen and it does not mean they clicked on it.

Other Online Advertising – Display ads, social media ads, video ads or native advertising are other forms of paid advertising digital marketing agencies offer.

Social Media – Marketing agencies can create and schedule social media posts for your business.

CRM Platform (customer relationship management) – They can set up CRM systems for your business. These are the channels of contact between your customers and your business.

UI/UX Development – Digital marketing agencies can make your website mobile friendly and create an app for your business.

Email Marketing – They can set your business up with an email campaign manager which allows you to send out emails to your customers. They can also create, schedule and send out the content of the emails for you.

How The Services Work With Each Other

If you want your business to grow and attract customers, using multiple digital marketing tactics together will give you the best long-term results. Your business’ website needs SEO and SEM If you want it to show up at the top of search engine results pages when people type in keywords related to your business into a search engine. Your website also needs an eye-catching brand identity if you want people to remember your brand and for it to stand out over your competitors’ websites. The website should also be easy to navigate and mobile friendly if you want to reach the most users and want your users to stay engaged. The more ads, social media posts, and emails that link to your website, the more traffic that comes to your website. If you have an efficient CRM system to communicate with your customers, the more likely customers will want to buy a product or service from your business again. The services marketing agencies offer work best together if you are wanting to bring the most traffic to your business’ website.

Why Your Business Should Use Smashed Media

If you need a new brand identity or web development Boca Raton, feel as though you are not getting website traffic, not on the top of search engines, want to find out where your leads or sales are coming from, or need assistance with ads and so on, Smashed Media can make this happen and answer all your unknown questions. Smashed Media provides digital marketing services for any business whether it’s for retail, accounting, construction, or real estate you name it, every business needs digital marketing. Our digital marketing Boca Raton agency will define your goals, formulate a plan and execute a digital strategy that’s right for your business. Contact Smashed Media at 561-494-5137 and speak with our digital marketing specialists.

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full-spectrum-media-agency-blog · 7 years ago

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Why Should You Optimize For “Near Me” Searches? Local SEO

New Post has been published on http://52.73.210.108/2018/12/05/why-should-you-optimize-for-near-me-searches-local-seo/

Why Should You Optimize For “Near Me” Searches? Local SEO

Many people type or do voice search into a search engine and ask where a product or service is near them. A search engine will even suggest that you choose near me because of how often it is searched. People want to get their product or service in the most convenient way and do not want to have to drive far in order to get it. “Near me,” tells a person where locations, products, or services are near them. Most the time they will go to the closest location they find when they are wanting to buy a product or service.

It is important to implement “near me” as well as the specific location as keyword phrases into your website’s content If you want to drive in local traffic. For example “Pizza near me” and “Pizza Boca Raton,” tell someone who is in Boca Raton where a nearby pizza place is. Near me is just one of the newest ways that can help with local search engine optimization (SEO). So if you have not done so already, you should start implementing this local SEO strategy into your website.

Smashed Media a Digital Marketing Agency in Boca Raton can implement “near me” keywords into your website and offer other SEO needs if you are unsure how to do this correctly.

Local SEO And Its Importance

Local SEO is the same thing as SEO Marketing except it optimizes your website to rank better on search engines for a local audience. Optimizing your website includes implementing “near me” or location-based keywords into your website, using Google My Business, local citations, and backlinks. The reason local SEO is very important for businesses who have physical stores is because people want to find a business that is nearby their current location. According to Google, 46% of searches now have a local intent and are on mobile devices. So this tells us that about half the searches people search on Google is to find places to go near them. So if you optimize your website with near me, nearby, and your business’ location then you will be answering people’s searches! And they will find your business. Businesses really need to make sure their local SEO is spot on if they want to be found online and before one of their local competitors.

Use Google My Business For Local SEO

Besides optimizing for “near me” and location-based keywords into your website to help your website be found on search engines. You should also make a local listing on Google My Business (GMB). GMB is a tool Google offers that allows businesses to make a local listing that provides their businesses’ location, phone number, hours, and other information. This will help your business be found on Google search engine result pages (SERPs) and maps when people are searching for your business and the products or services you offer. Doing this as well as optimizing your website with effective keywords should help you rank higher on GMB and search engine result pages (SERPs).

Local Citations And Online Reviews For Local SEO

Another way to help with Local SEO is listing your name, address, and phone number (NAP) on online directories in your area. This will increase your local SEO value, especially if they include a “follow” link to your business’ website on their directory. It is also good to check and make sure your NAP is correct everywhere else it is placed on the web. Inconsistent addresses pointing to your website could hurt your local SEO. Good Reviews on websites like Yelp and Facebook can also help with Local SEO. Although Google+ reviews are valued even more when it comes to local SEO and will also help your local map pack ratings. Politely asking your customers to leave a review is an easy way for you to get reviews. You can either ask them in person or by sending out an email.

The SEO Service Smashed Media Offers

Smashed Media provides services for Digital Marketing in Boca Raton, one of the services is SEO. Our team can optimize your website and improve the rankings of your business on search engine result pages (SERPs) for near me, location-based, and any other relevant keywords. As well as set you up with GMB and get your business local citations, and backlinks. SEO is a science in itself and is constantly changing in the result of Google algorithms. Our SEO experts at Smashed Media are very knowledgeable and stay on top of the strategies and techniques that can be used when it comes to SEO. SEO is important as it helps people who are searching for products, services or places to find exactly what they are looking for. Ideally, you want people to find everything your business has to offer on search engines! The more people find what you offer through search engines the more sales you could potentially be making. We heavily research and test users behaviors on our clients’ websites to find out what SEO strategies work best for each of our clients.

How We Rank You For Near Me And Location-Based Searches

Our Digital Agency in Boca Raton ranks you for “near me” and location-based searches by placing these keywords into the content of your website, attaching links to the keywords, and making the alt text of photos on your website with the keywords. We make the content on the page shape the keywords. As well as other tactics like backlinking. SEO can be time-consuming and keywords may need to be changed if they are not bringing enough traffic to a specific page. At Smashed Media, we save you time and worry by doing this time-consuming task for you that way you can focus on running your business. We use Google analytics to track the performance of keywords, visits on your website pages, conversions, and more. We send our clients weekly reports on the progress of keywords and where changes are being implemented. We research and work hard to grow businesses’ online presence, and ultimately bring them leads and sales.

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full-spectrum-media-agency-blog · 7 years ago

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The Advantages Of Using A Full-Service Marketing Agency

New Post has been published on https://smashedmedia.com/2018/10/31/advantages-using-full-service-marketing-agency/

The Advantages Of Using A Full-Service Marketing Agency

What A Digital Marketing Agency Does

Services Digital Marketing Agencies Offer

Other Online Advertising – Display ads, social media ads, video ads or native advertising are other forms of paid advertising digital marketing agencies offer.

Social Media – Marketing agencies can create and schedule social media posts for your business.

CRM Platform (customer relationship management) – They can set up CRM systems for your business. These are the channels of contact between your customers and your business.

UI/UX Development – Digital marketing agencies can make your website mobile friendly and create an app for your business.

How The Services Work With Each Other

Why Your Business Should Use Smashed Media

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full-spectrum-media-agency-blog · 7 years ago

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The Power Of Local Marketing

New Post has been published on https://smashedmedia.com/2018/08/01/power-local-marketing/

The Power Of Local Marketing

What is Local Marketing

● Traditional Local Marketing Tactics ● Digital Marketing ● Engaging in the Local Community

Benefits of Local Marketing

Trust the Professionals at Smashed Media

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full-spectrum-media-agency-blog · 7 years ago

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Your Local SEO Marketing Agency

New Post has been published on https://smashedmedia.com/2018/07/02/local-seo-marketing-agency/

Your Local SEO Marketing Agency

When trying to find information on the internet, one will use a search engine to type in their question and a list of results will pop up that are relevant to the question being asked. The main search engine that people use is Google, and almost everyone knows how to use its basic functions. After you search something in Google, the responses do not just show up in a random order. Google has programmed an algorithm that tries to match all the keywords in your search with the relevant articles to see which article best matches up with the search. This process is better known as SEO and is crucial for the success of one’s business.

What is SEO Marketing

SEO stands for search engine optimization and is the practice of increasing the quality and quantity of total traffic that is directed to your website. The traffic increases on your website by picking out the keywords located in articles that are encrypted on the website of the company. After matching up the keywords from the search engine and the articles, Google then lists the articles by the most keywords and relevance to the least.

The best way to make sure your SEO marketing is done right is by finding a local SEO marketing agency. A local SEO marketing agency offers search engine optimization to businesses that end up helping with the overall visibility of the website. Your company’s website can have all of the correct information on the site, but if you lack the proper SEO tools your website will never be seen when potential customers Google it. A local SEO marketing agency can also restructure your company’s website and content to make sure that it not only looks more alluring for customers, but also for Google and other search engines.

How Local SEO Marketing Service Works

If you know anything about the digital marketing industry you would be aware that a well-implemented SEO plan results in the largest return on investment for the company. A great benefit of using a search marketing agency is that they have SEO experts who know exactly what it takes from a website so that traffic is always very high on the site. At Smashed Media we have a highly trained team of SEO experts with the top components of implementing a successful SEO strategy. Our SEO strategy has six main components, which are as follows:

● Keywords ● Content ● Backlinks ● Title and Meta Tags ● Social Media ● Product Images

-Keywords are the key to SEO as the search engine is trying to match the keywords from the search engine to the keywords in a website. Our team starts the SEO process by gathering all the necessary data about potential relevant keywords, including the search volume and competition. After all of the relevant keywords have been collected the next step is moving these words into the content.

-Content is the main form of information that customers can find in a company and it is generally located within the company’s website. The content must include proper research on related competitor’s articles and pages to ensure that the information is relevant and accurate. When writing the content it is also important to make sure the keywords previously listed are included within the content. If the keywords can be easily located in the content it will help with your page showing up on search engines more frequently.

-A backlink is simply an incoming hyperlink that takes you from one web page to another website. Our staff at Smashed Media does not believe in the quantity of these backlinks, but more so on the quality of the backlinks. Having backlinks within your website creates a more user-friendly experience allowing them to move freely from site to site. These backlinks are crucial to connecting content for the same company on the same site.

-Title and meta tags are very crucial in optimizing a website, but generally gets overlooked by the public. When the results come up in Google, you will notice that there are keywords either highlighted or crossed off below the article for each result. These tags directly impact whether or not a user will consider your page relevant to their search, which may result in them clicking through to learn more about your product or service. High-quality meta tags are of the utmost importance to our staff because it does not matter how well the page is ranked if it is not generating any clicks.

-Social media has not only grown in the personal lives of many individuals, but it has begun to play a massive role in promoting businesses. Many search engines, such as Google, now have algorithms that put social metrics at the forefront of the search. This increases the importance of having well-known and well-managed social media accounts, so your company will show up even higher on search engines. Having good social media accounts also increases the activity with your company causing more traffic on the site.

-Product images are also very important for developing a successful brand. Now that e-commerce is growing at a rapid pace, it is even more crucial to have clear and quality photos of the product. A local search marketing agency can also add keywords to the photos resulting in them also showing up on search engines.

Benefits of Using Local SEO for a Company

There are many different ways in which using SEO can benefit a company, but there are three main benefits that we are going to focus on. The first benefit of using a local SEO company is that your business will improve in its search rankings. By having a skilled staff of experts it is very easy to improve the rankings within the search engine for your business. An SEO company can also improve with the quality of traffic that your website may see. This is done by correctly listing the keywords and phrases that properly align with the content on your website. Lastly, the results that a local search marketing agency comes up with can be measured. Having measurable statistics is very important to the company because you can see if the work being done is beneficial. When using these analytics you can also tell the best times to post certain things along with how your company can improve upon what it is currently doing.

When trying to figure out the best way to promote your company, look no further than the experts at Smashed Media. Our team of highly trained digital experts know exactly how to take your company to the next level. We are a complete media agency that takes pride in celebrating entrepreneurship and helping entrepreneurs exponentially increase the online presence of their business. Give us a call at (561) 494-5137 and see how Smashed Media can help your business smash the competition.

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full-spectrum-media-agency-blog · 7 years ago

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5 reasons why you need professional website design

New Post has been published on http://smashedmedia.com/2018/04/06/5-reasons-why-you-need-professional-website-design/

5 reasons why you need professional website design

Websites are an integral part of any business. Whether you have a side business selling homemade creations or run a multi-million-dollar firm, everyone needs a professional website design that not only speaks from their company, but pleases their visitors as well.

That’s why it’s shocking to see websites that don’t do either of these things. A user is likely to spend just a few seconds on your site before they decide to take an action—either by calling you, filling out a form, or sending you an email—or leave your site entirely. Those users who leave will most likely never come back. Although the saying ‘don’t judge a book by its ’cover’ has ingrained in our heads when we were children, it doesn’t hold true when it comes to a website.

There are many platforms out there that allow the everyday person to create their own website, and while these may be beneficial for the short-term or for a personal site that isn’t tied to a company, anyone who hopes to start a business or gain business through their website will quickly find that these do-it-yourself website platforms fall flat.

Website design in South Florida is extremely competitive: in the past few years, the most successful Boca Raton and West Palm Beach companies have amped up their websites, offering interactive sites that truly speak to their customer. From maintaining the site to implementing web development tactics and internet marketing, here’s why you need professional website design in South Florida.

You Will Get the Best Design

Websites that allow you to create your own website greatly limit you on design. Usually, you are able to pick from set templates that may not line up with the purpose of your site. When you work with a web designer, they are able to take all of your wants and needs into account before the site is created. If you wish to have a certain feel to your site that can’t be found in a pre-made template, a professional web designer will be able to do this for you.

On the same note, a designer will also create a website that is unlike any others. You don’t want customers to recognize your website as a reminder of a competitor or similar brand. A designer is skilled in creating unique websites and you can ensure that the website they create for you is one-of-a-kind.

The Interface is Guaranteed to be User Friendly

The most important aspect of a website is how easily a user can interact with it. If your site isn’t user friendly, it won’t matter how gorgeous the design looks. A professional website designer understands this, and a good designer will always put an emphasis on the interface when creating your website. Whether you hope to gain leads through a form or through a contact number or e-mail address on your site, a designer will create a site that not only lets the user browse easily, but also allows the user to contact you or buy your product almost seamlessly.

On the contrary, if a user clicks on your website and they have trouble finding what they need, they won’t stick around. The attention span of internet users is extremely low, and you should never assume that a user will take the time to find what they are searching for. A website designer will run tests and ensure that any type of user, whether they are computer savvy or not, will be able to simply navigate your site.

They Will Manage Your Site Long After It’s Created

You have a gorgeous design with a user-friendly interface and you think your work is done. Unfortunately, website design is so much more than just design. Website designers who also provide web development will make sure that your site is not only working, but also managed properly.

If you have a form on your website, you will need someone to monitor the responses, as well as the traffic you get to your site. It’s also very likely that your site may crash or experience interface issues, which is common. Having a web developer manage your site will ensure that this gets fixed right away. In addition to monitoring your site for errors, they will also be able to update it with new information. Did your company release a new product? Did you decide to re-do your logo or brand information? A professional website designer will be able to make these changes without a long wait period, giving your users the most up-to-date information about your business or product.

You Will Have the Latest Technology

There are a ton of technologies out there related to websites and website design. In today’s world, web development techniques are in a constant state of evolution. That’s why it’s so important to hire a West Palm Beach web development team to create and manage your website. They will use the top industry development tools and CMS platforms to create and maintain a site that uses the best technologies available.

If you see things like Java, WordPress, Shopify and Python and feel overwhelmed or completely in the dark, you will benefit from hiring a professional web designer.

You Will Save Time to Work on Your Business

If you are looking for web design in South Florida, it’s likely your company isn’t an internet marketing or web design company. It’s for this exact reason that hiring a professional web designer and developer is vital to your business. You shouldn’t be concerned about your website on a daily basis. In fact, if your website goes down, it shouldn’t be a reason to abandon the true goals of your business. By hiring a web designer, you can throw all your internet woes out the window and focus on what really matters: building your business.

If you are looking to create or revamp your web efforts, contact a website design firm like Smashed Media. We are a full-service web development team serving Boca Raton, West Palm Beach and the entire South Florida area. For more information, give us a call at 561-494-5137 or visit our website.

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