fusiononrketing

[fusiononrketing]

Fusion one news summary from March 16th to March 31st

Hi everyone, we have back with new stuff and knowledge to share with you all. We come up every week to share new information that can help business owners to improve their online business and achieve new goals.

 March 17, 2022

 Google Ad trends that will put you on top

                                                                             In this blog, we will talk about new Google Ad capabilities. There are some new trends to pay attention to.

 Automation: AI helps to analyze how well your ads are performing across different platforms and then offer recommendations on optimizing your ad better. It also helps save time and identifies other issues with your ad. It also helps to automate your bidding and target your audience and predict through rates and conversions. 

 New Local Campaign formats: Local ad campaigns help local businesses to attract more potential customers. Google has not added three new ad formats to promote local businesses better. The new formats include auto-suggest ads, navigation ads, and similar places ads. 

 Google Shopping: Google has implemented updates to accommodate the increased eCommerce demands. Google has also integrated Shopify into its Google Ad platform. Their shopping graph will now begin to pull data (prices, videos, product information from across 

 First-Party data and Google ad: 3rd-party cookies, which drive a lot of online ads, will soon be obsolete. Google announced it would block them on Chrome in 2023. As part of the plan to evolve to “cookie-less browsing,” Google is moving into 1st party data. 1st party data is information a company collects directly from the customers it owns whereas 3rd party data is any data that you want to obtain but is not your own.

 How to use 1st party data when creating your Google ad?

 Google recommends creating segments. You can define your audience segments based on how users interact with your site and what content they view. Google will also automatically add some segments for you based on your audience sources. In doing this, you will add your data segments to ad groups and ad campaigns. 

 Focus more on quality vs. cost: The higher-performing ads are the ones that are generating customers and revenues, not just leads. To make this a success, marketers should be looking closely at how well their ad lines up with their ideal customers. A great way to do this is to train the algorithms within the platform to understand what type of conversion results in a new customer. One way to do this is to integrate your CRM with Google Ads. If that’s not an option, you can pass your data findings back and forth manually. Click on https://fusiononemarketing.com/google-ad-trends-that-will-put-you-on-top/ to find more. 

March 21, 2022

 Evergreen Content: What it is and how to create it in

Evergreen content is content that stays relevant throughout time. We will learn about different types of evergreen content and more in this blog. 

 What is not evergreen content?

Most content is relevant for a short period. It’s led by current news, trends, and other time-sensitive articles that speak to a brief moment in time. Although this type of content will gain a spike in attention soon after being published, interest declines quickly. 

 What is evergreen content?

Evergreen content is search-optimized content that people will always be interested in. It’s informative and not time-sensitive. 

 Evergreen content can be in a variety of formats, some examples that perform well are:

How-To’s

Guides and FAQs

Listicles

Tips

Instructional videos

Publishing content in the above formats doesn’t automatically guarantee you’ve got an evergreen piece. However, these types of content tend to provide real value and longevity to the end-user.

 How to create evergreen content?

 Some ways to create evergreen content include:

-        Find the right topics

-        Proper keyword research

-        Write for beginners

-        Update your evergreen content regularly

 You can learn more on this topic by clicking here https://fusiononemarketing.com/evergreen-content/

March 28, 2022

 Title Tags- How to beat Google title rewrites

 Some factors can reduce your chances of search engines rewriting your title tags.

Why does Google rewrite your title tags?

 The best way to determine what search result to click is by finding the most relevant titles that match the search query. This is the same why Google works hard to provide the best titles that properly describe the contents of the page. 

 Factors for title rewrites

 The factors that can help to keep your title tags the same are:

Too long to too short title length: The title length is an important factor. Any title less than 20 characters had a 50% chance of a Google rewrite, and any title over 60 characters was rewritten 76% of the time. Aiming for title tags between 51-and 60 seems to be the sweet spot for Google.

Match the Title tag to the H1: Pages where the title and the H1 match typically see less rewriting. When the title is different than the H1, Google may choose to use the H1 instead so match your

 Title to your H1 across the board.

Title Separators: The separator that gets the least amount of rewrites, and thus seems to be Google’s favorite is the dash “-“. Your best bet to avoid a rewrite is to use the dash as your title separator.

 Avoid Brackets: Use the parenthesis in your page title tags to avoid rewrite.

Use the right keywords: To help avoid the rewrite, check the top keywords users search to find a specific page and make sure you include it in your title. Click here for more https://fusiononemarketing.com/title-tags/

 March 31, 2022

 Website optimization: How to improve your online rankings

 In this article, we will give you a guide to boosting your SEO rankings. 

Website optimization is the process of improving your online rankings with search engines to drive more customers to your website. Use the tips given below:

 Useful and consistent content: Useful content means providing information that keeps the user on your website longer. This helps to attract more customers to your website. You can publish blogs and videos to keep your content consistent. Add images to your content to optimize the content. 

 Page Speed: The slower your website loads, the more your bounce rate will skyrocket. Faster load speed leads to a better website experience means more website visits. More website visits signal to search engines that your website has got it going on. With Google, the user’s experience comes first, and slow load times mean dissatisfied users. Choose a company with a guarantee of at least 99.9% uptime. Ensure that your files are formatted and compressed correctly so they don’t swallow up your speed while loading. Avoid using too many plugins. The lack of cache can make your website slow. Ensure HTML text codes are clear.

 Internal Links: Internal links help with the navigation of a website and build equity in your site. Search engines find your posts and pages best when they’re linked to and from somewhere. It helps Google get a better idea of the structure of your website and allows for pages that are deeper within your site to rank better for related terms.

 Incorporate your location: Location-based SEO, also known as geo-targeting, is the practice of optimizing your content to appear in your target location. Google prioritizes local rankings based on 3 factors: relevance, distance, and prominence. 

 Optimize your website for local searches by completing your local directory profiles, using target location-specific keywords, and separating location pages.

 On-page user experience: Create a separate page for each location and publish content that is unique to each location. 

 So, you can bring more traffic to your website by optimizing the website using the above-given factors. Click here for more information https://fusiononemarketing.com/website-optimization/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion One news summary March 1st to 15th March

Hello everyone, we hope you all are good. We have brought some new information for you through our blogs. We hope our blogs will help you to enhance your business further. So, let’s see what is new in the market.

March 7, 2022

UTM Codes: How to use them to track website performance

The most important feature of a marketing campaign is to track user activity. UTM codes help to solve this problem. UTM codes help to track where your visitor has come from.

UTM or Urchin Tracking Module is snippet codes that are added to the end of any URL and help track where website traffic comes from when a user clicks on the link. The unique feature of adding UTM code is that they are universal. You can use them for any link back to your website such as social media posts, tweets, online ad campaigns, and so on. 

·       You can track these five things from UTM codes:

·       The source from where the traffic originated

·       The type of traffic the visitor originated from

·       To track the performance of a specific campaign you created

·       Helps to track campaigns where multiple links within the same campaign point to the same URL

·       Allows you to track which keyword term a website visitor came from

How to make UTM codes?

You can create UTM codes using Google’s URL builder. You have to go to the Google Analytics Campaign URL Builder. From there, you’ll need to enter your website URL and campaign information. Once complete, Google will automatically create the full URL with the UTM code for you. 

How to use UTM codes in your Google business profile?

Adding UTM Codes to your Google Business Profile work just the same as the other campaigns. Simply copy the URL of your GBP and paste it into Google’s URL Builder. UTM codes can be added to any CTA button you have on your Business Profile as long as it links directly back to a page on your website. Click here for more information https://fusiononemarketing.com/how-to-use-utm-codes-to-track-website-performance/

March 14, 2022

Google Posts: A Beginner’s Guide

In this article, we will give you to create Google posts to get results for your business.

Making a Google business profile is important in building an online presence. It helps to show your business in search results, give proper information to the customers about your business, and build credibility. 

Tips to create Google business profile posts

GMP posts (or Google Posts) are social feed-like updates that can be used to promote offers, upcoming events, provide updates, or educate customers about your products and services. It’s an effective way to communicate with customers and provide resourceful call-to-actions.

To post directly to GBP, you’ll need to sign in to your account. After logging in, go to the “Post” tab and click on the icon on the bottom right of the screen to create a post. Once you’ve clicked on it, select the type of post & start creating.

Types of Google my business posts

There are 4 different types of posts:

1.     What’s New: This type of post is used to provide new updates about your business. These posts have a lifespan of about 7 days. These posts should typically include an image, text and an action button with a URL dropped in. The ideal text limit for what’s New posts is around 100 characters but can be as long as 1500.

2.     Events: This post gives information about an upcoming or ongoing event your business is hosting. Event Posts require an event title with a character limit of up to 58 characters. The event description can be as long as 1500 characters. You can also add the same CTA buttons as what’s a new post along with UTM parameters for tracking.

3.     Offers: This post should be used for promotions or a particular offering a business wants to promote. Offer posts require a maximum 58 character limit and a description of up to 1500 characters. You can also add the same CTA buttons as what’s New and Events posts along with UTM parameters for tracking.

4.     Products: These posts are used when wanting to promote specific products or services your business offers. These posts require specific details to be inputted such as an image, product description, and price range. Product posts require a products name with a limit of 58 characters. It also requires a product price range and product description up to 1,500 characters.

5.      

GBP posts support both .jpg and png files and the ideal image ratio is 4:3. GBP also supports multiple video formats including AVI, MP4, MOV, and MPG, with a video size limit of 100MB and a maximum duration of 30 seconds. This platform allows you to utilize multiple CTA buttons within your posts to direct your customers to take action. Optimize this feature as much as possible as it’s an effective tool to nudge your customers. Click here for complete information 

https://fusiononemarketing.com/google-posts-a-beginners-guide/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion One News Summary from 16th    Feb to 28th Feb

We welcome you again. We have brought some new information and updates for our readers. We feel happy to share the latest knowledge and information with our readers so that small business owners can get updated and enhance their business using the new plans. So, let’s get started.

Feb 21, 2022

TikTok Business- Is It right for your business?

Tiktok has become an important marketing tool for many business owners. But, you have to decide if it is right for your business or not. It could make your marketing or drain you of time and business. So, let us discuss which businesses can benefit and which cannot.

Businesses that can use Tiktok

There are different factors to determine if it will work for your business. Think about your target audience. Are they showing up on TikTok? Different factors that can make your business rise on TikTok include:

Advertising for people under the age of 30: If you are marketing for younger adults, especially women, TikTok is right for your business.

If you are advertising for young women: If your audience is young women, TikTok can work for you.

If you are ready to use TikTok for paid advertising then it is right for you. If you are ready to spend money on TikTok advertising, you can get the benefit.

If you are ready to create video content actively you can use TikTok for advertising.

Can TikTok be helpful to home service companies?

Yes, if your business meets the above criteria, TikTok can benefit your business. Tiktok is used for sharing engaging and entertaining content or content that gives beneficial information to the audience. So, a home service company can benefit from TikTok advertising.

So, every business has a different target audience, marketing goals, and budget. If you are willing to put in the work, you can achieve success. Click here for more information https://fusiononemarketing.com/tiktok-business/

Feb 24, 2022

LinkedIn for B2B Marketing

LinkedIn is a social platform used for business networking and works well for generating B2B leads. A few tips are given here to use LinkedIn for BEB marketing.

Convert your company page into a conversion page: Your company page should be your pipeline funnel with click-through opportunities to your website. The first two lines should be about what you can do for your clients. Also, use the right keywords. Your company page should have a profile image and a cover. Try to publish content on industry trends and the latest developments to keep your connections informed.

Create showcase pages for highlighted products. This page can be created in addition to your company page as they help to separate specific products or services designed to target a specific audience.

Try to identify your key decision-makers. You can find it by typing in the name of a specific role in quotes and or the company name in quotes. A list of people will emerge and you can check out their profiles.

Avoid the cold lead approach. If your message inbox has messages with sales pitches followed by a strong pitch about their company, you should avoid them. Try to get an introduction from a mutual connection.

Interact with your connections as much as possible by sending simple messages, encouraging employees to share your content on their pages, etc.

You can grow your contacts by becoming an active participant in the LinkedIn community. Joining with other groups in the industry is useful where you can find your key prospects.

Thus, you can use the above tips to use LinkedIn for B2B marketing and generate more quality leads. Go to this link for more information https://fusiononemarketing.com/linkedin-for-b2b-marketing/

Feb 28, 2022

Cross-Selling and Upselling to your current customers

Cross-selling and upselling can enhance your customer base and generate more sales. We will discuss cross-selling and upselling and their benefits.

Cross-selling means suggesting additional items that might help the existing purchase. It identifies the product or service that can be more useful to the customer than the current item. The complimentary item adds more value when combined with the existing purchase. It can alert users to products or services that they are not aware of.

Upselling means adding an upgraded version of a product instead of the one they intended to purchase. The benefit is that the customer can gain added value in exchange for a higher spend. It can improve the customer’s overall experience. Upselling is based on understanding the needs of your customers and making their shopping experience more enjoyable. 

Cross-selling and upselling can increase revenue and provide real value to your customers. You can use cross-selling and upselling in the following ways to give incentives to your customers:

·       You can offer rewards for your customers for spending more money

·       Make sure that the add on items or upgrades are within a reasonable margin

·       Create a sense of urgency so that customers can make a quick decision

·       Use software tools to help personalize the offers as much as possible

The best way to help customers make an added purchase is to showcase a wide range of similar products to help them compare. 

Recurring revenue is important for a company’s sustainability. Finding new customers without having a solid current customer base can be expensive. Cross-selling and upselling can help to grow your business and maintain customer loyalty. Click here to know more https://fusiononemarketing.com/cross-selling-and-upselling-to-your-current-customers/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion one Marketing News summary from 1st Feb to 15th Feb

Hello readers, we welcome you all again with some great news and posts. Every week we come up with some new stuff that can help you to grow your business successfully. So, get set go. We are here again to share new blog posts with our viewers.

Feb 3, 2022

Starting a Podcast: Step by step guide

If you are planning to start a podcast, read here. We will give you the basics to create your podcast. A step by step guide is given below:

Planning: Often people forget to make a plan. Your podcast should focus on a specific target audience. You should know your target audience. For example, if your show will be for small businesses or start-ups and entrepreneurs.

Content: You should give good content and a reason for people to listen. You should know the problems faced by people and what solutions are offered by you. People want to listen to stories of failures and measures taken to overcome adversities.

Choose a show topic in advance: You can prepare your content early. The topic should be such that it can be expanded easily. You should do a massive search for different topics and show titles for which you have the proper knowledge.

Name your podcast: The name of your podcast is very important. It increases the chances of getting discovered by people. Use proper keywords in your podcast that are related to your topic. The topic should be eye-catching. Your description should be clear to people.

Choose the style and frequency of your podcast: You can choose from a wide variety of podcast-style such as co-host, interview style, or solo show. You also need to determine the frequency and length of your podcast. If you have an audio podcast you should determine how often you will drop a new episode and if it is an audio and video format you should determine the day, time, and frequency of your broadcast.

There are some other features that you need to consider before launching your podcasts such as graphics, podcast streaming platforms, and audio streaming platforms.  

When you have to launch your podcast you have to choose a podcasting hosting site and get listed in other directories. You do not need any elaborate equipment and platforms and you can use simple techniques for recording. Click here for more information https://fusiononemarketing.com/starting-a-podcast

Feb 7, 2022

Local 3 Pack: Google’s New Design

The Local 3-Pack is Google’s method to display the top three results for local SERP results. Google is looking for a new design for local 3 packs. In this blog, we will discuss the changes that will be made and how they impact businesses and users.

The main changes will be to the look of the local 3 pack. It will make the experience for users easier and more intuitive and will help them to make informed decisions when making searches. 

The changes in local 3 packs will impact small businesses. If your business is impacted you must update your information and start collecting more reviews. 

This will present new challenges to local business owners. The businesses that spend time focusing on improving their SEO and collecting reviews will surely come on top with these changes.

Click here to read a complete blog https://fusiononemarketing.com/local-3-pack-googles-new-design/

Feb 10, 2022

SEO strategies to win the rank war

In this blog, we will discuss 5 SEO-winning strategies that will help to get a boost in your online ranking. 

SEO is an online technique that search engines use to help find relevant and useful content that matches the user’s search inquiry. If your content is not trustworthy and accurate, search engines will not prioritize your website and this will impact your online ranking. Thus, SEO strategies that can help you grow your business are:

Choose long-tail keywords: Choose short tail and long-tail keywords. Choosing long-tail keywords may have lower search volume which means less competition. Thus, your content will become easier to rank for. Proper research will help you to choose the right keywords.

Use long-form content: Long-form content will help to give valuable and detailed information. It will help to produce higher search rankings. It also provides the ability for more backlinks. Bottom line, long-form content gives you more: more shares, more links, more on-page engagement, and more content.

Google favors lists, numbers, and steps featured in your content. Start including a table of contents or numbered items in your blogs. Not only will this break up your talking points, but it will provide a better user experience.

Core web vital signals: Core Web Vitals put the user experience at the forefront by measuring a website’s performance in 3 Parts: Visual stability, interactivity, and loading performance. 

Add key moments to your video: Website owners must tell Google the URL pattern for skipping a specific timestamp within a video. Google then uses AI to identify the key moments and display those links directly into the search results.

Expertise, authority, and trust (EAT): It is one of the most important ranking factors so your content must use the EAT guidelines. 

Go to this link for a complete blog https://fusiononemarketing.com/seo-strategies-to-win-the-rank-war/

Feb 14, 2022

Local search improvements-Google’s vicinity update

Google has recently released a new local search algorithm called the vicinity update. In this blog, we will update you on the basics of what changes, how it is impacting SEO, and how you can navigate this new algorithm. 

Google vicinity is the name of a recent algorithm update and it is about improving rankings based on proximity to the user at its core. The update has changed hopes of keeping local search results more relevant for users. This means that local businesses do not have to compete with far-away businesses. The new update has also shaken up rankings for any businesses named using keywords. Google has set guidelines for improving SEO rankings and they are the same. Thus, businesses must know the guidelines and stick to them to improve their SEO. Click here for more information https://fusiononemarketing.com/local-search-vicinty-update/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion One News Summary from January 16th to January 31st

Hello everyone, hope you all are doing well. We are back again with some more stuff for our readers. Business owners can use the given strategies to enhance their online business and learn more.

 January 17, 2022

 Social Media and SEO Part 2

 This is part 2 of our blog series. There are seven ways by which you can use social media to boost your SEO rankings.

 Create high-quality content

It can help to make social media posts easier and provide the best way to lead people back to your website. Make sure that the content is useful for social media followers. 

2.      Make it easy for users to share your content

As a small business owner, your goal should be to reach new customers, build brand awareness, and build trust with customers. You can do it by making your content easily sharable. 

3.      Optimize your social media profiles

Ensure to optimize your social media profiles regularly. Make sure that your profile is compelling, descriptive, and easily searchable. Make sure your information is up to date and the same across all your profiles.

4.      Optimize your images for SEO and social media

Make sure that you have high high-quality photos to leverage social media to increase your SEO rankings. You can optimize your images by naming them descriptively, choosing the right image format and size, the file size should not be too large, adding appropriate and relevant keywords, and images should be of high quality and not blurred. 

5.      Communicate with your customers to build relationships

You must communicate with your customers by responding to their comments and DMS and user photos. You can create stories and videos on Instagram, ask relevant questions, and understand your customers better.

6.      Evaluate your social media strategy and analytics

You must regularly analyze your social media analytics, sales conversions, and followers. You can analyze your metrics through social media, including in-app analytics, customer engagement, sales conversion numbers through Google Analytics, and testing out new approaches. 

7.      Create Compelling captions for your posts

You must make captivating captions by telling a story, asking a question, giving helpful tips, and sharing a funny antidote. 

The better your captions are, the more likely your users will engage with your content, share it with others, and click on your website when prompted. We hope this two-part series on social media and SEO has helped open your eyes to the world of opportunity awaiting you in your online marketing strategies. Click here for more https://fusiononemarketing.com/social-media-and-seo-part-2/

  January 20, 2022

 How do customers prefer to contact businesses?

 We will discuss how customers prefer to contact businesses. So, most customers between the age group of 24-35 prefer to contact a business by phone. 65% of people are aged 18 through 34 believe that social media is an effective channel for communication and customer service, while 75% of people age 55 and over, they’re not wanting to talk to you on social media or messaging or anything like that.

 Next, is the stage of the buying journey that impacts what type of communication people prefer. Phone calls are still the best means of dealing with people that have an immediate concern, especially complaints, and that’s across all ages. Nearly three-quarters prefer texting as a means to communicate with businesses, provided a real person is texting back. The majority of the customers prefer the automated self-service option, such as a website or a mobile app. 

 Next, let’s talk about text messaging versus live chat versus messenger. Text messaging has increased nearly 11% from 2020 and 20% from 2019. When a human being is sending a text message it becomes a greater benefit to consumers because we still feel like we’re having a conversation.

 Next is SMS content that consumers want. The top marketing messaging customers like to receive is promotion. It could be about promo codes, discounts, coupons.

 Fusion one marketing tips

 ·       First, finding out who your target audience is, is a good indicator of what type of communication they prefer. 

·       Number two, use omnichannel marketing. 

·       Number three is to make sure that you have a mobile responsive customer service portable because 79% of millennials interact with businesses by their mobile device.

·       And number four, know your customer. Click here for more https://fusiononemarketing.com/customer-service-statistics/

 January 24, 2022

 Tiktok Trumps Google

 In 2021, Google is no longer the world’s most popular website as Tiktok has taken its place. No one expected this and it shocked many people. The marketing world had already started to see a shift towards shorter video content. It is not a small thing that Tiktok has taken down the giant website Google from the number one spot.

Impact on digital marketing

 Video content has become the most popular strategy for 2022 and Instagram has already announced this. Short video content is much better. Start simple, whether it is YouTube shorts, Instagram Reels, or Tiktok. Ask your existing customers where they look for content. The major shift in popularity and power tells you that you should use video content. Omnichannel marketing is the need of the hour which includes popular apps such as TikTok. Google is the main focus in any business’s success in the world of digital marketing. Click this link for more information https://fusiononemarketing.com/worlds-most-popular-website/

January 27, 2022

 In-House Marketing team or hire an agency: Which is better?

 Every business needs a marketing team. We will compare in house marketing team with an agency that will help you to choose the best for your business.

 Differences

 In house marketing team means that marketing will be done by the people who work for you and who know the company’s vision, goals, and brand. They will make efforts to build the brand. Hiring an outside agency means that an outside company will manage your marketing. They will use their knowledge, experience, and expertise to promote your business.

Benefits of in house marketing team

 You pay employees to keep an interest in your business. You can rely on them to best promote your products and services.

 They are centralized in one location and they work together. They can make a timeline, handle new projects, and can make decisions quickly.

 The in-house team has the flexibility to rearrange things as per their priorities. They can expand or scale down projects based on the company’s needs and financial situation.

 Cons of in house marketing team

 It may be difficult to find a person well versed in all aspects of digital marketing. Everyone in the team should have a certain skill level to be effective.

 The cost of an in-house team depends on your budget and needs. You have to pay a high salary to hire a top marketing team. It may be costly to hire, train, and retain a team of experts.

 It is important to stay updated with new technology, trends in the market. In the house, the team may lack the ability to remain updated with the new technology and software system.

Benefits of hiring an agency

 They have skilled experts as they work with several clients. They have highly trained employees. They can stay updated with the latest technologies and practices.

 It is an affordable option because most agencies have a flat monthly cost based on the services you need. They have their software, tools, tech support, eliminating those costs at your end. 

 Cons of a marketing agency

 Marketing companies work for multiple clients and they are not aligned to build that relationship and understand your brand. 

 You have less control because they are sitting somewhere else. You have to trust them. 

As they handle multiple clients, you may have to wait for your turn. There may be less communication.

 To decide which best is for you, first know your marketing needs, available resources, and the skills of your existing team. Click here for more https://fusiononemarketing.com/agency-vs-in-house-marketing/

January 31, 2022

 Data Aggregators: What they are and why they are important?

 Data aggregation means when data is brought together and shared in a summary form. It is used before the performance of data analysis. 

 Importance

 Data aggregation helps to compile large amounts of data from multiple platforms and make it more comprehensive and easy to digest. This helps streamline data and allows you to analyze it quickly and thoroughly. One reason to use data aggregators is to uncover new insights about your audience, products, and marketing campaigns across all your platforms.

 The basics of data aggregators

 Data aggregation is done in three steps: Data collection, processing, and presentation.

Data collection happens when an aggregator pulls all the data it needs into a ‘data warehouse.’ This data can come from various locations such as eCommerce platforms or social media sites.

Data processing takes the collected data and uses algorithms to turn it into usable forms like graphs or charts.

Data presentation is where you see the collected data in summarized form, typically in a chart, graph, or diagram.

How does data aggregation impacts marketing?

For marketing purposes, it’s taking data from your marketing campaigns so you can compare them and see how your product or service is performing. This data comes from the various platforms and marketing methods you are using.

Data aggregators are powerful tools in the hands of marketing professionals and business owners. We hope this blog has helped offer you some insight into what they are and their effective use! Click here https://fusiononemarketing.com/data-aggregators/

 Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion One News Summary from 1st to 15th January

Hello readers, Wish you all a very Happy New Year from the team of Fusion One Marketing. We have come back with new stuff for new challenges in the New Year. We try to offer the best news and services to our clients. We hope you will find the given information suitable to enhance your business.

 January 3, 2022    

 Marketing Changes for 2022

 This week we will discuss the marketing changes in 2022. First, we will discuss the positive changes that may occur this year.

 Direct to consumer e-commerce businesses will see a boost in sales and traffic from digital marketing. The reason is that many people who did not purchase online have started doing so because of the pandemic. So, if you are not selling online, you should start this year.

Another change that may occur is the exponential growth in voice search. There is already an increase during the pandemic and the growth may continue in the New Year. Therefore, you must leverage voice search commerce. This will bring more traffic to your website.

Another change is the use of live videos. People are getting bored of seeing the same content so live video content is showing better performance. So, you can also leverage live content on YouTube, Facebook, Tiktok, Twitter, and Instagram.

 Now, let’s see the bad changes in 2022.

 The competition will increase because many companies have started an online businesses due to lockdown. So, it will be more difficult to stay on the top. It will be harder and you have to work hard. SEO is important and you have to look after it.

 This year there will be more of the ugly end of cookies in browsers like Chrome. It will be more difficult for small businesses that do not buy lots of data. 

 It will cause an impact on business marketing strategies such as Facebook ads. But, the major platforms such as Google, Apple, etc will figure out the problem.

 The best way to face the challenges is to use omnichannel marketing. In 2022, there will be no choice but to use all the channels for marketing. 

 The second way is to leverage conversion rate optimization so that you can spend more money on paid ads and scale up faster. The third thing is to increase the average order value per customer. You must find ways to up-sell your products and increase your sales per customer. If you are providing services, add more services as soon as possible. People will like to add additional products and services when they make their initial purchase. You can do this by focusing on your messaging, sales funnels, and building customer loyalty. We hope this insight will help you to expand your business in 2022. Click here for more details https://fusiononemarketing.com/marketing-changes-for-2022/

January 6, 20202

 How to find your marketing focus?

 In this blog, we will discuss the marketing tactics that are the best for your business. We will discuss some questions that will help you find the right marketing strategies for your business. The first step is to make a marketing plan. The second is what will be your digital marketing strategy. The third is what will be the digital marketing tactics that you need to use for your business.

 For making a marketing plan, you must know the answers to the following questions: Who is your target audience? What actions will you take? What results are you looking for? You must think about how you can improve over your competitors. You must think about what you can do to create a desire to buy your stuff?

 How will you know your target audience? You should look at your existing customer base. You must analyze some questions such as what are their interests, their characteristics, what are your competitors targeting, etc. You must know customer needs so that you can provide the solution. You need to create content on the same pattern.

 After knowing the needs of your customer, you should use the right marketing tactics. The first thing is you should have a Google business profile. It will help you to manage your online presence through the Google platform. This will help to put all things accurately online. You must have a website for your business and content that will bring your customers to your website. Another thing is using social media to promote your business. It is important to connect with people through social media because it has become very popular. The social media that you use should match your target audience. Try and post consistent content there. Social media marketing is the best to build brand awareness, audience targeting, and building relationship with customers.

 Content marketing is also important to grow your business. Content marketing includes posting blogs, videos, interviews, and so on. It helps with SEO. SEO is all about keyword research optimizing your pages, link building, etc that will help people to find you online.  

 The next thing is email marketing. It helps to build trust and build your brand awareness. You can do many email campaigns. It is really helpful. Another important thing is reputation management. Online reviews are important. People do not buy without looking at online reviews. Reputation management helps in building trust, improving customer satisfaction, and improves your online reputation, and increasing lead conversion. For more details visit this link https://fusiononemarketing.com/how-to-find-your-marketing-focus/

January 10, 2022

 Does Social Media Have any Impact on SEO?

 Small business owners often ask a question about how social media impact SEO. The answer is it does not have a direct effect on your SEO. Social media can be used to improve your influence, brand recognition, and to direct people to your website. 

Content creation and social media shares

 Every business owner has some goals such as building brand recognition, increasing customer trust and directing users back to your website. Creating high-quality content that will bring customers to your website should be the topmost priority. You can share your blogs on social media posts. Helpful content links will help to engage customers, build trust and a reason to get back to your website. 

 Is social media a Google ranking factor?

 No, it indirectly influences some ranking factors and shows Google that users trust your content. You can share your blog post from the website on social media. If people will like it they will share it. 

 Increasing brand awareness

 You can increase brand awareness through social media and bring new customers to your product. It can have a long-term impact on your SEO. Users trust brands and when they will have to buy a product they will land on your website. 

 Next Step

 Some tips are given here that can help in using social media to boost your SEO ranking: Publish high-quality content

 Make     sharing your content easy for users

Optimize     your social media profiles

Optimize     your images for SCO and social media

Actively     communicate with your clients and build relationships

Regularly     evaluate your social media strategy and analytics

Create     compelling captions for your posts

Click here to know more https://fusiononemarketing.com/does-social-media-have-any-impact-on-seo/

 January 13, 2022

 New Instagram Features

 Instagram has introduced new features. We will discuss how you can use Instagram for your business. So, the first thing is whether you are creating a professional account or a creator account. Creator accounts are used by people like entrepreneurs, photographers, public figures, influencers, etc. Business accounts are used by retailers, local businesses, etc. 

The first feature is chronological and suggested content feeds. This means that users should have a little more meaningful content. They are experimenting with a “favorites” and possibly like a “suggested for you” tab. And this is just aimed at followers to let them decide what posts they want to see higher up. So that’s where this sort of chronological and suggested content feed comes in.

 Next, video formats will merge. So Instagram, they already got rid of the IGTV and now they just have a video feed tab right there, but they’re looking to make it a little bit more streamlined than that. And shortly, they’re possibly going to, we’re not sure what the format is going to look like, but we know that this is in the works where they want to have a more unified layout for all of the videos. 

 Number three is they are going to start rolling out what they are going to call the Native Create Affiliate Tool, which means that creators are going to be able to earn commission payments for brands that they inspire of their app. Now when creating a feed or story post, creators are going to have the ability to not only tag the exact products they’re featuring in their content, but get paid too, and that’s very important to those people.

 Number four is video memes. The best thing about them is you still can tell your story about your brand, but you get those videos where it keeps that engagement going, keeps your audience on your page longer, helps the algorithms. 

 Number five is Instagram has also added more interactive stickers to their stories to help people collaborate. 

 Number six is when you share Instagram links on Twitter; you will see a preview of the link that has an image instated of just the text. Twitter cards allow you to share your latest Instagram post on Twitter. For more information click https://fusiononemarketing.com/instagram-new-features/

 Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion One New summery from 16-31st December

Hello everyone, we are back again with new blogs and new information for our readers. We hope to give you the best and the latest information so that you can take care of your online business. So, let see what’s new.

16 December 2021

8 Ways to brilliantly use QR Codes for Marketing

QR codes are providing the most seamless and fastest customer experiences for people. QR stands for quick response. These are the digital codes that can be scanned using your Smartphone and they are easy. Once, you scan the code all the information contained in the code will be pulled up. You can store all kinds of information such as URL to your website, locations, product details, news update, videos, etc. It makes it easy for you to share any kind of information with your customers. There are easy-to-use and free QR code generators. The first way to use a QR code is to use it as a virtual business card. You can incorporate a QR code and share who you are, what you care about, and wherever you go. Number two would be using QR codes to engage with customers through video. When you connect a video through a QR code, you can connect easily with a customer. Number three is using QR codes to collect your payment. Number four is using a QR code to get customers to leave a review. QR codes make it simple to collect reviews in real-time and build a steady stream of reviews. Number five is you can use your revealed discounts or coupon codes using a QR code. You can make a coupon code for your business to give discounts, offers, or promotions. Number six is you can use QR codes to connect customers to all your social medial profiles. Number seven is using QR codes for an event. You can make it easy for the people to add your event to their calendar, to get details, the navigation of the event, and the chance to buy VIP passes by using a single QR code. The last is number eight and you can use a QR code to drive traffic to your website. If you have any questions, you can click the link https://fusiononemarketing.com/8-ways-to-brilliantly-use-qr-codes-for-marketing/

December 20, 2021

Customer Loyalty

Customer loyalty is the most powerful tool a business can wield. Most companies spend money and time to get new customers and increase their brand awareness. Statistics show that the present customers will buy new products if you introduce and will spend more than new customers. In this blog, we will learn how we can develop customer loyalty. 

Customer loyalty is a relationship between a customer and a business. It is what prompts existing customers to choose your business over your competitors. Customer loyalty is important because you can get more referrals, higher customer spending, repeat purchases, and increase trust. 

You can increase customer loyalty by being a helpful resource for customers, communicating properly with them, creating a customer loyalty program, being generous, and providing benefits to your customers, and growing your business. When a customer spends money with your business, be ready to show gratitude and give them rewards. Customer loyalty programs always help. You can show thankfulness by sending special messages. Customer loyalty programs are of different types such as paid loyalty programs, value-based loyalty programs, point-based loyalty programs, game-based loyalty programs, coalition loyalty programs, and tiered loyalty programs. 

After setting a loyalty program make sure it is working. You must keep an eye on the customer loyalty program and get feedback from your customers. You can do this by monitoring what people are saying about your business on social media, the amount of traffic you are getting to your website, your sales number, and your customer retention rate. This will be different for every business. Click this link for more information https://fusiononemarketing.com/customer-loyalty/

December 23, 2021

Marketing trends on the horizon for 2022

We have made a list of six top marketing trends to be on the lookout for in 2021 and how to optimize them for your business. The number one is the rise of voice search. People are going to do more searches using voice search so it is important to position yourself for this medium. Optimize your content for voice search. Number two is social selling and social commerce. Social commerce means enabling people to make purchases view your social media platform. You can optimize for social selling by using a paid pay-per-click method. Number three is audio content which means podcasting. It is easy to consume where you are because you do not have to sit in one place and you can listen to it on any device. Number four is MUM which is a multitasking uniform model. It is going to be designed to interpret multiple forms of media and visual data to form a single response. Number five is the short form of video. People are finding new ways to use videos. A short video is anything that is two minutes and 30 seconds or shorter. Number six is a deeper focus on customer intent and user experience. User experience is very important in how a person interacts with your product or service. Your user is always going to expect convenience. You can optimize the user experience with well-placed call-to-action buttons. So, these are some things that you must think about in 2022. Click here for more information https://fusiononemarketing.com/digital-marketing-trends-2022/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion one Marketing 1-15   December

Hello everyone, we hope everyone is healthy and safe. We have come up with some new blogs for our readers. The blogs can help you to update your business accounts and boost up your business as needed.

December 6, 2021

Google Business Profile Updates in 2021

In 2021, Google has given many updates for a Google business profile. It may be difficult for people to keep up with the changes. We are recapping the recent changes done by Google.

Changing attributes: Google is evolving the attributes that a business can list. Businesses can distinguish themselves as veteran-owned, woman-owned, etc. to reflect more current social standards.

Real-time Customer communication: Businesses can now communicate with customers in real-time on both web browsers and mobile apps. It will help to make customer communication quick and easy. Google will take business response time into account. The faster you respond, the better. If you want to use this feature you must respond to a message quickly.

New industry-specific functionality: People are making unique searches and Google has released new industry-specific functions to meet this demand. Google has also released new covid 19 specific attributes, mostly health-related such as face shields, employees wearing masks, and gloves, temperature checks required, etc.

They have also given specific updates such as allowing hotels to put hours of operation. Restaurants are also accepting food orders through their listing. Customers can also get access to online orders for takeout or delivery directly in Google search or maps.

You must update yourself as the year ends soon. You must make your listing current to make your business perform better in 2022. Click here for more details https://fusiononemarketing.com/google-business-profile-updates-in-2021/

December 9, 2021

Your digital marketing cheat sheet

In this blog, we will give you some basic digital marketing tips that every business should do and how to do them. The first thing is video. Add video content. You can start incorporating different types of video forms such as Instagram reels, Instagram stories, Facebook lives, Tiktoks, etc. They help to engage your audience. Your website should have a separate page for each location your business has. You should also have separate pages talking about different locations. Because if you have separate pages, they will make the search engines find your content and interpret what it means for your website. Make sure that your website has your name, address, and phone number of the location pages. It should appear the same everywhere on the internet. SEO is the most important thing and to keep an eye on SEO, you should go to your website and check the speed the load speed of the website. It should not take longer than 2-3 seconds. You must remove the plug-in that is outdated and no longer required that can help to improve the speed. Another thing you can do to help your SEO is to make sure that your website is mobile-friendly. It should be easy to navigate on all devices. You can build engagement and increase followers by actively commenting, engaging, and following other people’s pages. Write blogs for your website. Write and post regular blogs. Everything should be updated on your website so that you can give the best information. Blogs also help to build brand authority with your customers. When you write blogs for your business make sure that you use the right keywords.  There should be no stuffing of keywords. Backlinks are important and make sure that your blog has backlinks which are any links from previous blogs or anywhere back to your website. Your articles must have a Meta description and a title tag. These are important because these are the first encounters that you are going to have with that content. Small businesses should try to build more brand awareness. You can take the help of social media. You can create small groups on social media. You can also invest money in online ads. You can do interactive ads, voice ads, etc. There are different types of online advertising and the reach capabilities that each one has and they can be useful for businesses. Avoid putting a lot of money into marketing efforts. You can use Google Analytics to track and analyze traffic. Click here for a full blog https://fusiononemarketing.com/your-digital-marketing-cheat-sheet/

December 13, 2021

The next step in Google Business reviews- Trusting them

Google has recently announced that they prefer and trust businesses with good Google business reviews. Business owners fear getting negative Google business reviews. One single review can derail customer trust. But, Google has confirmed that it is not true. It is exciting news for business owners who are looking for business reviews and feel scared of getting negative reviews. Businesses having a rating of 4.6 to 4.9 are more trustworthy in Google’s eyes than businesses with a rating of 5.0.

Reviews are useful for potential customers. Customers find a mix of positive and negative reviews more trustworthy. You can respond to the reviews to show that you care and provide additional contexts. If a business has more reviews, it becomes more critical. If your business has less than 10 ten reviews, you can probably have a 5.0 rating. You can keep collecting reviews and still have a chance to redeem yourself in Google’s eyes.

How to collect reviews?

Avoid getting many reviews in a single day from your family as Google finds it strange and it can impact your ranking. You should set up a system that works for you. You can collect reviews through automated messages. You can also make a general social media post asking for reviews. You must try to find out what works best for your business and clientele. We offer services to small businesses that grow through reviews. Our team can set up a system or help to manage the reputation of your business if you have more negative reviews.  We hope this information will help to get rid of the fear of negative reviews. Click here for more information https://fusiononemarketing.com/next-step-in-google-business-reviews-trusting-them/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion one marketing News Summary 16-30th November

Hello readers, we welcome you all once again to our blogs. We are back again with some new information to help you update about the new trends in online marketing.

 18th November 2021

 How to Create YouTube Ads: Part 2

 In this blog, we will explore new ways to set up, target, and launch an effective ad on YouTube. You already know that there are six different types of YouTube ads. Go to your Google Gmail account. You will see an option that says are you a professional marketer. Click on it. On the dashboard, you will see an option saying “new campaign”. You will see different options. Select video for making a video ad. Select the ad format, enter the name for your campaign, select a campaign budget, and then choose the start and end date for your campaign. Next is to decide where you want your ad to appear. There are three choices, you can choose one. Select your target audience. You can also set up different campaigns depending on different kinds of audiences. Choose the right keywords so that people can find you easily. Now, after setting up everything, you are ready to launch. You need to choose if you want your ad to run as an in-stream or a display ad. If it is a display ad, you have to choose a title and a description. You should analyze and track the performance of each campaign. There are four types. The first one is views and impressions. You will see a views category and this helps you understand what percentage of the ad people viewed and understand how the ad drove those views. The second is an audience. This can be used to track engagement metrics, split up by age, gender, income, parental status, etc. 

There are some awesome tracking capabilities available within the ads that you’re doing so that you could analyze track the performance of each campaign. So there are four main categories and we’re going to go through each one of these. And we recommend that you set up these before paying for views to ensure that you’re making the most out of your budget. Number three is you have a view rate that you can look at. View rate is important to know if the message is interesting or entertaining for people to even look at the ad or to watch the ads. The last is conversions. If you do not have a conversion, people are not taking that call to action and you will not drive leads or get the best return on your ROI. Click here for more information https://fusiononemarketing.com/how-to-create-youtube-ads-part-2/

 November 22, 2021

 What is a good lead?

 The main aim of marketing is to get qualified leads that end in conversions. People only seeing your ads doesn’t mean sales or help your business to grow. You need conversion. It is important to analyze your metrics and qualify your leads for successful marketing. We have shared 4 ways to qualify leads for better clicks through rates and conversions.

What is the lead qualification?

The lead qualification will make sure the leads you attract through marketing campaigns and other ads are those that will fulfill your business goals.

Why is lead qualification important?

The end goal of marketing is sales and therefore it is important to get more out of your marketing than just clicks. If you are running paid ads and you have a high click-through rate, it means your ad is working in the areas of copywriting and having an eye-catching offer. If you are not getting a click, it does not mean anything. 

How to set parameters?

You should know your target audience. To know your audience, you should use BANT that means budget, authority, need, and timing. Budget means the affordability of your potential customer to buy your products. Authority means can they make decisions. Need means what are their needs and timing means in what time frame they need a solution for their need. 

We are sharing 4 ways to qualify clicks:

Be specific in ad copy: The best way to qualify potential customers is to be concise and honest in your copy. 

Add price extensions to your search ads: One way to keep unqualified leads from clicking onto your ads is to put the price or starting price of your product in your ads.

Optimize lead forms for quality, not quantity: You can choose to opt for more volume or more quality leads in platforms such as Google and Facebook. 

Add more questions to lead forms: By adding more questions that cannot be auto-filled you will find unqualified leads won’t take time to fill them out while qualified leads will. 

The four steps given above will help your amp up your conversions. 

Click here for a complete blog https://fusiononemarketing.com/what-is-a-good-lead/

November 25, 2021

 The New Google Business Profile: Explained

 In this blog, we will talk about what has changed in Google's business profile and what these updates mean for businesses. They have added new features. You can easily verify your business which means that in Google’s eyes, you are a real business and that helps them to rank you. Now, you can manage your business from the app. You have to log in to your Gmail. You have to go to type your business name in Google search and this will give you different options. You will edit a profile where you can either edit or manage your information. You can also manage all of your locations on a single dashboard. It has now become very easy to edit all your basic information. You have to start at the edit profile button. A pop-up window will appear where you will have all the options like stat, your business information, product services, photos, etc. There is a secondary pop-up where you can find reviews, messages, and Q and A from your customers. You can also review and reply to reviews. You can also answer the questions asked by your customers. Now, in Google My Business you can also go in and see how many calls you received from the click to call. Remember one thing that you need to frequently update your new information and optimize it. Click here for more information https://fusiononemarketing.com/the-new-google-business-profile-explained/

29 November 2021

 Apple Maps IOS 15 update

 Apple has been promising major updates in the Apple iOS system. Here we have listed the major changes done in apple maps which include security enhancements, improvements to native apps, changes to the interface, bug fixes, as well as some new features and functions. There have also been changes to local SEO that are important especially the improved filtering options for local business searches. 

Better filtering options for local business searches

Apple has taken a huge step to help users find the most relevant search results. This is important for small businesses. 

Updated curated guides: Curated Guides are not a unique feature to the iOS 15 updated. These provide users with access to information on great local places to visit. 

Why businesses should care?

Businesses should take advantage of this platform by claiming their apple maps listing. It is easy, fast, and free. Once your account is made, be thorough in filling out your listing information. 

So, when you have to take action, you must take the above step. You should optimize your profile so that you can reach your potential customers. 

Visit this link for a full blog https://fusiononemarketing.com/apple-maps-ios-15-update/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion One Marketing November 1 to 15

Welcome back, we are here with new topics and blogs to help our customers understand more about online marketing. We wish to help our customers to stay updated with the online marketing strategies and tools that can help them to enhance their online business.

November 1, 2021

The Basics of Omnipresent Marketing

Omnipresent marketing means meeting your customers where they are through different mediums and platforms such as social media, online, in general stores, etc. It is suitable for retailers and multiple markets. Customers want to meet you where they are. Marketers earn more by using three or more channels in a single campaign rather than using one channel. In this blog, we will discuss the basics of omnipresent marketing and its benefits.

Omnipresent marketing is reaching customers across different channels depending on how they have interacted. This marketing is different for each company depending on their target audience. It is all about your customers. It is a useful strategy because it helps to attract potential customers. There are many benefits of this type of marketing.

The most important benefit is to increase brand awareness. You will be seen everywhere. It will increase your credibility because people trust more companies that are seen consistently online. It will increase your sales because if you make it easier and are available everywhere more customers will visit your website and increase revenue. You will build new connections with customers and customers will feel happy to see you everywhere.

You can make omnipresent marketing successful by being consistent in sending messages. Be creative and unique in sending messages to attract customers. Choose the best practice for every platform to make your marketing work. Use the right tools such as Google analytics to find more about your customers. You must remember that marketing is about your customers. Engage your customers and be present on different platforms in a reliable way. Click here for more information https://fusiononemarketing.com/the-basics-of-omnipresent-marketing/

November 8, 2021

Do Google Reviews Impact Your SEO?

Yes, Google reviews impact your SEO. It is difficult to get positive reviews for your business. It takes a lot of time. If you want to build your SEO and improve your customer base you should think about getting reviews. They are important for SEO.

Google wants to offer its users the best companies for their specific search requirements. This means that the businesses should have relevant content and should be giving positive results to their customers. An optimized Google listing can help you to increase your visibility, gain a competitive edge, and improve your ranking. Google looks at the quantity, quality, frequency, and recency of online reviews. If you want to build brand awareness and rank higher on Google searches, you should have regular positive reviews. You should respond to your reviews whether positive or negative to show that you are a professional company and care about its customers. Thank customers for good reviews and take out time to resolve issues with customers who have had a bad experience. This will help to build trust. Make it easy for your customers to leave a review. Give them direct links to leave a review. Ask them to send a review in simple ways such as through an email or via text. People are busy and need a simple reminder. Customers rely more on online reviews when buying things online. Therefore, more positive and authentic reviews can help your business to get higher rankings on Google and other search engines. Go to this link https://fusiononemarketing.com/do-google-reviews-impact-your-seo/

November 11, 2021

How to Create YouTube Ads: Beginner’s Guide

YouTube ads are important because it is inexpensive for small businesses. It is very cost-effective because if you set a budget, Google will charge you only that amount so you do not have to worry about the extra charge. It also matters what type of ad you are running. There are a lot of options. There are six types of YouTube Ads. Three non-video types and three video types. 

The first one is a display ad. These are clickable animations or text that appears in the upper right of the featured video of the video that you are watching. These can only be seen on the desktop and not on the mobile device. Number two is called an overlay ad. This is a clickable text or image banner that appears below the featured video. These ads require attention without imposing it on the viewer. They are more subtle and the viewers may leave them on while the video plays. Number three are sponsor cards that display the content that is relevant to the main video. These are similar to overlay ads but they appear on the screen for a few seconds. Next are non-skippable video ads. It must be watched for a viewer to continue to the main video. They can appear before, during, or after the feature video and they are no longer than 15 seconds. Number five is bumper ads. It is a non-skippable video with a maximum length of six seconds. It can be viewed on a desktop or mobile. They are very effective if done right. The last one is skippable video ads. These play with the featured video before, during, or after. They are from 12 seconds long to six minutes long. The viewer has an option to skip the ad after five seconds. 

Now, we will talk about how to build a killer YouTube ad. You should have a compelling ad. You should target the right keywords. You should know your audience. Next, the message and story portion of your ad should relate to your audience that is relevant to your offer. Be very literal and direct. But do not look spammy or non-authentic. Provide them with a call to action that convinces them to click through to your website or wherever you want to take them. So you have to be direct and intentional. Click here https://fusiononemarketing.com/how-to-create-youtube-ads-beginners-guide/

November 15, 2021

Google My Business Rebrands to Google Business Profile

Google has recently rebranded for the Google my business platform and now it is called Google business profile. It will see some changes in the listing tool with this rebrand. The biggest difference is that single location businesses will be managed within Google maps and Google search directly. To change or manage a listing, the business owner can type their business name into Google search and they will have many options. Single listing companies have to adjust to the updates whereas multilocation businesses can continue using the existing tools. Google aims to provide suggestions for businesses to help boost their listing and SEO. They will provide unique insights and suggestions when you type in your business name. For example, adding photos to your listing. 

Until it is done, Google has added the ability to do more things directly from Google maps and search such as claim a business listing, verify the listing, send and receive messages to/from customers, and manage reviews and Q & As. Thus, small businesses need to know that it is coming and how to use local listings. Click here https://fusiononemarketing.com/google-my-business-rebrands-to-google-business-profile/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion One marketing news summery from 16th to 31st October

Hello everyone, we are back with new stuff. We are happy to share information related to internet marketing and online businesses. Our readers can read our blogs to get the best and latest information related to marketing trends and other helpful tips for enhancing their business.

October 18, 2021

The Basics of pay per click advertising part 2

In this blog, we will discuss the benefits of PPC. The tips given here can help you to set up your advertising campaign successfully. You can take steps to increase users on your site and more conversions. You should set parameters, create goals and goal metrics, choose your campaign type, perform keyword research, and set up Google analytics and tracking.

You should keep in mind who you want to target, what is the theme of your campaign, how will you measure success, and what type of campaign you will run. Next, you should create your goals. You should measure brand awareness by user engagement, surveys, and direct traffic to your website. If you want to boost SEO you should have high-quality content on your website. A PPC ad is another way to promote your upcoming products and services. You can measure actual sales based on your PPC ads. Lead generation is an engaging landing page. You should create a unique landing page for each ad.

You can choose your campaign type using search ads, display ads, Google shopping, retargeting, and social ads. It is important to know the keywords to reach your audience. It is also important for a PPC campaign. You have to create a set of keywords that you would like to target.

Google Analytics and other tools are also useful for creating and tracking the metrics of a campaign. You can use these tools for creating and tracking the metrics of a campaign. You have to focus on the following areas: Your Ad Company, Landing pages, maximizing your return of investment, testing your PPC ads. The most important goal of your PPC ad is to make more revenue. You should lower your input and increase your output. Click here to read more https://fusiononemarketing.com/the-basics-of-pay-per-click-advertising-part-2/

October 21, 2021

What digital marketing can do for you?

Digital marketing helps you to connect with your audience. It can give great profit to your business. The first thing is visibility. Make sure people can see you on the internet. The important thing is to be found in your area. You should optimize your visibility online to show up no matter how people are searching. People should be able to find you everywhere and not only on Google. Make sure you are showing up no matter what device is being used. The second thing is credibility. This means that when people are looking they want to feel confident that you know what you are doing. People look at reviews. People want to make sure that you have a good reputation and they look at reviews. You have to set up a digital optimization plan that will bring success to your business. The digital optimization plan includes many things such as setting up your SEO and content, establishing your social media channels, and building brand awareness. Every business needs digital marketing to promote business and every business can benefit from digital marketing. If you want more information click here https://fusiononemarketing.com/what-digital-marketing-can-do-for-you/

October 25, 2021

Using Google trends for content creation

The hardest thing about content creation is to work out the topics to write about. This is where you can use Google trends. Google trends are a website that analyzes the popularity of top search queries in Google search across different regions and languages.

Google trends are an SEO tool that will help you to find the most popular search queries and how they have performed over time. Google trends are useful when you have no content ideas when current events affect your target audience when you are doing keyword research, during content planning, and when deciding on a blog or business niche. 

If you run out of content ideas you can use Google Trends to get fresh ideas and what users are searching for these days. Look at the popularity of the topic. You can use the “Top Trending Searches” page to find the popular keywords. To find the keywords on Google trends, you have to find a broad topic. Make sure you choose topics that are relevant and timely. You should check trends for your region. 

You should do in-depth research to start your business. Thus, you can use Google trends to develop stronger content for your website. Click here to know more https://fusiononemarketing.com/using-google-trends-for-content-creation/

October 28, 2021

What does Apple’s IOS update mean for advertising?

Apple’s new policies have impacted small businesses and Facebook advertisers. In this blog, we have some helpful tips for small business owners to get benefits out of their online ads despite these changes. It is now required that all apps in the app store show a prompt to the users, asking for their permission to be able to track outside the platform in different ways. Every iPhone user is given a unique and random ID number which helps you to track user behavior within different applications. Apple also released another update which means that each user is now going to have to individually allow each app to turn this on. So, for every single app you use, you have to turn this on. Less tracking means lower ad performance which means your ad will not do well. Lower ad performance means fewer conversions. It means less revenue. The retargeting audience is important. It will get affected if you do not understand the updates. Apple has also announced private click measurement. It creates a three-day delay in attribution data from iOS 14.5 users. So this is going to cause advertisers to see fewer reported conversions from the Facebook ads manager. Apple limits Facebook and Instagram advertisers to eight conversion points on their website; it gives fewer data points for the algorithm and optimization process. You can explore new audiences using whitelisting. Number four is to develop fresh ad creative featuring UGC which is user-generated content. You can increase your performance using better ad creativity. You can use UGC in ad creativity. The last thing is to implement the conversions API. It allows you to get data directly from the server to Facebook. You can click here to know more https://fusiononemarketing.com/what-apples-ios-update-means-for-advertising/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion one marketing news summary 1 to 15 October

Hi, we welcome you all again to our blogs that can help you in getting more information to enhance your business. We try hard to find the relevant information related to SEO and Internet rules so that you can focus on your online business to get more benefits.

October 4, 2021

How to delete a review on Yelp?

Reviews play an important role in operating online businesses. Reviews play an important role because customers can purchase products if they have excellent reviews. If you will have negative reviews customers will not buy from you. Yelp is the biggest review collection site. Therefore, you should know how to delete a negative review on yelp.

Fake reviews can be a big problem for your business. Most users cannot differentiate between fake and real reviews. Users visit yelp to make an informed decision about a product or service. When they read a review they also consider the company’s response or lack of response to each review. You should respond to negative reviews in a calm, collected, and professional manner. If you know that a customer has given a negative review, respond and tell them that you want to resolve the issue. If you do not know that the response is given by a customer, you can leave a polite reply. This will make sure that you care for customers and your company can handle issues professionally. After you have responded to the review, you can ask Yelp to remove the review. Yelp can also decide if the negative or fake review should be removed or not. If they decide against you, it will go to live on your yelp page. If the negative review is not taken down, you can ask your customers to post more positive reviews. 

Click here for more information https://fusiononemarketing.com/how-to-delete-a-review-on-yelp/

October 7, 2021

Omnichannel Marketing: How to create a seamless customer experience

In this blog, we will discuss what Omnichannel Marketing is, and how it works? We interact with customers in many ways such as through social media, live chat, phone, and over the website. Omnichannel marketing means how to provide a consistent customer experience across all the channels. Thus, Omnichannel marketing means using all marketing channels collectively to create one single unified experience for the customer. It is useful for your business in many ways. Thus, all channels are available to the customers and all options are independent of each other. If you want to give a more personalized experience to your customers, you should choose omnichannel marketing. When you deliver a seamless experience to your customers, you will offer exceptional customer service. It is also a cost-effective way. The data you collect through Omnichannel marketing can help to identify exactly what is working and drives engagement. It will also give a better ROI that is the return on investment. Now, you have to collect data through different sources. Identify your target audience, buyer preferences, and using different tools you can collect useful data. Click here for a complete blog https://fusiononemarketing.com/omnichannel-marketing

October 11, 2021

The basics of Pay per click

Online companies invest a huge amount of money in Pay per click ads to reach customers. It is one of the best online marketing tools. All small business owners must know it's working. It is a type of internet marketing in which advertisers have their ad shown on a SERP and pay when their ad is clicked. It is a way of buying visits to your site. When a user clicks on the advertisement, a nominal fee is paid to the platform. The main aim is to result in more sales. It is mostly used in search engine result pages and social media platforms.

Cost per click (CPC) is how much you end up paying per click on your ad. It is determined by a bidding system where your ad is shown based on the amount you can pay per click. Search engine marketing (SEM) refers to any online marketing, paid or unpaid, done on a search engine. Ad Rank determines the position of an ad on a SERP. Quality Score is the score search engines give to your ad based on your click-through rate (CTR). The maximum bid is the highest amount you can pay per click on your ad. Ad group means targeting multiple keywords at once. Ad text- means each ad is centered on the main text. The landing page is where users land once they click your ad.

You can use PPC on different platforms such as Google ads. So many users are on Google; therefore it is the best way to find more customers. You may have to spend more money here.

Bing is another platform where you can use PPC. It is cheaper and easier to reach people. Few people use Bing so you may miss some potential customers.

Facebook ads are another platform to find potential customers. You have to be specific to target your customers.

Adroll is also useful for using PPC. It is a retargeting platform for users who have already visited a specific website. It helps to show your ads both on SERP and social media platforms at once.

Thus PPC can give you quick results and it is cost-effective. You can target ideal customers and can improve SEO by collecting data. Click here for more information https://fusiononemarketing.com/the-basics-of-pay-per-click-advertising/

October 14, 2021

What branding is and what isn’t?

The brand is not the design of your product but it is something different. Using different shapes, colors, and images is a way of presenting your product. This is a way to express your brand. Your brand is not what your product or service is. The brand is not about you. Your brand is defined by the customer experience they have while interacting with your company. You have to figure out how you are different from your competitors. You can build the best brand campaign based on a strong understanding of your audience. You have to create a client experience. You should understand what your customers want and what they value. Your brand is the feeling that you want people to perceive and the experience you want to receive. You have to be consistent with your message. Make sure you are consistent with what you are offering. So, your brand is all about your customer and what they think about your business, how you develop that, develop your brand’s personality. If you can deliver all the above things, you can develop your brand. Click here for more information https://fusiononemarketing.com/what-branding-is-and-what-it-isnt/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion one marketing news summary 16th to 30th September

Hello friends, our team has created some new blogs for our readers. Thank you all readers to stay connected with us and reading our blogs. We hope everyone likes the information shared by us through our blogs. So, read further to read our new blogs.

16th September

Important marketing questions every business owner should be able to answer

We have made a list of important questions every business owner should be asking themselves for the success of their company. So, the first question is what is your business known for? You can’t be known for everything so you have to be clear about what is different about your business. You should think about your products and services. This means what customers are saying for your business. Number two is what is your moneymaker? It means what is the best thing you can sell to earn money. You have to think about ROI or return on investment. Number three is what do you want to focus on? So, you have to focus on the best thing for your business that can help you earn money. Number four is knowing which customers are right for you. Thus, you should target the right customers for your business. Number five is what your pricing strategy is and does it suit your client base. Make sure that your pricing matches your value and matches your customer. Number six is how you keep your current customers happy. You can enhance your services and products and sell them to your current customers to increase your revenue. Just keep reminding them that how important they are for you. Number seven is not to neglect your groundwork because nobody knows the efforts you are putting in. so, you have to set the groundwork upfront. What happens behind the scenes is important for the growth of your business. Number eight is how to reach your customers. So, you have to make the right marketing plan for your business to reach your customers. Click here for complete blog https://fusiononemarketing.com/important-marketing-questions/

20th September

Social media commerce, is it for you?

Social media had enabled companies to do their business. Now, companies can market their products and services directly to users through social media channels. Customers can directly purchase your product through social media apps. This is called social media commerce. For eCommerce retailers, it is a big deal and could change the way customers buy from brands.

The benefits of social media commerce

There are many benefits of setting up shop within a social media platform. It helps brands to interact with customers directly and answer their queries. It allows them to gain more exposure. The user will need a shortcut to buy things and the buyer will not leave the social media platform to visit another website.

The cons of social media commerce

Trust is the most important issue with online shopping. Customers have to make payments through cards so they want to make sure that it is safe and secure. Social media commerce does not allow for a brand to personalize the shopping experience. You can create trust with customers and build your brand identity only if you can show your brand’s identity. This is why people build business websites.

Is social media commerce right for you?

Social media commerce is suitable for selling smaller ticket items. It is suitable for clothing companies, makeup brands, and other similar businesses. If you are selling something where people look for quality then it is not right for you.

One key to social media commerce

It is just a part of your business. You should maintain your website and market across different platforms and stay connected with your customers. Small business owners should keep all doors open because if one social media platform goes down, you can get business from other sources.

You can add social media commerce for the promotion of your business but make sure that it is right for your business.

Click here for a complete blog https://fusiononemarketing.com/social-media-commerce-is-it-for-you/

September 23, 2021

Canva features you may not know about

In this tutorial, we will discuss the canva features that all you should know. The first thing is a keyword search. You have to open a blank canva to find this in the photo section. You can PNG your search and it will show you a cutout image. Another feature is a ready-made type image that has space for some text. You can search any keyword to get multiple options. You can add some text, brand it to your own, and it looks cool. Another feature is called mockup. Your search for this and you will see a ton of either blank devices, blank boards. Next, is using animated elements in your canva. You can add any animated element to your canva to boost your feed. You have to open a blank project and go over to elements. There are different elements and you can search for any.

Number three is for template searches. It will save you time. You can find this on your homepage in canva. It will give you all types of templates that are available in all kinds of formats. Next, you can search for a slider. These are ready-made and you can use them for your linking. You can also search for “Q and A session”. These are a call to action types where they help to engage promptly. These can help to boost customer engagement. You can create something specifically for engagement and can make changes as per your choice. Another search term used is “to-do list”. Then, there are coupon codes that are useful for eCommerce businesses. Then, there are also produce showcases which also help in retail eCommerce. You can create a shadow effect as well. See the video to find out how. The last one is background remover. This is very good. So, you can create your custom videos in their space. You can upload your video clips and make edits to them, add animated features, slide transitions and you can also add music. Click here for a complete blog https://fusiononemarketing.com/canva-features-you-may-not-know-about/

September 27, 2021

4 Simple steps to optimize your website

Optimizing your website is important to reach people. We will talk about four simple steps that can help to optimize your website.

Reasons to optimize your website

Website optimization helps to improve your website’s performance over web traffic, conversion rates, and usability. If you want a higher ranking on Google, more people visiting your site, more conversions then you should work on SEO. You should have a basic understanding of SEO and a little research to optimize your website.

Keyword research

Finding the right keywords is the first step. You need to discover which phrases people are using on Google and which ones best suit your business. You can use Google Search Console to find keywords. You can use the right keywords in your content and blog. Make sure you find less competitive keywords that can help you rank high.

Optimize for mobile use

Most people use a mobile device to search for everything. Therefore, your website should be optimized and functional for mobile users. Make sure your links work, your site is readable on a phone and your website design looks good online. Make sure all buttons are working and users can easily navigate your website through mobile devices.

Use the simple site navigation

Make sure your website has a few important pages. You should have a starting location where people can land, the steps should be clear and it should end in a sale. Every page of your website should help them to place an order.

Optimize your page speed

Make sure you have good page speed. You can check your page speed using Page Speed Insights from Google. It will help you to know your website’s load time.

It is important to learn how to optimize your website for your SEO. There are free online tools that can help to boost your SEO and optimize your website. 

Click here to know complete information https://fusiononemarketing.com/4-simple-steps-to-optimize-your-website/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam  

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/  

https://www.google.com/maps?cid=3371799425934360683  

[fusiononrketing]

Fusion One Marketing News Summery 1st to 15th Sept

Hello everyone, we are back with some new blogs. Our readers can read our blogs to get more information on the latest trends in online marketing. We make sure to update our readers with the latest and the most relevant information through our blogs.

September 6, 2021

How to create powerful cornerstone content?

The content on your website is important. You want to rank your posts highest on search engines. Cornerstone articles are longer and informative articles. They are a combination of different blog posts and cover all details related to a particular topic. The content is evergreen as it remains on your website forever. You can produce effective cornerstone content using keyword research. You would like to create content based on topics for which people are searching on the net. It can be a blog post or an article on your website.

How cornerstone content can help your SET strategy?

You can do internal linking using posts. You can link to other pages and posts on your website. This will help to improve your business in your industry and will also help to build trust with customers. It will give higher sales conversions. You should keep linking back to your cornerstone content to show Google that this is the most important information available on your website.

What articles are cornerstones?

You should have 4-5 main articles on your website that will target the keywords that you want to rank the most. If you have a bigger website, you can choose one cornerstone article for each topic. The articles you write should be thorough and well researched. The articles should be written by a professional. Make sure you write articles for your targeted audience. Never forget to optimize your posts for SEO. Use a strong title, create alt tags, have a powerful Meta description, add images, and use heading.

Regular maintenance of your post is also important to keep it refreshed so that it helps to boost your business. Make sure there are no broken links, you have updated the information, and link to new pages.

Click here to read the full article https://fusiononemarketing.com/how-to-create-powerful-cornerstone-content/

September 9, 2021

The top Facebook (And Instagram) updates you don’t want to miss

Facebook and Instagram have made some updates to help small businesses connect to potential customers, promote, and sell products. The first thing to check is to make sure your cover is not blurry. Check it on your mobile phone, and desktop. The banner size should be in the safe zone of 640x312. The profile picture should be of size 180 x 180 minimum. Make sure it fits exactly in the given space. Next is to fill out your description completely. The about piece should be short and engaging. Give more details of your business. You can use different areas for different things and keep it short and sweet. The next thing is a call to action button. You can use a call to action button on your Facebook page. You can go to settings on your business Facebook page and make settings as per your business needs. You can also use Instagram shop ads for your business. They are all types of sponsored ads and people can shop around. Facebook has a campaign idea generator that provides you campaign ideas, industry insights, and other tips. So, you can use the above tips to use your social media tools effectively for enhancing your business. Click here for more information https://fusiononemarketing.com/the-top-facebook-and-instagram-updates-you-dont-want-to-miss/

September 13, 2021

4 marketing laws every business needs to know about

Creating a marketing campaign is difficult. It includes many things. It is difficult for small business owners who have a limited budget. If you can afford it, you should hire a lawyer to review your marketing campaigns. The 4 important marketing laws necessary for every business are discussed here:

Trust in advertising standards

It is the most important law. Truth in advertising standards is important to prevent fraudulent advertising, stop scams, and help people who are fraud victims. It was set up by the FTC and applies to all types of media. This law makes sure that companies are not promising false claims.

Copyright laws in advertising

Images are important for marketing. When you choose an image for your business make sure it does not have copyrights. So, do your research. Make sure you can use images. You can choose royalty-free and open-source images. Avoid taking phrases, content, or photos from other brands and avoid making changes to a photo. Provide backlinks to the content creator if needed.

Terms of use

Copyright falls under “terms of use”. They are strict regulation for media use. This means that you cannot use every image in every situation. Some images with a standard license can be used in advertising, on websites, and in other business-related tasks.

Data usage laws

Every country has different laws on the collection and usage of user data. You should be informed of such laws for the country you do business in.

Thus, you should be aware of these 4 marketing laws. There are additional laws if you are working in the medical or health area. You should consult a lawyer and do thorough research on the laws specific to your place, industry, and market.

Click here for a full blog post https://fusiononemarketing.com/4-marketing-laws-every-business-needs-to-know-about/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion one marketing news summary from 16th Aug to 31st Aug

Hello dear friends, how are you all? We have again come up with new blogs this week. We have one mission to help our readers to reach their goals. Our expert team members try to find out the latest information related to the techniques used in online marketing.

August 16, 2021

Tik Tok Formal Ad Space

Tik Tok has recently entered the advertising market. It is a new concept so businesses can start using it. There is not too much competition so companies can earn more by marketing on Tik Tok. Tik Tok is mainly used by young people under the age of 30. It is mainly used by women. 

Therefore, you should consider this factor when you want to use Tik Tok for advertising. Who are your potential customers? Are they young? Are you looking for female customers?

Tik Tok Ads are expensive than other social media Ads. It is expensive for smaller businesses to advertise on Tik Tok. There are three main types of advertisements on Tik Tok

Brand takeover ads: These are more unique to Tik Tok. The ad comes up as soon as the user clicks the app. The user can go directly to your website or stay on the app.

In-Feed Native Ads: These are short videos designed to attract people immediately. Businesses can use static images if they want. They can also use filters to enhance videos and images for the ads.

Hashtag Challenges: Tik Tok users can also create content for hashtag challenges. If they do it properly, hashtag challenges can go viral and can help to boost up your brand. It is easy to take part in hashtag challenges.  

You can decide your budget to start Tik Tok ads. It is worth spending money on Tik Tok ads. You can click on the given link for more help. https://fusiononemarketing.com/tik-tok-formal-ad-space/

August 19, 2021

Digital Marketing: Our Most Frequently Asked Questions

In this blog, we will discuss the most frequently asked questions. So, the first question is Can I have two domains pointed to the same website? Yes, you can use two domains but the name and keywords should be associated with your business. Next, the question is does your social media channels have the same handle and names. So, if you are using social media channels for branding then they should have a matching name. The third question is do people use Bing. Bing is a search engine similar to Google. Bing is a default search engine available on all Microsoft products. People are using it but are not aware of it. Thus, you can use it for SEO. The number four question is should I put my business on every possible social media platform. No, it is not right. You should find out which platforms are used by your target customers and you should use only such social media platforms. The next question is why do my business needs a website. The website is incredible for your business. It makes your business look professional. It is the best source to attract targeted customers. Number six is how many directories should I put my business in. you should put your business in millions of directories. You have to pay attention to the search engines and directories. Another question is what is the purpose of a blog on a business website? The main aim of a blog is to attract customers to your website. You can convert visitors into leads and earn more profit. The next question is what is Apple Maps? Apple Maps is Apple’s version of Google Maps. It is connected to Siri and Apple watches and the built-in navigation in many vehicles. So, it is becoming popular day by day. Thus, it helps to show your business in voice searches. Number nine is what is the importance of generating so much content? If you want to increase your audience, you have to generate more content. Number ten is the last one. The last question is why does SEO take time to work? It is not a one-time deal. It needs attention to see results. Google changes its algorithms frequently due to which you have to also keep yourself updated. For more information, you can click the given link https://fusiononemarketing.com/digital-marketing-our-most-frequently-asked-questions/

August 23, 2021

Instagram reel ideas you need now

Instagram reels have become very popular. They are useful for businesses and content creators. The best part for small businesses is the cost-effective Reels offer. You can reach so many users through the explore page. It takes time to make reels and you have to follow some rules. In this blog, a few Instagram reel ideas are given that can be used for making reels.

Teach people something: People love learning from experts. So, you can make a reel for teaching something to the people. For example, it could be a tutorial about changing a tire. People enjoy such content and try to engage with it and save it for later.

Make the reel funny: You can connect with the users by making a funny reel. When people want to purchase something, they want to feel good.

Make stylish reel: The reel that you make should be stylish. You can show people behind the scenes. You can show the small clip to fascinate people.

Lists: You can make simple talking videos with a list of items people need. You can also explain the steps of doing something. For example, steps to clean your house, etc.

Dispel Myths: Tell your customers things that are not true about your services of field. You can inform customers about important facts and attract them,

Rules for making reels

Some people like to repurpose the reels. But, if you are planning to do so, you should not plop the Tik Tok into Reels. Instagram will penalize any items of videos that have the same logos or emblems as other video apps.

Make short reels: Always make short reels. Your reel should not be more than 60 seconds. So, you can start creating short reels for your business.

Place your text strategically: When you create reels, make sure you know where to place your text. Instagram offers you a guide to show you how high and low on the frame they can be.

Keep it vertical: Reels should not be oriented in landscape. Make vertical videos that mean up and down.

Thus, you can use the above ideas for making reels for your business. Visit this link for complete information https://fusiononemarketing.com/instagram-reel-ideas-you-need-now/

August 26, 2021

The importance of promotional products to brand your business

You can brand your business using promotional products. In this blog, we will talk about how promotional products can help to brand your business. Some people sell promotional items but you can stand out from other people by making your promotional item unique that fits their business. They find the product based on your particular business needs. For example, people use different items for promoting business. You can choose t-shirts, pens, pencils, shirts, etc. thus, people can get anything they want with their business logo on it. People who have started a new business can use a business card. They can use small items such as pens, magnets, calendars, or anything else to promote business. People can also make a set of four or five things. Thus, a promotional product could be a giveaway item. It should be unique and useful. 

They can also make customized items for the promotion of your brand. Thus, you can choose any item to promote your brand quickly. Click here for a full article https://fusiononemarketing.com/the-importance-of-promotional-products-to-brand-your-business

August 30, 2021

Create your best blogs yet

You can keep your audience engaged by creating blogs. This will also boost your website’s SEO and grow your business. Many companies avoid blogging because they fear maintaining it. Many companies do not see results from blogging. In this blog, you will learn how to make a successful blog and how to implement it yourself.

Make strong titles: People will not read boring content. Therefore, the title of your post should be interesting and attractive. Use descriptive words and make it simple. Thus, choosing a strong title will surely attract more people.

Excellent content: The blog should contain high-quality content. Both quality and quantity matter when writing a blog. The content of your blog should be relevant, engaging, and timely. The content should be useful for your customers in some way or other. Make sure your blog is free from spelling and grammar errors. Thus, proofread your blog and use tools to catch any mistakes.

Use headers: A header means giving a title to each section of a blog. It helps readers and search engines to know what the post is about. Headings also help to determine which part of your post is important and how other parts are connected. Headers also help readers to know what is next and they can either skip some parts or read the entire blog post.

Use keywords wisely: Keywords are important for your blog post. They help to categorize your blog for searches. Google gives priority to content that looks natural and well suited for what people are looking for. Therefore, make sure that your keywords blend with the content. Choose the right keywords so that customers can easily find you.

Use the right ALT tags: Alt tags are an alternate description for images within your post. They help to offer a description so visually impaired people can read it rather than making out an image. They also appear when an image has not been loaded yet. The signal search engines what an image features to help them index it properly. Keep your alt descriptions short, descriptive, and focused on your keywords.

Do not forget Meta description: A Meta description is a small blurb that appears below your website on search engines that gives information about your page. It gives a summary of the content on your page so that users know if the page is useful for them. You should create a Meta description for each blog post. It should contain keywords.

The above tips can help you create the best blog post for promoting your business. Visit here for a full blog https://fusiononemarketing.com/create-your-best-blogs-yet/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion one marketing news summary from 1st Aug 2021 to 15th Aug 2021

Hello dear Friends. We are back again with the new content. We always try our best to help our readers to get the best content and information for boosting up their online business. We try to give the best tips and latest information to our readers so that they can remain updated.

August 2, 2021

Instagram Says It’s No Longer a Photo-Sharing App

The head of Instagram Adam Mosseri recently announced that Instagram is no longer a photo-sharing app. He shared a video in which he spoke about how Instagram wants to be upfront with its plans to make changes in the app. The 4 updates made in the app and their importance for small businesses and marketing firms are:

Instagram is moving towards video: There is a tough competition with Tik Tok and YouTube. Therefore, Mosseri said that the growth of video will be the priority. They will introduce more video content through recommendations. This will introduce users to the content and accounts that they may not be following. They are also thinking of more ways to add video content.

Creators: The most important thing creators should know is that Instagram is working towards creating a space for them to make money and different strategies.

Shopping: eCommerce is becoming popular day by day. IG is working hard to update its shopping experience. You can set up a shop for physical products on your Instagram profile and sell products directly using the app.

Messaging: Now, people have stopped commenting on posts and have started sending private messaging. This means that the creators have to move from photo sharing on Instagram to new video strategies. This is possible by creating reels, push out regular IG stories and find what your users want.

Click here for a complete article https://fusiononemarketing.com/instagram-says-its-no-longer-a-photo-sharing-app/

August 9, 2021

YouTube Shorts

Tik Tok is the leading social media platform. But, are you aware of YouTube shorts. YouTube has also emerged as an online platform. It started as random video clips but not it has changed to long-term content, influencer media, and now it is called shorts. YouTube short was made in response to tik tok and Instagram reels. YouTube has offered the ability to film and edit content directly on the platform. Now, they are offering better editing tools. It is easy to create a small video within the app. Users can add music, text, adjust the speed, and string multiple clips together. The main difference between traditional YouTube videos and YouTube shorts is video orientation. Shorts are made to be viewed on a phone. You can use content to create YouTube shorts and can earn a good amount of money every month. Be careful, as YouTube also penalizes for low-quality videos similar to Instagram and tik tok. So, you can get started today. Visit this link for more information https://fusiononemarketing.com/youtube-shorts/

August 12, 2021

Digital Marketing- Fact vs. Fiction

People have a lot of questions about digital marketing. In this blog, we have tried to separate fact from fiction to help your business work properly. So, the first question is how long does SEO take to work? It may 3 months to work because it is a continuous process. It takes time to build up SEO equity. The second myth is why is blogging valuable? Blogging is important because it helps to drive traffic to your website, establishes your business as an industry leader, and provides relevant and useful content to your audience. Number three is what does a Target audience mean? Target audience means people who are most likely to be interested in buying your products or services. Number four is which factors in a website design affect SEO? The factors that affect SEO include loading speed, mobile responsiveness, and navigation. Number five is what is online reputation management? It is a process that uses different tools and strategies to improve your online presence and get more reviews. Number six is what is the best way to know if your marketing campaign is working? You have to use some sort of dashboard to track all of your performance and your marketing efforts. Number seven is what is the purpose of hashtags? The purpose of hashtags is to make it easier to find info by specific theme or topic. Another question that people have is how often you should redesign your website. The answer is every two to three years. You should redesign only if your site is not reaching its maximum potential or performing well. You can click here for a complete blog https://fusiononemarketing.com/digital-marketing-fact-vs-fiction/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683

[fusiononrketing]

Fusion one marketing News Summary  from 16th July to 31st July

Welcome back to fusion one marketing blogs. We are here to help you once again. We try to make informational blogs for our customers so that they can enhance their business using these strategies. We try to cover the latest information.

July 19, 2021

How to use Google trends for marketing?

Google trends refer to the Google tools that help people to analyze search query trends over time. Small business owners may not know about these Google trends.

Google trends give access to a large number of unfiltered samples of actual search requests made to Google. It is anonymous, properly categorized, and grouped. This helps viewers to show interest in a particular topic. In simple terms, Google shares its search query data with users.

It is easy to use Google trends. You have to type in a topic and click enter. Once you have done it, it will take you to the result page. If you want to change the data, you can change it easily. You can also see the data from anywhere in the world. You can also change the timeframe. You can get a lot of information.

You can also break down the type of Google search. The most important feature is that you can compare different topics.

Google trends can be used for marketing. You can compare all the business ideas you have and see which is the best for you.

You can also use Google trends to inform your marketing decisions for seasonal promotions. You can find out at what time of year your customers are searching for a specific product and you can promote it accordingly.

You can also find out which products, services are on a downward trend. This will save you time. Google trends help you to multiple searches at the same time. You can also find out which states these searches are most popular in. you can monopolize on important topics that are trending in different countries. This can lead to high traffic to your website. Google trends are a valuable tool and you can use them for marketing your business. Click here for more https://fusiononemarketing.com/how-to-use-google-trends-for-marketing/

July 28, 2021

Latest Facebook ads updates and changes

Apple Inc. has implemented privacy changes that have caused effects on Facebook and business. The changes have made it difficult to create Facebook ads, gather user data, and gauge analytics.

Facebook Ad policies

You have to familiarize yourself with the Facebook advertising policies. The new guidelines have limited the level of targeting allowed on Facebook ads. Facebook does not allow personal attributes and question marks. Direct questions will affect your ad and will not get approved.

You can get your Ad approved by showcasing the aspects of your business, product, or service that keeps you apart from your competitors. You can change the language of direct questions and assumptions to keep readers from feeling like their privacy is invaded. Keep a positive tone in your ad Click here to get more information https://fusiononemarketing.com/latest-facebook-ads-updates-and-changes/

July 29, 2021

Local SEO updates to make right now

You can improve the online visibility of your business by using local SEO. Make sure you are doing the right things to improve your ranking. We have given steps that will help to make sure that local customers can find you online easily. 

The first thing you should have is Google My Business listing for local SEO. Google My Listing has all the important information about your business such as contact info, your location, operating hours, and other things. The most important thing it has is your reviews. The second thing is that you have to keep your Google My Business listing updated. Another important thing is consistency. You have to update photos, content, and other things consistently on the website. Update as many photos as you can because people want to see images rather than content. You can also use Google posts because it is an excellent feature.

You can use it for news, events, offers, products, and anything that you would like to post on any other social media platform. Another feature available is Google Q and A. many people do not know about it. You can fill out this section with common questions and it is a wonderful place for businesses to address things. Also, keep your reviews updated. Manage your reviews. Make sure you are getting notifications when you get a review. You also have to keep your keywords and content updated. When you make a change in your business it should reflect on all your online channels. Keep your social media updated. If you are making any changes in local SEO, make sure that the changes are reflected on your social media as well. Add location pages to your website. Thus, local pages are a great way to make sure that customers have the latest and most accurate information. Put an updated map so that people know where to find you. Click here for more information https://fusiononemarketing.com/local-seo-updates-to-make-right-now/

Visit our social media pages:

https://www.facebook.com/fusiononemarketing

https://twitter.com/fusiononeteam

https://www.youtube.com/user/fusiononemarketing

https://www.linkedin.com/company/fusion-one-marketing/

https://www.google.com/maps?cid=3371799425934360683