genesisdigital-blog

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7 Incredible Things You Can Do With WebinarJam’s New Zapier Integration

7 Incredible Things You Can Do With WebinarJam’s New Zapier Integration

You might want to grab a seat before you read this…

Because the webinars you’ve been running — you know the ones via WebinarJam that are the best way to get new quality leads and to actually make sales and connect with customers…

Well, we’ve just added a new feature that is going to extend their superpowers even further.

Because WebinarJam now integrates with Zapier, the online automation tool…

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A Lesson From Luxury Bags: The Power Of Scarcity

A Lesson From Luxury Bags: The Power Of Scarcity

It’s unassuming at first glance. A somewhat rectangular purse made out of a single color of leather or skin. It stands straight up, never slouching — its posture hinting at its high class. It has two thin straps looped at the top and a modest clasp that comes together at the center.

Yet this simple-looking bag has retailed for upwards of $380,000, with a starting price tag of $12,000.

If you…

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The Importance of Procedures For Business Success

The Importance of Procedures For Business Success

In an earlier article, we discussed the difference between Policy, Processes and Procedures (and why you should absolutely have all three). And while all three are important, Standard Operating Procedures (SOPs) are often the ones most used in the day-to-day workplace.

Well written Standard Operating Procedures (SOPs) not only make the job easier for everyone within your company, but they also…

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The Difference Between Policy, Process and Procedure (and Why You Need Them)

The Difference Between Policy, Process and Procedure (and Why You Need Them)

Policies, Processes and Standard Operating Procedures sound like corporate babble. And they aren’t much more than corporate babble if the terms are confused or too technical.

But the truth is, the three Ps are an integral part of your business’s structure. And if used effectively, they can streamline your business.

Before we dive into how to productively use them, know that policies, processes,…

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How to Maximize Productivity When You Work From Home

How to Maximize Productivity When You Work From Home

Have you ever worked from home before?

Or maybe daydreamed about it while being stuck in a stuffy cubicle with a colleague sniffling into a tissue next to you?

There’s no doubt about it; working from home rocks. You can wear pajamas ALL day, there’s no gas or parking expenses (or commuting), fewer office policies, and decreased food costs… admit it, you only order a double cheeseburger and cheese…

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Successful Squeeze Page Videos: Part Seven – The Fourth Wall

Successful Squeeze Page Videos: Part Seven – The Fourth Wall

In my occasionally humble opinion, this is the most important strategy you can employ.

Not just in the context of squeeze page videos but in your marketing as a whole.

If you salt every element of your marketing with this strategy, you will see improved conversions and, perhaps more importantly, the development of a more enthusiastic customer base.

If you’ve been following this article series…

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Successful Squeeze Page Videos - Disequilibrium

Successful Squeeze Page Videos – Disequilibrium

As a business owner and marketer, if you don’t distinguish yourself from what others are doing…

Yeah, yeah… I know… I’ll go broke.

Well… yes… but that wasn’t what I was going to say.

If you don’t distinguish yourself from what others are doing… someone else will do it first!

I’m bringing this to your attention now, lest you be drawn into the wrong conclusion that time is on your side.

In this…

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Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect

Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect

Let’s talk about how to get your viewers to watch your entire video.

NOTE: The first four articles in this series (see links to previous article at the end) discussed the four main components of a squeeze page video that should always be included, and how to deliver them effectively. This article, and the next two, are more general squeeze page video strategy. They can be employed as an overall…

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Successful Squeeze Page Videos - Destroying Expectations

Successful Squeeze Page Videos – Destroying Expectations

A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it.

And since the likelihood of that call-to-action being accepted by the prospect is primarily dependent on the video material you’ve already presented in this series (see links at the end), there’s no need to overthink the final step.

But…

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Successful Squeeze Page Videos - The Cliffhanger

Successful Squeeze Page Videos – The Cliffhanger

Negan wielding a bloody baseball bat…

The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?”

The hatch door opens and the survivors of flight 815 peer into the depths of the earth…

Cliffhangers are the ultimate in cognitive dissonance. We hate them when they occur because we crave a resolution and are forced to wait for months to obtain one…

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Successful Squeeze Page Videos - Vicarious Adventures

Successful Squeeze Page Videos – Vicarious Adventures

It’s a well-known marketing rule that people like to buy from people they like. The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally. For some, being likeable in the real world is hard enough. Communicating likability through a short, squeeze page video is nigh-on impossible. So, we settle for being relatable. That’s not a bad thing. If your…

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Successful Squeeze Page Videos - The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was some push back in some quarters from people who mistakenly thought online video was a fad. But those days are gone. The revolution has happened. Video is the language of the Internet, and it’s here to stay. Maybe…

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B2B Marketing – How to Survive When Your Business is Running Out of Cash

B2B Marketing – How to Survive When Your Business is Running Out of Cash

No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months. In four months, many of our sponsors were due to renew their membership. But that still left a two-month window during which we would have no money for salaries or business expenses. Every business owner, especially those with minimal experience (I…

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B2B Marketing – How to Get Past the Gatekeepers When Cold-Calling Businesses

B2B Marketing – How to Get Past the Gatekeepers When Cold-Calling Businesses

Cold-calling businesses can strike fear in the heart of any marketer. I can still recall the first time I considered picking up the phone and calling business customers to try to sell advertising. The very idea made me nauseated. I had zero sales and marketing experience and I was convinced that the moment I spoke to a “real” business person, they would instantly identify me as a charlatan. A…

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B2B Marketing – How to Get Inside Access to Business Owners and Directors

B2B Marketing – How to Get Inside Access to Business Owners and Directors

Getting inside access to the business owners you want to meet is a big key to success. Even so, I’m always hesitant about giving advice in any area of business, primarily because I believe firmly in the principle that correlation doesn’t necessarily equal causation. Just because a particular strategy worked for me doesn’t mean that it’s bound to work for everybody else. I might think that I…

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B2B Marketing – How to Use Marketing Psychology When Selling to Businesses

B2B Marketing – How to Use Marketing Psychology When Selling to Businesses

Marketing psychology can make all the difference when selling to businesses. Our family-run website was trundling along happily. We had a few hundred people on our mailing list, around 50 visitors a day and, through the sale of advertising, we made a couple of hundred bucks a month. Not a bad little hobby. But what if we could turn it into a business? A real business that produced enough profits…

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5 Reasons Why Selling to Businesses is Easier (and More Profitable)

5 Reasons Why Selling to Businesses is Easier (and More Profitable)

Business-to-Business Marketing – Part One: 5 Reasons Why Selling to Businesses is Easier (and More Profitable) Many entrepreneurs do not realize that selling to businesses can be easier and more profitable than selling to consumers. What if I was to tell you that I know about a hidden market of consumers who… Have plenty of money and are eager to spend it. Don’t mind, in fact expect, you to try…