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A Glimpse To The Future Of The Retail Industry

As we go deeper into the 4th industrial revolution which is about going digital, a drastic and sudden change will be observed in the customer’s behavior as well as the trends that will last in the market. This change will also drive business into an evolution to make a new and better retail landscape. Here we’ll take a look on some of these changes to know what we can expect on the next few years.

Mobile shopping will be most preferred

Almost everyone now uses mobile gadgets. Even shopping is now easier with just a few clicks on your preferred product or service and viola! There you have it. It can be delivered right in front of your doorstep like a nice and hot box of pizza. This just means that businesses should be able to cope with this innovation and engage with mobile

Data will be more useful than ever to take a greater advantage

Now that there are tools to gather data faster and better, information can be weaponized to favor someone’s advantage. Businesses will invest and capitalize on data gathering to determine the customer’s behavior and purchasing manners for them to come up with better strategies.

Those who are able to garner the most accurate data and analyze it properly would come to a greater advantage against those who won’t for they will be able to use the data more efficiently to devise action plans that will boost their sales and change the market landscape.

Instant satisfaction will be the customer’s major consideration when buying

When deciding what, where and when to buy, the customers’ main consideration now lies on the most efficient and convenient ways and means which would require them minimal to no effort, this is why there is a major fluctuation abroad on the number of people who purchase products and services through Alexa which is considered as one of the most advanced technology. Accessible and user-friendly tools also make it a lot better and easier for buyers. This is what shapes their behavior towards buying.

A goodbye to physical or brick-and-mortar Stores

Based on observation, physical stores are now being beaten by online shopping and purchasing due to the shipping options and the convenience which it gives to the people. Buying products and services are now faster and easier when done online that is why it is expected that numbers of shoppers who chooses online shopping will continue to rise which will soon put an end to the usual and tradition ways of transacting.

Change is indeed constant and drastic in business. It defines the trend for a period of time. It is where we can rely if we want to know the future of the market including the movement of the demand and supply. So, in order for us to be successful in business, we have to know how to adapt to change effectively. In a way, it is like having a glimpse of the future and making wise decisions out of it to assure a fruitful result.

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Ways to Get More Customers on Pinterest and Boost Sales

Whenever creativity is needed, Pinterest has been the first option to come in mind to find brilliant ideas. It is often used for school projects and presentations by as years go by, its uses also widened till it reached even the business and retail industry.

Boosting sales using DIY displays for your storefront and interior is a rising trend nowadays. It is both practical and beneficial for businesses as it provides fresh and creative ideas to be used for better promotions and marketing. This is on top of the fact that if you will be able to integrate these brilliant designs, you can use Pinterest itself to market your products to people who are fond of aesthetics.

This is basically what we would be learning throughout this article. If you are a tech savvy and has quite the experience with the technology then good for you but if not, still it’s okay because this article would make provide an explanation to make everything easier for you to understand.

You have to know and understand the strengths and benefits of Pinterest and how it works to attract audience. Unlike what most people think, Pinterest is more than a social media site where people can check on things, interact and share ideas as well as designs. It also opens a good opportunity if you have a business which capitalizes on design and art. Hence, the title “visual discovery tool”

So, here are some tips on how you can you use Pinterest  to boost your sales and attract more attention to your brand:

Be Searchable

People look for stuff in Pinterest using keywords. The tendency is the title that you use on your products, designs and brand is the same as a thousand more entries. So it is better to use hashtags linked to your photos so that when people search for a word that may be connected to your product, then there is a bigger chance for them to come across your post.

Knowing Your Audience

There are a lot of people in Pinterest from various age groups and interests. It is important to know your target and make a way to go head on with them. First you have to think who you are trying to attract then you can identify what they would be searching when they browse. Pinterest is a search engine. So, knowing who your target audience is would help you determine the best times to pin and be active on Pinterest.

No Overly Designed Board Titles

Too much designs and text can confuse your audience. It is better if your board titles are left simple, direct, self-explanatory, and keyword driven.

Vertical Images

Standard sizes should be followed to fit different gadgets. Not following this can make your pins inaccessible to certain units especially mobile. You have to understand that Pinterest Pins are organized into columns. So, vertical Pins are more likely stand out more in a user’s feed, as opposed to smaller, more horizontal ones. This is especially true on mobile devices!

Use other Social Media Sites

Everything is now shareable through Facebook. Your Pinterest Pins as well can be spread using other social media sites. This way, you can maximize the opportunity of reaching more people which you can attract. The more people who sees your items, the more chances some of them can be eventually persuaded by your posts.

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from  Clip Strip Corp - Blog http://clipstripcorp.weebly.com/blog/ways-to-get-more-customers-on-pinterest-and-boost-sales

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What You Need To Know About Online Shopping

Before, it is a usual sight to see people scurrying around malls and supermarkets in times of holiday sale. But as time pass by, the excitement of shopping and purchasing items less the stress of battling with the crowds will now be eased by the help of online shopping; a new platform that changed the retail industry landscape and caused a major turning point when it comes to customer behaviour.

Online shopping sites and apps are now scattered around. With just a few clicks on your phone or computer and you can sift through thousands of products and services from different brands around the world. All you need to have is a stable connection and the patience on looking for what it is that you want.

Social media including Facebook are also being used as tool to market products and services due to its power to influence not only a single target market but a wide variety of audience. So, it is seen as a powerful strategy. Having a Facebook page can open opportunities to gain followers and maintain engagements. Knowing that Facebook is the main social media site where the most number of people are active nowadays, it is a good platform to support the growth of a brand.

Another social media site where you can engage your audience is through Instagram. Photos and promotions are best disseminated here. You can also interact, communicate and partner with influencers and other well-known personalities to have a boost on your brand; same with twitter where most famous people can be found. However, still, the best strategy is to combine the power of all to maximize your impact to your market. But if you don’t feel like it, it is also okay for you to just pick what you think is best and where you can engage more actively and progressively.

Social media sites having shopping features is now a thing today and this has been proven by a lot of people who have earned and are still continuously earning through it. Many brands and companies are also investing on this while at the same time engaging with deliveries and online transactions.

This has changed the retail industry market in a large scale. Brick-and-mortar shops are being faced with a threat because it is now easier for people to avail services and products without having to go outside. Now seems anything can be delivered right into their doorstep.

Raffle draws and competitions are now also being conducted online which motivates more users to participate. This is also an effective strategy to gather the interest of a bigger audience and instantly get viral. You can also include extra directions to your mechanics where participants should tag their other friends for them to win. This will then spread the promo or poster even more.

The algorithm of the internet is quite simple but there is a need to study and research about it thoroughly. Starting on the time when the largest audience are active because that’s also the best time to engage and post your promotions. Aside from that, you can also use boosting and blasting features of Facebook to further widen your engagements.

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Retail Trends & How They Changed The World

Similar to a person’s life, the market landscape is also a huge spinning wheel where change is constant and there is a mixture of ups and downs.

Now that we are in the 4th industrial revolution, those who are only into brick-and-mortar retail should accept that going online is now the only way to go forward because whether we like it or not, it’s through the digital and online platforms where we reach people around the world in an instant creating a boom in our business. Refusing to accept this fact will make you a left-behind and may even lead to the immediate end of your retail brand.

To avoid this from happening, you have to make yourself knowledgeable of the trends that are coming in relations to your business this year. You also have to know what would be its impact to the industry and to the behavior of the purchasing population. Here are some of the things you have to start knowing for you to cope with the fast pace of today’s market.

Operating a retail store is not just about merely displaying products for the customers to purchase or shop. The competition now is about who will be able to provide the ultimate retail shopping experience. This would be possible by offering deals and promos that will capture their interest and would appeal to them to the point that they cannot resist but to buy it.  Also, you can intensify your engagement by being active on social media and by deploying knowledgeable and active staff that will cater your prospect buyers.

You also have to instill a sense of need for them to consider your product or service as a priority. You have to strategize from your marketing to your advertising how your brand can relate and be a part of the lives of your customers.

Data which you can gather through research and surveys is also considered as a precious resource which can help you with your further plans. Through these you can identify the behavior and the movement of the numbers playing within the market such as demand, supply and pricing. You can also use this data to think ahead of your competitors and beat them with a powerful strategy.

Meanwhile, putting automation in business is a very useful innovation which can save a lot of time and resources in a business. Using Artificial Intelligence is also a way of serving errorless service and processing. Through this, you don’t have to need and pay for additional manpower doing repetitive tasks and processes anymore. Also, data gathering is more fast, accurate and secured. Plus, through this you can easily store data and information which you can browse later on to help you decide on your next steps with your business.

Can you still imagine having a business back then without all this knowledge and technology? Good thing we don’t have to live through it anymore because right now, we have access to all sorts of method and mechanisms which can make our lives better as businessmen. This has also changed the world big time. It influenced how the market goes and it makes every transaction better and more memorable.

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Major Innovations In The Retail Sector

There have been a lot of changes in today’s retail industry. Much of it involves modernization and integration of technology. We can deny that compared to before, life’s much easier, more convenient and enjoyable right now. Also, purchasing and trade of products and services with the use of gadgets and technology became more active than ever before. But change happens not only through this for there are also different trends surfacing in the market which affects the attitude and strategy of business.

Multiplatform retailing

The traditional form of retail selling is undeniably limited. But, now, technology has allowed businesses to engage their target audience through different channels and areas where they can be influenced.

Television, radio and print are the traditional powerhouse when it comes to the advertising and marketing aspects of business. But now, a lot of other alternatives where born which any business can choose from depending on their target market. With the use of tools and gadgets, they can maximize the benefits of doing live streams and the power of social media or the internet in general. It gives them limitless supply of data as well as it also offers a venue for them to create and disseminate their own.

The battle has transitioned from being able to provide the best quality of service or product into giving a one of a kind experience to the customers every time they encounter your brand.

Collaboration as a way of business reinforcement

Partnership Formation is somehow being done before. But, now more than ever, it has served the best purpose which is to maximize product innovation and connect companies to their success and prosperity.

With alliances built among companies, not only they will be allowed to tie up when it comes to procurement, warehousing, offline retailing and logistics but they can also partner in bringing out the best ideas and strategies which will reinforce their business which will lead to its growth and development

Focusing on core competence to assure high-quality products

Aside from ganging up, businessmen are now wiser to know that focusing on their strengths will help them excel and remain competitive on their area of expertise. In a way, they acknowledge that not everything can be their forte. So, it is better for them to focus on what they do best.

Making the industry pocket-sized through Mobile

A part of living on the modern day is accepting the fact that mobile has penetrated and is integrated to the lives of almost all of the earth’s population. It is so close to everyone as if it is already a part of them and because the only way to move forward for businesses is to cope with changes like these, it is seen to be something which can be used in their advantage.

In reality, people love the feeling of being powerful because of what mobile gadgets can provide for them; a supply of information about a business or a product including reviews, researches and relevant knowledge as well as it serves as a bridge of convenience when it comes to inquiring, purchasing and taking home a particular product or service.

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The Search For The Ideal Retail Experience For Consumers

A lot has been changed in the retail industry. Along with the constant movement in the demand and supply on the market, customer behavior has also changed a lot but is now more frequent. Businesses and experts has also observed that conventional ways of selling is not that applicable because today, because purchasing has evolved from the simple act of displaying your products and services while waiting for your customers to come to you and buy whenever and whatever they want, into something which involves actively engaging and interacting with prospect customers as well as devising plans and strategies such as promos and rewards that would entice them.

Making it happen with technology

The greatest weapon that a business has today is with the use of advanced technology to aid in their process and systems. Through technology, tasks can be automated to become faster and more efficient as it minimizes errors that will cause trouble.

Technology is also one of the ways to connect with people all over the world. Through it, you can communicate your message in an instant to your target audience wherever they are. You can also use it to launch and market promos and raffles if you want it to reach a larger number of people in an instant. Another good thing about it is that not only it would reach those who you target but also those that can have the similar interests and can be prospect and potential buyers. Technology enables you to use tools and software that you can use with your business as well as give you access to the internet and Social Media where you will connect with the people.

Going Forward

The goal of every business is to grow and flourish. The only way to achieve this is to know how to move forward; to educate you about the market, its stakeholders and how things come and go. Getting used to the systems would help you predict what would happen next and allows you to plan according to it making you prepared of what’s to come; Because in business, those who know how to control the tides will have a greater advantage against those who don’t.

Surviving the industry today

The competition today is tighter more than ever. To be able to survive the rapid flow of the market and the economy means you have to keep up and comply with all the requirements caused by rapid changes. The biggest challenge lies on the people’s behavior towards purchasing which in turn depends on their needs and wants.

Surviving the retail industry means you have to continuously innovate, embrace change and to improve your current ways for better quality of product and services. The best way to go is to grow. This way you can assure your business’ success. Most importantly, you have to keep in mind that what will make you totally successful is by sticking on making an ideal experience for your customers because as long as you know what they want, you can find ways on how to keep their attention on you.

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Tips For An Effective Wholesale Strategy

Whole Sale selling is amazingly promising and beneficial to retail brands especially for those who want to boost the success and growth of their business. This is because of the significantly large revenue that you can expect if you have a good management and strategy.

For those who are not familiar, whole sale is simply bulk selling your products. Compared to retail, where you sell only small quantities from time to time, in whole sale we’re talking about large production and ordering. It is also about wide distribution specifically on areas where other retail brands don’t usually reach. So, how exactly can you engage in whole sale selling? Here are some tips:

Have a Goal and Prepare Your Resources

Before anything else, it is important that you know what you want and you have what it takes to reach for it. You must have a vision of where you want to take your brand; on what quantity; to whom do you want to sell it and how much is it going to cost for you. Knowing this vital information would help you a lot in preparing your budget and evaluating whether the revenue that you would accumulate from this first goal can reimburse its own costs and expenses.

You have to consider the elements where it’s best to invest so you know where you need to focus your resources first. This includes hiring in-house and independent representatives which would work to market your brand. The quantity of your manpower will also depend on your goal. If you want to reach more areas, you might have to consider having more than one. Having a showroom which you can use in dealing with various retailers is also something to think about. Make sure that you have one that can cover different target markets.

Know Who Your Own Target Market are and How You Can Engage Them

After knowing your goal and having the means to do it, the next thing you need to do is to specify who you want to pursue whole sale deals with. A part of this is to know where you want your brands to go. Do you want it to be in online shops? In grocery, supermarket or department store shelves? This is important because you should not only think about single transactions. In fact, you should treat every finished deal as your bonus marketing because every time your brand is sold in large quantities, expect it to occupy significant space which will catch the attention of potential ‘whole sale’ buyers. Meaning every time it gets into someone else’s store, you make them your advertisers.

Build a good relationship with your customers and retain their loyalty

Most importantly, when people or other businesses are now buying your brand, it doesn’t have to end on that transaction. In your part, you should know how to retain them and convert them to become constant buyers of your brand from time to time. You can actually develop a connection by gathering some of their personal information, and talking to them about future transactions that might happen. Of course, if you succeed on encouraging them to choose you over and over again. Don’t forget to commend them with a reward that would motivate them and make them feel you’re grateful.

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Dissecting the Art of Store Credit: Common Types and Benefits

Aside from being just a payment option for retail customers, store credit also boosts retention and motivates loyalty to your brand. Putting value to their every purchase they make with you puts additional reasons for them to come back and transact once more.

Indeed it is a very beneficial strategy for brands. Also, giving the customers more option in purchasing often gives them a good impression with your brand thus leading them to become fonder of it. Giving you more revenues every time they buy some more.

Here are some of the common ways how store credits are being used:

Returns and exchanges

When customers return or exchange merchandise, store credit is often offered in addition to or an alternative instead of a full refund. Offering store credit is one way you can avoid losing revenue to returns and help turn those transactions into exchanges instead. Through this you can also provide them with greater deals which can make them disregard refunds and maintain their transaction to your brand giving you a steady flow of income.

Store credit enables you to expand your return policy to a longer timeframe or accept returns without a receipt — making your policy more customer-friendly. This also ensures more money stays within the business, helping ease the burden of returns on your bottom line.

Store credit cards

Store credit can be issued every time a retailer extends credit and allows customers to pay at a later date. This is a good strategy because it gives a feeling to your customers that you trust them so they will trust you in return. Also, because they find convenience and efficiency with you, that’s what will make them stick with your business.

Gift cards

When a customer buys a gift card, they essentially are purchasing store credit to give to someone else. Gift cards also often are used to hold store credit from returns or loyalty rewards.

Loyalty rewards

It is true that store credit is an effective way for retailers to boost customer retention and loyalty.

In fact, experts say that “The more you’re tied to a brand, the more likely you are to be a brand advocate.”

This means, store credit offers customers an additional incentive (on top of great products and A-plus customer experience) to come back to your shop instead of looking elsewhere. As one facet of a robust customer loyalty program, store credit gives you yet another tool to showcase to customers what their repeated business means to you and it turns out one of the most common rewards customers earn through loyalty programs is store credit toward a future purchase.

Most importantly, store credits encourage customers to spend more

In fact, Customers would feel a lot better about spending more when stores offer a reasonable return policy. So, if you use store credit to allow for more flexible returns, you’re helping customers feel comfortable spending with you.

Also, offering them gift cards and loyalty rewards increases excitement to save and earn credit which will happen only when they spend. This motivation creates a mindset which is more focused on the credit being earned instead of how much is being spent.

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Making The Most Out Of Business Bundles

Product Bundling is an old business tradition but it has been proven to be effective for so many years that many businesses have mastered doing it. But for beginners, it is a big challenge on how to use it for the good and benefit of your business. Earning more revenue through business bundles is a very good strategy. But it is not as simple as it seems.

In reality, customer loyalty is not just about how many years you’ve been transacting with a particular customer. You earn and maintain their loyalty by continuously providing them with offers they won’t see with somebody else. And Product bundling is another great way to accomplish this goal. Complementary products packaged together with either a discounted price or added value is always effective on catching the interest of buyers even those who don’t intent to buy at first.

It becomes more popular especially during the holidays, though it’s something that retailers can do all year-round; holiday season is where you can boost the sales by making special gift box with product bundles inside. Remember, these are times where people got nothing to do but to spend. So, make sure you give them something they would be eager to spend for.

The key to Product Bundling

Being able to bundle the right items together can result to a huge positive impact in your sales. This is because bundling can make products look relatively more valuable in the eyes of your customers especially when you make the products available with a discount, a shopper will surely and more likely to buy because they will think that you are giving they are into a very great deal without even thinking about computing the exact prices of the products. You can back this up by a beautiful package which would become really eye-catchy because there are also tendencies that the shoppers would be looking for something to make as a gift for someone then you have an advantage if you make your bundles more presentable. Plus, they don’t have to re-wrap it anymore so it’s another reason for them to buy.

Ultimately, product bundling helps you encourage buyers to increase their intended purchase meaning more revenues for you per shopper. Being able to accomplish this will give you a good amount of sales even without too many customers around.

Another use of product bundling is for products who don’t sell without something without it. If you have a complimentary which you know can make the other product more sellable, then product bundling must be done. This way, you can make the weak products more appealing when partnered with things that buyers are more likely to buy. Through this you can make sure that there will be no part of the shelves which will remain untouched and unsold. This is a good strategy if you have a big retail store and you wanted to make sure everything will give you revenues.

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The Importance Of Pricing It Right

Product Price like a common language but spoken entirely differently by businessmen and customers. Misunderstandings always happen and agreement is rarely met because the other is always thinking that he’s being taken advantage of. But in business, it is the owner who needs to adjust because he wants people to spend on his products and services.

Price is really the turning point on every transaction that is why needs to be reasonable enough to persuade the people that it is worth it to spend that value. But before that can happen, it depends on the business owner first how he can offer an irrefutable deal.

Finalizing the prices is not always about the computations. There are also several factors which you should take into consideration for a successful business transaction. Being able to do correct and reasonable pricing will result to more customers choosing you over your competitors.

Why you shouldn’t go too high or too low

Too much is always bad especially in pricing your goods. This is why you have to really have to know the perfect price for every product or service. Though, a little difference won’t do you any harm. But again, too much won’t do any good.

Like for example, when you price something too high, the tendency is your market will become smaller meaning your revenues will come slow and unsteady. Also, people tend to think that things which are priced so high are too luxurious and prestige. Thus, it will be harder for you to attract the middle to lower classes which composes the majority of your market. You might sell some to those who can afford but again, it would be very minimal.

On the other hand, pricing too low may get you some quick and constant cash coming in. Many buyers will surely come. But, it may all come back to you in the end after all your accounting and computations because you will surely suffer a big loss after all the costs which the revenue cannot cover up.

Remember to watch closely over your competitions

They also have a huge impact to your business. Failing to compete right will enable them to snatch away your customers along with your potential revenues. So, it is important not price too low or too high compared to them because you can also suffer from the consequences.

Pricing your products lower than your competitors might be a good idea. Of course, you want to lure the customers to you and away from them. But, if you think it’s all good then think again because this strategy might be harder to sustain especially for smaller retailers which only make a little margin as difference. And again, you should also monitor your finances closer because you might be losing way more than the amount of revenues coming in.

On the other hand, this can also work well if you manage it wisely. But then, it is a big risk that you would be taking. And when you started on a very low price, there is no turning back. Sustaining it would be very tough and when worst comes to worst, you can’t just raise your prices back up or else your customers will surely lose interest.

The other choice is to go higher than competitor prices. Well, a low price doesn’t always mean it is more preferable for customers than the higher ones. Not if you will be able to establish mindset to your customers that the higher price means better quality and that it is a greater deal for them. Doing this could make a lot of difference but doing it too much is destructive.

In the end, being fair is still the best way. Honesty to your customers will bless your business big time. There are a lot of other good ways to earn bigger revenues. Being smart is part of being a good businessman but fairness and honesty is what will make you successful.

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How Retailers Trigger Impulse Buying

Encouraging spontaneous purchases can be one of the ultimate goals of any retailer. It might sound wrong because it is about taking advantage of your customers but the truth is, there’s really nothing wrong as long as you are not doing any scam or fraud.

In the end it is still their decision if they will spend their money and where they will spend it. All you have to do is to encourage them and try to attract them to buy and buy your products and services the rest relies on them if they are convinced or not.

Choosing the Right Products

Of course, you won’t convince anyone to buy your products and services if you fail to make them believe that they need or want your products. The secret it to know what products to sell that will suit the needs and wants of your target shoppers. Though there are many different things people need and want, there are only a few that they will consider worthy to buy spontaneously.

First on the list is if the product is a necessity or a daily need. Obviously, it is something that people can’t live without. It can be either food, clothing, for sanitation, etc.  But, the question now is what can set you apart from your competitors? The answer is easy. Give them deals and promos such as “buy one take one.” or something which can be considered as “limited time offer.” You can then expect people to fall on their feet hurrying and even panic buying especially when it’s about “SALE” and great deals are involved. All you have to think of is what offer you can give that the customer’s cannot refuse or reject.

Attractive Promotions

A signage is the most usual and commonly used form of promotion that businesses use. But as time pass by, this method goes out of date and ineffective that is why innovation is required. Now people are to be engaged more efficiently with interactive types of signage. This does not necessarily mean you have to invest on high-end equipment. You just have to research and look for the best strategies which are still affordable. But if your budget is really tight, there are DIYs or Do It Yourself types of Signage which may be low-tech but still can be creative and engaging.

Engaging Customers with Technology

Almost every people today own their personal gadgets such as phone, laptop or tablet. This just shows how technology is indeed a part of our daily living. That is why even businessmen have to deal with technology to engage and make their customers purchase their products and services. But aside from having a website that people can visit and social media accounts which are commonly used by everyone, It is now also a must and a great advantage to have make your marketing app-based. By doing this, you can make people look at your brand interact you’re your site and even purchase straight from their phone’s home screen. People are not always on the mood to go online or visit the internet to search and purchase so it’s better to give them something that is just one click away. This will help to not make them notice how many single taps they make on their carts and it will not also overwhelm them with the number of their purchase. Now all you have to do is sit and watch them buy and buy and buy!

The post How Retailers Trigger Impulse Buying appeared first on POP FUEL.

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from  Clip Strip Corp - Blog http://clipstripcorp.weebly.com/blog/how-retailers-trigger-impulse-buying

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Making Your Brand The Talk of The Town

Being successful in business is more than just selling until you have returned your capital. There is a bigger battle that you have to fight your way into; a competition even more complicated to go against. In the end, the ultimate questions would be, what brand will the people remember? What brand will linger to their memory and on their daily talks with friends, family and colleagues? What will be the first one they will suggest when asked about their preferred product or service. You know you’re winning if your confident that your brand is the answer to all these. But if not, then you have to think things over. You have to strategize and know how you can defeat your competitors by being the talk of the town among your customers.

Now, in becoming the talk of the town, of course it must be about affirmations and positivity. Though, sensationalizing a little bit of controversy can also be a good way to the top.

Building an Impactful Identity

Making yourself known to your customers and target audience is the first goal that you have to accomplish. But, knowing that you have countless of competitors around, it is now harder to leave a mark. This is now the challenge that you have to conquer and overcome.

Now, in building your own unique brand, what you have to keep in mind is the importance of your trademark, your message to the public, your mission, vision and values. These are among the things that you have to develop to connect to the people. If you succeed on showing people your relevance to them and why they need to purchase your product and service, it’s the time you’ll know you’ve made an impact.

Providing a Service Worthy of Customer’s Loyalty

Of course, everything will be useless if your quality of service doesn’t exceed the usual and the expected. if what you offer doesn’t set you apart from your competitors, then there’s no reason for your customers to be hooked with your brand because they know they can always find better deals from others which they cannot find with you. So, make sure that you will offer the people deals like no other. You can also supplement these with rewards and promos that will keep their interest on your brand. Remember, loyalty is earned not only with proper customer treatment but with compensation and bonus.

Innovations for Better Business

Lastly, you have to recognize that change is constant and you have to embrace it for the betterment of your business. There are trends that you have to cope with which determine the behavior of the consumers. Failure to do this will leave you leagues behind and won’t make your brand last on the market.

Doing these three important actions are considered wise business moves and will surely put your brand right out of the people’s mouth. Many famous brands today stand as testament of how effective these factors are. But, an even bigger challenge now more than being talked about by your customers is to make the people remember your brand always.

The post Making Your Brand The ‘Talk of The Town’ appeared first on POP FUEL.

from http://clipstrip.com/pop-fuel/making-your-brand-the-talk-of-the-town/

from  Clip Strip Corp - Blog http://clipstripcorp.weebly.com/blog/making-your-brand-the-talk-of-the-town

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Investing on Youtube Advertising and Marketing

This year has been a good year for many social savvies which paved way to their rise as Youtube bloggers and influencers. Although many of them just want it for the fame and fun, some of them also have the purpose of engaging into Youtube to earn through sponsored advertisements and commercials.

As a business owner, it is a good strategy to invest to Youtube advertisements using Youtubers as your market influencers. Compared to traditional marketing, it is just like hiring a celebrity for your brand but with cheaper and more worthy price as well as a wider range of audience which can even go worldwide. The power of the internet has provided you with limitless opportunities and the only thing that you need to do is to look for the best personality for your brand, settle a good deal and let him do the work.

When advertising through Youtube, all you have to do is to pay the person so that your commercials and ads can be put along with their videos. It is like traditional TV commercials but it can be played even up to a million times. Because every time someone plays the video of your Youtube personality, your commercials will also be viewed. There are options where your video cannot be skipped before the actual video is played. This one is better because the viewers are required to watch your view the advertisement video first before they can view the video that they want. The only difference is that this video should only last for a couple of seconds to not bore or annoy the viewers.

To reinforce it, you can also back it up in Facebook and other social media sites where the videos from youtube can be shared. Remember that the more influential your Youtuber is, the more people can view your advertisements which in turn can make your brand more easier to recall and recognize and can even encourage the people to buy.

You have to keep in mind that there is a waging battle and tight competition nowadays a spot to be the most influential and famous. There are a lot of potential personalities around which you can choose to advertise your product and services. But my tip is look for someone who’s just starting but holds the potential to be known and famous. That is better than to choose someone who’s already known because it will be easier to negotiate a good and favorable price if you invest on starters and newbies. As they become more known, they carry your brand with them. That is what will market you to the world.

Another strategy can be is that if your product and services can actually be used by that personality; why not make him an endorser of your brand? So, all who follows and idolize that person will also be encouraged to patronize your brand.

The world is changing constantly. Technology is advancing and developing rapidly and it’s time for you to be wiser with your business and take advantage of the times for your brand to be carried to the top by the social media personalities along with the current trends that they influence.

The post Investing on Youtube Advertising and Marketing appeared first on POP FUEL.

from http://clipstrip.com/pop-fuel/investing-on-youtube-advertising-and-marketing/

from  Clip Strip Corp - Blog http://clipstripcorp.weebly.com/blog/investing-on-youtube-advertising-and-marketing

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Working on Customer Loyalty for Business To Become Successful

Loyalty is what makes sure that your customers will constantly and repeatedly buy your brand despite other competitions. However, this loyalty must be maintained and earning it is more than just befriending every single one who will enter your establishment.

Building your relationship with your customers is just simple yet it is composed of factors which you have to give value and adopt for your business for you to build your credibility and integrity which will keep your customers. Here we will discuss some of the reasons which you can engage into and how it makes people give their loyalty to your brand.

Social proof

At first, part of having loyal customers is to catch their interest to buy your brand for the first time. But for you to be able to do this, you have to convince them first to choose your brand among all the many others. One good way of doing this is by using social proof. I’m sure you already have a couple of customers who have bought before. You can ask for their statements about their positive experience with your brand. You can then use these as reviews which you can upload to your website or even post in your store. These statements will back you up and will make the other potential customers that you are someone with credibility and you are someone worth buying to.

Assurance

After their first purchase which gives them an actual experience with your brand, you can start hooking them by giving them assurance that the affirmations they saw on your customer reviews and posters are true. This is what will keep them from buying your products because you have an established reputation.

Safety

At this point, you have to make them feel safe and comfortable with your high-quality brand. You must be able to instill to their minds that there is no other brand that can give them the satisfaction that you have given. You should build an impression to them that you are the only brand that can supply them with the products and services that they really need.

Trust

Finally, after you have accomplished the elements above, you must have a good connection and relationship with the customers at this point. They must be contented, satisfied and sure that you are a trustworthy brand. Now, depending on your product and how much they need it is the frequency of their purchase. If what you sell is a necessity to them, you can expect them to come back from time to time.

All of these combined is what will build loyalty among your customers. Remembered that loyal customers are not only frequent buyers but also good public relations officers because they have the potential to promote your brand among their peers, family and other acquaintances which will give you more and more shoppers to work on. Through this, your business will grow and your brand will be echoed across the industry which will lead you to sure success.

The post Working on Customer Loyalty for Business To Become Successful appeared first on POP FUEL.

from http://clipstrip.com/pop-fuel/working-on-customer-loyalty-for-business-to-become-successful/

from  Clip Strip Corp - Blog http://clipstripcorp.weebly.com/blog/working-on-customer-loyalty-for-business-to-become-successful

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Using the Power of the Internet to Find More Business Gimmicks

Due to the rapid advancement of modern technology, more and more traditional businesses has lost their standing in the industry because they are being overpowered by those who are able to engage and adapt with the digital revolution and used its influence to the target market for them to sell.

Even the purchasing behavior of the customers have been shaped by technology and people prefer it because it has given them more convenient and easy way to buy goods and services using their gadgets , with just a few clicks everything they want can go straight to their doorsteps.

But of course, digital marketing is also one of the most important factors that we need to know. But, we have to keep in mind that we still need to engage with the customers and catch their interest for them to purchase our brand. This is possible with the use of digital tools, software, mobile applications, and of course the simplest would be the social media where most of the people today are reachable.

Having an Online Domain

To be a modern business in this modern world, you have to familiarize yourself and know about how you can use the able resources for your business’ growth and development. Having a working and appealing website is also required today.  One strategy that can boost your online domain after you have established it is the use of promos and raffles with corresponding prizes. This will hook your customers and will cause for your website to be echoed to other people. A bigger reach with the use of social media is essential in establishing the reputation of your brand.

Youtube channel and other Social Medias

Social Medias dominate the internet. It assembles the people and provides a forum where people will interact along with the things that they will be able to view. Now, it is an advantage if your brand is among the things available online which they can look at and even share among their friends. Through these, you will be able to know the pulse of the majority including their hates and wants. This will help you identify how you can engage with the audience to make them favor your business.

Poster Designs and DIYs

Another useful function of the internet is that you find here all sorts of things which can be very useful with your business. This includes designs and aesthetics that you can use for your posters and store set-up because you also need to strengthen your brick-and-mortar shop so it will also attract more customers. Aside from it, you can also watch videos and tutorials about hacks and gimmicks you can apply with your own business.

With the internet, you have access to limitless ideas and concepts which are applicable to commercial and business uses. It is an answer to the constant need for innovation in the retail industry. Right now, the only way forward is through integration of technology to the physical and digital aspects of business.

The post Using the Power of the Internet to Find More Business Gimmicks appeared first on POP FUEL.

from http://clipstrip.com/pop-fuel/using-the-power-of-the-internet-to-find-more-business-gimmicks/

from  Clip Strip Corp - Blog http://clipstripcorp.weebly.com/blog/using-the-power-of-the-internet-to-find-more-business-gimmicks

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Increasing Employee Retention

With the status of our economy, it is now easier to look for people to work for you because there are millions out there willing to do everything for a living. This is a sad reality but it also talks about a mutual benefit and opportunity for businesses and for the individual. However, among the millions of potential applicants, it is crucial to sort out the best people that you will need and what’s even harder is to maintain their loyalty and keep them from working with your company.

This is where we would talk about employee retention which starts from the recruitment itself. Your first task is to know who the serious ones are and who are eager to really work and stay with your company. The bigger challenge is you have to find them through job hoppers. Here are some tips which can help you.

Opportunities Through Education and Advancement of Knowledge

Aside from promotion, education and development is also beneficial for your employees and it can give them more reasons to stay with you because you show them that your interests are not only to serve yourself but you also have the goal to share growth within your company and to your constituents. Furthermore, providing opportunities can also improve their skills and knowledge which can make them more valuable assets of your company.

Giving Benefits and Rewards

Of course, proper compensation works best to make your employees happy. Providing them with proper healthcare benefits, insurance, bonuses and additional pay as well as day-offs is necessary as they work for you. Well, in fact the laws and regulations are there to remind us that these are requirements to assure the safety and security of your workers as they fulfill their duty.

But think of it as doing more than doing your responsibility but to also establish a good relationship by compensating their good work for you. There is nothing more motivating than knowing that your bosses appreciate all your hard work and rewards you well from time to time.

Transparency and Openness

Having the culture of open communication between employees and management can help foster of honesty, transparency and openness. Regular meetings in which employees can offer ideas and ask questions as well as “open-door policies” can encourage employees to speak honestly with their manager help employees feel they are valued so they will be motivated to contribute to the growth of the company. Expect a more productive working force with this kind of environment and a stronger team that works with a shared goal and purpose.

You have to be open and transparent and be able to say what you can and can’t commit to. The employees can also be very useful to address the things that you need to improve and the mistakes that you have been doing which you can correct and use as your strength for better operations. Also, it increases the morale of the employees knowing that you are listening to their suggestions and their ideas which will reflect a positive aura within the company.

Automation and Data Storage

Your data on which the factors affecting the operations, costs, sales and employee resignations is very important to be stored and analyzed to know what has been happening around and to come up with solutions. Through this information you will be able to address problems and come up with strategies that will pacify them. And because we are now in a modern time, do not think of doing the analysis manually or by yourself when in fact there are hundreds of tools out there to help you safely secure your data and process them to give you results that will make you come up with conclusions.  Automation can easily do the job so you can focus more and exert your human capital on things that may need it more. Also, the costs can also be cut and can be invested on more beneficial aspects of your business.

Hope for the Best, Prepare for the worst

The reality is, turnover and resignations are really inevitable. After all, it is about the decision of the employees. Treating them right may give them more reasons to stay, but still, it doesn’t change their decisions entirely. What you can do is to prepare. When you know that there are potential exits, it is better to have some back up so you can have a good transition and succession of workloads so your operation will not be affected or interrupted. It is also better to have a contract about a certain period before they can actually leave so that you won’t be left hanging.

Remember that in the business industry, change is constant and coping is always mandatory. So work you have to work your way to the top and always be prepared what may come along the way.

The post Increasing Employee Retention appeared first on POP FUEL.

from http://clipstrip.com/pop-fuel/increasing-employee-retention/

from  Clip Strip Corp - Blog http://clipstripcorp.weebly.com/blog/increasing-employee-retention

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Boosting Your Upsell Boosting Your Revenues

Upselling or encouraging additional purchases is what really boosts your earnings because you can make customers spend more than just their actual shop and even make it double with a premium item. There are a lot of opportunities that can benefit you by strengthening your upselling strategies. So here are some tips on how you will be able to win this one and grow into a more successful business.

Setting Your goals.

When you onboard a new customer, make sure you agree upon clear, measurable indicators of success for working together using your product or service. Leverage what you’ve already learned about your customer’s priorities and goals, and develop an action plan with straightforward milestones to keep track of their progress.

Track customers who are up to have additional services.

You cannot force everyone to go on an upsell. Pushing it can just lead to customers being annoyed and you having bad reputation of looking very desperate for sales.

What you need is to focus your upselling efforts on identified customers with those who are fit and would want to have an upsell. You can do this through email but of course this only works for constant buyers which you don’t have to work much because they will buy to you whether you do something extra or not.

But for walk-ins, what you need to do is grab the little moment that you’ve got and make them realize that they need to have the upsell. Failing to do it will just waste your efforts and the chance of having extra income from their additional purchase.

Identifying and using trends to boost sales.

Keeping track of the trends and the traits your customers have in common can identify upselling opportunities and help you come up with the best ideas and approach on how you will promote additional products to them.

Using social proof to persuade them.

Social proof which leads to bandwagoning is a powerful tool in persuading your customers. You should keep in mind that there are people who seek evidence first before you can convince them to make big, expensive purchases. This explains the logic behind customer reviews and the impact it can make to your sales.

So before you can convince your customer of an upsell, make sure you have your back-up evidence from your customer reviews which contains positive and powerful statements of success using the add-on product. This can help you make the others think that they will be up for something good and that’s where your credibility and integrity will be established. It is truly useful to be able to use social proof because it is one of the best weapons which can make customers buy and buy and buy.

Upselling is truly a beneficial method which can lead you to a growing and progressive path. But it is still up to you how you will utilize your resources and how you will apply the strategies above to help you reach your business’ success.

The post Boosting Your Upsell, Boosting Your Revenues appeared first on POP FUEL.

from http://clipstrip.com/pop-fuel/boosting-your-upsell-boosting-your-revenues/

from  Clip Strip Corp - Blog http://clipstripcorp.weebly.com/blog/boosting-your-upsell-boosting-your-revenues