gilhorsky-blog

[gilhorsky-blog]

[gilhorsky-blog]

Watch the full panel.

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“ישראל מובילה בפוד-טק. זו עובדה, שמקובלת על התעשייה. האינקובטור של שטראוס בתחום הפוד-טק, ‘המטבח’, הוא אחד הראשונים בעולם. מרבית מייסדי מגיעים לאו דווקא מתעשיית המזון, אלא מרפואה ומחקלאות. רבים מגיעים גם משדה הביג דטא והבינה המלאכותית, והם רוצים להשפיע לטובה”. כך התייחס גיל הורסקי, ראש תחום החדשנות העולמית בענקית המזון מונדלז, לתעשיית הפוד-טק. (מתוך דה מרקר).

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הורסקי ל”דה מרקר": "חברות המזון  חייבות להקדיש יותר גם לחדשנות של האריזות עצמן"

איך ייראו אריזות מוצרי המזון שלנו בעוד מספר שנים? על שאלה זו וכן על שאלות נוספות, ניסה לענות גיל הורסקי, מנהל החדשנות של חברת מונדלייז העולמית, עת נשא דברים במהלך כנס שארגנה HP אינדיגו ובו לקחו חלק למעלה מ-750 בכירים בתעשייה.

הורסקי דיבר בהרחבה באתר דה מרקר

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Snacks are getting better: 4 trends changing how we eat them

Why eat 3 regular meals a day when you can eat 6 snacks instead?

That’s just one trend in the snacking world, led in part by millennials. Here are four changes happening now, according to marketing executive Gil Horsky of the world’s biggest snacking company, Mondelēz International, owner of Oreo, Ritz and Chips Ahoy, who recently delivered a keynote address on these trends at Brand Packaging’s Packaging Sells Conference 2017 in Chicago.

Read more from Horsky

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Horsky: four snacking trends changing how we eat

At Brand Packaging’s Packaging Sells Conference 2017 in Chicago, Horsky discusses the four big snacking trends happening right now.

Mission Nutrition: Yes, believe it or not, snacks are getting healthier. “Consumers are more conscious about the snack choices they make,” Horsky says, because of things like food allergies, obesity and diabetes.

Snacks used to be a guilty pleasure; but more and more, people “expect food manufacturers to be part of the solution, and not the problem, in helping them meet their health and wellness objectives.” Horsky notes.

Instant Everywhere: The pace of modern life is fuelling a need for “short-cut solutions,” Horsky says, which has fueled new packaging innovations to make it easier for people to snack on-the-go like never before. “Instant and affordable” is the goal.

Pure Pleasure: What could be better than unwinding after a long day with a glass of wine and some chocolate? Horsky says plenty. That moment, he argues, is a true “experience,” and some manufacturers who get it are creating beautiful packaging so all the senses contribute to the moment. A “pure pleasure” experience, he calls it. Research tells us that certain snacks can provide an intense moment of relaxation, so expect even more pleasure woven into certain snacks.

Social Snacks: Snacking now often replaces meals, especially with younger consumers, who see it as a social activity. So snack makers are tapping into things like advances in digital and 3D printing for innovations such as personalized packaging.

Horsky mentions Oreo customized Colorfilled packs, which allow consumers to go online and order personalized packaging for Oreo cookies that can be sent as a gift to “share with their friends and family.”

Horsky, a global brand and packaging expert, spoke on these trends and their implications for packaging designers in his keynote presentation “Packaging-First Innovation” at the Drake Hotel in Chicago last month.

Read the original article published in the Democrat & Chronicle

About Horsky

Gil Horsky is a Global Innovation Platform lead at Mondelēz International, the world’s biggest snacking company. His passion is growing brands and creating innovative products that will delight consumers around the globe. Throughout his career, Horsky has had the privilege to work on some of the most iconic global brands: Milka, Cadbury, Toblerone, Pepsi, Quaker Oats & Tropicana