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Fundraising in Coronavirus Times: How to Stay Sharp.

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How to improve your Monthly Giving

It is important to have a steady flow of monthly donations to sustain a nonprofit fundraising effort in the long run. Setting up recurring payments for your donors could really ease up things. One needs to have a strong monthly giving program to convert the one time donors into long term supporters. It will bring in a lot of certainty and predictability, helping your nonprofit to breathe some sigh of relief. This will allow you to plan your nonprofit fundraising campaigns better. Methods to devise recurring giving are a part of successful fundraising for nonprofits. The ideas below could be used to learn from and improve your monthly giving. 

STEPS

1. Effective Communication with a proper plan. Have a strategy on how to reach out to your donors. Do not burden them with your notifications. Yet you should know how to convey your messages articulately. Share stories where you feel it will allow you to connect better with your donors.

A good way to start is to look what channel or medium you are using for communicating with your community. 

For example: If you are set up mobile giving to reach out your Facebook donors, you might want to keep your text appeal short, and support it with a compelling visual.

2. Show your donors the impact of your efforts. You must keep your donors updated on all the progress that your nonprofit is making in your cause. Clearly show them the link between their act of giving and the impact caused. This will build their trust in your nonprofit.

3. Incorporate Mobile Giving. Mobile giving has become a must these days when it comes to fundraising for nonprofits. The easier you make it for your donors to give, the more likely they are to become your long term supporters.

There are two types of mobile giving tools your nonprofit could use. 

4. Increasing Gift Levels over time. You should communicate with your donors personally every 6 months to learn their queries and suggestions. Share with them all the exciting work that your nonprofit has been doing and tell them the need to expand your operations or any other issue which would require more funds. Increase your gift levels slowly over time.

5. Nurture your donors over time. With the rise of mobile giving and several donor management software, the cumbersome process of keep a record of your donors and updating it manually is super simplified now. 

Once you have your basics covered by following the four essential steps to increase your monthly giving as discussed above, take the time out to explore long term plans to retain and engage your donors. 

Define your donor persona, segment your communication and create personalized communication. 

Make sure to promote your campaigns well in advance. If your fundraising for holidays, you should start communicating with your donors for at least two months before the actual event.

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How nonprofits can leverage Pinterest for their fundraising campaigns

Visual content is now becoming more widely used in digital marketing. If nonprofits are using images and videos, then Pinterest is a great way to share stories with their supporters on a user curated board. Its’ benefits and uses for charitable trusts are quickly growing with the increasing popularity. It can be the most powerful storytelling tool for businesses and nonprofits. Every person who supports, donates to, and fundraises for and is impacted by your foundation is a story worth-sharing to connect others to your cause and mission.

Nonprofit marketers can use Pinterest for a number of things, including thanking its donors. It is a fantastic way for organizations show appreciation for their fundraisers and also inspires others to be creative in how they raise money. Conversion rates are higher on Pinterest than other social media sites. Fundraising on Pinterest is an ideal way to reach action-oriented target audience.

Nonprofits can also create collaborative boards whereby they invite other pinners to pin to it. It is a great way to let your supporters help connect with one another and help them tell your story. With Pinterest, organizations can share their visual stories with the added bonus of saving specific content. The right combination of relevant #hashtags, keywords, effective visuals, and links leads to acquire new potential donors.  

How nonprofit marketers can leverage Pinterest to generate more web traffic and raise money?

Pin your website and blog content

Use good images on your website and blogs. Pin visually appealing images that show how your nonprofit makes a difference. Organizations need to focus on creating and sharing inspiring fresh content that links back to their websites. The powerful visuals are what are driving the referral traffic to your site.

Write effective and keyword-optimized description to pins

Your description added to your pins should reflect to your cause and mission. Use proper grammar and punctuation, as it gives a good first impression to your visitors.

When you add a description to your pins, you need to focus on its quality and also on its length, as a longer description may receive the highest number of re-pins. Any nonprofit’s aim has to be add a description that convinces their visitors to click on the picture and visit the website.

Put a link in your pin description

You can add a link of your site when you pin or you can ‘edit’ a description after pinning to add link. Keep your URL short and simple. The URL in the description will lead back to the source link. Including a link in your description will definitely help nonprofits to drive more traffic to their website.

You can also place short call to actions in your description like ‘check out the post’, or ‘click here to find out more’, right before the link to get more people click on the link.

Use unique #hashtags

If nonprofits want to maximize their efforts, they can’t afford avoiding #hashtags.

Hashtags in your pin’s description will help showing up your pins in the search results. Avoid using more than one #hashtag. When you use #hashtags with your promoted pins, you need to get creative.   

Raise Money

Nonprofits can raise funds on Pinterest. It makes it really easy for them to sell a fundraise item on it. Create an online catalog for fundraising. Many nonprofits offer selling goods or donation gifts programs.

Simply add a ‘’$’’ symbol with the amount of the product in the description section of your pin so that a grey price banner appears in the top-left corner on the image. The product will also be added to the gifts tab on the homepage of Pinterest.

Use your Pinterest analytics and monitor your referral traffic on it

It offers a free analytics tool for the organizations. You can check in monthly what is transpiring on your pin boards, including content getting most clicks, re-pins, and top impressions.

You can easily track your pins that are driving traffic to your site, both those pinned by you or others, by simply replacing your site’s URL in the following URL:

pinterest.com/source/YourWebsite.com

Optimize your Pins for SEO

Many nonprofits leave their pin board descriptions blank. Making use of description area for pins is one of the best way to improve your SEO. Include keywords-rich selection of words and URLs when appropriate and make them readable.

Engage with your followers.

Like, comment, and repin their posts. You can even invite your certain followers to pin to your boards.

Pinterest is a great social media platform to tell a story of your nonprofit through the images and videos. It will expand your organization’s online exposure and enhance credibility among your fans.

For More :- https://blog.givecentral.org/category/social-media/

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