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How The Internet Has Changed Marketing

 The Internet has completely changed the way that customers look for and get what they want. It has also changed where they search for and where they buy goods and services. Consequently, those businesses that wish to remain profitable are changing their marketing methods to respond to this transformation in their customer’s buying habits.

 Traditional forms of marketing such as newspaper and television advertising, direct mail and cold calling simply do not integrate well with the powerful medium of the Internet and have become less and less effective as a result.

 One of the most beneficial ways that the Internet has changed marketing is the dramatic reduction in cost. With direct mail for instance, someone has to be paid to produce the materials that are sent out. This involves designing, writing, editing and printing costs. It’s an expensive way of connecting with a limited number of potential customers and it’s also difficult to measure effectiveness. In comparison, email marketing can be performed by anyone with rudimentary marketing skills and a computer.

 In the past, a company in Southampton could not easily market their products/services to potential customers in Australia without great cost. Yet the Internet has no geographic boundaries and whatever marketing is prepared for Hampshire can easily be tailored for Queensland. Internet marketers can target customers anywhere in the world and anyone with a computer can respond to their advertising/marketing and purchase goods or services with the click of a button.

 With the vast increase in popularity of the Internet, the speed of marketing has changed. Customers can immediately respond to advertisements that were posted only seconds ago. These adverts can be changed with equal speed in direct response to feedback and the data they receive.

 The Internet is driven by content. The more high quality content you can provide a potential customer with, the greater your credibility and the increased chances that they will spend their money with you. Both brick and mortar and web-based businesses need to address this issue and provide potential clients with the information they need to make the decision to buy from you. Again, the production of content is time consuming but not necessarily a costly activity, allowing companies of different scales to compete with each other on an even playing field.

 Through social marketing or word of mouth, buzz is instantly created around products and brands. Again, social marketing is a low-cost/high benefit method of marketing online. Traditional marketing cannot possibly compete with the efficacy of Internet marketing for speed, accuracy of qualified leads and low costs.

 Traditional marketing has been badly affected by the change to Internet Marketing. One only has to see how the commercial television stations have incurred massive debts associated with rapidly decreasing advertising revenue.

 In the past 12 months, the traditional marketing department has all but died. Any company that wants to succeed in the new Internet-changed marketplace must create an integrated approach, a strategy for marketing that fuses together limited traditional methods with the multi-faceted approaches of Internet marketing.

 In the past, Internet marketing has been ignored, labeled a ‘fad’, a phase that will eventually pass. Those businesses that do not want to disappear in the global recession can’t afford to share this outdated viewpoint.

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Employment Opportunities

Amidst huge population & growing technologies, the number of institutions, organizations are increasing rapidly which brings tough competition, increased stress level and sense of insecurity. With the rising demand of various domains in educational field, obsession towards western culture of completing studies as well as at work places, youngsters today are in state of confusion & low decision making power. Perusing higher studies or taking career into which direction is a big question in front of expecting eyes. Peer following tendency and parents superimposition sometimes don’t let the child’s inner qualities and assets to grow or been shown to others. Students start believing the myth that except some few professions there aren’t any future scope in other studies & courses, which constrains their talent to be nurtured and finally they start facing the problems of depression, inferiority complex, lowered self esteem and jobless. All these negative facts increases de-motivation & lead to fading of talent.

Understanding the current demand in the market, and self judgment will let all students to choose the correct career path for them. Youth is not aware about the advantages of certain domain, courses. Some of these courses are really effective in obtaining the right job for a bright future. Some good caliber candidates, just due to lack of few value additions on their profile don’t get the desired job, which again brings the state of  morose, irritation & distraction from the job. So seeking proper career path and gaining extra add on to self profile will make it profitable for them.

In today’s scenario every potential graduate in each sector has a predefined set of jobs. It is the candidates’ choice in which they want to go ahead. Big and mid cap companies are always in requirement of multiple job profiles opening. Science graduates like Bachelors in science, Masters in science in stream of Physics, chemistry, Mathematics, Biology etc. have certain sets of jobs for them in Government or research organizations and other private sectors. The only thing is that graduates have to pitch the correct thing at right time; they should do a prior research on the opportunities open to them.

Taking for another example; The stream of Engineering which is amongst most likely field for choosing as career option has many job openings after B.Tech graduation, but very few of them utilize the advantages of it in the exact stream. Graduates remain in state of confusion after Engineering, either go for Post graduation or do MBA or go for Job in noncore company or a core company, or plan for some competitive exams or go overseas for Masters or plan to set up a business. Decision making is at low pace and thus the time goes by in such phase.

In order to overcome the situation of being blank better look for alternatives in Career or jobs. Start your search in lined manner, don’t hustle or jump in every domain keep yourself fixed to a single goal and target to achieve it. Choose counseling as one of the option as it will benefit in realizing your real potentials, counseling will even show you where you stand and what all improvements are required. For that matter choose a mentor who will properly co ordinate in taking future steps. Opportunities come on way when we open ourselves, socialize and never take any openings for granted. Accept the challenges, face variety of interviews, meet as many number of people you can try to learn from mistakes. As failure is the first step to success, never dishearten with failures.

Career opportunities are open in sectors like Research, banking, PSU, private companies, Govt. dept., Teaching, Training etc. there are abundance of other options too, just make your own attributes stronger with time, and that time will pay you back.

After attaining a position in any firm don’t worry about the increments, just give your best. Worrying about job security in future may hamper the current work. But yes beware from any activity you find is wrong going on. Improve the power of understanding people and keeping balance in all your steps.

Thus, grow in professional life, take trainings, workshops improve the caliber and chase the goals in proper directions.

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Global ProEdge

Fundamentals of Placement

One of most crucial aspect for all Technical and Management institutions is to give emphasize on alluring  prospective student with a  big fat promise of Placements into renowned & reputed companies. Seriously declining percentage of student into technical establishment has increased heat in stream of competition among them. Placement is that key which can help an institution to improve rating in corresponding universities, hold high retention and rate of achievements. Graduate Employment Program ultimately enhances credibility, reputation of corresponding institution garnering high credential. It also improves power of attracting students toward respective colleges in such a turbulent employment crisis.  Students, Institutions & Employer are vital entities in overall process of Placements. In a current uncompromising scenario of competition some unique and stringent ideas needs to apply accompanied by some standard mechanism to accumulate true meaning of Campus Placement.

Following points will give an elaborate view to institutions about fundamentals of Placements.

1.       Designated Placement Cell

Those institutes who want to prove their credential in student circle must possess a dedicated placement cell embodied with exuberant & motivated placement official which understand demand of industries and carve student accordingly. A placement cell must expedite placement procedure and take care enough that every deserving candidate gets opportunity of employment. Institutes must understand their capabilities while making promise of 100% placements as it might directly hurt reputation if failed to do so.

2.       Assessment

Before leveling student to confront industry personnel first level student assessment is indispensable to receive wholesome output. Pre-placement assessment can sort of best suitable candidate who can perform better and their chances of getting recruited increases. Prospective Jobs seeking students should be assessed by rule of ABCD i.e. A for Aptitude, B for Behavioral Interview Skills, C for Communication and D for Domain Knowledge. With this ABCD Rule, supplementary test should be conducted to check their Spoken English Skill with respective Reading, Writing and Speaking. Students who lag behind in assessment can be process through training program recognizing their inadequacy & imbibing what they are lacking.

3.       Technical Competencies

In current scenario companies gives first priorities to students who have gone through technical training in their respective fields. Nowadays companies hesitate to spend huge amount of money and time on training procedure so individual who are fully competent with knowledge of their technical fields are always welcome. Work experience in form of Internship is offered by many companies which might be paid or unpaid but gives tentative practical & technical knowledge.

4.       Soft Skill Training

It includes each and every aspect required to survive in corporate culture such as Time Management, Communication & Interpersonal Skills, Leadership, Problem Solving, Collaboration Group Discussion etc.  Employer’s intention is to pick up those individuals who are ethical, honest and capable to work under pressure without loosing temptation. These skills directly affect how person talk, how person move & how they present themselves subsequently affecting corporate performance. Most important soft skill in recent trend is Social Intelligence which compromises the way we behave with respective what we experience from others. It is going to be leading key to distinguish an able candidate from others.

5.       Strong Networking

Almost 75% of jobs never get advertised so to grab them Corporate Networking is an exclusive way. To evaluate high quality placement a recruitment cell needs a vast and dedicated network of attached corporate houses & Industries. It’s not only being friendly or acquaintance but it requisite to establish constructive relationship with locally or Regional based Industries which not only help in placements but collaborative business association could be form with them for extra income generation. Enhancing positive contact with prospective employer maintaining mutual corporate alliance may attract further placement whenever there is a vacancies.

6.       Curriculum Vitae

It’s a segregated form of all academic qualification of candidate on a piece of paper which must catch attention of employer at very first view. There are mainly two types of CVs, Chronological Resume & Functional Resume out of which later one is mostly used for first time job seekers. A resume should be specific mentioning all important academic information. It is strongly recommended to have CVs not more than two pages as recruiter does not have too much time for detail one.

7.       Additional Resources

No matter how hard & diligently placement cell work, extra resources such as Job Aggregator, International Recruitment Agencies, or Prominent job portals certainly act as glitter on gold. By a report almost 48% of jobs application passes through these resources which assures to corporate houses or companies to accord vacancies with ideal, skillful & competent candidates.  Healthy relationship with them evidently gets paid off in forms of placements. Alumni Association of respective colleges conglomerating previous students who have been placed in various companies can give a novice insight & links to corresponding corporate.

One of prominent educational group of central India has shown exponential growth of 42% in their placements records of 2015-16 comparing to year 2014-15 invariably adhering to above mentioned fundamentals and focusing on top sector such as IT, Core Engineering Companies, Financial Companies, FMCG Sector & Infrastructure. A significant blueprint has to be prepared in order to motivate students to participate in placement process. Good dispersal and distribution of recruitment provision of placement cell can be conveyed to students through academic events & training forum. Irrespective of placements cell, students too gather all inevitable data & information needed to enroll in process. It will mutually help students & institutions for stepping up toward brighter future.