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What is Social Media Marketing?

Social Media Marketing also known as digital marketing or e-marketing is the use of social media. It is the platform on which users build social networks and share information to build a company’s brand, increase sales and drive website traffic. In addition to provide companies with a way to engage with existing customers and reach new ones, social media marketing or SMM has a purpose-built data-analytics that allows marketers to track the success of their efforts and identify even more ways to engage. 

Why is Social Media Marketing so powerful?

The power of social media marketing is driven by the unparallel capacity of social media in three core marketing areas: connection, interaction & customer data.

What is Connection?

Connection is not only does social media enables businesses to connect with customers in ways that were previously impossible, but there is also an extraordinary range of avenues to connect with target audiences – from content platforms like Youtube and social media sites like Facebook to microblogging like Twitter.

What is Interaction?

The dynamic nature of the interaction on social media whether direct communication or passive liking enables businesses to leverage free advertising opportunities from e-WOM that is electronic word of mouth recommendations between existing and potential customers. Not only is the positive contagion effect from e-WOM a valuable driver of consumer decisions, but the fact that these interactions happen on the social network makes them measurable. For example businesses can measure their social equity that is a term for the ROI or return on investment from their social media marketing campaigns.

What is Customer Data?

Customer Data is well designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data that is volume, variety and velocity. SMM tools have the capacity not only to extract customer data but also to turn this gold into actionable market analysis or even to use the data to crowdsource new strategies.

How Social Media works?

Social Media is a platform like Facebook, Twitter and Instagram took off social media transformed not only the way we connect with one another but also the way businesses are able to influence consumer behaviour that is from promoting content that drives engagement to extracting geographic, demographic and personal information that makes people interact with messaging. 

Advantages & Disadvantage of Social Media Marketing

Tailored social media marketing campaigns that instantly reach a range of target audiences are clearly advantageous to any business.

Like any social media content SMM campaigns can leave a company open to attack. For example: a viral video claiming that a product causes illness or injury must be addressed immediately whether the claim is true or false.

What is Sticky Content in Social Media Marketing?

Sticky content in the world of website copywriting is a term that refers to the content that the customers spend the most-time consuming. You might have certain blog posts that your clients keep coming back to time again, or your video content marketing strategy might be working particularly well to keep your customers engaged. Whatever your aims or plans might be for content marketing. It is very important to know the elements that might up sticky content. If you want to set yourself up for success. Two experts named “Chip” and “Dan Heath” created a blueprint for sticky content, around an easy to remember mnemonic: “SUCCESS”.

What is Viral Marketing in Social Media Marketing?

Viral marketing is a SMM strategy that attempts to trigger the rapid spread of word-of-mouth product information that is a very simple and inexpensive way to promote sales.

What is Earned Media in Social Media Marketing?

Earned media is a marketing term for brand exposure from any method other than paid advertising for example customer-created content ranging from product reviews and recommendations to shares, repost & mentions.

[gmacwebindia]

Gmac Web India is the #no.1 Delhi-Ncr Website Development and Designing service provider. At Gmac, we design and develop the website which is optimized for all devices because we understand the need of client stipulation for the online presence of their business. Our aim is to create an effective website with the latest trend in market, quality graphics and unique content. At Gmac, we guarantee that you pull in and draw in your customers through great substance.

[gmacwebindia]

Gmac Web India is the #no.1 Delhi-Ncr Website Development and Designing service provider. At Gmac, we design and develop the website which is optimized for all devices because we understand the need of client stipulation for the online presence of their business. Our aim is to create an effective website with the latest trend in market, quality graphics and unique content. At Gmac, we guarantee that you pull in and draw in your customers through great substance.