gmboptimization

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G Map Pros GMB Reporting vs. Google My Business Typical Reporting

 New Google My Business Reporting from G Map Pros

Do you ever get into your Google My Business account and when looking at the Insights say, “I wish I knew what this meant for my business.”?  At G Map Pros we give you analytics and data that comes from the Google My Business API, but we deliver it to you in a way that you can see measurable analytics to know what it can actually mean to your business. What this video as Kyle goes through the normal reporting you get in your Google My Business account vs what you see with G Map Pros reporting.

The post G Map Pros GMB Reporting vs. Google My Business Typical Reporting appeared first on Google My Business Optimization Specialists | G Map Pros.

From https://gmappros.ai/g-map-pros-gmb-reporting-vs-google-my-business-typical-reporting/

from https://gmappros.wordpress.com/2020/01/25/g-map-pros-gmb-reporting-vs-google-my-business-typical-reporting/ from https://gmboptimization0.blogspot.com/2020/01/g-map-pros-gmb-reporting-vs-google-my.html

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SEO Measuring and Tracking

If you can measure something than you can improve on it, right? This applies to your web page SEO tracking as well. There are several aspects of SEO that you can measure and by doing so will help you improve when trying to meet your goals.

 Goals are important in themselves. Whether it is your goals or your clients business goals, it is an important element to establish for success. When building for a client they could have different goals than other clients. Make sure you understand these goals so you can properly assess your SEO tracking approach.

 Establishing Client Goals for SEO Tracking

 When working with a business it is important to create and understand the goals of the business client. Some good questions to ask your client are:

 Can you give us a brief history of your company?

What is the monetary value of a newly qualified lead?

What are your most profitable products/services (in order)?

 Make sure that when establishing these goals that they are measurable. This is why we ask about the monetary value of a lead and the most profitable products. It is also important to be specific in your goals. Broad and vague goals are never followed through like a specific goal. For example, instead of having a goal stating “I want new followers,” be more specific like “I want 500 new followers in the next 30 days.”

 Engagement Metrics

 There are several elements that you should be measuring when understanding data while SEO tracking. It is important to understand these elements and how viewers engage within your pages.

 Your conversion rate is the number of conversions divided by the number of unique visits. This can be applied to anything from a sale to an email set up. Knowing this information can help in defining your return on investment (ROI).

 The time on page element describes how long a viewer spends on your page. This can be effective in judging how your content rates to viewers. For example, if you have a 1000-2000 word article and the viewers only stay on the page for 6 seconds then they’re clearly not absorbing all of the information you have to offer. But at the same time there are pages like the Contact page that wouldn’t expect a long time on page.

 Pages per visit is an important metric if your goal is to have your visitor see multiple pages on your site before leaving. If your page is independent and doesn’t relate to other pages than its not bad to have a low metric.

 Bounce rate is when a visitor clicks on your page but leaves immediately without actually looking at any of your content. This metric isn’t used alone to determine your page success. If you had a brick and mortar business the visitor may have just been searching for an address or call number so they could visit in person.

 A better metric to use to analyze your site is Scroll Depth. This shows how far the visitor actually scrolled down your page. Did they reach the important content or leave before reading it. This is effective in judging the lay out or success of your page.

  Analyzing Traffic

 Ranking is important for SEO but its not enough to be at the top of a Google SERP. Your business still needs to get clicks and have organic traffic to your page. Google Analytics is a great tool You can use to use information for SEO tracking.

 Google Analytics allows you to observe and track an insane amount of data. If you don’t know what you’re looking for it could be a bit overwhelming. We will cover some of the more basic and important data types.

Organic traffic to your page can be sorted by channel. By isolating the traffic channels you can tell where the traffic is coming from or explain a rapid fluctuation. For example, if you run an add campaign and the campaign ends, you may get a drastic change to the amount of traffic to your site.

 You can also break down your site and analyze the performance of each page as opposed to just an overall site statistic.

 Your Click-Through-Rate shows the percentage of people that clicked onto your page from a search result. This can be effective in determine the performance of your title information and meta descriptions.

  Evaluating SEO Tracking Opportunities

 Besides Google Analytics, there are many other useful tracking tools available out there. By Understanding this data and how your site is structured you can begin to use that data to find some good SEO tracking opportunities.

 With Google Search Console you can detect website errors, opportunities and user engagement. It is a free tool so visit the link to sign up.

 Lighthouse Audit is another Google tool. You can use Lighthouse to measure web performance and accessibility.This will help you understand how a site is performing and what kind of updates you can make to your site.

 By Evaluating your different pages of your site you can improve the overall perceived quality of your site. This could mean updating or revamping an old page to be more up-to-date or relevant or evening removing old pages that don’t get visits anymore. This would overall help your SEO.

SEO tracking isn’t a one size fits all. Many campaigns you start will be less successful than others. Some won’t be successful at all. But keep at it. Use the knowledge you now have to complete trial and errors until you determine what is successful. Keep an eye out for those trends and utilize tools like Google Analytics.

 The post SEO Measuring and Tracking appeared first on Google My Business Optimization Specialists | G Map Pros.

From https://gmappros.ai/seo-measuring-and-tracking/

from https://gmappros.wordpress.com/2020/01/16/seo-measuring-and-tracking/ from https://gmboptimization0.blogspot.com/2020/01/seo-measuring-and-tracking.html

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How Search Engines Work

In order for us to understand how to get your page visible to viewers we need to understand how search engines work. The biggest piece of the SEO puzzle is figurign out how to get your site seen and show up in the Search Engine Results Page (SERP).

 Search engines have 3 primary functions:

 Crawl- Scour the web for content.

Index- Store and organize found content.

Rank- Provide the best pieces of content that answer the search query.

 Search Engine Crawling

 There are plenty of content sources out on the web. These can be web pages, PDF files, images and videos. The search engine will send out a group of robots, Sometimes called crawlers or spiders, to scour the websites out there for new and updated content.

 These crawlers will start with a few pages then branch out by following links on those pages to find URLs to new pages. They create a massive database that is used for when a user starts a search of a specific topic.

  Search Engine Indexing

 The index is the organization of the massive database that the search engine has developed through crawling. By organizing the data into indexes it cuts down the time it would take to finish a search significantly.

 The crawlers keep the database up-to-date to maintain the reliability of the index. There are many factors that come into creating the index, such as design structures and data structures but that is information we do not need to cover.

 Search Engine Ranking

 After finding the sites with information most relevant to the search query the engine orders the results to be displayed on the SERP. This is known as ranking. Overall, the higher in the SERP the website is ranked, the more relevant it is to the query searched by the user.

 Though there are several different search engines out there including Bing, Yahoo and others, the majority of developers focus on Google. Google is used by the vast majority of people when searching for something on the web. This could be web searches, images or even Google Maps searches. More than 90% of searches are made using Google. Even Youtube is a product of Google.

  Crawling: Make Sure Search Engines Can Find Your Pages

 Ensuring that the search engine crawlers can even find your site is a critical first step of SEO. One way to find out if the crawlers can find your pages is by going to search and using “site:domainname.com”. This will display which of your web pages will even be accessible when crawling.

 Some pages can be hidden from the crawler robots and can not be found. There are several reasons this may happen. Some reasons your site can not be found by crawlers are:

 Your site is too new and hasn’t been crawled yet.

Your site has no external links from other websites.

Your sites navigation is improperly structured.

Your site could be penalized by Google for spammy actions.

 Sometimes the search engine is unable to find some of your sites important content or URLs. If your site requires a log in to access certain information then the search robot will not be able to access that page.

 Some developers rely on a search algorithm and think by adding a search bar that any user would be able to find what they need. This not only hinders the users experience on your web page but also limits the crawlers attempting to navigate your site. If there aren’t links or an easily structures site architecture than the crawlers will not be able to find all of your content.

  Indexing: How Search Engines Store Your Pages

 Just because your site can now be crawled doesn’t mean it can be indexed. After a crawler finds a page the search engine would open it like a browser would, then searches through the information on the page to figure out where to store the information. The way this information is stored is the index.

 Pages are searched and cached in different frequencies based on the popularity of the site and how often the site updates or publishes posts. For example, nytimes.com will be crawled much more frequently then say a local business website for a towing company or restaurant.

 Pages can also be removed from an index. Several reasons can cause this to happen. For example, if your site has a noindex meta tag added or if the site requires a password to reach a URL your site could be removed from the index.

  Ranking: How Search Engines Rank Your URL

 The process of listing search results of a query by most relevant to least relevant is known as ranking. This is how the search engine, like Google, ensures the searcher finds the best information for what they’re searching for.

 Search engines use an algorithm to sort the most relevant information to be presented to the user. These algorithms are constantly updated but are to make the search engines more effective in delivering results. Google updates their algorithm every day but the updates are usually tweaks here and there until a larger update is created.

 If your site has taken a dive due to an update or you are trying to keep up-to-date on the algorithm you can check out Google’s Quality Guideline or Search Quality Rater Guidelines.

 These algorithms are effective now but used to be rudimentary in the past. This caused pages to over spam their sites with keywords or make them bold in order to rank higher on Google. This doesn’t work anymore and is frowned upon. More on keyword use here.

  Links and SEO

 Backlinks or “inbound links” are links on a page that lead to your website or vice versa. Internal links are links on your page that lead to another one of your pages. The more natural backlinks your site has from other websites acts like “word of mouth” and creates rapport for your site.

 Google has a part of its algorithm called PageRank which uses backlinks and internal links to rank the authority and relevance of your site. Bottom line, the more natural backlinks exist to your site the better your site will rank.

  Content and SEO

 Links are very helpful but are meaningless if they lead to an irrelevant or empty URL. Content can be anything from text on a page, images, or videos. The search engine searches the content on your page to determine its relevance to the present search query.

 Search engines are also focused on the user and their satisfaction. Because of this the search engine will search for words that are relevant to their search. This includes “alt text” in images and videos or any other content available on the page.

  Engagement Metrics: Click Data

 Another part of SEO is the actual data of how users engage your site. Some believe high engagement is caused by good SEO and some believe good engagement causes good SEO. It is clear that how your users engage your site will improve your SEO.

 Several elements factor into User Engagement:

 Clicks (visits from a search)

Amount of time the user spends on your page before leaving

Bounce rate (percentage of visits where users only viewed on page on your site before leaving)

Pogo-Sticking (clicking on an organic result then quickly bouncing back to the SERP to click on another result)

 Since user engagement can make a ranking effect it is important to create your page to attract a user and keep them engaged in your site.

  Local Business and SEO

 If the user is searching for a local business, some search engines like Google have their own proprietary index for those searches. Google’s feature for these indexes is Google My Business. You can learn more on Google My Business and optimizing your business listing here.

 Google uses 3 main factors when utilizing local searches:

 Relevance

Distance

Prominence

 Relevance is how well the business the user is searching for matches the search query. To make sure your Google My Business listing is relevant in searches make sure your information is filled out completely and accurately.

The distance factor pertains to your geo-distance to the surrounding businesses being searched. Google places emphasis on your location with location services with Google Maps.

 Prominence factor is Google wanting to reward businesses in the real world. This includes how the business performs online and offline as well as some other factors.

 Now more than ever, search influences are being influenced by real world successes and applications. This could be user reviews or links etc.

 Next we are going to focus on Keyword Research.

If you are looking for more information on setting up Google My Business check out Importance of Google My Business by S & S Business Consultants.

 The post How Search Engines Work appeared first on Google My Business Optimization Specialists | G Map Pros.

From https://gmappros.ai/how-search-engines-work/

from https://gmappros.wordpress.com/2020/01/16/how-search-engines-work/ from https://gmboptimization0.blogspot.com/2020/01/how-search-engines-work.html

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Link Building & SEO Tracking

Besides creating quality content, building links is crucial to SEO tracking success. By linking other credible pages and having them link to your pages builds authority with the search engines. For the majority of the time credible pages will link credible pages while spammy pages will link spammy pages.

 What are Links?

 Inbound links, or back links, are the reputation of the internet. When another page uses an inbound link directing the reader to one of your web pages they are basically saying, “check out this author, they know what they’re talking about.” It acts almost like a word of mouth and will help build your brand. At the same time by doing this yourself you are also showing your readers that another author could further help their investigation.

 Internal links work similarly but direct readers to another page on the same domain, for example, different pages on your website. As long as you use internal links in a natural way and not a spammy way, the search engine will interpret that linked page as important and help your SEO tracking.

 Link Profile

 Your pages link profile in an analysis of your inbound links. This includes the number of links you have, the quality of those links and the diversity of those links.

 You should always try to maintain a healthy link profile. Some people learn about links and figure out how to manipulate them to try to boost their rankings. This is against Google’s Rules and Regulations and Google can de-index your page. By maintaining organic link follows and developing real readers who are interested will benefit your pages in the long run.

 Editorial links are placed by another page that wants to link your page to their page. Earning these links from other users is great for establishing authority on search engines. This is also why its important to create better content than what has already been created.

 The source of editorial links also matters to SEO tracking. If the page that is linking to your page is relevant to the same topics of your pages than it would be more beneficial than having an irrelevant site linking your page.

 Some Things to Avoid

 Avoid a spammy profile. Filling your content with unnatural links might sound like a good idea to get search engines to boost your rankings but it will actually do the opposite. Google will penalize spammy link profiles.

 Avoid purchased links. Though Google cant actually tell if links are purchased or traded they have ways of suspecting purchased links. This includes trading good or services for links.

 Link exchanges are allowed but shouldn’t be used in mass amounts. A link exchange is when you share someone else’ link on your page in exchange for them sharing your link on their page. This can be beneficial but if over used, Google will penalize your page.

  Building High Quality Back links

 Links should always be organic, build over time and follow the search engines algorithms. Building links can come from many different sources or methods. For example, if you have a partner you consistently work with you can offer to write up a testimonial for them. They can display this testimonial on their page with a back link to your page.

 By writing a blog you have an opportunity to create new, unique content on a consistent basis. Blogs can also create discussions and earn links from other blogs. This is one of the few methods recommended by Google.

 Creating unique content will assist in building a following for your pages. These organic editorial link opportunities are crucial in success of your SEO. Creating highly detailed, unique content is not an easy task but it is well worth it. Some goals of this content is to elicit strong emotion, be location specific, support something new, or address a timely need or issue.

 Creating such a specific piece of content will interest readers. It could make them want to share it with friends or colleagues. These back links will also build trust in the community.

 Local Business and Community

 As a local business it is smart to get involved with the community. Building relationships with your local community will help build trust in your brand. This could be holding a competition or giveaway, posting jobs or offering internships, and hosting events or seminars.

Building real world relationships can go a long way in building your own online presence and SEO tracking. You could even figure out ways in the real world to work with another business which you could use to link each other online. For more about the Importance of Google My Business visit our other article by G Map Pros.

 Some Tips For Effective Link Building

 Keep your content unique and memorable. This creates authenticity to your readers. You also want to be personal and genuine with your content.

 Being newsworthy is also a bonus. It could be a simple aspect like offering a giveaway or presenting a new product. This contributes to branding and helps build your presence online.

  Final Notes

 Spam is a universal issue. Whether its in building back links or using keywords, it is a negative way to effect your pages SEO. Create content that you would want to read, not content that would just effect your SEO.

 Next important aspect is tracking and analyzing data pertaining to your pages. Google Analytics is a effective tool in utilizing this data. More in another article.

The post Link Building & SEO Tracking appeared first on Google My Business Optimization Specialists | G Map Pros.

From https://gmappros.ai/link-building-in-seo/

from https://gmappros.wordpress.com/2020/01/16/link-building-seo-tracking/ from https://gmboptimization0.blogspot.com/2020/01/link-building-seo-tracking.html

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Web Page Seo

Now that you have an understanding of keywords and how to find them, it is time to use them. But SEO on web pages is more than just schema and Meta tags. Time to get writing and creating awesome content that actually answers users questions.

 Keyword Usage

 Lets take those keywords you’ve found and want to use and prepare them for use in a page. A general outline to use when setting up keywords is:

 Group your keywords into similar groups and intent. This way you can create pages for a section of keywords and not a new page for every keyword.

If you haven’t already, evaluate the SERP data of your keywords. This will help you determine the type of content you need to create. (Are the SERPs image/video heavy? Hows the page formatted? Is it long form or short posts?)

Ask yourself “how could I contribute uniquely to the keyword to make my content stand out among the current ranked content?”

 Also avoid keyword stuffing. Some believe that if you use your keyword excessively that it will help your page rank. While this may have been helpful in the past, Google’s algorithms are much more advanced now. When they crawl your page, the robots want to make sure your content doesn’t sound like it is written by a robot. Make sure you use natural phrases and sentences when using keywords to make sure the page flows naturally to the reader.

 Avoid Low Value Tactics

 Content should not be created to aide your sites ranking alone. The purpose of content is to add value to the reader and answer questions that they’re searching for.

 Avoid posting thin content. Thin content is when you have multiple pages that convey similar information about a topic that could be linked together. For example, if you were selling athletic shoes you might be tempted to create a page for each shoe when it would be better to group them. You could have a page for basketball shoes while having another for baseball cleats. By creating individual pages for each shoe you would be creating thinner, less informative content.

 Content you create should also be unique. There is no penalty from Google for copying content but they will filter duplicate content from search results giving precedence to the original or higher valued version. This includes making minor changes to someones content and posting as your own.

 Auto-generated content is also frowned upon by search engines. It creates low value content and is usually used to try to increase rankings and does not help users. It is common to see auto generated content and seeing that it is hard to read since its written by a program and not a human.

 Higher Value Tactics

 The purpose of creating content is to inform users of specific information they are searching for. It isn’t enough to just duplicate or use common information. Make it your goal to create better content than is already out there. With better content, not only will Google reward you in ranking, but it will create much more organic traffic than if it were not better.

 Make proper use of your Headers. An H1 header is reserved for the title of your content page. It is important to have a great title that not only grabs readers attention, but utilizes your keywords to make it dominate. Other headers range from H2 to H6. These move down in importance in the article. For example, the topics of your page may use H2 headers while the Conclusion section at the bottom would use an H3 or lower.

Using internal links is another important factor in creating great SEO. BY linking your other pages to the current page you help the search engines find all of your web content. Some pages require a navigational menu to pass between pages and may not be as easily accessible to the crawlers. To avoid this make sure to use links directly on the page.

 Using too many internal links isn’t always a good idea though. If there are a lot of internal links then they begin competing for SEO equity and can lose value. An easy way to avoid this is to only use links when you mean it and it links to a relevant and important page.

 Using Images

 Using the right format for images is crucial to image optimization. Image use is the biggest cause of slow web speeds. If your image uses animation it is best to use a GIF format. If you do not need high resolution use a JPG and if you do need high resolution use a PNG format.

 Make sure to use Alt text in your images. Alt text uses words to describe an image on your page. Crawlers check your alt text to value to relevance of your image for search results. Still make sure your text reads naturally and isnt spammed with keywords.

  Meta Descriptions

 Meta descriptions are HTML tags that describe the page. Like Titles they are also nested in the head tag. Your meta tag should be between 150-300 characters long. Google’s search engine will cut off your description on the SERP around 155 characters.

Your meta description should also be relevant to the page. You want to make sure you describe the main goal or purpose of the page without giving away too much information that the searcher doesn’t have to click the page.

 Conclusion

 Optimizing your web page is crucial to effective SEO but it is still important to maintain relevance. Create awesome content for your readers and establish SEO dominance at the same time. Ahead we will learn about Link Building

The post Web Page Seo appeared first on Google My Business Optimization Specialists | G Map Pros.

From https://gmappros.ai/web-page-seo/

from https://gmappros.wordpress.com/2020/01/16/web-page-seo/ from https://gmboptimization0.blogspot.com/2020/01/web-page-seo.html