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gofhenderson-blog · 7 years
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The last of that series, The Americans United for Separation of Church and State have since 1947 when they had their first case have fought to keep the entities separate. The point of this ad was to illustrate how like oil and water do not mix, so does the State and Church do n to mix. One wants equal treatment of all and there other wants one world order(theirs).
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gofhenderson-blog · 7 years
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Another Ad from Effective Copywriting class. 
     The representation here is that there are those that have completely overlooked, ignored, or they just do not know what the First Amendment is and how it reads. So the Americans United for Separation of Church and State wants to educate our leaders, and the public on the Constitutions first Amendment right. So many people are abusing others first Amendment rights and do not realize it.
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gofhenderson-blog · 7 years
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This is an AD from my Effective Copywriting class. 
It’s for a non-profit organization called Americans United for Separation of Church and State.
It represents how people’s first amendment has been violated and there right to freedom of speech been taken from them, but the AU is there to be their voice and fight for their Liberties stated in the Constitution. 
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gofhenderson-blog · 7 years
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Effective Copywriting class
Effective Copywriting class (FullSail University)
What I experienced and learned throughout this four week course.
     In the beginning I didn’t really know very much about effective copywriting. What I thought it was, was creating ideas and paying to get them protected or not stolen from others in your profession.
Now what I have found out that it is a lot more than that of what I thought it was. It (effective Copywriting) is the driving force in the Advertising world or trying to get any message across to the general public. Copywriting can make or break a project, campaign or even a company. Without copy writing nothing sells. To effectively reach your targeted market you need this part of the equation. Its like a jingle without its catchy tune you will forget it or it will not captivate you. 
     When you are using copywriting to reach your market, it has working parts like the heading, the body and then the call to order. These things are what grabs the readers attention and hold it or gets them to think about what you or a company is presenting.
     What I have leaned is that in order to be effective you must understand what it is your client is trying to achieve, who your targeted audience is and how to connect with them. Be able to present your findings or ideas to your client effectively so that they understand the direction you are taking them in and how it will affect them in a positive way. These things will be what I hold onto the most and continue to practice as long as live because I can apply them to life.
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gofhenderson-blog · 7 years
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Branding, week 3 refinement and adding color to logo’s.
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gofhenderson-blog · 7 years
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Branding, week 3 Refinement and adding color to logo’s.
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gofhenderson-blog · 7 years
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Week three Logo refinement and adding color.
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gofhenderson-blog · 7 years
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The final Vector rough. This is a revision of the first rough’s.(Kyoto, Japan)
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gofhenderson-blog · 7 years
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My first set of final roughs, this as the vector stage. (Kyoto,Japan)
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gofhenderson-blog · 7 years
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one of the first rough’s on Kyoto logo’s
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gofhenderson-blog · 7 years
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Week 4 sketch work, the revisions.
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gofhenderson-blog · 7 years
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10 posts!
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gofhenderson-blog · 7 years
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task-3  sketches. (country-Kyoto,Japan)
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gofhenderson-blog · 7 years
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task 3- Geography-Kyoto, Japan.
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gofhenderson-blog · 7 years
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Task 2, more sketches, for kyoto assignment.
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gofhenderson-blog · 7 years
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Task 2, mindmapping
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gofhenderson-blog · 7 years
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Logo’s under construction. Task 1
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