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Halo Portfolio Reviews
Anya Landolt, designer at Halo has sent this.
Just wanted to send you an update on the portfolio reviews I mentioned Hato were going to set up to support graduates. We have just gone live on instagram and wanted to pass along the details:
We have a batch of Guides who have offered 1-3 half hour portfolio reviews that will take place online. The experts cover a really exciting breadth of industry, and more will be added in the future.
For August - September the guides are:Kiera Blakey - Curator of Art on the Underground, Henry Ward - Creative Director of the Freelands Foundation, Moira Lascelles - Deputy Director of UP Projects, Anna Gerber - Founder and Creative Partner of Visual Editions, Helen Fuchs and Marisa Jensen of Ustwo Studio, Umi Lovecraft - Architectural Designer, Creative Strategist and Activist, Kenjiro Kirton - Co-Founder and Creative Director of HATO, and Anya Landolt - Designer and Workshop Leader at HATO.
If anyone would like to apply for a time slot the available dates will be sent via email to the subscribers of Hato Student Society, which you can sign up to here.
So pleased you reached out when you did, it definitely left me with food for thought which has ultimately led to this!
Would be great if some Kingston Students met experts within that group and received some great advice, I have loved working with all of them and think they are all doing very interesting things.
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Charlie Jeffries
Interview with @thebrandidentity!
https://the-brandidentity.com/feed/designers-charlie-jeffries-alphabetical-learning-3d-finding-right-work-life-balance/
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Lucy Warden People Creative
I can’t imagine the emotion, challenge, uncertainty and questions that must be going through the grads heads – I certainly feel very lucky.
In 2015, myself and 6 other colleagues at the time, left the big agency bubble and set up on our own, with the purpose to change lives through live experiences. It’s been an incredible journey so far and we have been extremely fortunate to work with a fabulous family of freelancers as well as having 25 full time staff. Having such a close relationship with our freelance family in the current climate has really heightened the creative industry challenges now, and the impact in the future…
We have had many discussions about the importance of young blood in an agency and being lucky enough to be able to provide these opportunities. We also totally understand the dedication needed by the team to ensure an interns/juniors experience is worthwhile, and the continued support, guidance, nurture and mentoring teams need for growth.
Which has led to the questions of what does this mean for the grads today? I worry with budgets being tightened we will head down two roads as an industry…
‘Budget led’ – I need a ‘designer’, I also need a big margin – juniors get brought in, thrown in at the deep end, sink or swim, no guidance, no growth – creating a generation of what? Insecure overachievers? Insecure underachievers?
‘We need to win the work / time is money’ – agencies bring in / employee the best of the best, they churn brief after brief, heads down, ‘focus on the win’. No time to teach, no time to mentor – short term thinking for a short term solution.
In terms of People and how we are working as an agency, interestingly I think some of our best pitches have been developed during lock down – I don’t know if that’s due to clearer briefs, nothing being left unsaid (we no longer have the luxury of shouting over your shoulder to clarify something), or the dedication – our homes are now our offices, it’s so easy to jump on the mac after dinner, work through lunch, I mean what else is there to do?! It’s something we are evaluating constantly and taking any best practice back to the office…whenever that might be.
So what can we as an agency do to help? How do we give young blood the ‘hands on’ experience in a remote working world?! It’s something we are working on and would be more than happy for you to share my email address with any top talent to see how we could help (this might just be a folio crit for example). Further, if there is anything as an agency we can do in the new academic year please do shout, I’d be happy to have a chat.
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GOG GROWS WINGS.
The Kingston Guild of Godfathers is pleased to announce two new branches. Bit of a mixed metaphor there, sorry.
GOGS ON THE GO (for freelance alumni), and GOGSIE GOGS In Europe . A very useful collection of obliging alumni working in Amsterdam, Berlin, Barcelona and all points east. For Level 5 and 6 who want to know what its like to jump the channel.
It gives me great pleasure to announce a new GOGSIE. Harry Hobbs is working in Amsterdam and has sent me this, applicable to L5 going into Level 6, or considering Erasmus
To keep you up to date with everything, I am currently working at Ogilvy in Amsterdam.
We are in the lucky position at the moment where we are doing quite well, for that reason we are looking to take on some fresh blood for internships.
I was hoping that you would be able to spread the message to your students.
We are looking for two types of fresh blood.
Conceptual creatives (has an interest in expanding their creative concepts for core clients advertising. In a creative partnership would be ideal but not completely necessary)
Digital Designers (has an interest in expanding their digital design skills and is always interested in learning new technologies and possibilities.)
We are a flexible studio, so ideally can be skilled in both areas and we’ll still find a space for them. Hopefully we’ll be able to help them visualise where 😉
If you are happy to help me, it would be great to see some of your favourite portfolios.
Everyone else can also receive this message. If they are interested they may email me on [email protected]
Unfortunately due to local laws, we can only take on Interns whom are currently enrolled in education. For that reason they would need to have not graduated yet so maybe second years are good.
I’m not sure if Erasmus is still a possibility any more but if it is this would pe the perfect opportunity for it.
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Sara Azmy Uncanny Valley Content Agency
I came across this and I feel Kingston was a place that taught us a lot about rethinking ourselves, problem solving and new approaches: https://www.bbc.co.uk/news/world-53082188
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Claire Langer Bond & Coyne
Everything is so crazy isn't it? Reading through that list of all that the 3rd years are having to deal with is pretty overwhelming. I was a part of some tutorials for some of the them last month and it was really inspiring to see their positive attitudes and excellent work. I have a lot of faith in what they'll be able to achieve, despite the circumstances.
In terms of how things are with me, all in all I have been very lucky. Work has remained fairly busy with projects helping universities and charities to rethink how they do things. Fingers crossed the level of work continues - I think it is dependent on a couple of big pitches that are happening at the moment so I may be saying something different in a couple of weeks!
Whilst working from home is strange, it has been good for us as a studio to learn to be more direct with each other. On a personal level I have become more confident in making sure I have a voice, which I think has happened across the studio too.
From what I can tell, the lasting effect will be dependent company to company. Some companies are knuckling down on new business and working the team hard to make sure they get work coming in (my company are definitely in this camp!). Others are using furlough to preserve resources, but as a result over stretching their reduced team (a situation I have seen happen for friends). Sadly in both cases, it definitely means less hiring. Even if the work is there, I know my company at least are very hesitant of any extra risk.
I hope this helps - if you have any other specific questions please do let me know. And if there's anything I can do to help any of the new graduates, reach out anytime.
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Anya Landolt Creative
I have been thinking about the current graduating year and how they must be feeling. Going into the unknown is hard enough at the best of times, and I think there is a responsibility of the creative industry to try and support their transition.
Thoughts on covid-19:
I have been fortunate to continue working throughout, which of course has brought positives and negatives...
Having your work computer in your room means you are contactable all the time, and it has been a bit of a battle to define working hours. With no natural interruptions either: no travelling to meetings, launches, talks... the consistent focus can be tricky to manage.
On a more positive note...the projects I am working on currently are with councils and the cultural sector, and it has been very interesting to oversee how these organisations have adapted to support their communities. With more of a focus on digital platforms the main focus has been pulling communities together and pushing methods of dialogue.
One project we have just completed was with a group of art teacher students with UCL IOE and the Freelands Foundation. A project that normally concludes with an exhibition and publication, we moved into the digital realm. For me it was really interesting to see what barriers could be broken and concepts pushed without the physical limitations of the space, and it also felt rewarding that this project could be shared further among a wider audience. https://freelandsfoundation.co.uk/exhibition/must-should-could Experiencing the publication online before I am able to physically hold it has been pretty cool also - I feel like I will still be able to possess a physical object of a virtual experience.
Lasting effects on the industry: There has been a lot of conversation online about the support for smaller studios via the cultural sector - cultureisnotcancelled, and it has made me think about how the two can work together beyond a "publication for the exhibition" formality as this was the first work to be cut. Leaves a lot to talk about and questions what we value and feel is important to keep. Going more digital does make sense... but I feel like the bigger question is around human nature and desires and how that will exist in the future.
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Stephen Pelling GPJ Experience Marketing
Working in experiences and events our agency has been hit pretty hard as no events will be happening in the foreseeable future and I am sure there will be huge changes made post-covid to gatherings in general. As a company this has pushed us into working on new ideas and platforms for not only the current situation but also the future. Looking on the positive side it has given our (often very wasteful) industry some time to pause, reflect and plan for a different way of doing things instead of constantly rolling onto the next project. Around 2/3s of our UK office has been put on furlough. I am fortunate enough to be one of the ones still working, I began working this year on mainly physical spaces/interactions (thankfully all went ahead in late Jan/Feb) which has now changed to more VR and online activations.
WFH has not really affected my way of working (I suppose this might have been different if I was still working with my CW partner) I still like to spend a lot of time analysing (probably overanalysing) each brief and have ended up chatting through ideas with housemates (NDA who?) more as a pose to colleagues in the office, I do miss the people and the office culture although my liver and wallet most definitely aren't. I think WFH will become far more popular/common after this, it's steadfast proving you don't need to live in big city to work creatively if that is the way you work best.
Hope that answers a few of your Qs, let me know if have anymore!
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