goldsmithsgroup8

[goldsmithsgroup8]

We bought the wrong jelly. We bought jelly that tasted more like candy, but it said jelly on the package. We think it's a lot like what Charlie Brown did, because Charlie Brown was always doing the wrong thing. We filmed Charlie Brown not knowing how to use chopsticks but trying very hard. The packaging of this jelly says you can melt a piece of “candy”and put it in the fridge to turn it into jelly, so Charlie Brown is making up for his mistake by turning the candy into jelly.

[goldsmithsgroup8]

We tried to learn and imitate the shape and dress of charlie brown by using markers to draw the classic charlie brown pattern on the yellow shirts we bought.

We wanted to glue the clothes directly to our clothes to represent us as charlie brown impersonators.

To make it look like an advertisement, we put out the packaging of the jelly. Preparing for the video shoot.

[goldsmithsgroup8]

I was looking at the general type of illustration and how the spaces/backrounds of the action is presented in the show ‘peanuts’

It’s very minimalistic. There is not mcuh to look at, so that the focus is much more on the people, the interactions, the movements.

They are often outdoor in the grass with a blue sky. The indoor scenes are often a blank colored backrounds with very few objects.

here are the scenes I found on where people were eating in ‘Peanuts’. For the advertisement to look recognizaeable to people our scene should be filmed in a similar environment.

A blank background. A chair. A table.

Preferebly colors contrasting the color of the jello-o so it stands out. so if we have a red jell-o, try to make the background look green

[goldsmithsgroup8]

Alvin and the Chipmunks Jell-o Advert

I thought this was similar to our idea of trying to make a advert featuring Charlie Brown.  This commercial showcases the shows style and personalities, while still advertising the Jell-O brand. 

Iman

[goldsmithsgroup8]

1950/60′s Jell-O Advert.

How easy Jell’O is to make was one of its main selling points. ‘A-Bride’s-Best-Friend’ could imply that women who didn't know how to cook for their husbands could just serve Jell-O...

Iman

[goldsmithsgroup8]

1950′s Jell-O Salad Advert.

‘Don’t let a week go by without serving one!’ It was a staple in people diet due to its versatility and cheap price.

Iman

[goldsmithsgroup8]

50′s Jell-O Advert.

https://www.youtube.com/watch?v=Fp20Qli57Q8

The baby is upset because it can’t eat the jelly with chopsticks. The mother brings it a spoon which they call a ‘great western invention’ and the baby can then eat the jelly happily.

https://www.brandinginasia.com/painfully-racial-jello-commercial/

This article highlights the quite obvious racism in this advert. 

‘The spoon is also a subtle needle at Chinese culture, implying that in order for the Chinese to prosper they should get with the spoon and become more “American”. ‘

It seems at the time Jell-O had become part of American culture, and this advert could show that they expected other cultures to change.

Iman

[goldsmithsgroup8]

Jell-O in the 60′s and 70′s

- It showed status because you could afford a a refrigerator - The moulds were also expensive - The merchandise surrounding jelly made it seem more desirable and popular.  

Iman

[goldsmithsgroup8]

I had the idea that Charlie trying to break the record could be presented as an advertisement.

We could incorporate the story we’ve been talking about (Charlie is dared to eat as much jell-o as possible in one minute). As everyone knows Charlie Brown will not be able to break the record. It makes him very relatable and that’s always good for selling a product. The famous character would be appealing to young and older generations.

It could maybe even encorage people to try and break the record which could rise sales for jell-o. (people would break the record and would want to get famous and even be mentioned in the next advert). There could even be a suggestion that the record breaker of 2022 would get something. Lifelong free jell-o? £2000? Fame-> be in the next jell-o asvert, just like Charlie Brown? ...

I’m unsure on whether the design tool of advertisement might be off-topic (with the given brief). It is clearly a good connection of both topics and although Charlie Brown in the show Peanuts would not want to feature in any advertisement, I think Charlie Brown has to be seen as a bigger picture. He is a fictional character and (was) can be used as an object for selling products. It also draws this line between the fame of a person and the use of this feature to make money.

We could make this video of him trying to break the record (with all his chracteristics and personality traits mentioned bellow) and simply encorporate a simple slogan/ quote at the end to make it look like an advert. (NO NEED TO WIN - JUST ENJOY, was a first quick idea, I don’t think this is the perfect fitted quote) Maybe also mention sales if you buy 2 get 1 free (so people can try and break the record themselves if they buy that much). And have a ‘Breaking News’ pannel on the bottom. So it looks more like TV.

Maya

[goldsmithsgroup8]

It’s interesting how the show ‘Peanuts’ in which Charlie Brown features has a close connection with Jell-o.

First of all, both have had a peek interest to public at an approximate same time. While Jell-o was sold and consumed by millions, mostly from 1930s to 1960s. The Peanuts comic was read from 1950 to 2000. This period is well known for its rapid rise in capitalist, consumerist and materialistic society. This might be the explanation for the well-sold Jell-o, due to ‘well-managed’ marketing and advertisement of this period. The Peanuts characters have been illustrated in advertisement for Ford p.ex. This shows how companies that would sell jell-o could have reached Charles M. Schultz (illustrator and creator of Peanuts) to illustrate some advertisement. It would have been a perfect fit. IDEA FOR RECORD BREAKING? MAKE AN ADVERT OF CHARLIE TRYING TO REACH THE GOAL?

Both jell-o and ‘peanuts’ have been created and primarily sold in the United States of America. Although both have had enormous influences all over the world. Peanuts has been translated into 21 languges. And Jell-o is available in almost every supermarket through out the world. (Why tho? I’m not sure I know anybody that likes jell-o, do you?)

Jell-o and ‘Peanuts’ have both a connection to children. Although the children of the show often show very mature characters, they are children and are never surrounded by any adults. The comics and films are not meant for children only since adults have strongly been influenced by the show. It’s a family show. Just like jell-o. Food that is shared with the family. Deserts often popular for children. An other percpective shows how jell-0 has been sold well due to its rapidity. Parents would have to spend less time for children. Same goes for the entertainment industry. Children are easily set in front of the TV so that parents could spend time on something else.

I think what connects both the most is their popularity. Both have been very very present in American culture and are seen as typical characteristics of this country.

Maya

[goldsmithsgroup8]

CHARLIE BROWN:

serving as an everyman. (ordinary and humble character)

meek, nervous, and lacks self-confidence. He is unable to fly a kite, win a baseball game, or kick a football held by his irascible friend Lucy, who always pulls it away at the last instant. emotionally sensitive and depressed behaviour

decent, considerate, and reflective, he is also awkward, deeply sensitive, and said to suffer from an inferiority complex.

constant failure: His sense of determination regardless of the certainty of failure can either be interpreted as self-defeating stubbornness, or admirable persistence. When he fails however, he experiences pain and anguish through self-pity.

"What makes Charlie Brown such a rich character is that he's not purely a loser. The self-loathing that causes him so much anguish is decidedly not self-effacement. Charlie Brown is optimistic enough to think he can earn a sense of self-worth."

The description of Charlie Brown brings us to the immediate conclusion that he will have to fail to break the world record. However he will think of himself highly enough to try and reach the goal. He will be determined and optimistic. His friend Lucy could be one reason more for his failure. His aim to reach the record will persist and he will try very very often without ever giving up. After every failure the sadness and disapointment in his eyes will be visible. I think breaking a world record is something Charlie Brown would try to do. Just like many record breakers the persistent training in one very specific activity is very typical to Charlie.

I am questioning how his considerate and reflective character could be visible in our presentation of him? What will he do? Any ideas?

Maya

[goldsmithsgroup8]

PEANUTS.

Peanuts is a syndicated daily and Sunday American comic strip written and illustrated by Charles M. Schulz that ran from October 2, 1950, to February 13, 2000. Peanuts is among the most popular and influential in the history of comic strips, with 17,897 strips published in all,[1] making it "arguably the longest story ever told by one human being". readership of around 355 million in 75 countries, and was translated into 21 languages.[4] It helped to cement the four-panel gag strip as the standard in the United States. Peanuts focuses entirely on a social circle of young children, where adults exist but are never seen and rarely heard.

The 1960s is generally considered to be the "golden age" for Peanuts. During this period, some of the strip's best-known themes and characters appeared, including Peppermint Patty, Snoopy as the "World War One Flying Ace",Frieda and her "naturally curly hair",[30] and Franklin.[31] Peanuts is remarkable for its deft social commentary, especially compared with other strips

Advertisement and retail: The characters from the comic have long been licensed for use on merchandise, the success of the comic strip helping to create a market for such items. An early example of the characters appearing in promotional material was strips and illustrations drawn by Schulz for the 1955 instructional booklet for the Kodak Brownie camera. magazine illustrations, brochure illustrations, and animated television spots featuring the characters were used to promote the Ford Falcon from January 1960 into 1964. rinting greetings cards and party goods featuring the characters in 1960. In the late 1960s, Sanrio held the licensing rights in Japan for Snoopy. characters have appeared in various video games.

Maya

[goldsmithsgroup8]

JELL-O

Maya

Mona

[goldsmithsgroup8]

Charlie Brown’s favorite activity seems to be playing with a kite.

For me this symbolises that he is a dreamy person. He is enthusiastic to look into the clouds and see the magic of wind pushing the kite.

But has he ever seen his kite fly or is it always a disappointment?

Whatsoever he never stops challenging himself and beieves he will make it. This is how he entertains himself.

Maya

[goldsmithsgroup8]

I had the idea that with charlie brown’s clumsiness while doing activities, he would break his teeth during a failed kite flight. This would oblige him to eat jelly food for a while.

Maya

[goldsmithsgroup8]

For Jello：

why is jello used in hospitals?

-gelatin is a protein

-anti-inflammoatory properties

-accelerate wound healing

-improve sleep quality

-works as an inhibitory neurotransmitter, like an antidepresseant

Maya

For ruined：

Mona