googleanalytics-beginnersguide

[googleanalytics-beginnersguide]

Content Marketing Hacks: How to Write Blogs That Go Viral

Content Marketing Hacks: How to Write Blogs That Go Viral

Are you a beginner in content marketing? Do you want your content to go viral? Procubiz Infotech suggests some amazing tips to make your content take the internet by storm. Creating viral blog posts can be a game-changer for content marketing. But how do you write blogs that truly stand out? Here are some powerful hacks to increase your chances of going viral:

 Focus on Trending Topics

Choose your niche wisely. Writing about current trends, latest technologies and of audience interest can increase the chances of your content being shared. Tools like Google Trends or social media to identify interest of the audience.

 Craft Irresistible Headlines

Your headline is the first impression. Make it captivating, concise, and curiosity-driven. Use numbers, questions, and emotional cues in your headlines. For example, “10 Secrets to Going Viral with Your Blog” is more exciting than a normal one. You can also use compelling words like ultimate," "guide," "tips," or "secrets".

Add Visual Appeal

Including videos, gifs, images, infographics etc in your content can increase the probability of getting shared. It makes the text more readable by breaking the content to simpler forms.

Incorporate Storytelling

People enjoy stories. You can include stories, case studies or memorable experiences in your blog. This narrative approach helps you to establish an emotional connection with the audience.  

Use SEO Best Practices 

Make your blog easy to find. Use relevant keywords for your site. Moreover , use your keyword in your meta little, meta description, heading and throughout the content. Optimize images by using descriptive alt tags and file names that include your target keywords. Build Internal links by linking to other relevant articles on your website to improve user experience and SEO. Build backlinks by posting your blogs on various external sites. Enhance your page speed in various screen sizes and make it mobile friendly.

Promote on Social Media

Don't depend just on organic traffic. Promote your blog on various platforms to get larger exposure.To increase shares, interact with your audience.

Measuring and Optimizing

Continuously track the performance. Use Google Analytics and Social media metrics to monitor your website traffic, engagement, and conversion rates. Conduct A/B testing to test different headlines, images, and content formats to optimize your content's performance.

Adjust your strategy

Adjust your content marketing strategy based on your analytics and metrics.

By following these content marketing hacks, you can increase your chances of writing blogs that go viral and drive traffic, engagement, and conversions for your business. Read more

[googleanalytics-beginnersguide]

Understanding Google Analytics: A Beginner’s Guide

In today's world, tracking and measuring the outcomes of digital marketing strategies has become vital.  For that, you may need a tool. Google Analytics provides you the complete metrics to measure to monitor the success of your strategies. Procubiz Infotech provides you the complete guide on Google Analytics for the beginners.  

What is Google analytics?

It is a tool that helps you to  monitor user activity, conversions, and website traffic. It gives you information about where visitors are from, what pages they visit, how they use your site, and how long they remain.With the help of key metrics like bounce rate, average session length and conversion rate,you can track user engagement and identify areas for development. 

Step 1: To set up a google analytics Account.

Go to https://analytics.google.com.

If this is your first time using Google Analytics, click Start Measuring. .

Provide an account name. Configure the data-sharing settings to control which data you share with Google.

Click Next to add the first property to the account.

Step 2 : To create a property:

Are you continuing from "Create an Analytics account", above? If so, skip to step 2. Otherwise, in Admin, click Create, then select Property.

Enter a name for the property (e.g. "My Business, Inc website") and select the reporting time zone and currency.

Click Next. Select your industry category and business size.

Click Next. Select how you intend to use Google Analytics. For example, if you choose "Generate more leads," you will see a collection of reports to help you measure lead generation.

Click Create and (if you are setting up a new account) accept the Analytics Terms of Service and the Data Processing Amendment.

 Step 3 : To create stream 

Continue to Add a data stream to start collecting data.

Click iOS app, Android app, or Web.

Step 4 : Get Your UA Tracking ID:

After setting up your property, you’ll be taken to the Tracking Info page.

Under Tracking Code, you’ll see the Tracking ID in the format UA-XXXXX-Y (e.g., UA-12345678-1).

Copy this Tracking ID.

Step 5 : Add the UA Tracking Code to Your Website:

Below the Tracking ID, you'll find the Global Site Tag (gtag.js) tracking code.

Replace UA-XXXXX-Y with your unique Tracking ID.

Add this code to the section of every page on your website you wish to track.

Step 6 : Verify the Tracking Code Installation:

Once the tracking code is added, go to the Real-time report in Google Analytics to ensure that it is receiving data from your site.

You should be able to see live data showing that users are on your website.

Real time Reports: This section shows live user data, such as how many visitors are on your website, which pages they're viewing, and where they're coming from.

Life Cycle Reports:

Acquisition: Shows how users arrive at your site (organic search, direct traffic, paid search, etc.).

Engagement: Provides data on how users interact with your content (page views, events, etc.).

Monetization: Displays e-commerce data (if you've set up e-commerce tracking).

Retention: Shows how well you are retaining users over time.

C. User Reports:

This section provides demographic data (age, gender, location) and the devices or platforms users are using (e.g., mobile, desktop).

D. Events & Conversions:

This section shows the events that are tracked on your site, including those you've set up as conversions.

E. User Explorer:

You can analyze individual user behavior over multiple sessions. This helps to understand how users interact with your website or app.

Step 7: Set Up Google Tag Manager (Optional for Advanced Tracking)

If you're handling multiple tags or want to implement more complex tracking, you can use Google Tag Manager (GTM) to manage your tags without modifying your website code directly.

Create a GTM account at Google Tag Manager.

You'll be given a GTM container code. Add this to your website’s and sections, similar to how you added the GA4 tracking code.

You can create custom tags for additional tracking, like button clicks, video plays, or form submissions.

Step 8: Understand Key Metrics and Reports

Users: The number of unique users who visited your site.

Sessions: A session is a group of interactions one user has with your website within a given timeframe (usually 30 minutes).

Engaged Sessions: This metric shows how many sessions involved active engagement (e.g., viewing more than one page).

Events: Actions like page views, button clicks, or form submissions.

Conversions: Any important action you've set as a conversion, like signing up for a newsletter or making a purchase.

Step 9: Regularly Monitor Your Data

Monitor Traffic Trends: Check the Acquisition and Engagement reports to track how users are interacting with your website.

Check Conversions: Regularly monitor how well your website is achieving its goals (e.g., form submissions, purchases).

Adjust Your Marketing: Use insights from GA4 to tweak your campaigns and improve user experience on your website.

By following these steps, you can assess which strategies or platforms are yielding you more outcomes and switch to those. Also you can modify your plans accordingly. Read more