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Sparking Action in Audiences: An Interview with Group Nine Media

In this interview with Group Nine, we sat down with Chief Insights Officer, Ashish Patel, and Senior Director of Research, Bobby LaCivita, to discuss the company’s digital video success in 2018. Check out their insights here!

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The Top YouTube Channels from March You Should Care About

March’s top YouTube channels showed a clear indication of three genres dominating YouTube: regional/international content, kids’ programming, and music content. Read on to learn more!

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Here Are the Top Facebook Publishers of March 2019

March 2019’s top Facebook publishers included a healthy dose of news and politics publishers, as well as lots of regionalized and verticalized media and entertainment brands.

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Marijuana Videos Light Up Social Media with 3 Billion+ Views

Over the last year, marijuana videos have pulled in billions of views; clearly, brands and publishers have an opportunity to get in on this influx of interest in cannabis culture.

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The Top YouTube Channels from March You Should Care About

March’s top YouTube channels showed a clear indication of three genres dominating YouTube: regional/international content, kids’ programming, and music content. Read on to learn more!

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Here Are the Top Facebook Publishers of March 2019

March 2019’s top Facebook publishers included a healthy dose of news and politics publishers, as well as lots of regionalized and verticalized media and entertainment brands.

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Marijuana Videos Light Up Social Media with 3 Billion+ Views

Over the last year, marijuana videos have pulled in billions of views; clearly, brands and publishers have an opportunity to get in on this influx of interest in cannabis culture.

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Inside Sneaker Con: 500% Markups and Millions in Profit

Sneaker Con co-founder Yu-Ming Wu and Hayden Sharitt, a 21-year-old resale business owner, take us inside the industry where some sellers make millions of dollars on pre-owned shoes, as they attend a sneaker trading show in Cleveland.

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5 Brands and Publishers Capitalizing on the Game of Thrones Finale Frenzy

Some of the most-watched Game of Thrones finale-related videos this year come from publishers and brands unrelated to the hit show or its parent property HBO! Here’s how they took advantage of the series finale frenzy to score big.

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Winning in the Content White Space: An Interview with Barcroft Studios

Last year, Barcroft Studios saw 5.6B views. In this interview with the publisher, we discover how attention to community and video data informs its content strategy.

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This Is Why You Should Care About Latest K-Pop Sensation Blackpink

Latest K-pop sensation Blackpink is indicative of the growing global trend of the music genre’s takeover. Here’s how brands and publishers can harness this phenomenon for their own online video strategies.

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What Brands Can Learn from Barbie’s Social Video Success

Barbie videos have helped Mattel improve not just brand affinity over the last few years, but also sales. Here’s what other brands can learn from Barbie’s social video strategy and retail success!

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How Juul Took a Page From Big Tobacco's Playbook

Altria, the maker of Marlboro cigarettes, recently invested almost $13 billion in e-cigarette company Juul. Some experts say in its early days Juul mirrored the tobacco industry’s promotional playbook in an effort to hook young people. Photo: Natalia Osipova/The Wall Street Journal

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Barbie and Hot Wheels on Social Video: An Interview with Mattel

Mattel’s winning digital video strategy earned it the title of fifth most-watched global brand last year. In this interview with Mattel, Isaac Quiroga, Director of Video Engagement, explains how the toy manufacturer is dominating the kids and family entertainment space!

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Smollett, Officials Discuss Dropped Charges Against Actor

Chicago city officials responded to the Cook County state’s attorney’s decision to drop charges against Jussie Smollett. The actor said he has been “truthful and consistent” from the start, while Mayor Rahm Emanuel calls the prosecutor’s decision a “whitewash of justice.” Photo: AP

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Here Are the Top YouTube Channels from February

On YouTube in February, audiences couldn’t get enough of Indian entertainment and music from some of their favorite artists. Check out our newest leaderboard to see the top YouTube channels of last month!

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The Highest-Ranking Facebook Video Publishers from February

Animals, news, and sports were top of mind for Facebook audiences in February; check out the newest leaderboards to see which Facebook video publishers landed in the top 100!