hannahcreativead-blog

[hannahcreativead-blog]

As a brand that is used in almost every single household then it should be expected of Heinz to be considerate of ethical issues such as a carbon footprint and the damage their brand can cause on their environment particularly through packaging. Although this advert isn’t their most iconic, it definitely ticks a few boxes to keep customers happy and to show they are ethically aware and not greedy by profit. The advert shown is absolutely simple but then so is the idea. Recycling isn’t a ground breaking idea and Heinz know that - so why should the advert be? Growing the bottle on the stem of a plant and something healthy and natural is very basic and borderline cliché but I cant criticize them for it. I’m glad that Heinz didn’t over complicate this.

[hannahcreativead-blog]

Fits in perfectly with the setting! Working city of New York filled with working people. you could look at the dog and see yourself looking miserable at your own work load or you could look at it humorously and think the helpless pup is the intern who is seen as almost pathetic! Connotations come to your head almost like a dog having to turn to their ‘master’ like an intern turning to an employer in a similar way. Another dark humorous ad in New York City. 

[hannahcreativead-blog]

1

The purpose of these Superdrug adverts making it to my blog would be to analyse their brilliant use of sponsoring. For a short time in the year I notice Superdrug making an appearance of tv. As they sponsor the show Love Island, they feature before and after every break (which happens a lot on the show!!!) I love how cliché and cheesey the adverts are but they truly fit so well with the over dramatic, raunchy and ridiculous tv that we all crave! Superdrug didn’t have to look far to find their consumers (mostly young women) who also endulge in the show to be able to expose their brand to them every night at around 10! 

[hannahcreativead-blog]

Another use of celebrity endorsement where X factor winner, Alexandra Burke, shows her using the Sure deodorant before hitting the stage for her performance. Showing sure is exactly what she needs and if it’s good enough for her then its good enough for anyone! Using the product as a prop and almost her saviour it makes the deodorant essential and a real solution to a problem that we all experience.

[hannahcreativead-blog]

Another American advert that I saw in new York. Not the most effective to adults as it is completely animated and quite immature with it’s humour of the rabbit trying to steal the cereal but nevertheless the brand Trix is doing a good job of pesterpower! This is demonstrated here by actually targeting the advert to the people who enjoy them most - kids! Therefore they will be persuaded into the product and ask their parents to purchase Trix for them. Not my favourite ad but still uses persuasive techniques. 

[hannahcreativead-blog]

The purpose of these Superdrug adverts making it to my blog would be to analyse their brilliant use of sponsoring. For a short time in the year I notice Superdrug making an appearance of tv. As they sponsor the show Love Island, they feature before and after every break (which happens a lot on the show!!!) I love how cliché and cheesey the adverts are but they truly fit so well with the over dramatic, raunchy and ridiculous tv that we all crave! Superdrug didn't have to look far to find their consumers (mostly young women) who also endulge in the show to be able to expose their brand to them every night at around 10! 

[hannahcreativead-blog]

I recently learnt that when a advert is in black and white it means there is usually going to be an intense narration or voice over with something meaningful or powerful to communicate to the viewer. This definitely applies here with the metaphor of the white lines on a pitch or sporting even is continued into the city showing that their should be no boundaries for minority cultures and ethnicity. This advert really shows how precious equality is and how we should be striving for this. Nike really has out done themselves with this beautiful advert!

[hannahcreativead-blog]

Cadbury’s following their usual conventions from their previous adverts. This is showing how something so simple and subtle like the hint of purple in their props or costume, as shown above in his jumper and tie, that repeatedly us consumers can easily recognise them and instantly know its Cadbury! As if the song in this ad ‘Yes sir we can boogie all night long’ wasn't catchy enough...

[hannahcreativead-blog]

Gucci takes over an old English manor for its cruise 2017 campaign. I can definitely see their superiority with the luxurious leather to the autumnal colour scheme of washed out browns and almost coffee stained colour scheme gives the impression they are wealthy. The campaign demonstrates what kind of demographics the brand expect to wear and buy their products

[hannahcreativead-blog]

Patriotic to America - interesting to see the diversity in how adverts change in different locations. Jeep were expressing the individuality of their consumers who were driving the car and also their togetherness as they sang in unison and drove the same car... all loving their country. 

[hannahcreativead-blog]

A good idea that's done well. Skittles have managed to tick so many boxes on solutions to so many issues in today’s society. Although the idea is something that people come across a lot through other product - makeup - sportswear - drinks. The message still remains that we are all the same. Although we are different inside ‘we still bleed the same blood’ saying comes to mind here. (a bit sickening when analysing a sweets ad!!) but nevertheless although they are all colourless and look the same on the outside, they all taste different and have a different flavour. ‘Don't judge a book by it’s cover’???

[hannahcreativead-blog]

Another makeup ad! although I have to say this isn't ground breaking - I do appreciate their recognition to skin tones and how they can cater for everyone. I love the aesthetics of this ad and how light and glowy the model looks. From her clothes to the background it is all harmonious and works well to promote the light feel of the products on the skin. I love how her flesh of her ear can compliment her lips and other features of her face! absolutely beautiful way to embrace yourself! 

[hannahcreativead-blog]

Loreal -’Your skin has a story. It’s a mosaic of all the faces before it’... definitely something to think about. The makeup brand is really injecting an idea of diversity and how complex we are as humans, starting with skin tones and finding make up to fit you. They are proving that everyone is different and so the make up should cater to your own individuality. I am so impressed with how well Loreal has summarised this in a simple sentence and how moving it is. With the slight use of celebrity endorsement of men women from actresses to models and singers, Loreal brings in a multitude of current issues and makes them seem so small - smooth like their makeup. Anyone can wear makeup and feel beautiful, any gender, race. - and they all rock it! LOVE this advert!

[hannahcreativead-blog]

As a brand that is used in almost every single household then it should be expected of Heinz to be considerate of ethical issues such as a carbon footprint and the damage their brand can cause on their environment particularly through packaging. Although this advert isn't their most iconic, it definitely ticks a few boxes to keep customers happy and to show they are ethically aware and not greedy by profit. The advert shown is absolutely simple but then so is the idea. Recycling isn't a ground breaking idea and Heinz know that - so why should the advert be? Growing the bottle on the stem of a plant and something healthy and natural is very basic and borderline cliché but I cant criticize them for it. I’m glad that Heinz didn't over complicate this.

[hannahcreativead-blog]

I like how Nike has managed to inject itself into the fashion industry in such a subtle and accepted way. Not only this but the brand has established itself as a well respected sportswear brand that is reliable and effective. The advert above expresses this perfectly as it is saying that if you work (either physically by participating in exercises or sporting activities or on the other hand work as in your whole look and style works) then the shoes will follow. The brand and advert caters to a wider audience and it works around how different people will receive it.

[hannahcreativead-blog]

simple idea adding the ‘double’ to their double shot coffee drinks advertising. To me, Starbucks is just trying to say that as there is more caffeine in the drink  then there’s gonna be more of a kick in you. More caffeine = more you. I like how they are promoting that you need caffeine in your life to feel whole, as it is believed to some people, they can’t start their day without a coffee. It doesn't make you want it, it makes you need it.

[hannahcreativead-blog]

Compare the Market - Meerkats - another overused icon for a brand. How tired I am of hearing their annoying squeaky voices. And now if they weren't desperate enough already of another idea, they’re using films like Spider-Man to promote their market comparison site?? The whole advert is so confusing, who are they marketing to? I can see their plush toys they’ve made are well marketed as a humorous joke to people who like meerkats buts that’s as far as I can stretch to saying that this is effective advertisement for their brand. I can also appreciate how they want to make a serious website into something light hearted with the random ideas and juxtaposition but I don’t think it is creative enough.