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We looked inside some of the posts by hannahmariekent and here's what we found interesting.
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Time Between Posts
19 hours
Number of Posts By Type
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17
Last Seen Tumblr Blogs
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FMP Evaluation
Overall I am extremely happy with my final major project; I am thrilled with the outcomes and I believe I used my time effectively and achieved my aim for the research of the topic to drive the design outcomes.
If I were to continue the project developing this project, I would definitely want to progress into a social media campaign as the next stage to the packaging of lab-grown meat. However I am happy that during this project I did not try to complete the packaging design and the campaign and inevitably create packaging of a lower quality, due to less experimenting and developing. This has definitely been the project I am most proud of at University.
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Self Branding
Business Cards
Website
Portfolio
Process
My two logo styles
Chosen Logo
Two options for a portfolio style
Business Cards
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Clean Meat Packaging
Sleeve Measurements: W:126mm, H:150mm, D:35mm
Sleeve Measurements Front and Sides: W:85mm, H:120mm, D:45mm
Sleeve Measurements Back: W:145mm, H:120mm
Sleeve Measurements: W:170mm, H:150mm, D:45mm
Sleeve Measurements: W:126mm, H:150mm, D:45mm
Sleeve Measurements: W:126mm, H:150mm, D:45mm
Sleeve Measurements: W:126mm, H:150mm, D:45mm
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Tag Line development
The tag line has developed many times throughout this project and I do really like the line ‘Real Beef (Chicken/Pork), No Cruelty, Better For The Environment’ however I think the line needs to state that the product is ‘clean meat’. I previously expressed that I didn’t want to shout that it’s lab-grown meat therefore I don’t want this to be in the main product name and also I think it’s best to call it ‘clean meat’, however once I was completed happy with the final packaging I thought that it does need to be on there. Additionally with the line I don’t think it need to say ‘better for the environment’ as this is quite wordy and they is a dedicated side of the packaging explaining that the product and packaging are better for the environment than farm-grown meat. So I believe the line should be refined to ‘Clean Meat, Real Beef, No Cruelty’.
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From Frozen to Fresh: Chicken Nuggets
Frozen Bag Front
Frozen Bag Back
Matching the size of the new nugget sleeve for the fridge.
The new back and sides of the sleeve
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Experimenting with background colours
Using the accent colour from the back of the packaging
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From Plain to Pop: Chicken Burger
Creating the film that keeps the produce fresh, also made from the biodegradable cord-based plastic.
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From Plain to Pop
To change the packaging tray from white to pink I had to create a graphic from the tray instead of using a preexisting photograph.
The all white packaging is too plain.
Sketch how I could make a graphic so I can achieve the exact colour I desire.
Creating a graphic of the new colourful tray
I actually think I prefer the tray colour at 50% opacity of the typography colour as it shows the product better.
The decide ‘rule’ for tray colours from the experiments:
Creating a digital film to give the product an authentic look that it is sealed.
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