hawk-ecommerce

[hawk-ecommerce]

Google Ads vs Facebook Ads: What’s Best for Your Business

Google Vs. Facebook ads- a tale as old as (digital) time! This ongoing battle of which type of ad performs better and is lucrative for your business has had marketers playing for both sides as both have something unique to offer.

As a consumer, we bet you have come across both types of ads; Google ads after searching for something on any popular search engine and Facebook ads while scrolling on any of the meta platforms!

But the question arises, which type of ad is actually better and suited the best for your long-term business plans? Keep on reading as we highlight the importance of both these ads and how they can benefit your business.

Google Ads vs Facebook Ads: Which Is Better?

A digital marketing plan is incomplete without any type of ads, be it Google or Facebook. Every type of business, established or upcoming, small or large, is in a race to market itself via ads.

Using ads to promote your business or any type of service is the fastest way to reach your target audience quicker as there's only a certain amount of traffic you can direct via organic channels. Ads also allow you to have a direct communication flow with your audience, and educate them about your brand.

Paid ads also help with lead generation, bump up website traffic, improve engagement, warrant sales, etc. Eventually, it boils down to the current industry leaders, Facebook & Google ads, who help bring the traffic to you.

If you are working with a Digital Marketing Agency, then it's viable that you understand how to leverage both these ad forms to bring in more business. And in the ever-growing digital hub that is Dubai, it is crucial to harness the power of ads using the right platforms!

But first-- let's familiarise ourselves with both types of ads in order to understand which one is a better fit, for your business.

Google Ads

Google ads are the targeted, 'sponsored' results a user sees whenever they search anything on any of the popular search engines. The advertisers bid on these spots and only pay when anyone clicks on any of the links.

Using relevant keywords will ensure that your ad gets featured as one of the top results and also helps grab your audience's attention, who are looking for specific products on the search engine, relevant to your business.

If you are looking for the best Digital Marketing Agency in India that can create Google ads for you to help your business thrive, then you should consider Hawkecommerce with its advanced PPC services. With customised Google ad campaigns for your business, you rest assured that your brand/business will receive abundant traffic with possible conversions.

Facebook Ads

As the name implies, Facebook ads are the ads you see in the Meta world (Facebook, WhatsApp, Instagram, Threads) which includes the ads on the feed, stories, in-between reels, and Facebook Messenger. These types of ads are also called 'Paid Social ads'.

Social media has garnered millions of users in the past couple of years, with thousands of people signing up every day. It has become an online destination because of the 'shareability' and the 'virality' factors. The ads are versatile- can be static, videos, carousels, and of different dimensions that can also be shared by the users in a single click with multiple people. These features allow every advertiser to quickly run ads in any of the above-mentioned formats and reach the target audience.

If you are a brand that is looking for similar Performance Marketing and Digital Marketing Services in India, then let's connect!

Now that you know the difference between Google and Facebook ads, let's quickly browse through a few factors that will make it easier to determine which one is most suitable for your business.

Budget

Before jumping on the advertising bandwagon, determine & plan out your spending budget. With Google ads, the ad performance depends on the efforts made in searching and targeting the right set of keywords. And if you have certain budget constraints, then avoid bidding on keywords with a higher cost per click.

For example, if it will cost you 50 AED to target a certain keyword, you can use the same budget to run ads on the Meta platform, with more visibility and engagement. 

Buyer's Intent

A major disparity between both types of ads is the way they are presented to you. For example, a Google ad will be displayed only when you search for a particular product, as a prompt response to your search.

Meanwhile, the ads on Meta come as a surprise, whenever you're using the app. These short-term ads are based on your activity and if you do interact with an ad, you will notice more ads of the same category being shown to you.

Now think-what if a user wants to buy something they saw while scrolling on one of the apps, what will they do? They will Google it as they are more likely to use the search engine than wait patiently for the ad to be shown again.

With that being said, if your end goal is to create noise and generate awareness, then you should consider opting for Facebook ads for your business, and if the goal is to generate sales, then opt for Google ads.

Formats

The next thing to consider is the type and format of the ad you wish to run. For example, if you want to show a reel where someone is talking about a product, and reviewing it, then running a Facebook is the right choice. It allows you to present a visually appealing ad consisting of videos, images, gifs, etc. They also allow the users to interact with the ads; like, comment, share, and ask queries. 

On the other hand, Google PPC ads are simple ads that take you to the destined page, with the intent of you, a potential customer, making a purchase. It is also not as flexible with its formats.

Target Audience

The type of ad you decide to run depends ultimately on the target audience. As mentioned before, the predominant factor in Google ads (PPC) is the usage of keywords. By researching and analysing the average cost per click of the shortlisted keywords, it will give you a fair idea about the budget, as well as the behaviours and the user journey. This data helps with your PPC ads as you get a fair overview of the target audience. 

On the other hand, Facebook ads target active users on Meta platforms, who are interacting with similar content/ads as your business in the hope of getting more conversions. These ads are typically not targeted to a certain audience and randomly appear in our feeds. By interacting with these ads, Facebook ads track similar users and display the ad to the right audience.

Hire a professional internet marketing agency such as Hawkecommerce to get a better idea about which type of ad you should consider for promoting your business.

[hawk-ecommerce]

Strategic SEO: Elevating Your Business in Search Rankings

The dynamic world of the digital realm is constantly changing, even as you are reading this, and therefore creating and maintaining an online presence for your brand is imperative. One of the ways to ensure that your brand stays relevant in the digital sphere and ranks higher on Google searches is by utilising SEO practices. 

SEO or Search Engine Optimisation can be defined as the process of enhancing your website's traffic via relevant search engines. SEO specifically targets (potential) unpaid traffic, resulting in more clicks! Clearly, SEO can play a crucial part in propelling your business toward the next big thing!

Keep on reading to know how SEO can help elevate your business in search rankings and therefore, yield more success through organic searches.

Elevate Your Business' Search Rankings Via SEO

Keyword-Related Searches And Strategies: 

It's important to know and analyse certain keywords pertaining to your business as it helps understand industry trends, target audiences & behaviours, and competitor analysis. Identifying relevant, high-performing keywords will serve as the foundation for structuring digital marketing strategies that will help with the organic search for your brand.

After identifying important keywords, the focus should be on developing a comprehensive strategy and aligning them with your long-term business goals.

On-Page Optimisation:

Once the high-performing keywords have been identified, the next step is to incorporate them on your website's pages through on-page components like the website's URL, titles, headings, meta tags, and also in & on bound linking. This is known as on-page SEO and these practices help improve a website's ranking in the search engine.

Off-page SEO activities include backlinking, directories, bookmarks, relevant PDFs, articles, blogs, etc.

This will not only improve the website's ranking but also improve the overall user experience as well as the user interaction.

On-Hand Experience:

A well-optimised website can rank low if your website isn't optimised for the most popular smart device aka your digital phone! When optimising your website for a smooth user experience, it is important to keep the user interface in mind, page loading time, and create solutions throughout the website so that the users return to your website.

Website Health Check:

SEO promotes your websites 24*7, even when you're inactive. Therefore, it's important to ensure that relevant search engines can crawl effectively on your website, analysing and identifying issues, if any. Broken links, duplicate content, plagiarism, heavy images, and wrong information are some of the issues that can directly harm your website's health.

If you are looking for Best SEO Service in India, then contact Hawkecommerce- a leading performance marketing agency based in India.

Content Marketing:

Without a doubt, when it comes to SEO, content marketing is the king! Creating content strategies that align with your brand's long-term objectives not only includes common content practices such as blog writing but also attractive multimedia attributes like infographics, videos, banners, etc. Incorporating this will not only improve a website's overall health but also attract more users who will resonate with the brand.

[hawk-ecommerce]

"Unlocking Success: Your Guide to Choosing the Best Digital Marketing Agency for Your Business"

 In today's digital landscape, the success of your business hinges on your online presence. From SEO and performance marketing to Amazon and Facebook advertising, navigating the world of digital marketing can be overwhelming. That's where a top-tier digital marketing agency comes in. If you're looking to elevate your brand and drive results, look no further. Let's explore what sets the best agencies apart and why Hawk Ecommerce should be your go-to choice.

Why Choose the Best SEO Company?

1. Improved Online Visibility

Strategic SEO: A top SEO company like [Your Agency Name] will employ advanced strategies to boost your website's ranking on search engines, ensuring that your business is easily discoverable by potential customers.

Keyword Optimization: We perform in-depth keyword research to target the right audience, driving organic traffic to your website.

2. Enhanced User Experience

Mobile Optimization: With mobile devices driving a significant portion of web traffic, we ensure that your website is optimized for mobile users, providing a seamless experience.

Website Speed: Our team optimizes website speed and performance, reducing bounce rates and improving user engagement.

Performance Marketing Agency: Driving Results

1. Targeted Advertising

Data-Driven Approach: Our performance marketing strategies are fueled by data analytics, allowing us to target your ideal customers with precision. ROI-Focused Campaigns: We focus on delivering measurable results, whether it's increased website traffic, lead generation, or sales.

2. Multichannel Marketing

Cross-Platform Integration: From Google Ads to social media and beyond, we create cohesive campaigns that span multiple platforms, maximizing your reach and impact. Retargeting Strategies: Our experts implement effective retargeting campaigns to re-engage potential customers who have shown interest in your brand.

            Elevate Your Brand with Amazon Advertising

1. Best Amazon PPC Agency

Expert Amazon PPC Management: As the best Amazon PPC agency, we optimize your product listings and run targeted PPC campaigns to increase visibility and sales.

A/B Testing: We continuously test and refine ad creatives and keywords to ensure optimal performance and ROI.

2. Comprehensive Amazon Marketing

Product Optimization: Our team optimizes product titles, descriptions, and images to enhance discoverability and drive conversions.

Sponsored Products: Leveraging Amazon's advertising platform, we boost product visibility and sales through sponsored product ads.

                       Unleash the Power of Facebook Marketing

1. Best Facebook Marketing Agency

Strategic Campaigns: Our Facebook marketing agency crafts tailored campaigns that resonate with your target audience, driving engagement and conversions.

Audience Targeting: We utilize advanced targeting options to reach specific demographics, interests, and behaviors, maximizing the impact of your ads.

2. Creative Content Creation

Compelling Visuals: Our team creates eye-catching visuals and ad copy that capture attention and convey your brand's message effectively.

Engagement Strategies: From contests and polls to interactive content, we employ various engagement tactics to keep your audience engaged.

                    Meta Marketing Agency: Your All-in-One Solution

1. Top SEO Services Agency

Holistic Approach: As a meta marketing agency, we offer top-notch SEO services that encompass keyword research, on-page optimization, link building, and more.

Continuous Optimization: Our team monitors and adjusts strategies to adapt to evolving search engine algorithms, ensuring sustained growth in organic traffic.

2. Integrated Campaigns

Unified Strategy: With Hawk Ecommerce, you get a seamless integration of SEO, performance marketing, Amazon advertising, and Facebook marketing into a unified strategy.

Comprehensive Reporting: We provide transparent and detailed reports on campaign performance, allowing you to track progress and make informed decisions.

                       Why Hawk Ecommerce is the Best Choice

Proven Track Record: Our agency has a proven track record of delivering exceptional results for our clients across industries.

Experienced Team: Our team comprises digital marketing experts with years of experience and a passion for driving success.

Customized Solutions: We understand that every business is unique, which is why we tailor our strategies to meet your specific goals and needs.

Client-Centric Approach: At Hawk Ecommerce, client satisfaction is our top priority. We work closely with you to ensure your expectations are not just met, but exceeded.

In conclusion, the best digital marketing agency is not just a service provider – it's a partner in your business's success. With Hawk Ecommerce, you can expect tailored strategies, data-driven results, and a team dedicated to helping you achieve your goals. Contact us today to elevate your brand and unlock new opportunities in the digital realm. Your success story starts here.

[hawk-ecommerce]

Strategic SEO: Elevating Your Business in Search Rankings

The dynamic world of the digital realm is constantly changing, even as you are reading this, and therefore creating and maintaining an online presence for your brand is imperative. One of the ways to ensure that your brand stays relevant in the digital sphere and ranks higher on Google searches is by utilising SEO practices. 

SEO or Search Engine Optimisation can be defined as the process of enhancing your website's traffic via relevant search engines. SEO specifically targets (potential) unpaid traffic, resulting in more clicks! Clearly, SEO can play a crucial part in propelling your business toward the next big thing!

Keep on reading to know how SEO can help elevate your business in search rankings and therefore, yield more success through organic searches.

Elevate Your Business' Search Rankings Via SEO

Keyword-Related Searches And Strategies: 

It's important to know and analyse certain keywords pertaining to your business as it helps understand industry trends, target audiences & behaviours, and competitor analysis. Identifying relevant, high-performing keywords will serve as the foundation for structuring digital marketing strategies that will help with the organic search for your brand.

After identifying important keywords, the focus should be on developing a comprehensive strategy and aligning them with your long-term business goals.

On-Page Optimisation:

Once the high-performing keywords have been identified, the next step is to incorporate them on your website's pages through on-page components like the website's URL, titles, headings, meta tags, and also in & on bound linking. This is known as on-page SEO and these practices help improve a website's ranking in the search engine.

Off-page SEO activities include backlinking, directories, bookmarks, relevant PDFs, articles, blogs, etc.

This will not only improve the website's ranking but also improve the overall user experience as well as the user interaction.

On-Hand Experience:

A well-optimised website can rank low if your website isn't optimised for the most popular smart device aka your digital phone! When optimising your website for a smooth user experience, it is important to keep the user interface in mind, page loading time, and create solutions throughout the website so that the users return to your website.

Website Health Check:

SEO promotes your websites 24*7, even when you're inactive. Therefore, it's important to ensure that relevant search engines can crawl effectively on your website, analysing and identifying issues, if any. Broken links, duplicate content, plagiarism, heavy images, and wrong information are some of the issues that can directly harm your website's health.

If you are looking for Best SEO Service in India, then contact Hawkecommerce- a leading performance marketing agency based in India.

Content Marketing:

Without a doubt, when it comes to SEO, content marketing is the king! Creating content strategies that align with your brand's long-term objectives not only includes common content practices such as blog writing but also attractive multimedia attributes like infographics, videos, banners, etc. Incorporating this will not only improve a website's overall health but also attract more users who will resonate with the brand.

[hawk-ecommerce]

Google Ads vs Facebook Ads: What’s Best for Your Business

Google Vs. Facebook ads- a tale as old as (digital) time! This ongoing battle of which type of ad performs better and is lucrative for your business has had marketers playing for both sides as both have something unique to offer.

As a consumer, we bet you have come across both types of ads; Google ads after searching for something on any popular search engine and Facebook ads while scrolling on any of the meta platforms!

But the question arises, which type of ad is actually better and suited the best for your long-term business plans? Keep on reading as we highlight the importance of both these ads and how they can benefit your business.

Google Ads vs Facebook Ads: Which Is Better?

A digital marketing plan is incomplete without any type of ads, be it Google or Facebook. Every type of business, established or upcoming, small or large, is in a race to market itself via ads.

Using ads to promote your business or any type of service is the fastest way to reach your target audience quicker as there's only a certain amount of traffic you can direct via organic channels. Ads also allow you to have a direct communication flow with your audience, and educate them about your brand.

Paid ads also help with lead generation, bump up website traffic, improve engagement, warrant sales, etc. Eventually, it boils down to the current industry leaders, Facebook & Google ads, who help bring the traffic to you.

If you are working with a Digital Marketing Agency, then it's viable that you understand how to leverage both these ad forms to bring in more business. And in the ever-growing digital hub that is Dubai, it is crucial to harness the power of ads using the right platforms!

But first-- let's familiarise ourselves with both types of ads in order to understand which one is a better fit, for your business.

Google Ads

Google ads are the targeted, 'sponsored' results a user sees whenever they search anything on any of the popular search engines. The advertisers bid on these spots and only pay when anyone clicks on any of the links.

Using relevant keywords will ensure that your ad gets featured as one of the top results and also helps grab your audience's attention, who are looking for specific products on the search engine, relevant to your business.

If you are looking for the best Digital Marketing Agency in India that can create Google ads for you to help your business thrive, then you should consider Hawkecommerce with its advanced PPC services. With customised Google ad campaigns for your business, you rest assured that your brand/business will receive abundant traffic with possible conversions.

Facebook Ads

As the name implies, Facebook ads are the ads you see in the Meta world (Facebook, WhatsApp, Instagram, Threads) which includes the ads on the feed, stories, in-between reels, and Facebook Messenger. These types of ads are also called 'Paid Social ads'.

Social media has garnered millions of users in the past couple of years, with thousands of people signing up every day. It has become an online destination because of the 'shareability' and the 'virality' factors. The ads are versatile- can be static, videos, carousels, and of different dimensions that can also be shared by the users in a single click with multiple people. These features allow every advertiser to quickly run ads in any of the above-mentioned formats and reach the target audience.

If you are a brand that is looking for similar Performance Marketing and Digital Marketing Services in India, then let's connect!

Now that you know the difference between Google and Facebook ads, let's quickly browse through a few factors that will make it easier to determine which one is most suitable for your business.

Budget

Before jumping on the advertising bandwagon, determine & plan out your spending budget. With Google ads, the ad performance depends on the efforts made in searching and targeting the right set of keywords. And if you have certain budget constraints, then avoid bidding on keywords with a higher cost per click.

For example, if it will cost you 50 AED to target a certain keyword, you can use the same budget to run ads on the Meta platform, with more visibility and engagement. 

Buyer's Intent

A major disparity between both types of ads is the way they are presented to you. For example, a Google ad will be displayed only when you search for a particular product, as a prompt response to your search.

Meanwhile, the ads on Meta come as a surprise, whenever you're using the app. These short-term ads are based on your activity and if you do interact with an ad, you will notice more ads of the same category being shown to you.

Now think-what if a user wants to buy something they saw while scrolling on one of the apps, what will they do? They will Google it as they are more likely to use the search engine than wait patiently for the ad to be shown again.

With that being said, if your end goal is to create noise and generate awareness, then you should consider opting for Facebook ads for your business, and if the goal is to generate sales, then opt for Google ads.

Formats

The next thing to consider is the type and format of the ad you wish to run. For example, if you want to show a reel where someone is talking about a product, and reviewing it, then running a Facebook is the right choice. It allows you to present a visually appealing ad consisting of videos, images, gifs, etc. They also allow the users to interact with the ads; like, comment, share, and ask queries. 

On the other hand, Google PPC ads are simple ads that take you to the destined page, with the intent of you, a potential customer, making a purchase. It is also not as flexible with its formats.

Target Audience

The type of ad you decide to run depends ultimately on the target audience. As mentioned before, the predominant factor in Google ads (PPC) is the usage of keywords. By researching and analysing the average cost per click of the shortlisted keywords, it will give you a fair idea about the budget, as well as the behaviours and the user journey. This data helps with your PPC ads as you get a fair overview of the target audience. 

On the other hand, Facebook ads target active users on Meta platforms, who are interacting with similar content/ads as your business in the hope of getting more conversions. These ads are typically not targeted to a certain audience and randomly appear in our feeds. By interacting with these ads, Facebook ads track similar users and display the ad to the right audience.

Hire a professional internet marketing agency such as Hawkecommerce to get a better idea about which type of ad you should consider for promoting your business.

[hawk-ecommerce]

Maximizing Instagram for Your Business: A Comprehensive Guide -Hawkecommerce

In today's computerized age, social media sites like Instagram have ended up irreplaceable instruments for businesses looking to improve their online nearness, lock in with clients, and drive deals. With over a billion dynamic clients worldwide, Instagram offers an energetic stage for businesses of all sizes to grandstand their items or administrations, interface with their target group of on-lookers, and construct a solid brand personality. Here’s how you'll use Instagram successfully to impel your commerce to modern heights.

Create a Compelling Profile: Your Instagram profile serves as the digital storefront for your business. Ensure it's complete with a clear profile picture, a concise yet captivating bio that encapsulates your brand's essence, and a link to your website or relevant landing page.

Content is King: Post high-quality, visually appealing content that resonates with your target audience. Whether it's captivating images, engaging videos, or informative carousel posts, strive to deliver content that adds value to your followers' feeds and reflects your brand's personality.

Consistency is Key: Maintaining a consistent posting schedule keeps your audience engaged and attracts new followers. Experiment with different posting times and analyze the insights to determine when your audience is most active.

Harness the Power of Hashtags: Hashtags are instrumental in increasing your content's discoverability on Instagram. Research relevant hashtags that are popular within your niche and incorporate them strategically into your posts to expand your reach and attract potential customers.

Engage with Your Audience: Cultivate a sense of community by actively engaging with your followers through likes, comments, and direct messages. Respond promptly to inquiries, acknowledge user-generated content, and initiate meaningful conversations to foster stronger relationships with your audience.

Utilize Instagram Stories and Reels: Leverage Instagram's ephemeral content features like Stories and Reels to share behind-the-scenes glimpses, product tutorials, or entertaining snippets that humanise your brand and keep your audience coming back for more.

Collaborate with Influencers: Partnering with influencers or micro-influencers in your industry can help amplify your brand's reach and credibility. Identify influencers whose values align with your brand and collaborate on sponsored content or influencer marketing campaigns to tap into their engaged audience.

Run Targeted Ads: Instagram's robust advertising platform allows you to create highly targeted ads tailored to specific demographics, interests, and behaviours. Invest in Instagram ads to reach a wider audience, drive traffic to your website, or promote your products/services directly.

Track and Analyze Performance: Monitor your Instagram analytics regularly to gain insights into your audience demographics, engagement metrics, and top-performing content. Use this data to refine your content strategy, optimize your campaigns, and maximize your ROI.

Stay Updated with Trends: Keep abreast of the latest Instagram trends, features, and algorithm changes to adapt your strategy accordingly and stay ahead of the competition. Experiment with new formats, such as IGTV or Instagram Shopping, to capitalize on emerging opportunities.

In conclusion, Instagram presents a wealth of opportunities for businesses to connect with their audience, build brand awareness, and drive tangible results. By implementing a strategic approach and staying true to your brand's identity, you can harness the full potential of Instagram as a powerful marketing tool for your business.

[hawk-ecommerce]

Google Ads vs Facebook Ads: What’s Best for Your Business

Google Vs. Facebook ads- a tale as old as (digital) time! This ongoing battle of which type of ad performs better and is lucrative for your business has had marketers playing for both sides as both have something unique to offer.

As a consumer, we bet you have come across both types of ads; Google ads after searching for something on any popular search engine and Facebook ads while scrolling on any of the meta platforms!

But the question arises, which type of ad is actually better and suited the best for your long-term business plans? Keep on reading as we highlight the importance of both these ads and how they can benefit your business.

Google Ads vs Facebook Ads: Which Is Better?

A digital marketing plan is incomplete without any type of ads, be it Google or Facebook. Every type of business, established or upcoming, small or large, is in a race to market itself via ads.

Using ads to promote your business or any type of service is the fastest way to reach your target audience quicker as there's only a certain amount of traffic you can direct via organic channels. Ads also allow you to have a direct communication flow with your audience, and educate them about your brand.

Paid ads also help with lead generation, bump up website traffic, improve engagement, warrant sales, etc. Eventually, it boils down to the current industry leaders, Facebook & Google ads, who help bring the traffic to you.

If you are working with a Digital Marketing Agency, then it's viable that you understand how to leverage both these ad forms to bring in more business. And in the ever-growing digital hub that is Dubai, it is crucial to harness the power of ads using the right platforms!

But first-- let's familiarise ourselves with both types of ads in order to understand which one is a better fit, for your business.

Google Ads

Google ads are the targeted, 'sponsored' results a user sees whenever they search anything on any of the popular search engines. The advertisers bid on these spots and only pay when anyone clicks on any of the links.

Using relevant keywords will ensure that your ad gets featured as one of the top results and also helps grab your audience's attention, who are looking for specific products on the search engine, relevant to your business.

If you are looking for the best Digital Marketing Agency that can create Google ads for you to help your business thrive, then you should consider Hawk with its advanced PPC services. With customised Google ad campaigns for your business, you rest assured that your brand/business will receive abundant traffic with possible conversions.

Facebook Ads

As the name implies, Facebook ads are the ads you see in the Meta world (Facebook, WhatsApp, Instagram, Threads) which includes the ads on the feed, stories, in-between reels, and Facebook Messenger. These types of ads are also called 'Paid Social ads'.

Social media has garnered millions of users in the past couple of years, with thousands of people signing up every day. It has become an online destination because of the 'shareability' and the 'virality' factors. The ads are versatile- can be static, videos, carousels, and of different dimensions that can also be shared by the users in a single click with multiple people. These features allow every advertiser to quickly run ads in any of the above-mentioned formats and reach the target audience.

If you are a brand that is looking for similar Performance Marketing and Digital Marketing Services in Dubai, then let's connect!

Now that you know the difference between Google and Facebook ads, let's quickly browse through a few factors that will make it easier to determine which one is most suitable for your business.

Budget

Before jumping on the advertising bandwagon, determine & plan out your spending budget. With Google ads, the ad performance depends on the efforts made in searching and targeting the right set of keywords. And if you have certain budget constraints, then avoid bidding on keywords with a higher cost per click.

For example, if it will cost you 50 AED to target a certain keyword, you can use the same budget to run ads on the Meta platform, with more visibility and engagement. 

Buyer's Intent

A major disparity between both types of ads is the way they are presented to you. For example, a Google ad will be displayed only when you search for a particular product, as a prompt response to your search.

Meanwhile, the ads on Meta come as a surprise, whenever you're using the app. These short-term ads are based on your activity and if you do interact with an ad, you will notice more ads of the same category being shown to you.

Now think-what if a user wants to buy something they saw while scrolling on one of the apps, what will they do? They will Google it as they are more likely to use the search engine than wait patiently for the ad to be shown again.

With that being said, if your end goal is to create noise and generate awareness, then you should consider opting for Facebook ads for your business, and if the goal is to generate sales, then opt for Google ads.

Formats

The next thing to consider is the type and format of the ad you wish to run. For example, if you want to show a reel where someone is talking about a product, and reviewing it, then running a Facebook is the right choice. It allows you to present a visually appealing ad consisting of videos, images, gifs, etc. They also allow the users to interact with the ads; like, comment, share, and ask queries. 

On the other hand, Google PPC ads are simple ads that take you to the destined page, with the intent of you, a potential customer, making a purchase. It is also not as flexible with its formats.

Target Audience

The type of ad you decide to run depends ultimately on the target audience. As mentioned before, the predominant factor in Google ads (PPC) is the usage of keywords. By researching and analysing the average cost per click of the shortlisted keywords, it will give you a fair idea about the budget, as well as the behaviours and the user journey. This data helps with your PPC ads as you get a fair overview of the target audience. 

On the other hand, Facebook ads target active users on Meta platforms, who are interacting with similar content/ads as your business in the hope of getting more conversions. These ads are typically not targeted to a certain audience and randomly appear in our feeds. By interacting with these ads, Facebook ads track similar users and display the ad to the right audience.

Hire a professional internet marketing agency such as hawkecommerce to get a better idea about which type of ad you should consider for promoting your business.

[hawk-ecommerce]

How To Choose The Best Digital Marketing Agency For Your Business

Choosing the best digital marketing and advertising agency can be a task, especially with new agencies popping up around the corner every few days. As a brand, it can get rather confusing which agency to choose from the plethora of options available as every agency has something unique to offer.

If you have done the inevitable agency shuffle to find a do-all agency, then you know how challenging it can be as there are multiple factors to consider; services offered, price per service, industry experience, reliable references, location, etc. And if you are a new (or an exhausted) brand that is on the lookout for a best digital marketing agency that can take care of all your digital marketing needs, then keep on reading how to choose the best digital marketing agency for your business.

Things To Keep In Mind When Choosing 

The Best Digital Marketing Agency For Your Business

Basic Checklist:

Before selecting an agency for your brand, be clear on your goals, all of them! Yes, a great agency can help bring all your ideas to life but it's imperative you are clear on what YOU expect from them, and not the other way around. Make sure to create a checklist of what you expect the agency to do for you.

You can certainly have more than one goal for your brand but the ultimate goal should be clear to avoid conflicting marketing goals.

Range Of Services Offered:

It may seem impossible to find an agency that does it all, but there are some agencies that have set the gold standard in the digital realm with the range of services they offer.

A good agency will give you a basic variety of services that range from social media marketing to basic designing to paid media plans while outsourcing other services. But a great agency will have multiple people who will go above and beyond to ensure that everything is done in-house, including photoshoots, banner design, sourcing, performance marketing services, etc. 

If you are looking for a digital marketing advertising agency that can propel all your digital marketing goals, then Hawk Ecommerce is the right agency for you, in Dubai!

Industry Experience:

It may be tempting to hire a new and upcoming agency to elevate your brand in this Pandora's box which is the digital world as it might be cost effective, but choosing an agency that has prior experience in the industry can make achieving all your marketing goals seem like a cakewalk.

While choosing your next digital marketing agency, ensure that they have prior experience, no matter how old (or new) the agency is. Having ample industry experience will result in a fruitful partnership between both parties with minimum back-and-forths.

References:

Word of mouth is one of the best, inexpensive ways to market literally anything!

What you need is an agency with glowing reviews- and not just online. A lot of marketing agencies pay attention to their work, and not gloating about their services online, so their work speaks for themselves.

If you do have an agency in mind, have a word with the brands they are currently working for. It will give you a clearer idea about their work ethics, deliverables, timelines, etc.

Cultural Fit And Budget:

Your shortlisted social media agency marketing needs to be aligned with your brand's tone and culture. When you present your ideas and communication strategies to the agency, make sure that the agency communicates the same to the target audience in the same way.

Communication techniques and business philosophies should be clear from both ends in order for a successful partnership. Because nobody wants to start the game of selecting a suitable agency all over again!

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Things You Should Avoid On Social Media

Social media is an interesting place to be! Gone are the days when connecting with someone overseas required using a dial-up modem that was connected to your main telephone line. Nowadays, you need stable wifi or cellular data and you are online within seconds!

The advancement of the internet has opened Pandora's box of possibilities such as video calls, emails, video streaming, shopping, listening to music, and of course, browsing social media.

Social media has made connecting and interacting with anyone so easy! It takes just a second to follow someone, like their posts, comment on them, share them, and even tag them. But there are times when people can misuse their freedom and cause a stir or controversy with their posts.

Keep on reading to know the basic tips and social media etiquette to keep in mind to main decorum online.

Everything That You Should Avoid on Social Media

Here are a few things to keep in mind to keep your social media platforms controversy-free and a safe space for everyone who visits them.

Favour A Particular Group: While social media is free to use and promotes freedom of speech, expressing your thoughts freely shouldn't come at the expense of disappointing anyone.

For example, if you have some sensitive thoughts that might upset the sentiments of a religious group or anger a political party, then do not post them publicly for everyone to see.

Posting Insensitive Content:  It's very easy to express your disappointment online by tagging someone in a post/story or by simply commenting. don't be that person!

You will not only be spreading unnecessary negativity and hate but will also encourage others to do so. 

Spreading False Information: Posting information without fact-checking should be avoided at all costs as it can cause inestimable harm to a personality or a brand. 

Once the false news starts to spread, there is no control over it. These types of malpractices have often led to numerous celebratory death hoaxes in the past.

Capitalising On A Tragedy: Using someone's tragedy for personal gain is one of the worst things you can do on social media. A lot of times, brands tend to use a recently deceased celebrity's picture to promote their product or services; we miss so and so, here's a picture of them wearing our this boots from our that collection. 

A recent example of companies capitalising on tragedy is Zara's latest clothing campaign which featured models with 'sad' backgrounds that seem to mimic the current Gaza situation. As predicted, it angered a lot of people online with thousands threatening to boycott the brand.

Don't Confuse People: Have a clear idea about what your social media account entails and what you will be talking about. Spamming users with unnecessary stuff will not only lead to lower engagement rates but also more unfollows. Make sure you do not have a confusing Business Account that doesn't know what they are talking about.

Don't Attack: A lot of times, we see personal IDs with zero or minimum followers spamming users online by sliding in their DMD offering services or attacking someone online as no one can discover who is behind the personal account. People can not only block you but also multiple reports can lead to you losing your accounts (and possibly other linked accounts) as well.

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The Benefits Of Google Maps For Your Business

Google Maps, a popular web mapping platform by Google, is one of the most used and trusted applications there is. Every day, millions of people rely on the app to navigate different routes, learn about real-time traffic, search about a business, among other things. It also offers satellite imagery, 360° panoramic views of every street, and aerial photography, making it easier for us to determine which mode of transportation will take the least amount of time and also helps judge the legitimacy of a business. 

Now you may be wondering, the legitimacy of a business? When your business or location appears on Google Maps, it automatically makes it easier for anyone to search about it and reach the destination without any hiccups. And if your business information isn't listed on Google Maps, then allow us to highlight some Google My Business Benefits for you! 

Google Maps For Your Business 

Without the advancement and accessible technology of Google Maps, it's almost impossible to plan out your day if you're going to another destination. And what if that destination isn't appearing on the app? 

Here’s how listing your business on Google My Business (and Google Maps) can benefit your business!

Proves Credibility: Think about this- what do you do when you want to know more about a particular business or a person? You Google it! And if there's no or barely any information about a business, then it will make you suspicious, right?

You would want the customer to type in the location and have an option presented to them to reach your location. The ability to search the listed business will also allow the person to pin it for next time. 

Another thing to keep in mind is that Google Maps acts as a search engine in itself. So listing your company/business will not only establish a higher authority but also make sharing the location with others easier.

Contacting Made Easier: Did you know that you can also add other contact details on Google Maps, and not just the name and location of your business? You can also add the phone number and your website for the customers to contact you easily.

It also fetches details from Google My Business and pins it to the location. Thanks to this, it becomes easier for potential customers to contact you, go to your website, and even check reviews, without needing to spend time searching them separately. This also attracts multiple business leads who tend to contact you as it is easier and more accessible.

More Traffic To Your Website: We have already established that Google Maps for business is really important. Having your website linked directly to your Google My Business listing will act as an ultimate boost to your website's traffic as users are more inquisitive than before.

The users coming to your website directly from Google, and not any other source, are genuinely interested to know more information about your business and will click on the website to know more.

If the traffic is coming via Google Maps, it implies that the user first searched for your business on Google Maps and then decided to visit your website. It highlights one of the Google Maps Benefits and why you need a 'pin' for your business.

Virtual Impact: Listing your business on Google My Business also allows a user to check the images of the place they are visiting beforehand. Since it is free of cost, most businesses list the images of their office, restaurant, club, etc. so that the visitor can have a clear idea of where they're heading. It also supports the concept of providing the full 360° image experience, another one of Google My Business Benefits, it is indeed a great way to promote your business for free and attract more customers in the future.

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Role of Social Media in Building Customer Relationships

In today's digital era, social media has made it possible for a business to interact with their followers & customers like never before! A potent tool to constantly update the followers about the latest news regarding your business, social media has made it possible to reach thousands of people easily using proper strategies. 

Whether it's a new product launch, an exciting collaboration, or even a giveaway, it acts as an essential tool for building & nurturing brand-customer relationships and also marketing your goods & services to a targeted set of audience. Let's learn more about how to use social media in building and maintaining relationships with customers.

Role of Social Media in Building Customer Relationships

Social media has tremendously transformed the way businesses engage with their audience. Gone are the days when you had to wait for days for a reply from a brand. Nowadays, anyone can directly reach out to any brand and get their queries resolved instantly. Let's explore how brands are leveraging the power of social media to improve Customer Relationship Management aka CRM.

Continuous Communication: One of the key aspects of social media is the ability to interact with the audience on a more personal level and that too quickly. It has opened a direct channel of communication, making it easier to educate customers about their deals, services, and offers or even solve issues such as delayed shipment, product replacement, etc.

A lot of brands have also set up automated message bots so that no message in the DMs goes unanswered.

Suggestions Taken Seriously: Since anyone can reach out to the brand directly, it has become easier for any customer to give their feedback to a brand- whether it's regarding a product, service, or general feedback regarding something. 

For example, a customer seeking to buy hair care products specifically for Alopecia, can reach out to their go-to hair care brand and suggest it directly. Not only that, consumers are becoming more aware of what they want (or don't want) in their products and are constantly reaching out to brands with their suggestions on how to improve their products or how to make them more inclusive!

Easy Sharing And Collaborating: Since social media has made it possible to share anything within seconds, it makes a consumer feel special when brands share/repost their posts and reels to their official social media accounts. After all, who doesn't want to grab the attention of a brand and potentially reach a wider set of audience?!

Another option is to do a collaborative post that appears on both the creators as well as the brand's page- benefiting both parties at once.

Easy Selling And Visibility: A lot of social media platforms, such as TikTok and Instagram have enabled the 'shop' option where the (potential) customer can easily shop for what they're looking for, without leaving the app to complete their purchases. 

It has not only improved the shopping experience but has given a platform to an array of small businesses that might've been struggling to find the right set of audience. 

As a result, more brands are gaining visibility and finding new customers.

Exclusive Offers: The idea of 'exclusivity' always seems alluring. Interactive ideas such as offering an exclusive discount to the 'first ten commentators' on a social blog post or offering an additional discount if you 'share the post of your story' etc. will encourage the followers to partake in your brand's activities and also improve the overall engagement.

Interact More: Whenever you're talking to a customer, be it privately or in the comment section, make sure to 'personalise' the message; use their name as it makes them feel special and doesn't feel like a robotic automated reply. Using relevant emojis also helps deliver the right tone of the message and keeps the conversation lighthearted.

Whether you're a brand or an established business, harness the power of social media to build a more personal relationship with your customers as it will help benefit your business in the long run.

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Best Video Marketing Strategies

The journey of creating videos and using them as a part of a marketing strategy started in 2005 with the launch of the world's most popular video-sharing platform, YouTube. And when Google bought the popular video-sharing site, it led to them running ads on the site, therefore encouraging more creators to leverage the use of videos as a promotional tactic.

With the rise of multiple social media channels such as Facebook and Instagram, the ability to share videos on other platforms saw a meteoric rise. As the technology to create instant videos became more accessible and easier, the introduction of 'reels' on Instagram & Facebook is another example of how social media platforms are leveraging video marketing to promote relevant businesses. Even Snapchat introduced their 'Spotlight' feature in 2020 where users can watch short-form videos for entertainment. Another great example of why using videos should be a part of your marketing strategy is TikTok. The video-sharing app saw an immense boost in the way users consume short-form videos, leading to brands adding it as a part of their video marketing strategies.

Let's learn more about the best video marketing strategies you can incorporate.

Best Video Marketing Strategies

No doubt that our smartphones have made consuming video content easier, faster, and one of the most dominant forms of consuming entertainment. Here's why you might be missing out if you aren't leveraging video marketing strategies.

But first, let's learn how you can create a video marketing strategy or have a video marketing agency do it for you.

Be clear about who you are targeting and why

Do a little research about your target audience and where they spend most of their time online

Connect with a known Video Marketing Agency , such as hawk-ecommerce

Set a budget and timeline for your video requirements

Develop specific strategies and messaging you wish to convey via your videos

Choose the platform(s) where you'll post & share the videos on

Decide if you will boost the video or not. Boosting is highly recommended as you can set your target audience easily and quickly

Set up trackable metrics to keep a tab on the performance

Types Of Videos

Here are some common types of videos that brands use to popularise their online presence-

Demo videos

Brand-based videos

Interviews

How to type videos

Animated videos

Reviews & consumer testimonials

360° videos 

Live videos

AI videos

Now let's talk about the best video marketing strategies.

Set your goals: What do you wish to convey with your video? Do you wish to educate the audience, talk about USPs, or some new features of a product, highlight some services, or simply generate more leads? Once your goal is clear, then strategize accordingly.

Find a video content company: If you want to create a professional video, then get in touch with a video content agency that can help bring your vision to life. They will have the proper equipment such as talented videographers, proper cameras, lenses, lighting equipment, mics, audio cables, and even a studio to shoot the videos professionally.

Not only that, the marketing agency will also edit the video for you, ensuring that your video looks top-notch and can be promoted on multiple platforms.

Optimise: When your video is in its final stage, make sure you optimise it well. As a part of the video marketing services, ask the agency to use relevant hooks to make it more appealing; trending audio, content, etc.

Get, set, promote: Now that you have a finished video in hand, it's time to promote it on various platforms; 

Social Media: Instagram, Facebook, LinkedIn, TikTok, YouTube, and X (formerly known as Twitter)

Third-Party Collaterals: Vimeo, Vistia, SandSpark, and even on apps

Track and measure: Once the video is shared on relevant platforms, keep an eye on it to see how it is performing; are people interacting with it? Are they sharing it? Are they clicking the ads? Are they visiting the website? 

Make sure you track the analytics regularly to see the performance of your videos.

If you are looking for an agency that can leverage video marketing strategies to promote your business to another level, then contact hawk-ecommerce.

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Strategic SEO: Elevating Your Business in Search Rankings

The dynamic world of the digital realm is constantly changing, even as you are reading this, and therefore creating and maintaining an online presence for your brand is imperative. One of the ways to ensure that your brand stays relevant in the digital sphere and ranks higher on Google searches is by utilising SEO practices. 

SEO or Search Engine Optimisation can be defined as the process of enhancing your website's traffic via relevant search engines. SEO specifically targets (potential) unpaid traffic, resulting in more clicks! Clearly, SEO can play a crucial part in propelling your business toward the next big thing!

Keep on reading to know how SEO can help elevate your business in search rankings and therefore, yield more success through organic searches.

Elevate Your Business' Search Rankings Via SEO

Keyword-Related Searches And Strategies: 

It's important to know and analyse certain keywords pertaining to your business as it helps understand industry trends, target audiences & behaviours, and competitor analysis. Identifying relevant, high-performing keywords will serve as the foundation for structuring digital marketing strategies that will help with the organic search for your brand.

After identifying important keywords, the focus should be on developing a comprehensive strategy and aligning them with your long-term business goals.

On-Page Optimisation:

Once the high-performing keywords have been identified, the next step is to incorporate them on your website's pages through on-page components like the website's URL, titles, headings, meta tags, and also in & on bound linking. This is known as on-page SEO and these practices help improve a website's ranking in the search engine.

Off-page SEO activities include backlinking, directories, bookmarks, relevant PDFs, articles, blogs, etc.

This will not only improve the website's ranking but also improve the overall user experience as well as the user interaction.

On-Hand Experience:

A well-optimised website can rank low if your website isn't optimised for the most popular smart device aka your digital phone! When optimising your website for a smooth user experience, it is important to keep the user interface in mind, page loading time, and create solutions throughout the website so that the users return to your website.

Website Health Check:

SEO promotes your websites 24*7, even when you're inactive. Therefore, it's important to ensure that relevant search engines can crawl effectively on your website, analysing and identifying issues, if any. Broken links, duplicate content, plagiarism, heavy images, and wrong information are some of the issues that can directly harm your website's health.

If you are looking for Best SEO Service in Dubai, then contact Hawk Eye LLC- a leading performance marketing agency based in Dubai.

Content Marketing:

Without a doubt, when it comes to SEO, content marketing is the king! Creating content strategies that align with your brand's long-term objectives not only includes common content practices such as blog writing but also attractive multimedia attributes like infographics, videos, banners, etc. Incorporating this will not only improve a website's overall health but also attract more users who will resonate with the brand.

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Amazon Ad Agency | Best Performance Marketing Agency

Looking to boost your ecommerce sales? Look no further than Hawk Ecommerce. We are an Amazon advertising agency that offers best performance marketing services.

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Social Media Marketing | Top Digital Marketing Agency

Looking to shoot up your brand's online presence? Hawk Ecommerce is a top digital marketing agency that specializes in social media marketing. Contact us today!

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Search Engine Optimization Agency | Top SEO Services Agency

Looking for the best Search Engine Optimization Agency at affordable rates? Our experienced SEO team at Hawk Ecommerce can help you optimize your website.

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Digital Marketing Advertising Agency | Top Marketing Agency

Need a digital marketing advertising agency that can deliver results? Hawk Ecommerce can help boost your online presence and drive more traffic to your website.