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Choosing the best Advertising and Digital Marketing agency can be a task, especially with new agencies popping up around the corner every few days. As a brand, it can get rather confusing which agency to choose from the plethora of options available as every agency has something unique to offer.

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If you have done the inevitable agency shuffle to find a do-all agency, then you know how challenging it can be as there are multiple factors to consider; services offered, price per service, industry experience, reliable references, location, etc. And if you are a new (or an exhausted) brand that is on the lookout for a best digital marketing agency in Dubai that can take care of all your digital marketing needs, then keep on reading how to choose the best digital marketing agency for your business.

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Things To Keep In Mind When Choosing

The Best Digital Marketing Agency For Your Business

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Basic Checklist:

Before selecting an agency for your brand, be clear on your goals, all of them! Yes, a great agency can help bring all your ideas to life but it's imperative you are clear on what YOU expect from them, and not the other way around. Make sure to create a checklist of what you expect the agency to do for you.

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You can certainly have more than one goal for your brand but the ultimate goal should be clear to avoid conflicting marketing goals.

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Range Of Services Offered:

It may seem impossible to find an agency that does it all, but there are some agencies that have set the gold standard in the digital realm with the range of services they offer.

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A good agency will give you a basic variety of services that range from social media marketing to basic designing to paid media plans while outsourcing other services. But a great agency will have multiple people who will go above and beyond to ensure that everything is done in-house, including photoshoots, banner design, sourcing, performance marketing services, etc.

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If you are looking for a digital marketing advertising agency that can propel all your digital marketing goals, then Hawk Eye LLC is the right agency for you, in Dubai!

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Industry Experience:

It may be tempting to hire a new and upcoming agency to elevate your brand in this Pandora's box which is the digital world as it might be cost effective, but choosing an agency that has prior experience in the industry can make achieving all your marketing goals seem like a cakewalk.

‍

While choosing your next digital marketing agency, ensure that they have prior experience, no matter how old (or new) the agency is. Having ample industry experience will result in a fruitful partnership between both parties with minimum back-and-forths.

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References:

Word of mouth is one of the best, inexpensive ways to market literally anything!

What you need is an agency with glowing reviews- and not just online. A lot of marketing agencies pay attention to their work, and not gloating about their services online, so their work speaks for themselves.

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If you do have an agency in mind, have a word with the brands they are currently working for. It will give you a clearer idea about their work ethics, deliverables, timelines, etc.

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Cultural Fit And Budget:

Your shortlisted social media agency marketing needs to be aligned with your brand's tone and culture. When you present your ideas and communication strategies to the agency, make sure that the agency communicates the same to the target audience in the same way.

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Communication techniques and business philosophies should be clear from both ends in order for a successful partnership. Because nobody wants to start the game of selecting a suitable agency all over again!

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Music, the universal language of emotions, holds the power to heal and inspire. In today’s digital age, music influencers are at the forefront, showcasing their unique styles and connecting with audiences worldwide. From singers to composers, these influencers navigate diverse genres, captivating listeners and setting trends in the ever-evolving music scene. Here’s a handpicked selection of the top 4 music influencers who are making waves and setting the stage for 2024. Sumonto Mukherjee

Starting his musical training in Hindustani Classical music during his early childhood, Sumonto has crafted his musical journey from being selected for Saregamapa Lil Champs to becoming a music influencer with his viral music covers. He has become a household name in the music industry, boasting more than 450k followers on Instagram and over 270k views on ‘Khair Mangda’, showcasing his ability to captivate audiences and make them groove to his beat. Gravero

Sourav Ray is popularly known for creating mashups, and one of his recent trending mashups is ‘Husn X Let her go’ with millions of views. He is known for producing Lofi mashups to originals. His deep understanding of music and passion to create it in such a way that it touches every soul and resonates with every listener. His talent, hard work, and dedication have paved the way for him to achieve his dreams and goals in life. Mihika Sansare

Mihika Sansare is popularly known for creating music covers in her unique style and posting them across social media platforms to entertain and engage with her audience. She is a guitarist and a singer with 250k+ followers on Instagram and 600k+ subscribers on YouTube. One of her covers – ‘Tumhe jo maine dekha’ has garnered more than one million views. Vasu Kainth

Vasu Kainth is a singer, composer, and a songwriter. He has a huge fanbase with 90k+ followers on Instagram and 200k+ subscribers on YouTube. From original songs to mashup videos, he is creating music in a unique way to connect with his audience. He even got the opportunity to collaborate with other renowned musicians from the industry, that feels like a dream come true. From classical roots to innovative mashups and soulful covers, every artist has carved their unique style, resonating with audiences globally. Music influencers have turned social media platforms into their new stage, where they can entertain and connect with their audience.

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The Benefits Of Google Maps For Your Business

Google Maps, a popular web mapping platform by Google, is one of the most used and trusted applications there is. Every day, millions of people rely on the app to navigate different routes, learn about real-time traffic, search about a business, among other things. It also offers satellite imagery, 360° panoramic views of every street, and aerial photography, making it easier for us to determine which mode of transportation will take the least amount of time and also helps judge the legitimacy of a business. 

Now you may be wondering, the legitimacy of a business? When your business or location appears on Google Maps, it automatically makes it easier for anyone to search about it and reach the destination without any hiccups. And if your business information isn't listed on Google Maps, then allow us to highlight some Google My Business Benefits for you! 

Google Maps For Your Business 

Without the advancement and accessible technology of Google Maps, it's almost impossible to plan out your day if you're going to another destination. And what if that destination isn't appearing on the app? 

Here’s how listing your business on Google My Business (and Google Maps) can benefit your business!

Proves Credibility: Think about this- what do you do when you want to know more about a particular business or a person? You Google it! And if there's no or barely any information about a business, then it will make you suspicious, right?

You would want the customer to type in the location and have an option presented to them to reach your location. The ability to search the listed business will also allow the person to pin it for next time. 

Another thing to keep in mind is that Google Maps acts as a search engine in itself. So listing your company/business will not only establish a higher authority but also make sharing the location with others easier.

Contacting Made Easier: Did you know that you can also add other contact details on Google Maps, and not just the name and location of your business? You can also add the phone number and your website for the customers to contact you easily.

It also fetches details from Google My Business and pins it to the location. Thanks to this, it becomes easier for potential customers to contact you, go to your website, and even check reviews, without needing to spend time searching them separately. This also attracts multiple business leads who tend to contact you as it is easier and more accessible.

More Traffic To Your Website: We have already established that Google Maps for business is really important. Having your website linked directly to your Google My Business listing will act as an ultimate boost to your website's traffic as users are more inquisitive than before.

The users coming to your website directly from Google, and not any other source, are genuinely interested to know more information about your business and will click on the website to know more.

If the traffic is coming via Google Maps, it implies that the user first searched for your business on Google Maps and then decided to visit your website. It highlights one of the Google Maps Benefits and why you need a 'pin' for your business.

Virtual Impact: Listing your business on Google My Business also allows a user to check the images of the place they are visiting beforehand. Since it is free of cost, most businesses list the images of their office, restaurant, club, etc. so that the visitor can have a clear idea of where they're heading. It also supports the concept of providing the full 360° image experience, another one of Google My Business Benefits, it is indeed a great way to promote your business for free and attract more customers in the future.

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That's true, a website will always keep on promoting you and your business, so having a straightforward website with all the relevant information, contact details, important links to social media channels, etc. is something everyone should consider, no matter how old, or new the business is.

Having a functional, easy-to-use website that's also SEO-friendly will not only help rank your website better on the search engines but will also improve and maintain your digital reputation. And if you are looking for ways to continue building your online presence, then keep on reading to know why you need professional web development services.

Importance Of Having A Professional Website Design & Development Service

There are several ways to improve your online presence, one of them being social media. But what's the point of using the power of social media marketing if you do not have a trustworthy website that users can go to?

Without the aid of a functional website, conducting relevant business can be quite a task, especially in today's era of the digital world. Website design & development should be on your radar if you want to seem legit.

Better Understanding Of The Industry: Hiring a Website Design in UAE, who can help you create a robust online presence as a professional website design company, or an agency, will always have a better idea about what works and what doesn’t. A website should occupy the centre stage of your brand and therefore, it's crucial to work with someone who has relevant industry knowledge.

You Look Legit: One of the main reasons why any person or a business needs a website is because it assures the legitimacy of your business. You can also add/edit relevant information such as adding information about the brand/owners, the story behind the idea, contact details, list products, and whatnot. You can also add links to all your social media channels and vice versa.

More Customers: A professional web designer will help bring your ideas to life while suggesting a few iterations that will help achieve all your business goals. They will ensure that your website loads easily, is easier to navigate among other pages, has all the relevant information, is optimised properly and as a result, it will rank better and show up on the first page when any user searches for something remotely similar.

Time-Saving: A professional website designer will not just conceptualise and design a website for you but will ensure that is done in a timely manner. In addition, they will also suggest the best changes that can be incorporated to improve the workflow of things and suggest a few state-of-the-art features.

Looking for the best, most efficient website designer in Dubai, then make sure you contact Hawk Eye LLC.

Better Designs: To ensure that customers return to your website, the look and feel of the website is also vital. An attractive website will engage users and will ensure they stay longer on the website. This will also improve the bounce rate for your website and will help garner some extra SEO brownie points.

Extra Features: If you are deputing an expert to create your dream website, make sure to present all your ideas freely. Their prior experience will not only ensure you have a classy website but they can suggest some innovative features for your website to stand out from the crowd.

When designing a website, make sure to work with paid themes as they offer better features and you can optimise the website in accordance with your business.

Looking for the best website development company in Dubai? Then look on further as Hawk Eye LLC can help conceptualize, design and create the best website for your brand in no time!

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Social Media Marketing or SMM is a form of digital marketing that leverages the power of popular social media platforms that help achieve your branding & marketing targets.

Using the cogent power of social media channels, a person, brand, or even a business can reach the right target audience, resolve queries, and interact with consumers easily, among few things, as compared to traditional marketing methods.

Social Media Marketing is not just about regularly posting on relevant channels but it also involves habitually interacting with followers, answering their queries, and replying to comments, tags & DMs; which constitutes as ORM or Online Reputation Management.

Here's how you can include Social Media Marketing as a part of your brand's strategy and gain more trust in the digital world;

Optimize your profiles and fill in all the relevant details

Regularly posting; pictures, videos, reels, stories, and even conduct lives for a more interactive experience

Responding to DMs, story replies, comments timely

Following relevant accounts and engaging with potential customers, influencers, and even celebrities to create noise and build a community around your business/brand.

Create relevant, heartfelt campaigns to attract new, potential global audiences and also become viral!

Talking about the viral aspect of the campaigns, there is another way to leverage social media and reach the target audience quickly and that is via advertising your brand or services. It not only creates awareness across multiple platforms such as Instagram, Facebook, LinkedIn, and Tik Tok but also helps your business reach a large volume of audience.

Now, let's talk about the benefits of using Social Media for Business and why it is a powerful digital marketing tool.

Benefits Of Social Media Marketing

With such widespread versatility, promoting on social media channels is one of the most preferred & effective ways to market your business today. Here are a few more reasons why you need at least one social media account;

Makes your business look legit: Having a social media account makes your brand look more legit as it makes it easier for the followers to keep up with the latest updates, news, new launches, offers, and whatnot.

Reaches more people quickly: Having a social media presence enables a user to tap into a new set of audience like never before. The interaction is quicker, responses get faster, and enables you to have a personal relationship with the followers. The 'sharing' factor also makes it easier to share a post/video/reel with everyone within a few seconds.

Constant promotion: Unlike offline media such as newspapers or magazines, your 'presence' is always maintained online, even if you do not post or interact for a couple of days.

Instant solution: Because of your brand's online presence, anyone can comment, share, reply or even slide into the DMs if they have a query, confusion, suggestions, etc.

Since multiple people can have access to a particular account, anyone from the tram can interact with the audience, leading to a more trusting community.

Lead generation and traffic: There are multiple 'free' options to promote your business or links, therefore driving more traffic to your website or a particular webpage. You can add the link to your profile's bio, share via DMs, and even put up swipe-up links on your stories. The possibilities are endless, really!

You can also attract more people to your page through constant interaction and having a few call-to-action options such as calling option, adding your email, or the link to your WhatsApp. Consumers these days want a solution as soon as possible and these options make it easier to resolve queries.

Increase brand awareness: Constant posting is not not just common social media etiquette but will also increase brand awareness. You can tell your followers all about your brand, its inception story, promote offers, do multiple collaborations (with influencers or other brands), etc.

It will not only improve the consumer-brand interaction but also enhance engagement and in turn, yield better results for all your future campaigns.

If you are looking for Best Digital Marketing Agency in Dubai, then contact Hawk Eye LLC- a leading performance marketing agency based in Dubai.

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In today's digital era, social media has made it possible for a business to interact with their followers & customers like never before! A potent tool to constantly update the followers about the latest news regarding your business, social media has made it possible to reach thousands of people easily using proper strategies.

Whether it's a new product launch, an exciting collaboration, or even a giveaway, it acts as an essential tool for building & nurturing brand-customer relationships and also marketing your goods & services to a targeted set of audience. Let's learn more about how to use social media in building and maintaining relationships with customers.

Role of Social Media in Building Customer Relationships

Social media has tremendously transformed the way businesses engage with their audience. Gone are the days when you had to wait for days for a reply from a brand. Nowadays, anyone can directly reach out to any brand and get their queries resolved instantly. Let's explore how brands are leveraging the power of social media to improve Customer Relationship Management aka CRM.

Continuous Communication: One of the key aspects of social media is the ability to interact with the audience on a more personal level and that too quickly. It has opened a direct channel of communication, making it easier to educate customers about their deals, services, and offers or even solve issues such as delayed shipment, product replacement, etc.

A lot of brands have also set up automated message bots so that no message in the DMs goes unanswered.

Suggestions Taken Seriously: Since anyone can reach out to the brand directly, it has become easier for any customer to give their feedback to a brand- whether it's regarding a product, service, or general feedback regarding something.

For example, a customer seeking to buy hair care products specifically for Alopecia, can reach out to their go-to hair care brand and suggest it directly. Not only that, consumers are becoming more aware of what they want (or don't want) in their products and are constantly reaching out to brands with their suggestions on how to improve their products or how to make them more inclusive!

Easy Sharing And Collaborating: Since social media has made it possible to share anything within seconds, it makes a consumer feel special when brands share/repost their posts and reels to their official social media accounts. After all, who doesn't want to grab the attention of a brand and potentially reach a wider set of audience?!

Another option is to do a collaborative post that appears on both the creators as well as the brand's page- benefiting both parties at once.

Easy Selling And Visibility: A lot of social media platforms, such as TikTok and Instagram have enabled the 'shop' option where the (potential) customer can easily shop for what they're looking for, without leaving the app to complete their purchases.

It has not only improved the shopping experience but has given a platform to an array of small businesses that might've been struggling to find the right set of audience.

As a result, more brands are gaining visibility and finding new customers.

Exclusive Offers: The idea of 'exclusivity' always seems alluring. Interactive ideas such as offering an exclusive discount to the 'first ten commentators' on a social blog post or offering an additional discount if you 'share the post of your story' etc. will encourage the followers to partake in your brand's activities and also improve the overall engagement.

Interact More: Whenever you're talking to a customer, be it privately or in the comment section, make sure to 'personalise' the message; use their name as it makes them feel special and doesn't feel like a robotic automated reply. Using relevant emojis also helps deliver the right tone of the message and keeps the conversation lighthearted.

Whether you're a brand or an established business, harness the power of social media to build a more personal relationship with your customers as it will help benefit your business in the long run.

If you are looking for Best Digital Marketing Agency in Dubai, then contact Hawk Eye LLC- a leading performance marketing agency based in Dubai.

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The dynamic world of the digital realm is constantly changing, even as you are reading this, and therefore creating and maintaining an online presence for your brand is imperative. One of the ways to ensure that your brand stays relevant in the digital sphere and ranks higher on Google searches is by utilising SEO practices. 

SEO or Search Engine Optimisation can be defined as the process of enhancing your website's traffic via relevant search engines. SEO specifically targets (potential) unpaid traffic, resulting in more clicks! Clearly, SEO can play a crucial part in propelling your business toward the next big thing!

Keep on reading to know how SEO can help elevate your business in search rankings and therefore, yield more success through organic searches.

Elevate Your Business' Search Rankings Via SEO

Keyword-Related Searches And Strategies: 

It's important to know and analyse certain keywords pertaining to your business as it helps understand industry trends, target audiences & behaviours, and competitor analysis. Identifying relevant, high-performing keywords will serve as the foundation for structuring digital marketing strategies that will help with the organic search for your brand.

After identifying important keywords, the focus should be on developing a comprehensive strategy and aligning them with your long-term business goals.

On-Page Optimisation:

Once the high-performing keywords have been identified, the next step is to incorporate them on your website's pages through on-page components like the website's URL, titles, headings, meta tags, and also in & on bound linking. This is known as on-page SEO and these practices help improve a website's ranking in the search engine.

Off-page SEO activities include backlinking, directories, bookmarks, relevant PDFs, articles, blogs, etc.

This will not only improve the website's ranking but also improve the overall user experience as well as the user interaction.

On-Hand Experience:

A well-optimised website can rank low if your website isn't optimised for the most popular smart device aka your digital phone! When optimising your website for a smooth user experience, it is important to keep the user interface in mind, page loading time, and create solutions throughout the website so that the users return to your website.

Website Health Check:

SEO promotes your websites 24*7, even when you're inactive. Therefore, it's important to ensure that relevant search engines can crawl effectively on your website, analysing and identifying issues, if any. Broken links, duplicate content, plagiarism, heavy images, and wrong information are some of the issues that can directly harm your website's health.

If you are looking for Best Digital Marketing Service in Dubai, then contact Hawk Eye LLC- a leading performance marketing agency based in Dubai.

Content Marketing:

Without a doubt, when it comes to SEO, content marketing is the king! Creating content strategies that align with your brand's long-term objectives not only includes common content practices such as blog writing but also attractive multimedia attributes like infographics, videos, banners, etc. Incorporating this will not only improve a website's overall health but also attract more users who will resonate with the brand.

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Choosing the best digital marketing and advertising agency can be a task, especially with new agencies popping up around the corner every few days. As a brand, it can get rather confusing which agency to choose from the plethora of options available as every agency has something unique to offer.

If you have done the inevitable agency shuffle to find a do-all agency, then you know how challenging it can be as there are multiple factors to consider; services offered, price per service, industry experience, reliable references, location, etc. And if you are a new (or an exhausted) brand that is on the lookout for a best digital marketing agency in Dubai that can take care of all your digital marketing needs, then keep on reading how to choose the best digital marketing agency for your business.

Things To Keep In Mind When Choosing 

The Best Digital Marketing Agency For Your Business

Basic Checklist:

Before selecting an agency for your brand, be clear on your goals, all of them! Yes, a great agency can help bring all your ideas to life but it's imperative you are clear on what YOU expect from them, and not the other way around. Make sure to create a checklist of what you expect the agency to do for you.

You can certainly have more than one goal for your brand but the ultimate goal should be clear to avoid conflicting marketing goals.

Range Of Services Offered:

It may seem impossible to find an agency that does it all, but there are some agencies that have set the gold standard in the digital realm with the range of services they offer.

A good agency will give you a basic variety of services that range from social media marketing to basic designing to paid media plans while outsourcing other services. But a great agency will have multiple people who will go above and beyond to ensure that everything is done in-house, including photoshoots, banner design, sourcing, performance marketing services, etc. 

If you are looking for a digital marketing advertising agency that can propel all your digital marketing goals, then Hawk Eye LLC is the right agency for you, in Dubai!

Industry Experience:

It may be tempting to hire a new and upcoming agency to elevate your brand in this Pandora's box which is the digital world as it might be cost effective, but choosing an agency that has prior experience in the industry can make achieving all your marketing goals seem like a cakewalk.

While choosing your next digital marketing agency, ensure that they have prior experience, no matter how old (or new) the agency is. Having ample industry experience will result in a fruitful partnership between both parties with minimum back-and-forths.

References:

Word of mouth is one of the best, inexpensive ways to market literally anything!

What you need is an agency with glowing reviews- and not just online. A lot of marketing agencies pay attention to their work, and not gloating about their services online, so their work speaks for themselves.

If you do have an agency in mind, have a word with the brands they are currently working for. It will give you a clearer idea about their work ethics, deliverables, timelines, etc.

Cultural Fit And Budget:

Your shortlisted social media agency marketing needs to be aligned with your brand's tone and culture. When you present your ideas and communication strategies to the agency, make sure that the agency communicates the same to the target audience in the same way.

Communication techniques and business philosophies should be clear from both ends in order for a successful partnership. Because nobody wants to start the game of selecting a suitable agency all over again!

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Google Vs. Facebook ads- a tale as old as (digital) time! This ongoing battle of which type of ad performs better and is lucrative for your business has had marketers playing for both sides as both have something unique to offer.

As a consumer, we bet you have come across both types of ads; Google ads after searching for something on any popular search engine and Facebook ads while scrolling on any of the meta platforms!

But the question arises, which type of ad is actually better and suited the best for your long-term business plans? Keep on reading as we highlight the importance of both these ads and how they can benefit your business.

Google Ads vs Facebook Ads: Which Is Better?

A digital marketing plan is incomplete without any type of ads, be it Google or Facebook. Every type of business, established or upcoming, small or large, is in a race to market itself via ads.

Using ads to promote your business or any type of service is the fastest way to reach your target audience quicker as there's only a certain amount of traffic you can direct via organic channels. Ads also allow you to have a direct communication flow with your audience, and educate them about your brand.

Paid ads also help with lead generation, bump up website traffic, improve engagement, warrant sales, etc. Eventually, it boils down to the current industry leaders, Facebook & Google ads, who help bring the traffic to you.

If you are working with a Digital Marketing Agency, then it's viable that you understand how to leverage both these ad forms to bring in more business. And in the ever-growing digital hub that is Dubai, it is crucial to harness the power of ads using the right platforms!

But first-- let's familiarise ourselves with both types of ads in order to understand which one is a better fit, for your business.

Google Ads

Google ads are the targeted, 'sponsored' results a user sees whenever they search anything on any of the popular search engines. The advertisers bid on these spots and only pay when anyone clicks on any of the links.

Using relevant keywords will ensure that your ad gets featured as one of the top results and also helps grab your audience's attention, who are looking for specific products on the search engine, relevant to your business.

If you are looking for the best Digital Marketing Agency in Dubai that can create Google ads for you to help your business thrive, then you should consider Hawk Eye LLC with its advanced PPC services. With customised Google ad campaigns for your business, you rest assured that your brand/business will receive abundant traffic with possible conversions.

Facebook Ads

As the name implies, Facebook ads are the ads you see in the Meta world (Facebook, WhatsApp, Instagram, Threads) which includes the ads on the feed, stories, in-between reels, and Facebook Messenger. These types of ads are also called 'Paid Social ads'.

Social media has garnered millions of users in the past couple of years, with thousands of people signing up every day. It has become an online destination because of the 'shareability' and the 'virality' factors. The ads are versatile- can be static, videos, carousels, and of different dimensions that can also be shared by the users in a single click with multiple people. These features allow every advertiser to quickly run ads in any of the above-mentioned formats and reach the target audience.

If you are a brand that is looking for similar Performance Marketing Services & Digital Marketing Services in Dubai, then let's connect!

Now that you know the difference between Google and Facebook ads, let's quickly browse through a few factors that will make it easier to determine which one is most suitable for your business.

Budget

Before jumping on the advertising bandwagon, determine & plan out your spending budget. With Google ads, the ad performance depends on the efforts made in searching and targeting the right set of keywords. And if you have certain budget constraints, then avoid bidding on keywords with a higher cost per click.

For example, if it will cost you 50 AED to target a certain keyword, you can use the same budget to run ads on the Meta platform, with more visibility and engagement. 

Buyer's Intent

A major disparity between both types of ads is the way they are presented to you. For example, a Google ad will be displayed only when you search for a particular product, as a prompt response to your search.

Meanwhile, the ads on Meta come as a surprise, whenever you're using the app. These short-term ads are based on your activity and if you do interact with an ad, you will notice more ads of the same category being shown to you.

Now think-what if a user wants to buy something they saw while scrolling on one of the apps, what will they do? They will Google it as they are more likely to use the search engine than wait patiently for the ad to be shown again.

With that being said, if your end goal is to create noise and generate awareness, then you should consider opting for Facebook ads for your business, and if the goal is to generate sales, then opt for Google ads.

Formats

The next thing to consider is the type and format of the ad you wish to run. For example, if you want to show a reel where someone is talking about a product, and reviewing it, then running a Facebook is the right choice. It allows you to present a visually appealing ad consisting of videos, images, gifs, etc. They also allow the users to interact with the ads; like, comment, share, and ask queries. 

On the other hand, Google PPC ads are simple ads that take you to the destined page, with the intent of you, a potential customer, making a purchase. It is also not as flexible with its formats.

Target Audience

The type of ad you decide to run depends ultimately on the target audience. As mentioned before, the predominant factor in Google ads (PPC) is the usage of keywords. By researching and analysing the average cost per click of the shortlisted keywords, it will give you a fair idea about the budget, as well as the behaviours and the user journey. This data helps with your PPC ads as you get a fair overview of the target audience. 

On the other hand, Facebook ads target active users on Meta platforms, who are interacting with similar content/ads as your business in the hope of getting more conversions. These ads are typically not targeted to a certain audience and randomly appear in our feeds. By interacting with these ads, Facebook ads track similar users and display the ad to the right audience.

Hire a professional internet marketing agency such as Hawk Eye LLC to get a better idea about which type of ad you should consider for promoting your business.

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Strategic SEO: Elevating Your Business in Search Rankings

The dynamic world of the digital realm is constantly changing, even as you are reading this, and therefore creating and maintaining an online presence for your brand is imperative. One of the ways to ensure that your brand stays relevant in the digital sphere and ranks higher on Google searches is by utilising SEO practices. 

SEO or Search Engine Optimisation can be defined as the process of enhancing your website's traffic via relevant search engines. SEO specifically targets (potential) unpaid traffic, resulting in more clicks! Clearly, SEO can play a crucial part in propelling your business toward the next big thing!

Keep on reading to know how SEO can help elevate your business in search rankings and therefore, yield more success through organic searches.

Elevate Your Business' Search Rankings Via SEO

Keyword-Related Searches And Strategies: 

It's important to know and analyse certain keywords pertaining to your business as it helps understand industry trends, target audiences & behaviours, and competitor analysis. Identifying relevant, high-performing keywords will serve as the foundation for structuring digital marketing strategies that will help with the organic search for your brand.

After identifying important keywords, the focus should be on developing a comprehensive strategy and aligning them with your long-term business goals.

On-Page Optimisation:

Once the high-performing keywords have been identified, the next step is to incorporate them on your website's pages through on-page components like the website's URL, titles, headings, meta tags, and also in & on bound linking. This is known as on-page SEO and these practices help improve a website's ranking in the search engine.

Off-page SEO activities include backlinking, directories, bookmarks, relevant PDFs, articles, blogs, etc.

This will not only improve the website's ranking but also improve the overall user experience as well as the user interaction.

On-Hand Experience:

A well-optimised website can rank low if your website isn't optimised for the most popular smart device aka your digital phone! When optimising your website for a smooth user experience, it is important to keep the user interface in mind, page loading time, and create solutions throughout the website so that the users return to your website.

Website Health Check:

SEO promotes your websites 24*7, even when you're inactive. Therefore, it's important to ensure that relevant search engines can crawl effectively on your website, analysing and identifying issues, if any. Broken links, duplicate content, plagiarism, heavy images, and wrong information are some of the issues that can directly harm your website's health.

If you are looking for Best SEO Service in Dubai, then contact Hawk Eye LLC- a leading performance marketing agency based in Dubai.

Content Marketing:

Without a doubt, when it comes to SEO, content marketing is the king! Creating content strategies that align with your brand's long-term objectives not only includes common content practices such as blog writing but also attractive multimedia attributes like infographics, videos, banners, etc. Incorporating this will not only improve a website's overall health but also attract more users who will resonate with the brand.

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The Benefits Of Google Maps For Your Business

Google Maps, a popular web mapping platform by Google, is one of the most used and trusted applications there is. Every day, millions of people rely on the app to navigate different routes, learn about real-time traffic, search about a business, among other things. It also offers satellite imagery, 360° panoramic views of every street, and aerial photography, making it easier for us to determine which mode of transportation will take the least amount of time and also helps judge the legitimacy of a business. 

Now you may be wondering, the legitimacy of a business? When your business or location appears on Google Maps, it automatically makes it easier for anyone to search about it and reach the destination without any hiccups. And if your business information isn't listed on Google Maps, then allow us to highlight some Google My Business Benefits for you! 

Google Maps For Your Business 

Without the advancement and accessible technology of Google Maps, it's almost impossible to plan out your day if you're going to another destination. And what if that destination isn't appearing on the app? 

Here’s how listing your business on Google My Business (and Google Maps) can benefit your business!

Proves Credibility: Think about this- what do you do when you want to know more about a particular business or a person? You Google it! And if there's no or barely any information about a business, then it will make you suspicious, right?

You would want the customer to type in the location and have an option presented to them to reach your location. The ability to search the listed business will also allow the person to pin it for next time. 

Another thing to keep in mind is that Google Maps acts as a search engine in itself. So listing your company/business will not only establish a higher authority but also make sharing the location with others easier.

Contacting Made Easier: Did you know that you can also add other contact details on Google Maps, and not just the name and location of your business? You can also add the phone number and your website for the customers to contact you easily.

It also fetches details from Google My Business and pins it to the location. Thanks to this, it becomes easier for potential customers to contact you, go to your website, and even check reviews, without needing to spend time searching them separately. This also attracts multiple business leads who tend to contact you as it is easier and more accessible.

More Traffic To Your Website: We have already established that Google Maps for business is really important. Having your website linked directly to your Google My Business listing will act as an ultimate boost to your website's traffic as users are more inquisitive than before.

The users coming to your website directly from Google, and not any other source, are genuinely interested to know more information about your business and will click on the website to know more.

If the traffic is coming via Google Maps, it implies that the user first searched for your business on Google Maps and then decided to visit your website. It highlights one of the Google Maps Benefits and why you need a 'pin' for your business.

Virtual Impact: Listing your business on Google My Business also allows a user to check the images of the place they are visiting beforehand. Since it is free of cost, most businesses list the images of their office, restaurant, club, etc. so that the visitor can have a clear idea of where they're heading. It also supports the concept of providing the full 360° image experience, another one of Google My Business Benefits, it is indeed a great way to promote your business for free and attract more customers in the future.

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Role of Social Media in Building Customer Relationships 

In today's digital era, social media has made it possible for a business to interact with their followers & customers like never before! A potent tool to constantly update the followers about the latest news regarding your business, social media has made it possible to reach thousands of people easily using proper strategies. 

Whether it's a new product launch, an exciting collaboration, or even a giveaway, it acts as an essential tool for building & nurturing brand-customer relationships and also marketing your goods & services to a targeted set of audience. Let's learn more about how to use social media in building and maintaining relationships with customers.

Role of Social Media in Building Customer Relationships

Social media has tremendously transformed the way businesses engage with their audience. Gone are the days when you had to wait for days for a reply from a brand. Nowadays, anyone can directly reach out to any brand and get their queries resolved instantly. Let's explore how brands are leveraging the power of social media to improve Customer Relationship Management aka CRM.

Continuous Communication: One of the key aspects of social media is the ability to interact with the audience on a more personal level and that too quickly. It has opened a direct channel of communication, making it easier to educate customers about their deals, services, and offers or even solve issues such as delayed shipment, product replacement, etc.

A lot of brands have also set up automated message bots so that no message in the DMs goes unanswered.

Suggestions Taken Seriously: Since anyone can reach out to the brand directly, it has become easier for any customer to give their feedback to a brand- whether it's regarding a product, service, or general feedback regarding something. 

For example, a customer seeking to buy hair care products specifically for Alopecia, can reach out to their go-to hair care brand and suggest it directly. Not only that, consumers are becoming more aware of what they want (or don't want) in their products and are constantly reaching out to brands with their suggestions on how to improve their products or how to make them more inclusive!

Easy Sharing And Collaborating: Since social media has made it possible to share anything within seconds, it makes a consumer feel special when brands share/repost their posts and reels to their official social media accounts. After all, who doesn't want to grab the attention of a brand and potentially reach a wider set of audience?!

Another option is to do a collaborative post that appears on both the creators as well as the brand's page- benefiting both parties at once.

Easy Selling And Visibility: A lot of social media platforms, such as TikTok and Instagram have enabled the 'shop' option where the (potential) customer can easily shop for what they're looking for, without leaving the app to complete their purchases. 

It has not only improved the shopping experience but has given a platform to an array of small businesses that might've been struggling to find the right set of audience. 

As a result, more brands are gaining visibility and finding new customers.

Exclusive Offers: The idea of 'exclusivity' always seems alluring. Interactive ideas such as offering an exclusive discount to the 'first ten commentators' on a social blog post or offering an additional discount if you 'share the post of your story' etc. will encourage the followers to partake in your brand's activities and also improve the overall engagement.

Interact More: Whenever you're talking to a customer, be it privately or in the comment section, make sure to 'personalise' the message; use their name as it makes them feel special and doesn't feel like a robotic automated reply. Using relevant emojis also helps deliver the right tone of the message and keeps the conversation lighthearted.

Whether you're a brand or an established business, harness the power of social media to build a more personal relationship with your customers as it will help benefit your business in the long run.

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How To Use Instagram For Your Business

Our favourite photo & video sharing application, Instagram, has over 2 billion active users monthly with over 500 million users daily- making it the 4th most popular social media platform in the world.

With so many users visiting the app daily, it's only viable for brands and businesses to have a solid Instagram strategy in place to capture the attention of a specific group of people. Engaging content, informative reels, influencer collaborations, and ads- are just some of the tactics, both organic & paid, used by brands to reach their target audience with hopes to grow tremendously. 

And if you wish to leverage all the features of Instagram to promote your business, then keep on reading.

Instagram For Your Business 

Instagram is not just a platform to post what you're eating or wearing today but if handled professionally, it can prove to be a boon for your business. Here's how you can build a strong and prominent presence for your business on Instagram.

But first, let's learn how to turn your Instagram into a business account.

Follow these steps to set up a Business Account on Instagram:

Go to your profile and tap in the upper right corner.

Select the  Settings and Privacy option.

Select the 'Account Type' and choose the Switch to a Professional Account option.

Tap Continue.

Next, choose a Category for your business and select OK to confirm.

Now that you've set up your Instagram Business Account, here's how it can benefit your business in the long run.

Builds Credibility:

Having an Instagram Business Account offers a ton of features that one can use to unlock their business' true potential. 

The business profile also has an extra set of options such as the notable contact options (calling, text, email). These options make it easier for the customer to get in touch with the business easily and have one-to-one conversations without interruptions, boosting credibility.

Analytics Access:

One of the perks of setting up a business account for your Instagram is the option to review analytics. Once you start posting, you can have a look at the professional dashboard and review the performance of all your posts; accounts reached, total likes, saves, shares, engagement rates, etc.

Once you analyse the post-specific metrics, you will have a clearer idea about what's working for your account and what isn't. This will aid you in strategizing your next move and gain more visibility on the platform.

Get Verified: 

One of the best ways to authenticate a business and boost credibility is to get verified on Instagram. The requirements are- a public account, bio, profile photo, and at least one live post. 

if you're looking to add the famous 'blue tick' after your username, then go to your settings and request the verified badge!

Sell On Instagram:

Another great reason why you need to opt for an Instagram Business Account is because you can sell your products! Yes, Instagram has recently rolled out an update where people can sell their products on the 'Gram and further boost their business.

This feature has allowed a seamless shopping experience for both the business and the user while improving sales and brand visibility.

Advertise:

Another great reason why you should use Instagram for your business is the fact that you can run ads and boost your posts!

The Meta Ads Manager is where you create and run ads for both Instagram and Facebook and allows you to reach a broader audience by setting your audience preferences before running the ad(s).

You can run a variety of ads in different formats, both pictorial & video formats, and create highly influential and targeted ads.

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Best Practices For Seo

If you work in the dynamic field of digital marketing, then surely you know what SEO is and the role it plays in promoting your business via organic traffic.

Search Engine Optimisation, SEO, requires orienting your website in such a way that it ranks higher when someone searches for it, resulting in increased organic traffic. By utilising practices such as relevant keywords, internal & external links, and well-optimised content, it will target the organic or natural traffic on the search engine results page (SERP).

Now that we know the basics of what SEO is, let's dive in a little deeper to know the best SEO practises to follow if you want to boost your business organically. 

Best Practices For Seo 

Pursuing the best SEO activities for your business will improve its search engine ranking and therefore, increasing your website's visibility. Here are some of them.

Using Main Keywords Early On: 

For your website to rank better on the search engine, you have to use your main keyword(s) a handful of times throughout your website. But did you know that your keyword's location can also make a difference?

Make sure you use your main keywords on top of the website, the website link, and a few times on the page as well. It is because Google prefers the pages that have the keywords mentioned by someone on the top of the page.

Unique Content:

Write concise and unique content when describing your brand/business and avoid using complex or even duplicate content. This will not only make your page rank better during organic searches but also keep improving its position, especially if you keep updating the page with new content and optimising it as well.

This rule applies to all the pages and content pieces on your site; title tags, meta descriptions, homepages, image alt text, e-commerce product pages, category pages, etc.

Title Tags: When optimising on-page SEO for a website, the correct title tag is the key. Even Google revealed that “it’s important to use high-quality titles on your web pages."

Try using your main keyword at the beginning of your page's title tag as the search engines pay closer attention to it and in turn, rank your page better.

If you do not know how to optimise title tags, then don't worry as Hawk Eye LLC offers one of the best SEO services in Dubai!

Internal Linking: An underrated but highly generative SEO practice is to add internal links; using links to different pages or products from your site and linking it to certain words/keywords.

Internal Images With Alt Text: Using images in your blogs or web pages is another way to rank better on the search engines. And optimising them for SEO is another way to rank as one of the top contenders when anyone searches for your business' name. Fortunately, it's really easy to do so;

Since Google cannot 'see' the images you're uploading, make sure to give the correct name to all the images you'll be uploading.

Add correct alt text to all the images so relevant images can come up during Google search.

So, there you have it- some of the best and most common SEO practices to improve Website Ranking and rank your website better!

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Best Online Marketing Agency In Dubai | Hawk Eye LLC

Hawk Eye LLC, one of the top digital marketing agencies in Dubai, offers a range of digital marketing services, specially tailored to meet your unique requirements.

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Why You Need Professional Website Design & Development Service

"A website will promote you 24*7. No human could ever do that!"

That's true, a website will always keep on promoting you and your business, so having a straightforward website with all the relevant information, contact details, important links to social media channels, etc. is something everyone should consider, no matter how old, or new the business is.

Having a functional, easy-to-use website that's also SEO-friendly will not only help rank your website better on the search engines but will also improve and maintain your digital reputation. And if you are looking for ways to continue building your online presence, then keep on reading to know why you need professional web development services.

Importance Of Having A Professional Website Design & Development Service

There are several ways to improve your online presence, one of them being social media. But what's the point of using the power of social media marketing if you do not have a trustworthy website that users can go to? 

Without the aid of a functional website, conducting relevant business can be quite a task, especially in today's era of the digital world. Website design & development should be on your radar if you want to seem legit.

Better Understanding Of The Industry: Hiring a Website Design in UAE, who can help you create a robust online presence as a professional website design company, or an agency, will always have a better idea about what works and what doesn’t. A website should occupy the centre stage of your brand and therefore, it's crucial to work with someone who has relevant industry knowledge.

You Look Legit: One of the main reasons why any person or a business needs a website is because it assures the legitimacy of your business. You can also add/edit relevant information such as adding information about the brand/owners, the story behind the idea, contact details, list products, and whatnot. You can also add links to all your social media channels and vice versa.

More Customers: A professional web designer will help bring your ideas to life while suggesting a few iterations that will help achieve all your business goals. They will ensure that your website loads easily, is easier to navigate among other pages, has all the relevant information, is optimised properly and as a result, it will rank better and show up on the first page when any user searches for something remotely similar.

Time-Saving: A professional website designer will not just conceptualise and design a website for you but will ensure that is done in a timely manner. In addition, they will also suggest the best changes that can be incorporated to improve the workflow of things and suggest a few state-of-the-art features.

Looking for the best, most efficient website designer in Dubai, then make sure you contact Hawk Eye LLC.

Better Designs: To ensure that customers return to your website, the look and feel of the website is also vital. An attractive website will engage users and will ensure they stay longer on the website. This will also improve the bounce rate for your website and will help garner some extra SEO brownie points.

Extra Features: If you are deputing an expert to create your dream website, make sure to present all your ideas freely. Their prior experience will not only ensure you have a classy website but they can suggest some innovative features for your website to stand out from the crowd.

When designing a website, make sure to work with paid themes as they offer better features and you can optimise the website in accordance with your business. 

Looking for the best website development company in Dubai? Then look on further as Hawk Eye LLC can help conceptualise, design and create the best website for your brand in no time!

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Social Media Marketing

Social Media Marketing or SMM is a form of digital marketing that leverages the power of popular social media platforms that help achieve your branding & marketing targets.

Using the cogent power of social media channels, a person, brand, or even a business can reach the right target audience, resolve queries, and interact with consumers easily, among few things, as compared to traditional marketing methods. 

Social Media Marketing is not just about regularly posting on relevant channels but it also involves habitually interacting with followers, answering their queries, and replying to comments, tags & DMs; which constitutes as ORM or Online Reputation Management.

Here's how you can include Social Media Marketing as a part of your brand's strategy and gain more trust in the digital world;

Optimise your profiles and fill in all the relevant details

Regularly posting; pictures, videos, reels, stories, and even conduct lives for a more interactive experience

Responding to DMs, story replies, comments timely

Following relevant accounts and engaging with potential customers, influencers, and even celebrities to create noise and build a community around your business/brand.

Create relevant, heartfelt campaigns to attract new, potential global audiences and also become viral! 

Talking about the viral aspect of the campaigns, there is another way to leverage social media and reach the target audience quickly and that is via advertising your brand or services. It not only creates awareness across multiple platforms such as Instagram, Facebook, LinkedIn, and TikTok but also helps your business reach a large volume of audience. 

Now, let's talk about the benefits of using Social Media for Business and why it is a powerful digital marketing tool.

Benefits Of Social Media Marketing

With such widespread versatility, promoting on social media channels is one of the most preferred & effective ways to market your business today. Here are a few more reasons why you need at least one social media account;

Makes your business look legit:

Having a social media account makes your brand look more legit as it makes it easier for the followers to keep up with the latest updates, news, new launches, offers, and whatnot.

Reaches more people quickly:

Having a social media presence enables a user to tap into a new set of audience like never before. The interaction is quicker, responses get faster, and enables you to have a personal relationship with the followers. The 'sharing' factor also makes it easier to share a post/video/reel with everyone within a few seconds.

Constant promotion:

Unlike offline media such as newspapers or magazines, your 'presence' is always maintained online, even if you do not post or interact for a couple of days.

Instant solution:

Because of your brand's online presence, anyone can comment, share, reply or even slide into the DMs if they have a query, confusion, suggestions, etc. 

Since multiple people can have access to a particular account, anyone from the tram can interact with the audience, leading to a more trusting community.

Lead generation and traffic:

There are multiple 'free' options to promote your business or links, therefore driving more traffic to your website or a particular webpage. You can add the link to your profile's bio, share via DMs, and even put up swipe-up links on your stories. The possibilities are endless, really!

You can also attract more people to your page through constant interaction and having a few call-to-action options such as calling option, adding your email, or the link to your WhatsApp. Consumers these days want a solution as soon as possible and these options make it easier to resolve queries.

Increase brand awareness:

Constant posting is not not just common social media etiquette but will also increase brand awareness. You can tell your followers all about your brand, its inception story, promote offers, do multiple collaborations (with influencers or other brands), etc. 

It will not only improve the consumer-brand interaction but also enhance engagement and in turn, yield better results for all your future campaigns.