helloimjo

[helloimjo]

A little side note ...

Besides being a conceptual creative, I also enjoy voice acting. Currently I am in the database of The Shack (https://shack.de/) and toneworx GmbH (http://www.toneworx.com/). I have already done voice work for clients such as Eucerin, KSB and iTravel. I would love to expand my portfolio with other projects. If you have something in mind, feel free to contact me. 

[helloimjo]

HUAWEI nova: Genius Playground

The request HUAWEI Germany asked us to create a digital campaign for their new smartphone, the HUAWEI nova. Five key features of the smartphone (4k video, 48h battery, Octa Core processor, 12 MP main camera and 8MP front camera) were to be highlighted and the ads were to be targeted towards young adults.  The idea We created the idea of a Digital Playground – a place where people could live out their passion, accompanied by their smartphones. We invited five talented and special people to represent the five key features of the phone: skateboarder Denny Pham, slackliner Lucas Irmler, parkour specialist Alex Schauer, graffiti artist Cone the Weird and boulder artist Juliane Wurm. Why? To show how combining the power of many genius individuals can create something beautiful. Just like the components in the HUAWEI nova.  We created a microsite for the campaign (https://unerwartetmehr.de/), a web video series (for which we even had a song composed for), as well as tons of images for social ads and posts for HUAWEI Germany. 

The results

[helloimjo]

Reinvigorating the Eucerin pH5-Series

The request Eucerin’s pH5 product line had a problem: Sales were dropping as the buyers started aging, and younger audiences didn’t know what pH5 was good for. Eucerin therefore asked us to create web videos that would help them make their pH5 product line more attractive to a younger audience (< 50 years old) while still maintaining their characteristic medical expertise approach. They also asked us to come up with a claim for the digital campaign that would make the product more accessible. 

The claim Egal was kommt, meine Haut kommt klar.  (ENG: No matter what happens, my skin can handle it.)

The idea To tackle this task, I had to analyze which factors impacted sensitive skin. Pollen, sun, sweat, perfume, makeup and other daily occurring things can irritate sensitive skin types. That’s why I came up with a concept that focuses on the repetition of daily life. 

The idea of the videos: Showing the daily routines of different target groups and how working Eucerin’s pH5 line into that routine can help people tackle daily life with stronger, more resistant skin. Here is the main video that was produced based on this concept: 

[helloimjo]

#PureSkinCamp for Eucerin

The request My agency has been working with Eucerin for years, helping them develop campaigns, websites, banners and other assets. For their line of DermoPure acne products, Eucerin asked us for ways to engage users beyond their newly developed Pure Skin Coach (an app that introduces acne patients to Eucerin's DermoPure skincare routine) and bring more awareness to their products.  As a result, I created an event concept that would take things to the next level and give the products a social boost. 

The idea The concept of the event was to help users establish an all-inclusive daily routine that they could stick to, feel better about themselves and get to know their skin. How? By educating, inspiring and connecting them with international participants from different countries. And of course use the event to create engaging content for social media and the microsite. I developed everything, from the hashtags to the decoration and the daily program (and even a Spotify playlist) for the event. The camp We invited microinfluencers and influencers from all over the world to participate in the five-day camp at the Puradies deluxe hotel in Austria. There, they had a daily program filled with workshops that covered every aspect that can help improve their skin, from psychology workshops to nutrition, fitness and makeup and skincare routines. 

The pictures All of the influencers reacted positively to the workshop and happily shared their experiences in Instastories, and Instagram posts and YouTube videos to thousands of followers. Here you can see some impressions from the event campaign. 

The feedback from followers “Austria looks lovely. It's nice & refreshing to see an AD/paid for trip, that isn't bougee af & that comes across like they're JUST there for the photo ops "gotta get the gram" & to pose & or promote their products! I think eucerin is a good brand, like their body moisturiser & need to check out that mattifying product. x“ — Comment found under Lily Melrose’s vlog “Please can you write those blog posts you talked about- it would be so so lovely to hear all what you learnt! Loved this video! X“ — Comment found under Katie Snooks’ vlog “Vlog wonderful .. like you ❤❤❤ I also have acne and I tried several products that my dermatologist has advised me that did not work much and now thanks to you I discovered new products 😗” — Comment found under Vanessa Ziletti’s vlog, translated via Google Translate

“@eucerin_international@lilia_cortes I love the dermopure line, it works amazing“ — Comment found under Lilia Cortez’s IG post

[helloimjo]

Projects.

Below, you will find some of the things that I have worked on over the years as a conceptual creative and copywriter. With a diverse list of clients, ranging from skincare brands to an electronics company and a pump and valves company, I have had many interesting opportunities to explore new ideas and find creative solutions, however unusual the challenge. 

[helloimjo]

About me.

— Background —

My full name is Josephine Mia Nguyen. I was born in Bad Soden, Germany, on July 8, 1991, to a German mother and a Vietnamese-American father. As a classic "army brat", I moved to the United States when I was only a few months old. Over the years, I have lived in Florida, Colorado, North Carolina, California, and lastly, Germany.

But you didn't come here to hear my entire life story, did you? So here are the hard facts about me:

— Experience —

Jul 2017 - now                        Creative Concept & Copywriting UDG United Digital Group GmbH Hamburg, Germany Feb 2016 - Jun 2017 Social Media Manager UDG United Digital Group GmbH Hamburg, Germany

Nov 2015 - Jan 2016 Junior Social Media Manager Yours Truly Hamburg, Germany Apr 2014 - Oct 2015 Junior Social Media Manager Scholz & Friends GmbH Hamburg, Germany

Mar 2013 - Aug 2013 Intern Social Media Scholz & Friends GmbH Hamburg, Germany  

— Education —

Oct 2010 - Jun 2014 University of Bayreuth BA American Studies / German Studies Bayreuth, Germany

Aug 2007 - Feb 2008 Edison High School Huntington Beach, CA, USA

Sep 2001 - June 2010 Arnold Gymnasium Neustadt Neustadt b. Coburg, Germany

— Skills —

Languages English (MT) German (MT) French (intermediate) Swedish (beginner) Other Adobe Photoshop CC 2018 MS Office Keynote SocialBench Hootsuite iMovie GarageBand

[helloimjo]

Objective.

Creativity is everything to me. I live and breathe it. Basically I can’t do without it. What I want is a workplace that thrives on interesting, diverse individuals and enables me to live up to my full potential. In return, I will do exactly that. By giving customers what they need. And the agency what they want: a happy and productive creative.