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COLLECTIVE BRANDS

Halo - 24.10.16

Halo Christmas promo pack stock should now be coming through to your stores – we had created an instruction sheet to also be delivered with these, but some stores have not received this.

As the sleeves are made in a very specific way, it is essential they are put-together correctly to avoid damage.

Please find below the instruction sheet to show how this needs to be completed.

If you are having any difficulties, please don’t hesitate to contact the Collective Brands team.

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BUYING

Dateline – Poo Pourri - 17.10.16

Dateline has released this product into the marketplace. Dateline received very clear instruction from the buying team that this product was not to be sold to franchisee unless it was for personal use only. If you have purchased this product to sell in the store, please remove immediately and return to Dateline for a full credit. Conair Distribution Some of you may have received communication that Haircare Australia is now the distributor of BaByliss  Pro and RUSK.  Please note, this change DOES NOT affect Hairhouse Warehouse.  We still work DIRECTLY with Conair, and it is business as usual.  Haircare Australia is only handling individual salons and wholesalers.  

Ghd Copper Luxe Ghd sales of the Copper Luxe collection are underway!  Please note they have almost sold through of stock on the Air dryer. 

Caron Wax To help kick-start the waxing key season, instead of our normal 15% discount off market cost, Caron is offering 25% off for their opening order parcels for the month of November!  In addition, they have also created a smaller parcel for the stores that want to have waxing but cannot dedicate a large amount of space.  This will be the standard 15% off list and provides an encompassing yet edited range.

Please contact Caron to take advantage of this offer!

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WHAT’S HAPPENING IN MARKETING

01/08/16 - National Salon Extension Campaign (August 2016)

Campaign manual now available on the IRC

The National Hair Extension Campaign will run from Thursday 18th August – Sunday 28th August 2016 and will be advertised across a number of platforms including; a National Radio Campaign, Flyer, Web Elements, In-Store VM Collateral, Social Media and an eDM will be sent to our member database.

The offer: Hair Extensions ONLY $399*. Includes Full Head Tape Extension application, Style Cut and Finish.

- Full head tape extensions price based on 20” length only and excludes ombre coloured extensions. Subject to appointment availability. Not to be used in conjunction with any other offer.

Manual Full details on the campaign are now available in the campaign manual on IRC > Marketing > NATIONAL PROMOTIONS 2016 > August Salon Campaign  

Campaign Snapshot

Advertising Activity This campaign will be advertised on Radio as well as with In-Store VM Collateral, EDM’s, Social Media and Web Elements.

The radio campaign will include a combination of traditional ads + live reads by radio presenters during breakfast shows in regional markets and the National Nova drive show in metro areas.

To find out what station the campaign will be advertised on in your area, please see the following station match list on the IRC > Marketing > NATIONAL PROMOTIONS 2016 > August Salon Campaign > Radio Station Match List 

Regional radio can be quite cost effective so we encourage stores in regional areas to consider extending their radio activity into the second week of the campaign.

01/08/16 - Ghd Electric Pink Product Launch – Phase #1 Campaign Now On

PHASE #1 Phase 1 of the ghd Electric Pink campaign will commenced Thursday and will run for a 2-week period (28th July – 10th August). Phase #1 of the campaign includes a Front Waterfall VM display, eDM to our database, Social Media and Web Content.  

Snapshot of campaign activity

Plasma Graphics Ghd Electric Pink campaign plasma graphics can now be found in the following link on the IRC > Marketing > NATIONAL PROMOTIONS 2016 > ghd Electric Pink Launch 2016 > Plasma Screen Graphics.

This imagery is to be displayed on store plasma screens throughout the promotion.

Animated plasma graphics can be found in a Dropbox folder via the following link.

https://www.dropbox.com/s/de1crug1a9ch8hm/ghdPInkLaunch_1920X1080_2016_FINAL.mp4.zip?dl=0

Buying Offer A full overview on the ghd campaign including buying offers can now be found via the following link on the IRC > Merchandising > ghd Electric Pink

If you have any questions in relation to the buying offers, please contact the buying team.

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WHAT’S HAPPENING IN RETAIL

27.06.2016 - Parlux and Silver Bullet

There are a few updates / reminders for Electrical Sale.

To ensure that this promotion is easier to administer Dateline is going to do discount off invoice rather than based on scanned data.

All Silver Bullet and all Parlux electricals are included in this campaign except the New Advance Parlux:

1)    Silver Bullet Electrical 25% discount

2)    Parlux  20% discount (The promotion does not attract a further 12+1 only the 20% off invoice)

 Two buying opportunities will be extended between the 1st and the 24th July.

 CONAIR

Conair will not be featured in the Electrical Sale catalogue, however, they have the attached offers for the stores.  There will be tickets available on the Marketing Hub if you wish to discount the product.  Please speak to your Conair rep for these offers. 

·         20% off Aspire

·         20% off Original

·         MiraCurl Style and Shine - $129RRP

GHD

Reminder GHD orders for Electrical Sale need to ordered by Wednesday, June 29th.

 Link to the file on the intranet

http://intranet.hairhousewarehouse.com.au/Lists/Buying/AllItems.aspx

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EVENTS IN STORE

27.06.2016 Big Hair Sale 

This is just a sample of what our stores looked like during the Big Hair Sale.

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WHAT’S HAPPENING IN MARKETING

27.06.2016 - New Local Marketing Form

There is a NEW Local Marketing Briefing Form, which now includes a section specifically for catalogues. Within this section there is a link that takes you through the steps involved in creating a catalogue.  

You can find this new form on the Marketing Hub here:

LOCAL MARKETING FORM

Please download this new Local Marketing Briefing Form above and use it for all future Local Marketing requests.

Once we have received your completed form including all of the vital information we require to start your job, please allow 5 days for standard jobs and 10 days for campaigns such as catalogues.  

Catalogues and Letterbox Drops

We have created a handy guide on how to develop a personalised catalogue for your store which outlines the steps involved, estimated costs and timings. If you are interested in doing a catalogue for your store, please ensure you read this helpful guide before you start.  

You will find this located on the Marketing Hub here:

Marketing Hub>Useful Links & Tools>Catalogues

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ghd Platinum Launch Campaign NOW ON!

As we have just closed the financial year, and have also just recently completed our electrical campaign, I want to take this opportunity to express our excitement with the NEW ‘GHD Platinum’ launch campaign which commenced yesterday.  I would like to highlight that many efforts across Buying, Marketing and Operations departments have been made to create a campaign together with ghd that I believe is an industry first for our industry.

We have worked for many months now with ghd to establish Hairhouse Warehouse as the destination that owns the marketplace for consumers to shop for the new Platinum product.  As part of our planning process, the team presented a proposal to ghd to approve an exclusive launch campaign that would represent Hairhouse Warehouse as a stand out in the industry for this product launch.  As a result of these proposals, ghd committed to fund an exclusive TV campaign that also included social media and in store visual merchandising.  I am communicating this to you so that you understand that this is an opportunity to create a point of difference to our consumer by maximising a product launch that we believe is attractive and relevant to our customer.

The TVC launched last night with premium placement across programs such as Master Chef, the Voice, the Project, Modern Family, Seven news and Sunrise, as well as a sponsorship of Fashion Blogger’s Season #2 which will reach in excess of 2 million women nationally.  We encourage you to share the TVC (on the IRC) with your team as we believe the TV campaign with the expansive exposure and its emotional connection will generate interest and drive traffic.  Obviously we also believe that the attraction of our TV campaign and the in-store Merchandising will make us the leading connection with the consumer for ghd Plantinum.

To ensure you capitalise on the power of this advertising campaign alongside with the new exciting launch of Platinum, it is imperative for you to create the Visual Merchandising attraction that we have laid out for you at store level.  We have also negotiated a one-off buy price for you to purchase the Platinum product at quantities that enable you to merchandise the product at waterfalls and gondola ends, by ordering at higher margins (42 margin) from our B2B store.  This is now available to you, therefore, if you haven’t already taken advantage of this then I encourage you to urgently take action.

We all look forward to this launch campaign being a huge success and a show case across our network that we are the preferred choice for ghd with consumer.

To view the TVC and full details of the launch campaign, please visit the IRC > Marketing > NATIONAL PROMOTIONS 2015 > GHD PLATINUM LAUNCH 2015.

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What’s happening in Marketing

ghd Platinum Launch Campaign NOW ON!

As we have just closed the financial year, and have also just recently completed our electrical campaign, I want to take this opportunity to express our excitement with the NEW ‘GHD Platinum’ launch campaign which commenced yesterday.  I would like to highlight that many efforts across Buying, Marketing and Operations departments have been made to create a campaign together with ghd that I believe is an industry first for our industry.

We have worked for many months now with ghd to establish Hairhouse Warehouse as the destination that owns the marketplace for consumers to shop for the new Platinum product.  As part of our planning process, the team presented a proposal to ghd to approve an exclusive launch campaign that would represent Hairhouse Warehouse as a stand out in the industry for this product launch.  As a result of these proposals, ghd committed to fund an exclusive TV campaign that also included social media and in store visual merchandising.  I am communicating this to you so that you understand that this is an opportunity to create a point of difference to our consumer by maximising a product launch that we believe is attractive and relevant to our customer.

The TVC launched last night with premium placement across programs such as Master Chef, the Voice, the Project, Modern Family, Seven news and Sunrise, as well as a sponsorship of Fashion Blogger’s Season #2 which will reach in excess of 2 million women nationally.  We encourage you to share the TVC with your team as we believe the TV campaign with the expansive exposure and its emotional connection will generate interest and drive traffic.  Obviously we also believe that the attraction of our TV campaign and the in-store Merchandising will make us the leading connection with the consumer for ghd Plantinum.

To ensure you capitalise on the power of this advertising campaign alongside with the new exciting launch of Platinum, it is imperative for you to create the Visual Merchandising attraction that we have laid out for you at store level.  We have also negotiated a one-off buy price for you to purchase the Platinum product at quantities that enable you to merchandise the product at waterfalls and gondola ends, by ordering at higher margins (42 margin) from our B2B store.  This is now available to you, therefore, if you haven’t already taken advantage of this then I encourage you to urgently take action.

We all look forward to this launch campaign being a huge success and a show case across our network that we are the preferred choice for ghd with consumer.

To view the TVC and full details of the launch campaign, please visit the IRC > Marketing > NATIONAL PROMOTIONS 2015 > GHD PLATINUM LAUNCH 2015.

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WHAT'S HAPPENING IN MARKETING

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EVENTS IN STORE

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SPECIAL ANNOUNCMENTS

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NEW UPLOADS TO THE IRC

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WHAT'S HAPPENING IN RETAIL

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HOT ACTIONS

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