hisakof

[hisakof]

Design Thinking #10 : Quote

“It’s not ‘us versus them’ or even ‘us on behalf of them.’ 

For a design thinker it has to be ‘us with them'”

– Tim Brown, CEO and President of IDEO

“ The mission of Design Thinking is 

to translate observations into insights

and insights into products 

and services that will improve lives.”

- Tim Brown, Change by Design, 2009

“We can’t solve problems by using the same kind of thinking we used 

when we created them.”

– Albert Einstein, Former refugee

https://www.unhcr.org/innovation/10-tweetable-quotes-that-will-spark-your-design-thinking/

https://medium.com/agileconnexions/change-by-design-tim-brown-2ed3271f6f19

[hisakof]

Design Thinking #9 : The Circular Design Guide

“Who we’re designing for has expanded from a solitary user to an intimately connected web of people, spanning the globe.”

“The design thinking approach that underpins this guide allows you to explore new ways to create sustainable, resilient, long-lasting value in the circular economy – giving you the creative confidence to redesign the world around you.”  - Tim Brown

The design process should be taught in the engineering and manufacturing fields to find solutions in minimizing waste in the hopes of creating a sustainable future.

[hisakof]

Design Thinking #8 : How designers can use design thinking, in their own practice, their own process

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown

Designers are educated and trained at school, college, university and of course real-world experience. But they should be humble and avoid arrogance when using their knowledge. Consider designing things with a human-centred solution, but the problem and solutions are changing and depends on the users situation. Therefore, we should not only use our knowledge in design innovation, we should take that user-centred solution and also incorporate technology and economic/marketing strategies when developing new innovation.

Design thinking should not be a buzzword... but, if, the client wants to see the process and how it impacts the design or developing process, the designer should have prepared answers and explanations for them.

Or if they just want to use word “design thinking” as a buzzword, just say it “I Do Design Thinking!” to your client, and then it should be fine. 

I am very appreciate to know about the Design Thinking process, because in my real-world experience, as graphic designer in Tokyo where I built my career with hands-on-work, there was no time to consider the design thinking process because my project lead would have done that work and I was just cranking out the end product. 

If a designer worked on some finishing a project for the above client there is NO design thinking anymore. It’s just get the sh*t done. I think.

I searched and read some design thinking blog;

https://www.ideou.com/pages/design-thinking

https://thenextweb.com/dd/2015/07/14/how-to-use-design-thinking-in-your-next-project/

https://www.creativebloq.com/design/buzzwords-61412095

[hisakof]

Design Thinking #7 : Our Audience

For our GD grad show 2019 “SHIFT”,

I am in the web/social team and our team works how promote and announcement in SNS that very important to our grad show.

[hisakof]

Design Thinking #6 : Respond to The Rise of Design Thinking in Meetings and Events

The stages of design thinking lend themselves well to the creation of authentic event experiences, by first walking in the shoes of the individual attendee, declares Patrick Crosson, an event producer at agencyEA, which is a brand experience agency in New York City.

The science of design thinking will become even more important for meeting and event planners to attract and keep the attention.

Design thinking is a part of the process that brings together individuals for brainstorming their ideas or concepts. Bringing innovation into ideas for further refinement. It is important. 

Exhibition of products or new technology shows as this event that parts of creating products also design thinking. To know what is happening in the industry and to test new ideas for products.

I am not social person so the events looks....too big.

I would like to share this video. Conference should be like that :)

https://www.youtube.com/watch?v=vZTe7Y7v60Q

A new and exciting conference in Vancouver unlike anything else.

[hisakof]

1. Web design idea inspiration Link from Dribble

2. Display ideas

“SHIFT to another dimension” fun way to show people

3. From last week ideas

4. Update logo idea 💡↕️↔️➡️⬆️

[hisakof]

Grad show Logo  #4

Thinking about our grad show, I picked the name “SHIFT” for our brand and at the same time my brain was thinking about the meaning of the word “SHIFT”. Movement, change surface, brain shift, head for, toward the future and step toward the next stage or level in our lives......etc.

The word “SHIFT” means: about-face, change, variation...etc. When I heard only the word “SHIFT”, I imagine squares and cubes rather than curves. I don't know why, but maybe the shapes of the letters make me think that way.

This part is more like a branding description, and I thought about how to make a showcase that will introduce our personalities by rolling a dice.

We are fourth year students, learning for 4 years at university and some of us even more. We are not just graphic design students, other skills like language, art, digital media and business all help complete us as graduates. All these skills acquired at VIU and previous learning institutions help us toward our future goals. 

You can not predict the roll of the dice, as in real life, we do not know which of our skills will be a perfect match for our future work. 

The six surfaces of the cube symbolize our strongest skill-sets. Maybe we have more or less surfaces of knowledge to share with others. Some people may have many more surfaces to offer, like Tetrahedron, Hexahedron (Cube), Octahedron, Dodecahedron, Icosahedron. It does not matter how many surfaces we may have to offer, but the important thing is we have something to offer and focus on your strongest skill-set.

Logo Design:

Shift to another dimension of your skill-set, use the arrows which is not only one direction like as our real life future.

The grad show would be a place to introduce our personalities, skills and  originality. Pick six categories or more from our portfolio or our most capable skill specializations.

[hisakof]

Design & Thinking #3

Respond to  Design & Thinking documentary

“Design Thinking is Participance”

“Design research is way more different than marketing research”

“Situation is always changing, Adding technic to your design”

Diversity

“Design thinking is like a playing a piano with practice”

“Well research til you get know”

“Human solution & Human resources are tools of design”

“Making better = Be activated”

I found the documentary helped me in understanding design thinking and what it takes to be a good designer for the benefit of the end user.

The film was a bit fast and hard to follow, but overall understood that the design thinking is participance. Why? Because the first step of design thinking should be understanding. The next step is defining design solutions with a human-centred discovery process. Finally, an iterative cycle of prototyping, testing, and refinement is necessary.

In the film I found it easy to understand the step by step process of design thinking. The bike shop interview/store experience followed the customer creating/customizing whatever bike they want. For instance, the metal chosen for the frame, custom seat options, colours, and pedal types.

[ Look, Touch, Understand structure, Create together ]

The customer’s store experience helps in aiding the customer and bike designer in design thinking; creating a customized bicycle together that both parties can be happy with.

I think.....

[hisakof]

Response to “Design Thinking is Bull sh*t”

Key points from Natasha Jen’s presentation 

Graphic designer’s practice is extremely wide going from brand identity designed to expression to publication to motion

I somewhat agree with her comments, but the Design Thinking is not bull sh*t. Design Thinking is the process. The design thinking process, five steps only works its depends on the project or product.

As a graphic designer, we are practicing skills and using educated suggestion when working on some design projects. 

Every time we need to create design to people, not ourself. 

So, the design outcome trained from skilled designer. 

I think the industrial design and UX design which need physical testing and feedback it will fit the Design Thinking process.

Opportunities for Change & Innovation 

I hate parallel parking with a passion due to the fact I personally find it difficult and secondly I get “stage-fright”; you know when you pull up to the parking spot and the driver(s) are waiting behind you. You better pull it off the first time, because if you don’t the audience grows more annoying with your performance by the second.

Driver behaviour towards parallel parking and the general lack of courtesy is another reason I dread the act. I went to the mall, which is good place to watch people’s behaviour. When I was leaving the mall, I saw one truck preparing to back into the parallel parking spot when the van behind the truck tried to “sneak-in.” The van realized the spot was not for them and backed out to find another spot, driving around the truck when they were attempting to park. Bad driving etiquette and dangerous on the van driver’s part. But the truck driver’s front left tire was totally sticking out of the parking lane (wheels turned to the left). To finish parallel parking your wheels should be straight. Two drivers two different problems in relation to the parallel parking. 

On some roads parallel parking spaces have enough length for any kind vehicle, but busy streets or narrow down town streets usually have very tight parking spaces.  

Idea of solution

The parking line should appeal visually to the drivers. (Line colour, measurable, challenging…etc)��

New technology on the vehicle windshield can automatically find a spot for you and assist you in parallel parking.

Optional Reward system

First try then perfect position will get free of first hour parking!

Twice to cut the wheel then inside line will get 50% off of first hour!

Five times or more to cut the wheels or the part of the vehicle protrudes over line will be charge $1.25- more each hour!!!

[hisakof]

Design Thinking Process #1

If you want to be a design thinker, maybe…follow the Hisako design thinking process definition.

Design thinking is a kind of design training for problem solving. You start at the beginning and the innovation should factor in human behaviour, needs, and preferences.

The designer has to consider and understand what the people want and need, and develop ideas accordingly. Ask for feedback often. The discovery process follows iterative cycles of prototyping, testing and refinement. It will not be simple. It will usually be a complex problem that needs solving, but take the opportunities to co-create with the customer. Those design thinking experiences help us to give the client the desirable form.