Alright, so like 99.9% of us, I will be logging off of Tumblr because of the porn ban. So, before you log off, remember some key details
Log off for 2-7 days, not just one. If everyone logs out for one day, the revenues will not be that damaged. It will barely leave a dent. Logging off for an extended period of time could cause more of an economic nightmare
Do not delete the app. Considering that Apple removed it (causing this in the first place), it will be very difficult to get back if deleted
Make noise elsewhere. If we only log out, then next to no impact is made. Express the anger on other platform, like Twitter, Instagram, Snapchat, etc. If we say how fucked up this is, it will gain momentum. Sure, the execs may not realize it, but millions of others will. If big enough, then we might get noticed
If worst comes to worse, there are other platforms for content. To be honest, there is a high chance that this could fail. If it does, there are other places to post on. For art and photos, places like Instagram, deviantart, and other places are the best option. Videos? Youtube may be possibly dying, but it is still a great place to post videos. Fanfiction? Ao3, fanfiction.net, even the dreaded wattpad exist for this purpose. Just remember, there is a place to post that are not just here.
Finally DO NOT GIVE UP. It may take months, even years to make them realize that the adult band is bad. That Nazis and bots will still exist after this. That they can remove the kiddie porn and the bots in a manner that does not leave millions of artists without a job. But during this time, DO NOT STOP speaking out against this. If it becomes a lost cause, then the band may never be lifted
Thats all folks. Yes, I relize how cringy this may be, but I need to get this out before I go AWOL for a week or more. In the meantime, goodbye everyone and see you soon.
The “Log Off” protest is in response to the recent NSFW ban announced by Tumblr. The ban flags all content the filtering system detects as NSFW, reducing visibility to the community. The system has proven time and time again that is inefficient, oftentimes flagging SFW material as NSFW.
This SFW material includes art, memes and so on. This ban directly hurts the community and will not solve the actual problems at hand due to the poor flagging system. Because of this, the entire community will suffer.
So to respond, I propose that every user on Tumblr logs off of Tumblr for 24 hours on December 17th at 12 am EST.
Times are listed above depending on timezone!
This post responds to some very common questions about the protest. So make sure to read it over!
The plan for the 17th, when the adult content ban comes in, is to protest.
To do that, we are making as much noise either side of the 17th as possible, and using the site as normal.
On the 17th, dead silence.
People are saying log off but what they really mean is don’t open the site or the app.
But, on the 17th make as much noise as possible on every other platform. Tweet about it and post on facebook and instagram and everywhere else.
What this does is causes a massive dip in ad revenue for one single day. That does not make staff think ‘oh everyone’s gone let’s shut down.’ What it actually makes them think is ‘oh shit people aren’t happy and if people don’t keep using our site we’re out of money and out of jobs.’
A boycott reminds a company that the users (consumers) have the power to make their site (business) worthless with one single coordinated decision.
If you want to join in, here’s what to do:
Do:
Close all open instances of the app and site on all your devices before the 17th
Make posts before and after the 17th on tumblr and other platforms, talking about why this ban is bad
Make posts on other sites during the 17th. Flood the official tumblr staff twitter and facebook with your anger and your opinion
Come back on the 18th and check in
Don’t:
Delete the app from your phone (this doesn’t affect their revenue and since it’s off the store at the moment it’ll be hard to get back)
Delete your account. I mean you can if you want to, but if you keep your account and don’t use it you’re saying to staff that there’s still time to save it. If you delete it’s hard work to come back.
Open the app or website (including specific blogs)
Make any posts (turn down/off your queue and make sure nothing is scheduled)
Go quiet elsewhere. Make it clear that this is just about tumblr, not a mass move away from all social media.
Remember: the execs don’t care about anything but money. Shutting down the site means there’s $0 further income from it. That’s their last possible course of action. If we make it clear we’re not happy, they’ll have to do something or we can do more and more until it becomes too expensive.
Protests take commitment. They’re a defiant action against a business that is doing something wrong. They will try to scare you into not participating, because they’re scared. We hold all the power here, sometimes the execs just need to be reminded of that.