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Top 5 Ways To Effectively Use Instagram

Instagram is currently used by millions of people worldwide, and for a good reason: taking pictures and sharing them with your friends has never been easier! However, Instagram can be used in a very effective manner, not only for networking but for marketing purposes as well. If you have a business and you would like to promote it in the online environment, then this can be a great promotion tool. Having said that, here are 5 of the best ways to effectively use Instagram:

Hashtags Can Work Like Magic!

Twitter uses them, Instagram uses them and recently, Facebook has implemented hashtags as well. As a matter of fact, Instagram users interact mainly via hashtags, this is why you need to learn how to use them in your best interest. This aspect can be particularly useful for businesses who are looking for followers, as it allows them to make their content searchable and it will also trigger a viral effect that will benefit the business in the long run.

Photos And Videos Can Tell A Story

A photo can be worth a thousand words, and everybody knows that. Instagram is all about photos, but taking random photos will not take you very far, especially if you plan to use Instagram mainly for marketing purposes. One of the best, fastest and easiest ways to increase brand awareness and to boost sales is to post pictures of your product on a constant basis: they do not even have to be professional, they just need to highlight the main features and functions of the product in question and to appeal to the wide audience.

Same goes for videos: you can share videos with your employees in action, or you can make live product reviews. Regardless of your choice, videos and pictures are very likely to go viral, as people love media files more than text and they are likely to remember them over the years. If you own a new business and you want to make a name for yourself, then pictures and videos will surely come in handy!

Contests

People love freebies, discounts and all sorts of promotional offers, this is why you can never go wrong with a contest. A contest is a win-win: your customers will get a free product or service, while you get the chance to increase brand recognition. One great way to use Instagram for contests is to encourage people to share their own pictures of your product, and to reward the most suggestive or original picture. At the same time, you can use various tools that allow you to easily embed an Instagram feed or a hashtag feed into your website.

Keep Track Of Your Success

Tracking the success of your Instagram marketing campaign is essential. Fortunately, there are many comprehensive and user-friendly applications that allow you to track the customer growth, to see which are your most popular posts, to determine when is the right time to post content and so on. As irrelevant as these details may seem at first sight, they can actually make a difference.

Connect With Your User

Keeping in touch with your customers is important, especially for small and medium enterprises who have a limited target market. You can show your customers that you care about their feedback by simply replying to their comments or questions. This will not only attract user-generated content, but it will also improve credibility and increase the visibility of your business. Do not underestimate the power of your Instagram followers, as they can contribute to the success of your business!

To sum it up, these are  free Instagram followers trial  five of the best ways to effectively use Instagram to increase sales, boost the revenue and improve brand awareness.

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The Instagram Marketing Strategy For Success

Posting At The Right Time

Timing is everything when using Instagram marketing. Your engagement depends on your timing. If you post at a bad time you might end up being unnoticed. Early morning or late in the evening is the optimal time to post. Do not post during or between the 9-5 business hours. The worst day for engagement in a week is Sunday while Monday and Thursday tend to have highest Instagram follower engagement and traffic.

Follow Similar Instagram Profiles

Follow people who follow the same interest you like. If you follow people with similar interests you will be sure to get noticed. Plus, they are more likely to follow you back. Reach out to people who you believe would be interested in your products.

Get a Suitable Instagram Name

It is unlikely that people will be searching for you by your name unless, you are a celebrity. So create names revolving around your business website or the industry that you are working in. Now, when people related to your industry search the relative keywords, it is more likely that your profile will show up. Here is a powerful Instagram marketing strategy. Make your "user name" identical to what you are selling because that is what people are searching for.

Wisely Use The Description

When writing your description make sure to let people know about the benefits of you and your business. Add a link to your channel or advertising campaign to direct the people on your page.

Add Texts To Images And Use Hashtags

Honestly, Instagram is more about images than plain texts. Adding images is a great way to let people know how wonderful your product or service is. Use visually strong content that will attract attention.

Everybody needs to use hashtags on Instagram and if you want your business to be noticed then you have use hashtags. Using hashtags will make sure you end up on the list of the trending keywords that people are searching for.

If you want to use Instagram as a marketing channel then you need to use the simple features of Instagram in the most efficient manner. Your Instagram marketing will  free Instagram followers trial   be a success if you post many unique pictures. Also, now you have the 'Instagram stories' feature which is a cool powerful tool that you can use to your advantage. These marketing tips will make you stand out from the rest of the pack. All of the techniques above are an Instagram marketing strategy that will help build a huge fan base.

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4 Brand-Building Tips on Using Instagram for Your Business

How to Create a Powerful Instagram Social Media Marketing Strategy

One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads.

However, many people are left scratching their heads when it comes to marketing with Instagram.

Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food - but how can it tie into business? And should it?

With the speed of which Instagram is growing, don't underestimate its value to boost your brand and marketing efforts.

It has grown into an incredibly valuable marketing platform and even though the 18-29 year old's are still prevalent users, the higher age groups are catching on and catching up fast.

Some 2018 Instagram stats from Sprout Social are telling:

• 7 out of 10 hashtags on Instagram are branded

• 80% of users follow a business on Instagram

• 65% of top-performing Instagram posts feature products

If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get started:

Use Hashtags Wisely

You don't need to cram every hashtag you can think of in one post, but you do need at least a few.

A hashtag is the # sign followed by descriptive words about your image as in this example, I used #marketing and #ctaconf, which was the conference I was attending at the time.

When a user clicks/taps on a hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.

The hope is the user will see your photo, head to your profile and best-case scenario, follow you and get engaged with more of your posts!

However, when hashtags are extremely popular, the competition to show up in the results is fierce. Similar to SEO keywords, the more popular a term is, the harder it is to stay at the top of the search results. Thus, my example of using #marketing really was futile if I wanted to get any traction from that post.

You want to make your hashtags relevant to your business and location, but also engaging enough that a user would type them into Instagram's search box.

For instance:

• Say you have a pizza joint in Vancouver. You post a pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish

• Or you're a Toronto wedding planner. You post an image of a bride and groom's first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding

Holidays and special events are an excellent time to promote your business and gain Instagram followers. Whether it's a sale on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Day, they are all ideal opportunities to showcase your business brand in a non-salesy way.

Thank Your Audience for Showing Up

You don't just post a bunch of photos and hashtags and wait for the likes to roll in.

To gain Instagram followers, engage with your audience and grow sales or leads, you need to put in the time.

See an example here from video expert Michele Moreno where she responds back to each of the comments left on her video post.

So if someone leaves a comment or question on one of your posts, take the time to reply and thank them/answer their question.

Take a look at their profile, and if you like what you see, follow them.

Businesses often follow commenters first, in the hopes that they might return the favour.

You can also look for people who might be interested in your product, then comment on their photos and/or follow them, but don't spam them with an ask to follow you right away.

Interact with the Right Influencers

Influencers are Instagram users who can influence your target audience because of their popularity and/or social media following.

Danielle Bernstein is a good example of an influencer who worked with a brand. You may not recognize her name, but the 1.8 million followers of her Instagram account WeWoreWhat do.

Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and her personal trainer.

That may be an extreme example, and unless you have deep pockets you probably won't be able to attract an influencer with almost two million followers.

But don't despair. From mommy bloggers to local foodies, you can always find someone who your target audience follows, likes or admires. Maybe they'd be willing to review your product or take a photo using it - use your imagination!

Don't Just Shill Your Products

Instagram is not the place to simply share product shots all the time. Think of the experience people have using what you're offering, or the benefits it gives people.

Even better, show real-examples. Asking for user-generated content from your audience is one way to do this. That means that users share their photos using a hashtag you provide.

The online furniture store Wayfair.com does user-generated content very well. They have a user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.

Be sure to let people know that their images might be featured on your page and you can increase your Instagram content big time - for free!

No matter how you use Instagram for your business, be authentic and true to your brand. It's what the platform is all about, and it's going to help you grow your business, gain Instagram followers and attract sales or leads.

Susan Friesen, founder of the award-winning  free Instagram followers trial  web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant. r. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.