huffwashere

[huffwashere]

WE B[L]ACK 🖤🎬

full mix

[huffwashere]

"How many black cartoon characters are there on TV right now? They canceled Static Shock…nobody remembers Filmore & they killed Chef"

one of the first mixes i made. weird that this was 4 years ago, but djing if my version of writing a script. i dj more for the movie theater than the club if that makes sense?

[huffwashere]

an art project that became the cover art for one of my favorite mixes. https://soundcloud.com/tim-huff-396615128/how-many-black-cartoon-characters-are-there-on-tv-right-now?si=ea68ae373c0a4035abfd3cd9db880b48&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

[huffwashere]

Graphic campaign where we paired quotes from our sit-down interviews with each artist, and them with the final designs.

So thankful for and proud of all of them for trusting in this idea<3

[huffwashere]

Final Documentary <3

also had tons of promo clips, and interview footage to make this sticky for marketing team.

[huffwashere]

We brought all the designers in for sit down interviews where we surprised them with the first look at the sneakers mid interview. Invited family, friends, and industry peers + partners to see the documentary and celebrate the project.

attendance 200+

[huffwashere]

how we officially launched the first look at everyone's designs<3

Still my favorite promo to date.

[huffwashere]

With how active REC was on socials and how long this project/campaign ran it was important to ensure the art direction be potent, but consistent. Really wanted to be able to recognize when we were providing updates, like previewing that the sneakers were almost complete, and could be see for the first time at the documentary premier.

[huffwashere]

So thankful for the multidisciplinary creative team that brought all this to life. For this project I led a team of in-house, contracted and interns. This was our first project that felt like it ripped through and met both internal goals of showcasing the resources and opportunities REC as a whole could provide creatives, met our clients needs of brand awareness and legitimacy, as well as my personal devotion to ripping through and creating something that authentically pushed us closer to THE lifestyle brand for creatives.

Thank you Kevin Killkenny, Calvin Leon, Connor, Lucy, Bruno & everyone involved.

[huffwashere]

Brought full media team to document BTS and provide ammo for social marketing. Created tons of BTS content, but also stacked up on tons of footage for the mini-documentary we'd be making to share the project.

[huffwashere]

MADE EM

This was our first project that felt like it ripped through and met both internal goals of showcasing the resources and opportunities REC as a whole could provide creatives, met our clients needs of brand awareness and legitimacy, as well as my personal devotion to ripping through and creating something that authentically pushed us closer to THE lifestyle brand for creatives.

Challenge: As an international product design workshop and manufacturer, Garrixon wanted to foster authentic relationships with the Philadelphia creative community as well as showcase the magic they could provide.

Objective: Drive brand growth through a creative collaboration between designers, brand owners, and experts.

Actualization:

Curated a group of six designers and brand owners with established followings and brands.

Launched an open call for the remaining two spots, allowing aspiring participants to apply. (Huge data collection tactic)

Paired participants with product design experts and access to the Garrixon Design Workshop to create a limited run of branded Nikes.

Documented the process extensively, including interviews, BTS footage, product shoots, and candid reactions from participants.

Created a documentary showcasing the entire process.

Hosted a showcase event where designers were celebrated, and displayed sneakers for the first time. Garrixon team was able to speak about services they provided. We premiered the documentary and had a Q&A after. Attendance 200+

I had a great team, and led the creative direction, art direction and marketing strategy for the project.

Some of my favorite social moments from the project

Meet the designers

Teasing the sneakers

My Iphone BTS from the warehouse visit

Playing 3-D photo gifs

DOC Rollout

[huffwashere]

[huffwashere]

Rented a bus, and took all the creatives to Garrixon to take a tour, learn about the equipment, meet the product design experts and get to work.

Some Social Proof -- https://www.instagram.com/p/CSiMNDlM15o/?img_index=5

[huffwashere]

[huffwashere]

After going through about 200 applications, narrowed it down to the final 2 designers/artists. It was important for me to ensure we had a diverse selection and artists of different disciplines.

[huffwashere]

[huffwashere]

Initial graphics we launched to announce the project, campaign & application for community to get involved. Curated a roster of leading designers who were chosen to design their own pair of sneakers with Garrixon and launched it with a data collection app for (2) remaining spots.