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Paravidhi is the best digital marketing company in Indore. It gives all-round services in digital marketing like search engine optimization, Social Media Marketing, Content Writing, Search Engine Marketing, Social Media Optimization, Web Designing& Development, and Internship

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Indore Institute of Computer Education is a training institute for Digital Marketing at Bhawarkua. IICE also gives training and internships in Web Development, Graphic Designing,  Web Designing, AutoCAD, AngularJS, PHP/WordPress, Java, Central India’s best training institute for computer education at Indore.

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Indore Institute of Computer Education

·         Indore Institute of Computer Education (IICE) is central India's leading training institute. They offer a wide range of courses that are designed to provide a well-rounded education to the student which help them get a good job

The specialization courses it offers; Digital Marketing Training, Web Designing Training, Web Development Training, Graphic Designing Training, Professional AutoCAD Training, AngularJS Training, PHP/WordPress  Training, Java Training, Android Training, C and C++ Training with 100% job placement assistance

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10 Points to Improve your Rank on Google

What is On-Page SEO?

On-page SEO is that kind of SEO which we perform on our website or webpage. On-page SEO is performed to optimize your webpage on search engine by performing some certain activity on it. On-page is the first step in SEO also necessary because without it you cannot rank your website on top of search result. It covers all types of change we made on our website whether it is related to content or coding. We should also have to optimize the image by performing some task on it. The basic formula of on-page SEO is to sort your website according to search engine’s guidelines. Here are some points to cover during performing on-page SEO. On-page SEO is an important part of the Digital Marketing Course

These are the 10 points which help you to improve your website rank on google

1. Keyword Research

The very first step of On-page SEO is keyword research. Search keywords which can relate your website or business, this keyword will help your website to rank by placing it in the right place. We search keywords related to our website with the help of following tools

1. Google Keyword Planner

2. Uber Suggest

3. Keywordtool.io

4. SEMrush

2. Meta tag

Meta tags are those tags through which you can manage how your website will appear in the search result. This tag also helps us in optimize our website, we just have to create an attractive title and description and we should also have to place our keywords in it.

3. OG tag

OG tag is known as Open Graph tag. We use this tag to optimize for sharing our website on social platforms like Facebook, Twitter, Pinterest and as well as WhatsApp also. We can choose what title and description with image will show if someone shares the link of our website on these platforms

4. Image Optimization

Now a day’s every website has contained at least one image in it or some contain a lot of image in it which can affect the speed of the website, so according to the image optimization process, we have to use compressed images in our website. We also have to give a name, a title and an alt tag to every particular image which helps the user as well as a bot to understand the image

5. Landing Page Optimization

Landing Page is that page of your website where a visitor land through different platform or campaigns. Landing Page is mainly used for generating online leads through campaigns. A landing page should have the content according to the visitor need and a contact form through which you can get the visitor’s info and a call action button through which the visitor can submit their information and also a call to action contact number because if the visitor wants some help or have any query related to your business or services and most important thing your landing page should be mobile-friendly

6. Content Optimization

The main part of SEO. First, we have to follow and read the blog of Brian Dean on SEO. According to him

1. We have to start title tag with our keyword and we also have to make a catchy title by using modifiers like 2016, best, 100%, review, etc.

2. We have to make an SEO friendly URL like we have to avoid all unrelated word for our URL the best URL is like at first there is a website name and after/ there is only the page/blog title

3. After that, we have to use our keyword in <h1>Tag (First heading) and we also have to use our key in <h2>or<h3> tag

4. Then after that, we also have to rotate our keyword 2-3 times in the first 200 words our page content

7. Robots.txt files

Robots.txt files help bots were to crawl on your website. Through this file, we can also filter which bots we want to allow on our website. We have to place this file in the root directory of our website

8. Sitemap

Through sitemap.xml file, we can set the priority of the page of our website, which helps bots to crawl our website page priority wise or it also helps the page of our website to rank according to priority

9. Canonical Redirection

We use canonical redirection because a website URL can be written in different forms, but how a search engine can identify our website through this URL. So we create canonical redirection which helps search engine to identify different URL of our website

10. Htaccess file

If we want to create some redirection like 301,302,404,500, etc. We can do this by placing the code in .htaccess file which already exists in the file manager of our website. Above all the redirections 404 redirection is very important and we make sure we use this redirection in our website

Conclusion

We can perform On-page SEO by doing this task as a sequence wise. This task helps your website to rank on the search engine. In On-page all this point are important to remember like first do keyword research then make a catchy meta tag then write OG tag and then perform Image optimization after that content optimization and then landing page optimization, it is also important to place a Robots.txt, sitemap.xml and HTacces file in the root and one more important thing is to create a canonical redirection.