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GetResponse Review 2021

Product Overview

GetResponse is a complete email marketing solution that’s designed to help businesses increase sales and subscriber engagement with comprehensive marketing campaigns. Its email editor allows users to draft newsletters without any prior knowledge of coding. In addition, this email-drafting portion of GetResponse includes templates for designing beautiful emails and free images to reduce graphic-related costs.

GetResponse’s landing page creator enables users to design 100% responsive web forms and landing pages. Landing pages contain over 150 professionally-designed, ready-to-use templates. Marketers can create web pages for sales, thank yous, webinars, opt-ins and more in less than 10 minutes without touching a single line of code.

GetResponse offers pricing tiers for email marketing beginners, growing small and mid-sized businesses (SMBs), pro marketers and enterprises seeking scalable, high-end solutions. It has four pricing options: Basic, Plus, Professional and Enterprise. Each pricing tier includes core email marketing and marketing automation features, with the cost varying based on the customer’s list size.

Features

GetResponse’s key features include:

Marketing Automation – GetResponse’s marketing automation feature lets users build scalable workflows based on customer journeys. Action-based autoresponders allow for the creation of messages that are triggered by relevant recipient actions – with personalized one-to-one responses. In addition, GetResponse provides users with advanced segmentation tools that enable them to divide their contacts into subgroups and tailor emails accordingly.

Landing Page Builder – GetResponse has an intuitive drag-and-drop landing page builder that allows users to create 100% responsive landing pages and web forms. Business marketers can build web pages for sales, webinars, thank yous, opt-ins, about-me and downloads in just a few minutes. Moreover, GetResponse lets users test, analyze and optimize their pages to increase conversion rates.

Comprehensive Reporting – GetReponse has robust reporting capabilities. A few simple reports appear directly in the dashboard, offering a brief overview of campaign success via raw numbers and pie chart. The Email Analytics section provides further detail, with line and bar graphs for clicks, unsubscribes, opens, complaints and bounces. Additionally, for every report, users can view which subscribers within their email list performed any given action.

Webinar Integration – The GetResponse webinar platform seamlessly integrates with GetResponse email marketing, allowing users to host product announcements, demos and training sessions. Features include presentation sharing, chat moderation, polls, desktop sharing, attendee management and VoIP capabilities. In addition, GetResponse lets users decide whether their webinar will be password-protected or open to everyone.

Target Market

GetResponse serves all types of firms with its email marketing software. Here’s a list of prominent customers:

Tiger Woods Foundation

Quick Sprout

University of Dubai (UD)

Michael Simpson Jr.

UNESCO Bangkok

Hilton

IKEA

Citroën

AVON

Customer Service & Support

GetResponse has an award-winning customer service team, winning gold, silver and bronze Stevie Awards in 2013 and 2014. The company offers email support in seven languages and is the first email service provider (ESP) to provide 24/7 live chat, including weekends.

Customers can reference the Help Center and Learning Center, which both feature resources to help troubleshoot any questions or issues. These knowledge bases include FAQs, video tutorials, webinars, and downloadable documents like manuals, reports and whitepapers.

Pricing

GetResponse offers four monthly pricing tiers. Customers can access a 30-day free trial and save 18% by paying annually and 30% by paying for two years in advance.

Basic plans offer email marketing features:

1,000 contacts – $15/month

2,500 contacts – $25/month

5,000 contacts – $45/month

10,000 contacts – $65/month

50,000 contacts – $250/month

100,000 contacts – $450/month

Plus plans add landing pages, autofunnels, webinars (up to 100 attendees), ecommerce tools and CRM integration:

1,000 contacts – $49/month

2,500 contacts – $59/month

5,000 contacts – $79/month

10,000 contacts – $95/month

25,000 contacts – $179/month

50,000 contacts – $299/month

100,000 contacts – $499/month

Professional plans include advanced automation features and webinars for up to 300 attendees:

1,000 contacts – $99/month

2,500 contacts – $119/month

5,000 contacts – $139/month

10,000 contacts – $165/month

25,000 contacts – $255/month

50,000 contacts – $370/month

100,000 contacts – $580/month

Max plans offer an unlimited number of contacts, campaign consulting, single sign-on, an account manager and a dedicated IP address. Schedule a demo with GetResponse sales reps for a custom quote.

How Much Does Marketing Automation Software Cost? Download our free report to compare pricing on 15 popular solutions including Constant Contact, HubSpot, Keap, and Mailchimp.Download Now Shortcomings Some users have reported that the interface of GetResponse template builder is limited and that the default templates are outdated. Moreover, GetResponse doesn’t have a free plan for beginner email marketers like MailChimp does. Its free trial, however, includes a staggering 1,000 contacts, which is higher than most email marketing companies.

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