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From Mom To CEO: How Women Are Paving Way Into Business World?

There is no stopping of a woman who wears her confidence and strength on her sleeve. In the current business scenario, this metaphor stands extremely true as more and more women are now moving out of their comfort zone and opting the professions that were once confined to men. Either for a secured future or professional gains, women nowadays are rapidly turning into entrepreneurs. According to the "2018 State of Women-Owned Businesses Report" commissioned by American Express, the number of women-owned businesses have nearly increased by 3,000 percent.

One of the major reasons behind their motivation is the other women entrepreneurs who have been making headlines for decades. Some of the esteemed female entrepreneurs and popular names in this list include Oprah Winfrey, Angela Markel, Indira Nooyi and Cher Wang. Women are now moving shoulder to shoulder with men and taking up the challenging mainstream professional roles.

So it will be wrong to say that it’s a ‘man’s world’ because the today’s homemakers are breaking all the barriers and achieving what they truly deserve—money, prestige and self-satisfaction. Some of the common reasons behind this emerging trend are, to get fair monetary returns for the services offered because they are often underpaid, to have more control over future, to progress more quickly and to follow their passion.

Globally, women-led businesses are taking the competitive edge by leveraging cause marketing. It is all about linking your brand to a good cause; be it environmental or social. With natural ability to communicate and persuade, it is easier for women to align their business’ core vision with their own principles and make use of astute marketing strategy to raise customer awareness and generate revenue.

Women indeed have the potential of transforming the way of doing business and bringing more to the table because they have exceptional abilities to multitask, design, attention to detail, sense of relationship or sensitivity and most importantly, they are master in controlling the expenses. We hope more women to challenge societal norms and emerge as leaders of tomorrow.

Learn More:

The Wondrous Life Of  New Age Women

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I Digitality : A To Z Online Solutions

With a growth rate of almost 25-30% per annum, digital marketing has seen a tremendous rise in the last 10 years. Digital marketing has now emerged as one of the top ways to market a business. Individuals and businesses choose iDigitality as their online digital marketing partner for varied reasons. We are a one-stop shop for all your digital marketing needs and we take pride in turning companies much bigger and renowned brands online. We do this by designing and implementing lucrative digital marketing strategies to enhance your sales and visibility.

Our philosophy is simple. We believe in providing customized and client focused services to yield best results. No matter if you are running a small or medium sized business from a corner of a city, now you can go global with our digital marketing solutions. Your company can reach a large number of target audience, allowing you to beat the local competition quickly and expand your horizon simultaneously. Small business needs quick growth in short span and investment, our agency is the right pick to kick start their online promotion.

iDigitality is the most reliable online agency that offers a wide range of solutions from creative to technical and take your business to greater heights. Some of the services include SEO, social media marketing and web design optimization to name a few. We offer complete guarantee of quality, privacy and increased growth of your organization. Fix an appointment with Atlanta’s most trustworthy digital marketing agency at the earliest to get the A to Z digital marketing solutions.