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We looked inside some of the posts by idr-productions-blog and here's what we found interesting.
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7 Tips For Adding Video to Your Digital Marketing Strategy http://www.idrproductions.com/7-tips-for-adding-video-to-your-digital-marketing-strategy/
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Don't forget to check out our latest blog post! The Future of Online Video
The Future of Online Video
If we had a time machine, our team could jump forward and glimpse what the future holds for online video production. Well, IDR Productions has resources galore at its disposal, but a time-hopping machine isn’t …
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Are you curious about where the world of online video is headed? Our new blog post explores our predictions! The Future of Online Video http://www.idrproductions.com/the-future-of-online-video/
The Future of Online Video
If we had a time machine, our team could jump forward and glimpse what the future holds for online video production. Well, IDR Productions has resources galore at its disposal, but a time-hopping machine isn’t …
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New article is up on the IDR Productions Blog! Great information on the 6 Production Ground Rules for Managing Client Feedback http://www.idrproductions.com/6-production-ground-rules-for-managing-client-feedback/
6 Production Ground Rules for Managing Client Feedback
Just When You Though it Was Safe to Broadcast... You Want WHAT?! It happens to virtually every producer of DRTV and TV ads. You’re days away from broadcasting a painstakingly-crafted TV ad or infomercial. You and your …
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Is your company making the most of its potential online? Check out our newest blog! Studies Reveal Hidden Powers of Online Video Ads http://www.idrproductions.com/studies-reveal-hidden-powers-of-online-video-ads/
Studies Reveal Hidden Powers of Online Video Ads
For eons, it seems, advertisers have harnessed the power of online video ads to boost brand awareness. And to no one’s surprise, these videos delivered – viewers knew all about your products and services thanks …
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New blog is up! How to Capture Micro Moments with Video Marketing http://www.idrproductions.com/how-to-capture-micro-moments-with-video-marketing/
How to Capture Micro Moments with Video Marketing
In the contemporary marketing sphere, the consumer journey is comprised of fleeting micro moments – a brief interval of time providing quick information that can be absorbed or acted upon instantaneously. Internet users, particularly those …
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Our newest blog is up! Are you maximizing on your marketing strategy? Why YouTube Must Be in Your Marketing Plan http://www.idrproductions.com/why-youtube-must-be-in-your-marketing-plan/
Why YouTube Must Be in Your Marketing Plan
There’s no question that YouTube belongs in your video marketing plan. YouTube is the key to granting you the three wishes of video marketers: greater engagement, an expanded reach, and increased video views. Make YouTube Marketing an essential part of your strategy!
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It’s practically front page news… online video marketing is hotter than a meteor shower. People are devouring video! How large are their appetites?
3 Ways to Create Impactful Video Content
It’s practically front page news … online video marketing is hotter than a meteor shower. Look around, and you’ll likely see at least one devotee glued to a mobile device, feasting on a banquet of …
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Sequential Video Marketing - the new frontier for DRTV? http://www.idrproductions.com/sequential-video-marketing/
Sequential Video Marketing
Optimize Engagement with Sequential Video Marketing Marketers seeking long-term relationships with any customer sector can benefit tremendously from sequential video marketing. As the name implies, sequential video marketing is a strategy that delivers a continuous message …
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Should You Hire a Professional Video Production Company? http://www.idrproductions.com/should-you-hire-a-professional-video-production-company/
Should You Hire a Professional Video Production Company?
Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool …
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This week's DRTV Insights: Facebook Mobile Video Content Marketing: You in? http://www.idrproductions.com/facebook-mobile-video-content-marketing-you-in/
Facebook Mobile Video Content Marketing: You in?
Blink and you’ll miss something important! That’s how fast changes are sweeping through the rapidly-evolving world of video content marketing. From conventional broadcast commercials to direct response advertising, video marketing campaigns are proliferating. Hot to capitalize …
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A fulfillment house plays a crucial role in the success of any DRTV campaign. How do you know you've chosen the right one?
DRTV Fulfillment: One Serious Link in the DRTV Chain
DRTV’s House of Fulfillment You’ve done the legwork, you’ve unleashed your DRTV campaign, and it’s hit a soaring home run with all those well-targeted viewers. So how will you convert that bonanza of popularity into a …
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Great information on creating an effective http://www.idrproductions.com/what-makes-an-effective-infomercial/
What Makes an Effective Infomercial?
As with any other type of advertising, infomercials don’t always hit a home run with the buying public. In fact, many just strike out. While outcomes depend on any number of variables, successful infomercials usually …
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Profit from a Solid Online-DRTV Connection http://www.idrproductions.com/profit-from-a-solid-online-drtv-connection/
Profit from a Solid Online-DRTV Connection
What is the most common course of action for people who respond to DRTV commercials? No, their fingers don’t fly to the nearest phone to place a call. According to industry statistics, more than 50% …
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Can You Predict DRTV Success? http://www.idrproductions.com/can-you-predict-drtv-success/
Can You Predict DRTV Success?
How do you reduce the risk of uncertainty when rolling out a DRTV campaign? Many, if not most, marketers rely on some sort of forecasting methodology, one of the most prominent being DRTV testing. Getting a preview …
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Are your hitting a home run? http://www.idrproductions.com/what-makes-an-effective-infomercial/
What Makes an Effective Infomercial?
As with any other type of advertising, infomercials don’t always hit a home run with the buying public. In fact, many just strike out. While outcomes depend on any number of variables, successful infomercials usually …
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Put Your DRTV Campaign on the Right Track http://www.idrproductions.com/put-your-drtv-campaign-on-the-right-track/
Put Your DRTV Campaign on the Right Track
Once a DRTV campaign is underway, marketers naturally want to know the score. This generally means tracking inbound traffic. For many years, the preferred tracking channel was the phone call. The more voice responses pouring in, the better. Or so the thinking went.
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