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How to plan content for your local SEO ?

The first and foremost way is to have proper concise content. Content is the king. This is the thing which will bring audience to your site and keep them engaged. Use of keywords in content will fetch result of your website in top.

For a small business, it’s easy to tell about this to friends, family, acquaintances and colleagues but writing about small business on world wide web could be hard. Take a chill pill! Your website content does not need to be extraordinary or out of the world full of jargons. It must be simple and authentic; this will build a connection between you and your customer.

What is user searching ?

Learn to read the mind of user. Whenever we google something before, we finish typing google shows us perspective suggestions. From this we can get the idea that how user searches and how are results fetched so we can try to include those words in the suggestions into our keywords. Practice this process few times to develop list of words to be inculcated in our content.

Google Trends

This can allow few more specific and relative searches for each key phrase that search engine suggests. One can also identify it as per geographic area as to see which phrases are popular in which city, state or area.

Top questions your customer ask you ?

One cool tip you could consider here is to answer the frequently asked questions. If customer is asking some doubts repeatedly offline then they will ask same queries online too. But make sure to contribute full page to answer such repetitive questions.

Your peculiarity

One must think about the uniqueness of content. How is your content different or better than competitors? For example, if you are new optometrist in town then you could talk about eye diseases spreading because of mobile screen and its preventive measures on your page. You can also discuss about various types of glasses, suitable selection of frames and remedies to cure dry eyes. Include reviews about nearby hospital’s patients. If you succeed in giving that feel, customer is yours. Write what consumer is looking for, answer what his eyes are searching. Capture eyeballs; longer the better; and your content is done.

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The more you know, the more you know how less you know

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