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Ads about Covid-19
In many ways, the covid mania was unpredictable. There have been so many unexpected turns of events during the past two years that it is almost impossible to recall them all. Lockdown one, easing of the constraints, the emergence of the Delta variation, Lockdown two, and so on. Like us, brands had to change to reflect the sentiment worldwide continually. After a while, tributes to healthcare professionals turned from hip to ridiculous. As various virus types swept the world and then opened back up, stay-at-home messages alternated between current and outdated. The primary goal of the advertising effort is to promote the covid-19 guidelines, which were crucial during the pandemic. It was uploaded so people would know what needed to be done during an outbreak. Mainly four stages that are stated simply, concisely, and effortlessly. The intended audience for this advertisement was the general public since many people are still confused and anxious about not knowing how to deal with Covid-19. This advertisement aims to help and give response to everyone suffering from the outbreak so that the public would see that they are being guided and they have someone to lean on with. Moving on with the contents of the advertisement, everything was intended and suitable for the general public. It was clearly stated that they must sanitize their hands, wear face masks at all times, maintain social distancing, and always learn to fact-check and be aware of the environment near them. Regarding the media manipulation in the advertisement, I firmly feel that there was none, as it received a significant number of views (100K), leading viewers to believe that what was being conveyed was substantial and accurate. During the pandemic, many people were unhappy, distraught, anxious, terrified, and in need of assistance. It caused many traumas in many people, not just locally but even globally. During the pandemic, many advertisements and videos were played and aired to ensure that people are doing the right things and are comfortable with their life, no matter how difficult it is. Through these advertisements, people were calmed down, even if only briefly, to help them cope with their anxiety. Video link: https://youtu.be/5ruNCIwyBOk This particular advertising is both incredibly thorough and quite succinct. The video impressed me because of how concisely everything was explained. Anything from how long you need to wait after washing your hands to using a face mask properly. The length of time we must spend outside while running errands to prepare for the pandemic ranges from how far away we must be when we're outside to prevent direct contact with people. It's amazing how this type of an ad exists. This ad is targeting the demographics of the general public or the whole nation itself. It's goal is to make individuals conscious of their environment. Similar to how it is said in the advertisement, Covid-19 can be spread from one person to another by coughing, sneezing or even touching others around. It's incredible how easily this virus spreads to others who haven't yet been exposed to it. This advertisement also aimed to inform the general public on how to determine whether they have been exposed to the virus. They would reportedly begin to feel unwell, start to cough, and get weak. They would also lose their sense of taste and even smell. In this advertisement they said that the soap and alcohol are the things that you can use to help you fight this virus. And I can confirm that these goods are both beneficial and healthy for us. Since Covid-19 is a virus, we require a product that will eliminate and stop them from spreading from one person to another. This will reduce your chances of coming into touch with or being exposed to someone who has Covid-19. I can say that there isn't any kind of media manipulation at all. Since what they claimed was supported by evidence and was true in a scientific sense. Everything about how to contract the virus, how long you need to wash your hands for, and even how far you need to be from another person was accurate. This captured the viewers' attention and heart because everything was factual and true, which is what the people want so that they would know the right things and way to deal with the Covid-19 virus. Video Link: https://youtu.be/Uft3-e6yUKQ
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