im-long-blog

[im-long-blog]

Apple’s Vision

Introduction: Technology continues to expand and change the way humans interact with the world around them. As technology advances, so does the desire to implement that technology into one’s life. A leading company that excels at creating life-changing innovations is Apple. From simply starting on basic phones and music players, all the way to watches and laptops, Apple has set the standards for how technology should look and feel in one’s life. The Apple logo was originally designed by Ronald Wayne which displayed Isaac Newton, a leading founder of science and findings with gravity, sitting under an apple tree with an apple hanging above him. This original logo soon became obsolete according to Steve Jobs who wished for something more modern. He soon hired Rob Janoff who was a graphic designer who created what the world saw as the first iconic logo to represent the Apple corporation. The logo featured rainbow horizontal lines that made up the inside of the apple logo to show that it was the first company to have a computer with a color display. The bite mark was also meant to show that the logo was an apple (Think Marketing, 2012). From everything Janoff, created to the different designs that are being seen now demonstrate that Apple has the ingenuity to create a pleasant and eye-catching visual representation to initially capture the attention of its customers.

https://thinkmarketingmagazine.com/apple-logo-evolution-story/

Apple’s ideology was first started around June 2007, after many rumors about a new upcoming phone on the market. At the time, this phone was the pinnacle of technology. According to Steve Jobs, “Every once in a while, a revolutionary product comes along that changes everything” (Mingis & Kossovsky, 2009) The iPhone featured a “three-in-one” piece of hardware that allowed a user to have a music player, mobile phone and internet device.

https://www.computerworld.com/article/2549128/update--jobs-touts-iphone---appletv-.html

https://www.businessinsider.com/first-phone-anniversary-2016-12

The ambition of Apple continues to grow as they as a company start developing more interesting and life changing products. As the technology progresses, so does the capabilities of making the products more simplified and compact for travel. On January 29, 2008 the newest MacBook was announced. The MacBook Air claimed to be the world’s thinnest notebook at the time. According to Sean Moreau, 2019, he states that, “because of its thinness, the MacBook Air was the first Mac to remove the optical Super drive and feature a multitouch trackpad with gestures and included a 13-inch LED display with a full-size backlit keyboard.” This laptop was more favorable among students as it was on the lower cost end and allowed students to accomplish their work in an effective manner. The continued innovation of Apple was allowed its customer base to expand dramatically as more people wanted to have Apple products.

https://www.computerworld.com/article/3157371/the-evolution-of-the-macbook.html

Eight years later, Apple continues to create more advancements. Through the years, Apple has tuned and perfected security measures such as Touch ID and has continued to change the different camera pixels to take more vivid and eye-catching photos. Around this time, Apple wants to target a more sophisticated audience by releasing the MacBook Pro with the Touch Bar. This laptop was released Mid-December in 2016 and had a new change to its hardware. Apple removed the standard USB and HDMI ports and replaced them with a couple Thunderbolt 3 ports which allowed for data transfer, charging, display outputs and many more all within one port. The laptop was favored by designers, editors, producers of digital content and others. It had the hardware to take many strenuous tasks and was able to edit videos more easily than previous generations.

https://www.computerworld.com/article/3157371/the-evolution-of-the-macbook.html

https://www.apple.com/macbook-pro-16/

A year later, the technology in the iPhone changes along with the new look. Apple removes the circular home button and instead allows the screen to cover more of the phone. People were skeptical at first but after the unveiling, individuals started to take a liking to the new design. When Apple removed the home button and replaced it with Face ID, many critics were questioning the security of people and whether or not it was reliable. Apple responded by saying that Face ID was more secured than Touch ID. Face ID had several components that worked together to project 30,000 infrared dots on an individual’s face. After the initial setup, the phone will compare new faces to the previous saved one and when there is a match, it will unlock. All the processing happens in milliseconds.

https://www.cnet.com/how-to/the-iphone-and-ipads-face-id-tech-is-pretty-darn-cool-heres-how-it-works-and-how-to-use-it/#:~:text=When%20it%20launched%20Face%20ID,the%20current%2Dgeneration%20iPad%20Pro.

One of the newest upgrades Apple has implemented into its devices is the Electrocardiogram (ECG) which allowed users to indicate if their heart rhythm was showing signs of atrial fibrillation (AFib), also known as a stroke. This is one of the steps Apple has taken into branching into the medical field and seamlessly integrating it into their technology. All this technology is packed into a small device that is used as a watch. According to Danielle Kosecki, 2019, the Apple Watch is “able to check your heart rhythms, or the electrical impluses that coordinate your hearteat, for any irregularities.” Technology for Apple has been reaching different heights and lengths to improve upon new or old technology to make it better and more efficient for use by society. The Apple Watch Series 4 also features having built in GPS and Cellular connection that can be independent from one’s phone.

https://www.cnet.com/health/apple-watch-ecg-app-what-cardiologists-want-you-to-know/

https://support.apple.com/en-us/HT209085

With all of the technology Apple has accomplished, has it finally reached a point where there is nothing to improve? According to an article by Larry Ramer, he references PC Magazine and they say that “as the smartphone market stalls and iPhone sales stagnate, Apple needs a breakthrough technological innovation the likes of which we haven’t seen much of during the Tim Cook era and the company knows it.” This quote summarizes the culmination of what Apple has accomplished but are now running out of improvements for their next generation iPhones. They are charging more expensive price tags for a new phone that seems to only get a few hardware upgrades and a few qualities of life changes.

https://investorplace.com/2019/08/stagnation-apple-stock-mediocre/

In conclusion, Apple has had many technological advancements. From the first iPhone and MacBook, to Face ID on phones and ECG on watches, Apple has advanced in many ways that help contribute to modern society. As the advances continue and competition in the Smart device industry continues to rise, will Apple be able to maintain its place as one of the leading producers?