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How to work with developers to get your SEO recommendations implemented

One of the biggest frustrations for SEOs is getting their development team to execute technical recommendations. Whether because of a bad experience in the past or […] from https://www.imapplied.co.za/seo/how-to-work-with-developers-to-get-your-seo-recommendations-implemented/

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8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising […] from https://www.imapplied.co.za/seo/8-experts-on-when-how-to-ramp-up-your-ad-spend-during-covid-19/

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Google Tests Showing Web Pages in YouTube Search Results

Google has been spotted showing links to web pages when people search for topics on YouTube. This was initially discovered by a Reddit user who posted […] from https://www.imapplied.co.za/seo/google-tests-showing-web-pages-in-youtube-search-results/

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10 Things Digital Marketers should know about TikTok

Seemingly overnight, TikTok leapt onto the social media scene with its highly addictive feed of short looping videos and viral challenges. If this newcomer has passed […] from https://www.imapplied.co.za/seo/10-things-digital-marketers-should-know-about-tiktok/

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5 Ways Restaurants Can Use Facebook Ads During COVID-19

To quote one of my favorite clients whose business has been impacted by COVID-19: “This sucks, but we’ll get over it and be back better than […] from https://www.imapplied.co.za/social-media/5-ways-restaurants-can-use-facebook-ads-during-covid-19/

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Can Google PageRank be Manipulated for Better Rankings?

I saw a discussion on Facebook about manipulating website linking patterns to focus PageRank to important pages. The idea was that linking to “useless” pages is […] from https://www.imapplied.co.za/seo/can-google-pagerank-be-manipulated-for-better-rankings/

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Goal Talk Podcast Episode 12: The Dos & Don’ts of Effective Ad Copy

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the […] from https://www.imapplied.co.za/seo/goal-talk-podcast-episode-12-the-dos-donts-of-effective-ad-copy/

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Google’s John Mueller on BERT and Rankings

In a Google hangout, Google’s John Mueller answered a question about getting hit by the Google BERT update. Mueller discussed what BERT does and how that […] from https://www.imapplied.co.za/seo/googles-john-mueller-on-bert-and-rankings/

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SEO – What we need to do now

The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes […] from https://www.imapplied.co.za/seo/seo-what-we-need-to-do-now/

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Google Announces FREE Shopping Listings

While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are quickly learning how to get their business online. […] from https://www.imapplied.co.za/seo/google-announces-free-shopping-listings/

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Google Search Console Reports on COVID-19 Special Announcement Schema

Google is rolling out a report in Search Console for sites utilizing the new COVID-19 ‘SpecialAnnouncement’ structured data markup. Schema.org structured data markup for special announcements […] from https://www.imapplied.co.za/social-media/google-search-console-reports-on-covid-19-special-announcement-schema/

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Six steps to a successful content strategy

A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand […] from https://www.imapplied.co.za/social-media/six-steps-to-a-successful-content-strategy/

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9 Retention Strategies for Digital Marketing Agencies During COVID-19

As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We […] from https://www.imapplied.co.za/seo/9-retention-strategies-for-digital-marketing-agencies-during-covid-19/

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5 Blogging Tips to Help Boost Your Content Now

Every year, Orbit Media releases their Blogging Statistics and Trends survey. To compile their findings, it’s sent to over 1,000 unique bloggers and content marketing specialists. Naturally, […] from https://www.imapplied.co.za/seo/5-blogging-tips-to-help-boost-your-content-now/

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Scaling Google indexation checks with Node.js

As technical SEO specialists, understanding how Google and other search engines crawl, render and index our websites stand among our top priorities. However, getting the necessary […] from https://www.imapplied.co.za/seo/scaling-google-indexation-checks-with-node-js/

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Updated Google Ads Benchmarks for Your Industry During COVID-19

Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad […] from https://www.imapplied.co.za/sem-adwords/updated-google-ads-benchmarks-for-your-industry-during-covid-19/

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3 Areas of Enterprise to Focus on Right Now

As it continues to spread and take hold in various regions, COVID-19 leaves in its wake a devastating human tool. As of publishing, more than 2 […] from https://www.imapplied.co.za/seo/3-areas-of-enterprise-to-focus-on-right-now/