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CHARACTER TRAITS COMMON TO SUCCESSFUL ENTREPRENEURS

1.) The achievements - Socorro Ramos – National Book Store

Socorro Ramos entered the publishing and retail industry by working as a salesgirl at a bookstore. At the age of 19, she opened National Book Store in Escolta with her husband with a capital of P200, selling books and school supplies to students. At that time, Manila was under the control of the Japanese, who imposed censorship on books and periodicals. To augment their earnings, she and her husband resorted to selling other items like candles and soaps.

After the post-war boom proved profitable for the company, ushering in bigger revenues, the Ramoses opened a nine-story building along Avenida. At 95, she still believes in the time-honored tradition of “hands-on approach” in business. She even designed the company’s logo herself.

2.) The achievements - Tony Tan Caktiong – Jollibee

Tony Tan Caktiong used to operate an ice cream parlor, before converting it into a fast food restaurant called Jollibee. With a starting capital of P350,000, the young Caktiong opened two branches in Cubao and Quiapo, together with friends who supported his idea.

Caktiong decided to serve hamburgers, fried chicken, and spaghetti to customers when they started looking beyond the usual ice cream. Eventually, the business grew, and he had to hire more employees. By knowing the Filipino market, Jollibee managed to excel as a fSM is more than just a shopping mall. It is a beloved institution. Many of my favorite memories happened in SM. From shopping, watching blockbuster movies, date night, ice skating to food tripping, SM has it all.

3.) The achievements - Henry Sy, Shoe Mart

SM is more than just a shopping mall. It is a beloved institution. Many of my favorite memories happened in SM. From shopping, watching blockbuster movies, date night, ice skating to food tripping, SM has it all.

However, this gigantic chain of more than 44 large-scale shopping centers in the Philippines and throughout Asia has very humble beginnings.

Henry Sy came from an impoverished family in Jinjiang, a town near Xiamen, China. The entire family left China in 1936 to help the family patriarch manage a thriving convenience store in Manila.

Unfortunately for the family, their store was burned down during World War II. However, business-minded Henry saw an opportunity selling used military combat boots and other postwar goods from supportive American soldiers!

His success led to the opening of his first shoe store, the SM in Avenida, Manila. Henry had problems finding shoe manufacturers who could design shoes according to what he had in mind, but he persisted. He spoke to customers and built his own network of suppliers and manufacturers.

That never-say-die attitude got Henry Sy to where he is now: one of the richest men in the world and a world-class commercial center developer who provides opportunities to both entrepreneurs and the working class.

4.) The Achievements - John Gokongwei Jr,. Holdings

John’s life story is a “rich-to-rags-to riches” story. John Jr. was born in China to the scion of one of the wealthiest families in Cebu.

When the father died, so did the business and the family fortune was soon gone. John Jr. supported his family by peddling items along the streets of Cebu by bike. Soon, he was trading items by boat to Lucena City and to Manila by truck. Eventually, he started importing items from the US.

John Jr. soon realized that importing carried too much risk and low margins. Thus, in 1957, he borrowed Php 500,000 from China Bank and started a corn milling business named Universal Corn Products.

By 1961, Universal started diversifying its products and launched several popular brands such as Blend 45. Universal Corn Products was renamed Universal Robina Corporation.

Today, the Gokongwei family owns several successful and highly diversified businesses. Among these are Robina Land Corporation and Cebu Pacific.

5.) The Achievements - Mariano Que, Mercury Drugstores

Many of today’s entrepreneurs would learn the value of customer experience and innovation through Mariano Que.

Like many of the entrepreneurs discussed so far, Mariano found opportunities for entrepreneurship after World War 2. Mariano had been working in a local drugstore when the war destroyed several businesses in the city.

Mariano saw the need to supply sulfa drugs, which were used to treat bacterial infections. He started to buy sulfa tablets and sold them at affordable prices. Soon, other people followed and adapted Mariano’s strategy.

However, only Mariano sold high-quality sulfa tablets, which ensured him a steady clientele. With his hard work and dedication to build up savings, he was able to put up his first drug store in 1945, which he named Mercury Drug. The Roman god Mercury is known for speed. He also carries the caduceus, which is a symbol in the medical industry.

Mariano invested his earnings into the company and introduced many innovations in the service. Among these innovations were a drug-delivery service to clients and locations that are open 24/7 because he knew people would be needing medicines any time of the day.

By the time Mariano opened his second Mercury Drug at the newly constructed Ayala shopping center in Makati, he had invested in technological innovations, such as biological refrigerators and computer-guided controls.

Mariano’s dedication to his business has allowed Mercury Drug into 700 stores and a widely recognized name for quality pharmaceuticals.

SOURCES: 

https://tycoon.ph/top-10-successful-entrepreneurs-philippines-story/2/?fbclid=IwAR2mBvtp6cPRFXCyO9wlI3Kxk-WCi3L9bQcJGlz0qUuZYISpocV9vYif23E

https://tycoon.ph/top-10-successful-entrepreneurs-philippines-story/2/?fbclid=IwAR3M63fzG5-mwn1erucIuRraCAL3clXJGSJUaMbeaao3YmOcCfqmG3YyDNg

NAME: RASOLA JOHN WINDEL O.

HUMSS 2P WISDOM

ENTREPREUNER PT#3 MARCH 16, 2021