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10 Ideas to Refresh Your LinkedIn Presence Before Summer Vacation

Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn.

In the 2017 Social Media Marketing industry report from Socialmouthy, 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform.

Read: What is Solar Chargers

With this in mind, rather than wait until a busier time later in the year, here are 10 ideas that you can use to refresh your LinkedIn presence for your B2B company over the coming months as people are in and out of the office.

1. Review Company Page Description

The company page description is the kind of standard copy that not many people review and update, but you may find that it has gotten a little dated. That product launch is no longer new. You have added new capabilities or new locations to your business. You might even have a new brand position that totally changes how you present your B2B company to the world. Making updates to this page is simple, and won’t take you very long if you already have the new copy available.

2. Change Company Page Image

This image was probably uploaded when you created this page and it has a very corporate look. Consider changing this image seasonally, or change it to highlight a current promotion. Visual content is making waves on other platforms and you can take advantage of that here. Make sure you resize your image to 646 pixels x 220 pixels so it will appear as you expect it. Since followers don’t usually visit your company page, but view your updates in their feeds, consider a brief update about the new photo.

Read: How to Buy a Good Laptop

3. Review Results of Posts

If you have not already been reviewing the results of your posts, this is a great time to do so. While it is easy to review likes and comments on LinkedIn, clicks on links that drive visitors to your blog or website are more important to track. This will help you understand what content drives engagement. You should be using a URL link shortener that lets you track clicks, as well as a web analytics tool that lets you track where traffic came from. Google Analytics tracks Social traffic by platform, and you can even look at it by individual post.

4. Add Relevant Showcase Pages

If your company does not have any Showcase Pages, this is the perfect time to plan them. While these were created to replace individual product pages, it makes sense to create these as topical pages about areas of interest to your prospects and customers. This is an easy way to segment your audience and post content that is relevant for each segment. Consider adding two or three Showcase Pages, and make sure that you promote them on your main page and other appropriate channels.

5. Create Editorial Calendar for Updates

If you already have an editorial calendar established for your other content, make sure you include your LinkedIn updates as part of it. After reviewing your successful posts, you should have a better idea of what works on LinkedIn. Focus on that content and develop a regular cadence of posting. Consistency is key to engagement from your B2B prospects and customers.

6. Throw an Employee Lunch and Learn

Something that is often overlooked in updating a B2B company’s LinkedIn presence are your employees. Most, if not all, of your employees have personal LinkedIn profiles. Each one of those profiles links to your company page. Teach your employees the importance of supporting the company with their LinkedIn profiles. Providing lunch will entice them to attend a meeting. It can also be done virtually for distributed teams. You can explain your overall plans on LinkedIn and some of the ways they can help. Consider sharing the ideas in the rest of this post.

7. Create a Standard Company Description for Employees

Even though an employee owns and manages their own LinkedIn profile, you can make suggestions for their job description. Many job descriptions begin with a description of the company. You should provide a standard, two to three sentence description of your B2B company that has the appropriate keywords and brand positioning. You cannot force your employees to use this, but you can explain why it is important. Each employee can market the company within their own network. This standard description helps employees appear in the right search results.

8. Encourage Employees to Share Company Posts

Just like providing the company description above, you want to encourage employees to share company updates with their LinkedIn networks. Since this also needs to be optional, your goal should be to make it as easy as possible for employees. The easiest way is to select what you want employees to post and give them suggested language to use. You can communicate this to them through your intranet, internal social network or even an internal newsletter. You can also encourage them to follow your B2B company on LinkedIn and Twitter and to share what they think their network would find interesting.

9. Identify Groups for Employee Participation

There are many LinkedIn Groups that provide value in your industry or the target industry of your prospects and customers. If you identify some of these Groups for your employees and give them a tutorial on interacting in those Groups, your B2B company will have a larger presence in these Groups besides just someone from marketing posting there. Real employees with real industry knowledge and connections will get noticed.

10. Select Subject Matter Experts to Blog on LinkedIn

And taking that industry knowledge and expertise one step further, you can identify the most likely subject matters experts and encourage them to publish blog posts through their LinkedIn profiles. This becomes even easier if they are already blogging for your B2B company and you can just ask them to syndicate their posts to LinkedIn. Make sure they include a link back to the original post. This is another way to leverage not just your employees, but their knowledge, to improve your company presence and ability to connect with prospects and customers on LinkedIn.

Bonus Idea: Create a Slideshare Deck for Employee Profiles

One of the easiest ways to add visual content to a LinkedIn profile is to import a Slideshare deck. Create a short deck describing your company, or even presenting some industry opinion or research, that is no more than 3-5 slides. After your post this to Slideshare, your employees can add it to their profiles by simply choosing edit profile and moving their cursor to the right margin on any job description. Click the box in the middle with the square and the plus sign to upload or link to a file. You can also add the content to a different position.

By taking these simple actions now, your B2B company will be in a better position on LinkedIn once vacations end and your employees, prospects and customers are back in full swing for the fall.

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A classy look with the right type of furniture

Furniture is not just a form of convenience in a home but is also meant to add style and personality and showcase the artistic nature of the house owner or the lack of it. That’s why it’s important to choose your pieces with care while keeping in mind that quality always counts when choosing furniture for your home. Melbourne is a great place to shop for furniture because they have some of the latest styles and best made furniture Melbourne stores anywhere in the world. They are sleek of design yet practical as well endearing them to people looking for special pieces for their homes.

Unlike in the days of yore, antique furniture is hardly or ever used in homes today unless they are traditional homes that have been turned into museums. This however does not mean that people don’t like that particular style because you can see how popular they still are by the number of replica furniture shops selling reproduction pieces. Even if the modern replicas are not as expensive as the originals, they are quite pricy as a result of being produced out of quality wood that is durable and well preserved to last a long time.

Read: How to Buy a Good Laptop

Eames furniture on the other hand have been adapted by many furniture companies that are famous for supplying a wide range of Eames inspired designs to well known companies. Their office chairs are designed with the high profile executive and businessman in mind and are ideal for conference rooms.  Eames chairs are made out of the finest leather in various colors to conform to ergonomic designs that provide the ultimate in comfort to users.

Another type of chair that lends itself to sophistication and class is the Barcelona chair which was in fact designed by two German architects but was  first displayed during a world fair in Barcelona in 1929 and hence the name. This is considered a collectors item today and the price depends on the authenticity of the chair which must be chrome or stainless steel without seams and polished to a mirror finish. But the original being very expensive it’s possible to opt for a replica of the Barcelona chair which would still be pricy and considered a status symbol in any home.

When buying furniture, while going for the more important pieces we need for the home, we tend to forget the small but essential bits and pieces such as the ubiquitous bar stool that we take for granted. You can see them almost everywhere but you hardly take any notice of them. But don’t forget that they do add that essential sense of completion to any restaurant or kitchen bar and should be chosen with care to suit the atmosphere of the place. An online furniture store is the ideal place to look for the perfect bar stool. Wood is recommended for your bar stool since it never goes out of fashion and always looks elegant no matter what the style is.

You must however ensure that quality wood has been used in its manufacture while all joints are well fixed and sufficiently durable to withstand the wear and tear of being pushed around day in and day out. It’s best that you buy any kind of furniture from a reputed online furniture store to ensure the quality of the products you buy.

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How to Buy a Good Laptop

Laptop is one gadget that has become hugely popular over the last few years. There was a time when the laptop was used only by CEOs, business owners, managers and other high profile professionals but nowadays everyone including students, professionals and business owners use them with equal ease. Make sure you check my in-depth guide for the best laptop for programming from https://bestprogramminglaptop.com where you can check out my recommendations for a few top models.

But even with the exponential growth in the number of laptops, many people are still confused about which laptop is best for them. This happens because most people are not aware of the laptop components and cannot decide which components are best for them. In reality buying a good laptop is easy if you pay attention to few simple things.

Purpose - The first thing you need to identify is the purpose for which you are buying the laptop. If you need the laptop for office work then you don't need to buy a feature rich, expensive laptop but if you want to do heavy duty multimedia work such as gaming, video and movie editing, graphic designing etc. then you need to buy a laptop that is loaded with the best possible resources. As you add more resources to your desired laptop the cost goes up.

CPU or Central Processing unit - This is known as the brain of the computer and does all the work for you. If you need a laptop that can do a lot of things for you in short amount of time then you need a laptop with higher CPU speed. Graphic designers and gamers usually need a laptop with higher CPU speed.

RAM or Random Access Memory - This is the temporary memory used by computers to carry out different tasks. A higher RAM enables you to do a lot of tasks simultaneously in less amount of time. Again graphic designers and gamers need a laptop with high RAM. Another type of RAM that is available nowadays is Video RAM or VRAM. That is useful for games as a higher VRAM increases the speed of games.

Hard disk - This is the storage area of the laptop. If you need to store lot of big files such as movies, graphics and images you need to buy a laptop with a large hard disk space.

Removable Disk Drives - DVD and Blue Ray drives fall under this category. This drive enables you to read external data from DVDs and CDs. Nowadays most of these drives come with inbuilt writers so that you can write data to discs.

Webcams - These are an integral part of laptops today and help in recording videos and online video chatting.

Read: The Types of Laptop

Ports - Nowadays the laptops come with number of ports that are helpful to connect different devices such as memory sticks, printers, headphones and so on. The most common port is the USB port but there are others as well such as PCMCIA, MMC and so on.

OS or Operating System - This is the software that executes all your commands and gives you results. Windows is the most common OS but others like Mac, Linux are gaining popularity. The biggest advantage of using Windows is the number of applications and games developed for it. However if you want to do simple tasks such as office work, listening to music, watching movies, or browsing internet you can go for other OS as well.

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What is Solar Chargers

For those individuals who stay on the go and do not always have electrical outlets at hand, solar chargers provide a unique alternative energy source. Several companies offer different designs for Solar Chargers, so it is easy to find the perfect one to meet your needs.

It is important to research each brand and review the ratings to see how reliable each Solar Charger is for each gadget that you own. The best part about purchasing a laptop solar system is that it enables people to move their office anywhere without having to worry about wires or cables.

Read: Laser Toner Refill and the best Photo paper to use

One of the most lightweight and compact Solar Chargers is the PowerFilm Foldable Solar Battery Charger that is perfect for people looking for remote power for satellite phones, cell phones, GPS devises, and laptops. These chargers were first designed solely for military personnel. Now, they are sold commercially and are small enough to fit in a laptop bag or backpack. Some special features of this Foldable Solar Battery Charger are that it includes a female lighter adapter to make it easy to charge portable devices; it is weatherproof and UV resistant, and it is possible to jointly chain multiple units for more power. This particular model has 15.4V operating voltage and 10 Watts for rated power.

For those who like to camp, rugged durability is essential in a laptop solar system charger. Uni-solar Portable Solar Electric Panels are so tough, people can stomp on them and they will not break. Even bullet holes will not prevent these panels from functioning. Many professional climbers and military units rely on these Solar Chargers. The design involves converting sunlight into an energy source. Despite the amount of Watts these laptop solar systems provide to charge your computer, they are still surprisingly lightweight and portable. For individuals who need laptops, but do not have access to electricity, laptop solar system chargers are essential to complete their missions/tasks.

So if you find that you often use your laptop in situations where AC power is not available to recharge your battery, a solar laptop charger is a great solution.

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Laser Toner Refill and the best Photo paper to use

Anyone using a printer will obviously require either inkjet cartridges or a laser toner to provide the printing capabilities to the machine.  In the good old days, toners were made out of carbon powder although the toners we get today have come a long way since then. A toner is the ink that is used to print the text on documents and images we print when the command is applied from the computer connected to it. 

Something else that is different today from the days gone by is the difference in the containers used to hold the ink. While those days the toner came in bottles, today they are available in cartridge form. Among the many different types of inkjet cartridges and printer toners available today, the laser toner used in a printer will be based on the type of printer being used and its compatibility to one another.

Also Read: Importance of Video Card In Laptop

Since original laser toner can be pretty expensive many companies have started re utilizing the original toners to restore them and use them again and again to refill the cartridges.  This process has to be carried out with much care to be successful and is done after the cartridge is well cleaned and dried before the toner is filled again. This makes the laser toner refill much cheaper than buying the original cartridge and how good the standard of the prints depend upon the care taken by the manufacturers to refill them.  Anyone wanting to buy cheap laser toner refill should search for companies online that offer bargain rates for their refilled cartridges.  You can even cut your costs in double if you order your laser toner in bulk in order to save on shipping as well.

No matter what type of printer you use or how good the standard of your laser toner refill is if you don’t pay attention to the quality of paper you use to print your photographs. There are many different types photo paper available in the market for this purpose such as glossy, matt etc and lesser known paper such as semi gloss, photographic paper and satin paper among others.  Anyone who has ever got his photos developed will be aware of what glossy paper and matt paper is. The glossy is usually of high quality and has a bright and shiny surface making it the most popular photo paper used by a majority of photographers.

Matt paper does not have a shine to it with the colors tending to look rather dull and washed out.  Glossy paper also reflects light while matt doesn’t and you would therefore imagine that no one would want to use matt paper for their photographs. But this is far from the truth because matt photo paper is more durable and doesn’t leave any finger marks or dirt on the photograph which is not the case with photos printed on glossy paper.

Another aspect is that matt paper photographs look good under any light whereas glossy photos are difficult to look at under certain types of light. But there’s definitely no question which photo paper should be used when printing photographs in black and white because it should be matt and nothing else if you want to capture the true essence of the image that has been photographed.

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Importance of Video Card In Laptop

For those people who are looking for a laptop with a high resolution display, one important factor involved in their decision should be video memory. Generally, the more video memory in the laptop, the higher the possible resolution and the more colors it will display. As a rule, less than 8 megabytes of memory in a notebook video card is considered substandard and should be steered clear of.

One thing to look out for is when the video card uses shared video memory. What this means is that the graphics adapter does not have any memory of its own, but instead will borrow some of the RAM that is available to the motherboard. Laptops with this option end up running on less RAM than is installed because part of the memory is taken up by the video card. So if there is a low amount of memory installed in the computer in the first place, there will be performance issues not only with the processing speed, but with the display as well.

Read: Why Gamers Must Know “MXM!” Technology?  

3D graphics are another topic to consider, as this type of graphic requires a special chip to be able to handle the intensive calculations needed to process moving 3D vector shapes. NVidia and ATI are considered the top chipmakers that produce 3D video cards for laptops, and the NVidia GeForce Go and the ATI Mobility Radeon are just two of their many offerings to turn up in high-end notebook computers lately.

An added bonus to getting a decent laptop video card from one of these manufacturers is that it will often come with several different outputs in case you would rather watch the action from a display other than the laptop’s LCD display. Some cards will let you output directly to a television by using RCA or S-Video connectors, while others might support dual monitors. In this case, you can plug two monitors into the computer and then set up the operating system to treat both monitors as one display. It can be kind of creepy at first to see your mouse moving from one monitor to the next, but it’s a great way to add more real estate to your desktop if you constantly find yourself running out of room.

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Why Gamers Must Know “MXM!” Technology?

MXM Technology have been introduced long time ago. But it has not been popular as it should, why?

MXM abbreviated of “Mobile PCI-Express” this name originated from Laptop Graphic Video card interface connected with PCI-Express Bus. This is a new laptop computers architecture that have 16 lanes bus which use to be data super highways between GPU and Laptop mainboard. MXM Technology help to reduced data bottle-neck and reduce overall laptop computers temperature. In additional, it’s support modern interface standards included DVI, HMDI.

Also Read: The Types of Laptop

An advantage of MXM chipsets is changeably chipset interface but most of today laptop computers haven’t have changeable graphic card slots. There are 3 versions of MXM standard presently that have been improved many parts such shape, temperature and performance.

So, MXM is the technology for upgradeable Laptop computers. Especially, Gaming laptop computers is the most required(Read more about gaming Laptop here). Someday, we will not worry to buy a laptop computers can’t play a new 3D games that require faster graphic card. However, there are not many laptop supported MXM technology because of a number of problem as..

Shape of Graphic card – Laptop must design for internal laptop space of MXM standard

Ventilating – suitable ventilating design

Warrant issue -  user upgrade by self allowance from laptop computer companies

However, MXM technology will be popular in near future. Prepare to meet it!

MXM Slot Graphic card standard

MXM-I – 70×68 mm, 230 pins, type I mechanical compatible, type I thermal compatible, 35 mm2 GPU size

MXM-II - 73×78 mm, 230 pins, type I, II mechanical compatible, type II thermal compatible, 35 mm2 GPU size

MXM-III - 82×100 mm, 230 pins, type I, II, III mechanical compatible, type II, III thermal compatible, 40 mm2 GPU size

MXM-HE – 82×100 mm, 232 pins, type I, II, III, HE mechanical compatible, type II, HE thermal compatible, 40 mm2 GPU size

There are two leader of MXM laptop computer cards manufacturers – ATI and nVidia. Here is example pictures.

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The Types of Laptop

When laptop computers first came out, they all pretty much looked the same. There was a large box holding the CPU, with a small LCD screen that was half the size of the box. And when the screen flipped up, it revealed a keyboard underneath. The laptops were so heavy; there are some desktop computers that are being sold now that weigh less than those old laptop computers.

These days, there are many different types of laptops, as they come in several shapes and sizes. The most popular and traditional style consists of a flat square box containing the CPU, and upon which sits a keyboard that is embedded into the top. The LCD screen is the length and width of the CPU, and is attached on one side, opening up like a clamshell. Most people find this arrangement to be the best laptop type, as they can work in some pretty tight spaces with this design and still find themselves being very productive. This design is also currently the cheapest laptop type, as it is the one with the least amount of innovation.

Read: What is Solar Chargers

Another laptop type that is slowly gaining in popularity is the tablet PC. These notebooks can be used just like the traditional style of laptop, but with one difference. The LCD screen on a tablet PC can swivel around and rest on top of the CPU, allowing the user to work on the computer while it’s closed. This takes up even less space than a traditional laptop, as it resembles a large book while on someone’s lap. A mouse is not needed either, as the user interacts with the tablet PC via a touchscreen and stylus. By using the stylus to write on the screen, data can be input into the operating system without the use of any other input devices.

A recent development in laptop design is the handheld PC. These devices have actually been around for a while, but they have always been extremely expensive and have had to run on a stripped-down version of Windows called Windows CE. Not many applications could be found for this neglected operating system, so the devices caught on. Now, however, handheld PCs have the power to run advanced operating systems like Windows XP and even Vista, and act just like a laptop only a lot smaller. And the price has come down a lot as well, so it won’t be long before these new devices are more in the mainstream.

All of these laptop types can be purchased at just about any electronics or computer retailer, and also online. In addition discount and wholesale laptops can be found on certain sites, as can accessories such as carrying cases and laptop printers.