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Digital Marketing Trends in 2020

It is difficult to predict that the trend of 2019 will continue next year and will only become more dominant. It seems we have been a whole year, focusing on the channels and information that really matter, and also adapting to the changes that have taken place this year. Anyway, let me try to catch those new tips for regional market and digital marketing industry changes.

Storytelling

If I just need to choose a format to enable effective and engaging consumer communication in 2020, it will be the old one-or the format it sells. Although the year we are behind is the year of Instagram, the winner is still the story. Not only on the Instagram platform, but also on Snapchat, mainly via Facebook, WhatsApp, and Youtube, the latter almost all adopt this format. According to Facebook, adding a "story" format can improve ad recall, purchase intent, brand relevance, and clickthrough rate. Instagram alone has 500 million active users per day, and that number continues to grow. One year's story format is definitely bad for us. First, on Instagram, but we will see what happens on other platforms. As Facebook says, one-third of the most viewed stories are published by business profile or brand, which clearly shows that the brand content in the story has successfully attracted the audience.

Related Post: Increase Local Online Marketing by Optimizing Google My Business (GMB) Listings

Numbers will reach record prices

The price of digital services and customer-separated budgets will reach record prices in the coming years. I even hope it can quickly surpass the price of traditional advertising services. Although digital services are now available to everyone, the range of quality is wide. As a result, the price range will also increase. Increasingly high-quality employees in the industry and their retention issues will also affect agency pricing policies. If you choose to provide customers with quality digital services, you will pay more and more in the next few years, which will definitely affect your agency fees. We will see if this domestic and regional market can withstand it, or if there will be other earthquakes. Globally, 2019 is the first time that digital advertising spending has exceeded half of the total global budget. It increased by 25% in the previous year, but this number is sure to increase. 3. Digital agents are no longer just digital agents. Digital agents will increasingly compete with traditional agents because they play an equal role in many local and regional creative beers. Customers no longer hesitate to take advantage of the creativity of many digital agencies, and this is our agency experience for the coming year. In addition to digital marketing activities, identity development, and employer branding, more and more customers are encouraged to commission traditional marketing activities. This has become a trend in some of the more developed advertising markets and seems to be showing us. Therefore, by 2020, we will see the further strengthening and growth of major digital agencies, as well as the transition to creative agencies that provide full-service services.

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Increase Local Online Marketing by Optimizing Google My Business (GMB) Listings

The Internet has revolutionized the way companies market their products to potential customers. Gone are the days when you flipped through a yellow book to find a business or buy a daily newspaper to watch ads. Today, it's all about the World Wide Web and your company's Google My Business listing.

More specifically, it's all about search engines.

For many business owners who are trying to market their products or services locally, Google My Business has become an important part of local digital marketing. According to a 2014 “Advanced Web Ranking” study, more than 67% of search engine users clicked on the top five options that appeared in the browser. Considering that SEO statistics for 2019 indicate that Google accounts for about 90% of the entire search engine market, you will most likely want your business to stand out among the top five options!

Related Post: 3 Powerful Social Media Marketing Strategies You Ignored

After reading the above statistics, you might ask yourself, "How do I accurately promote my business to the search engine ladder?" The answer is really simple. The growth of online local marketing is all due to search engine optimization (SEO), and your GMB listing is an important part of that strategy. If you lived under a rock throughout the 21st century or just need a little reminder, please allow us to help.

SEO makes your business easier to find by optimizing your Google My Business listings

SEO focuses on popular keywords to increase the visibility of the website and to promote online traffic to online users who visit the website through search engines. In short, you can think of it as a huge billboard that attracts customers to your website by focusing on what they enter in search engines. Savvy business owners use this tool to help attract more organic traffic to their website, increasing the likelihood that their company name will pop up in the list of search engine options.

So, what is SEO and why the Internet is so important for local marketing, what do you do now?

Doing SEO yourself seems like a daunting task. Fortunately, a technical expert like us can simplify local online marketing for you. Hiring a full-service digital marketing agency can save you time, effort, and one less thing.

Where does the Google My Business (GMB) list work?

Google My Business (commonly known as GMB) is a tool that you can use to list your company on the Google homepage and Google Maps. When your company is listed on Google Maps, local potential customers can more easily find your service. Many people like to shop locally. Your Google Maps list is key to making your business discoverable by more potential local customers and participating in your overall online marketing and SEO strategy.

Optimizing your GMB list to keep it up-to-date and consistent releases can get your business more focused and increase potential customers. Customers can praise Google on the Google My Business list to comment on the strength of your company. So if you really want to show your business on a map, then GMB is the way to do it. Combine your strategic search engine optimization campaigns and your online business and business will reach new heights!

Full service digital marketing, big and small

Tribal Marketing is a digital marketing agency that uses industry-leading marketing strategies to increase customer visibility on the web. These strategies include a combination of Google My Business List Optimization, SEO, Search Engine Marketing (SEM), social media, content marketing and website design. Instead of using a "one size fits all" strategy, we provide services on a case-by-case basis.

Our service pack guidelines are in line with how much visibility customers want in their digital marketing efforts. This way, we can adjust the size of any package based on customer needs and budget. We cannot guarantee a certain amount of traffic growth, but past customers reported 30-40% traffic growth to us after signing up for our digital marketing service.

Tribal Marketing Provides Superior Local Online Marketing Services

Tribal Marketing began its digital marketing paradigm in Georgia. Initially, we started serving local businesses in areas such as Jasper, Butts, Henry, Clayton and Fulton counties. Over time, our success has allowed us to broaden our services and attract businesses from across the country to rely on us to meet their digital marketing needs.

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3 Powerful Social Media Marketing Strategies You Ignored

Marketers work very hard to increase their visibility on social media. Without a strategic strategy, the spread of content on social media will be limited, which also affects the potential for conversion. The reason for limited influence on social media is simple. Let's consider the scenario on Facebook.

Too many posts compete for position in one's feed. Facebook sees more than 4.5 billion content every day. (Resource)

The opportunity for a post to enter someone's feed is limited by the number of followers on the company page.

People spend more time reading content on social networks than content shared by business entities, and social content is shared by their connections.

Here are 3 simple but effective strategies and tools to help.

Related Post: 7 Tips for Improving Your B2B Marketing Plan

1. Encourage employees to use employee advocacy platforms to promote content

Your employees are also the best advocates of your brand. They may also be your best way to expand your promotions on social media. Using the right employee outreach platform (such as Circulate.It, Drum Up employee outreach platform, or Kredible), you can create a reliable system to achieve the impact of branded content and its impact on social media.

The best brand advocates are those who believe in the products they promote. Research shows that people trust people they know far better than advertising or other sources.

If you have 1,000 employees and your employees have an average of 500 connections on social networks, then encouraging them to share brand communication will create 1000 * 500 = 500,000 views for you on social networks.

Instantly zoom in on reach. But, of course, social media management is not immediate. It takes some structure and perseverance to take you where you want to go.

If you are considering applying employee rights protection to your organization, the first thing you need is a plan. You also need to answer the following questions.

Why should your employees share branded content on their accounts? What's good for them?

How will you train them to share your brand in the best way?

What goals will you set for your employee advocacy plan?

How will you measure the results?

How would you build a self-sufficient and smooth program that requires less effort?

2. Provide industry trending content on your social media pages

If you serve delicious, delicious hot, delicious pizzas, then they will continue to linger!

Just as you can make a pizza based on a very good original recipe, you can also launch a premium content-branded content planning blueprint that fits the theme outline originally designed. Instead of always creating your own content, you can also curate and syndicate content for better results.

Benefits of Quality Content Management –

Target you as the preferred resource in your audience

Helping you stay ahead of the industry

Let you build relationships with the people you curate

Helps you easily manage social media marketing

It is a good idea to strike a balance between content creation, curation and joint organization, ideally 65%, 25% and 10% curated organizations should be created. Planning 25% of the content is crucial, and it can be used to accomplish a lot of work.

3. Visually engage your social media audience with funny images

As the amount of social text increases, placing perfect visual effects can well ease the monotonous process. You need to convey the visual effects of your feelings.

Vision is a great way to capture the essence of a concept. The human brain has also been found to process images 60,000 times faster than text processing. Internally, more than 90% of all communications sent to the brain are visual. That's why teachers are encouraged to use vision as part of their learning plan.

If you really want your message to be left to the audience, combine your word game with great graphics. There are also 100 expressions visually.

If you think creating images is a daunting task, use an application to simplify the process. Applications like Canva use simple drag-and-drop modules and pre-designed template selections to help complete the image making process. You don't need to be a designer to create beautiful images. You can collect ideas from existing pictures and search in Google Search.

In any case, there are multiple ways you can accomplish the task of making your brand a better profile on social media. But leveraging the voice of your employees, providing all-encompassing useful content on your pages, and enriching your social media account with great visuals are three fundamentally rooted ideas that can help you really change performance. Remember, you know your brand best, so adopt these ideas, but use your knowledge to make them your own when implementing them.

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7 Tips for Improving Your B2B Marketing Plan

B2B marketing plans are essential for all such businesses. For more than 5 years, the Content Marketing Academy has worked with marketing experts to develop an annual document outlining B2B marketing trends, benchmarks, and budgets.

This fascinating and informative dissertation provides many important insights on what works for B2B marketing companies. This document contains a lot of data and should be a reference guide for anyone planning a B2B content marketing strategy for the next 12 months or next quarter. In fact, unless otherwise stated, the numbers included in this article are derived from B2B content marketing benchmarks, budgets and trends.

Of course, reading the documentation is one thing. Knowing how to take data from a document and apply it to an existing B2B digital marketing plan is another matter. If you are new to this form of marketing, or have never had a formal documented strategy in the past, then this is certainly not an easy task. Hopefully the information in this article will help bridge the gap between the CMI / Marketing Expert documentation and your business's marketing strategy.

1. Meet with your content marketing team often

Data: 41% of B2B marketers claim that daily or weekly content marketing meetings can increase the efficiency of their marketing activities. 89% think these meetings are somewhat valuable and very valuable. Marketers who find that meetings are most effective for their content marketing efforts are those who meet weekly or bi-weekly. Those who waited longer between the two meetings reported less desirable results.

2. Continue to improve content quality diversification strategies and increase platforms

Data: 72% of marketers plan to focus their strategies on creating more engaging content next year. In addition, the most effective marketers use the most strategies (15) and are active on the most social media platforms (7).

3. Create a Written B2B Marketing Plan

Data: Only 32% of all marketers report a written strategy. Others claimed no strategy or record. However, 53% of the most effective content marketers have written strategies.

4. Define your editing task description

Data: 48% of the most effective marketing experts say they have a well-defined editorial mission statement. Forty-nine percent found that the editorial mission statement on record increased the efficiency of their work. Still, only 28% of people actually do have an editorial mission statement.

5. Regarding the look of success, keep everyone on the same page

Data: Looking at the most successful marketers, 79% of them claim that they and their members have a clear understanding of successful content marketing strategies.

6. Make content marketing maturity / maturity a target

Data: Only 8% said their content marketing plan is very complicated. 24% rated it as mature, while 29% defined it as a teenager. Finally, 11% of people define their content marketing efforts as in their infancy.

7. Make money from paid advertising

Data: The company uses paid search engine marketing. Followed by banner ads (55%), recommended tweets (52%), social ads (51%), local ads (39%), and content discovery tools (14%). In total, most companies use 3 different types of paid options. Overall, the use of paid advertising has increased. But the most effective organization is us4.

Related Post: 6 Basic Marketing Trends in 2020

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6 Basic Marketing Trends in 2020

Alright, we're almost there! For many years, I have been looking to the future, predicting how digital media, platform and technology innovations will affect marketing in 2020. Cutting edge examples certainly show exciting opportunities-almost too many options ...

In this article, I will base on examples and study six main marketing trends that adopt the latest marketing techniques and techniques that marketers can use. For advice on leveraging innovation in different digital marketing channels including email, social media and search engine marketing, see all other articles from the Smart Insights team covering digital marketing trends for 2020.

Now that we are approaching 2020, we can see the huge impact of digital marketing. In terms of advertising alone, these marketer predictions show how Facebook and Google's duopoly is dominating online paid media investment, although offline media purchases are still important for many large brands.

Trend 1. Life Cycle Marketing

Although people often say "the funnel is dead" because consumers follow a non-linear journey, no matter what product or service you are involved in marketing, in general, to grow your business, your main focus is to increase awareness, followed by increased customer leads and leads.

Digitalization has also played a large role in creating a unified customer experience, but shockingly, digital marketing is not seen as a driver for increasing existing customer revenue. Because digital marketing can effectively achieve all of these goals, including retaining customers, this is a problem.

A more practical way to plan to integrate online marketing into your marketing activities is to consider the communication from the customer's perspective throughout the customer's journey. I call it "always-on lifecycle marketing," and I encourage you to review online and offline media usage throughout the entire customer lifecycle.

The example of a B2B company using a marketing campaign shows an auditing example. Although it is strong at the top of the funnel as far as the used campaign is concerned, it is less powerful and repositions the campaign in the middle and bottom of the funnel. Many businesses are adopting marketing automation and account-based marketing technologies to achieve these touchpoints. For all potential activities that can be reviewed, see the article linked above.

Trend 2. Conversational Marketing

To me, this is the most exciting trend on the market today, combining the rapid consumer adoption of smart speakers with innovations in search query processing, dialog interfaces, and messaging.

Driven by the latest Gartner hype cycle and artificial intelligence, conversation marketing is seen as a key innovation. As you can see, many of the technologies in terms of innovative triggers are not expected to become mainstream in 5 to 10 years. Among those predictions that will become mainstream in the next 2 to 5 years, the three most important factors for marketers to consider are personification, real-time and conversational marketing.

Trend 3. Insight-Driven Marketing

At Smart Insights, we are loyal advocates who use analytics and insights to drive business performance and optimize digital marketing results. That's why we are called what we are.

The altimeter / prophet digital marketing status report reveals that improving their data-driven marketing is the goal of many businesses, as demonstrated by the most desired skills of digital marketers.

In addition to the advances in customer analytics supported by CDP as described in the next section, new Voice of Customer (VoC) technologies, such as online hosted customer communities, can improve customer preferences for future products and their delivery methods.

Trend 4. Marketing Technology

Today, Marketing Technology (Martech for short) offers confusing software service options for businesses looking to improve their digital media, experience and support data management. If your business and agents use the right Martech hybrid materials, they can help you stand out from the competition, but if you don't, you may miss the insights and automated processes they are using.

Scott Brinker's latest 2019 Martech super-picture, which hosts Martech conferences and provides technical advice to HubSpot, has drawn this somewhat scary map, listing all potential categories and services that companies can use.

Trend 5. Consumer Privacy and KYC

Repeated privacy breaches at Facebook, Google, and other brands that have led to other customer information leaks show consumers that online brand data is not as secure as they previously thought. Privacy regulations such as GDPR have been enacted to improve data privacy by increasing fines.

According to GDPR regulations, the maximum fine for violations will increase to 20 million euros (17.5 million pounds) or 4% of global turnover-whichever is higher, with a record fine in 2019.

British Airways was fined £ 183 million for violating customer data regulations and fined a chain of 99 million hotels for failing to protect personal data in approximately 339 million guest records.

Although these may be more of a CIO or CFO concern than a CMO, it shows that marketers need to work with colleagues to mitigate the potential impact of security breaches and assure customers.

At the same time, we have seen that the effectiveness of traditional identification methods, such as cookies for tracking, is declining, making it more difficult to determine media ROI, which is said to be one of the main advantages of digital channels.

Emerging technologies may help address these two challenges.

New identity management or understanding your customer solutions are being developed to improve security, reduce fraud, and increase customer awareness across multiple devices.

Trend 6: Digital Transformation and Marketing Transformation

Our research on managing digital marketing reveals many challenges in how companies conduct digital marketing today. Issues include a lack of focus on integration strategies, testing, optimization, and structural issues, such as teams working on silos or lacking integrated communications skills.

To address these types of issues and take full advantage of the opportunities to grow their business through digital marketing, many companies now have digital transformation plans.

The purpose of digital transformation is to develop a roadmap to enhance digital capabilities and skills, while combining "always-on" digital marketing activities with brand and product marketing in the enterprise.

The chart of the study shows that many companies are actively transforming to achieve this through the success factors described in this brief.

Seize the opportunities brought by digital marketing in 2020 and beyond, and everything goes smoothly! To help you use your way, check out our benchmark templates, each of which gives you a quick overview of digital marketing governance and key channels like search, social, email marketing and analytics, content marketing and experience.