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Technological innovations have made life so much smoother and better, beyond doubt. However, technology does come with several drawbacks, proving to be troublesome for the users. While websites and apps are necessary for brands to sustain in a competitive market, they cannot…

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The popularity of online commerce, commonly called e-commerce, barely needs an introduction nowadays. From a school-going teenager to an elderly neighbor, millions of people have become accustomed to buying things online.

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Create a Responsive E-Commerce Website Using Magento. Magento is a Leading E-Commerce Development Platform widely preferred for its customizability, functionality, scalability.

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Business principles have changed over the last few years drastically. Tasks that were initially assigned to the in-house recruited team are now being assigned to a third-party portal.

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Technological innovations have made life so much smoother and better, beyond doubt. However, technology does come with several drawbacks, proving to be troublesome for the users. While websites and apps are necessary for brands to sustain in a competitive market, they cannot overlook the security aspect.

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Outsourcing is a necessity in Modern Business

Business principles have changed over the last few years drastically. Tasks that were initially assigned to the in-house recruited team are now being assigned to a third-party portal. This new trend is known as outsourcing.

In outsourcing, a remote team that specializes in a particular project and is essentially assigned is taken on board. The fundamental reason for drifting towards outsourcing is the fact that it is much more convenient and budget-friendly for most projects. Especially since the onset of the COVID-19 pandemic and the work from home culture, working with a remote team has worked in the favor of businesses.

In Deloitte’s Global Outsourcing Survey 2020, 70% of people advocated for outsourcing as it helps cut costs and 40% of them vouched for its flexibility even in the time of a pandemic. This goes on to show its importance in contemporary times.

Here is a rundown of why outsourcing is a feasible option for modern business-

Access to Skilled Individuals

One of the prominent reasons as to why outsourcing is undertaken in the first place is because of talent shortage in a particular geographical area. With outsourcing, you can get access to skilled people with respect to the job specification. As long as your background research is strong, you are likely to end up finding a really good resource for your project. This research will require you to study and analyze some statistics. For instance, if you need a team from the IT sector, then knowing that India has one of the largest numbers of STEM graduates every year is certainly an added bonus.

Budget-Friendly

With every task, there is an allocated budget. And you want to get your work done proficiently without burning a hole in your pocket. This is where outsourcing comes into play. For example, companies located in the UK and the US often outsource tasks like marketing and web development from India. This is because the cost in their native countries is considerably high due to the currency value. Hence, getting adequate talent at lower costs is preferable.

Cuts Down Infrastructure and Technology Cost

When you outsource a project, the burden of developing an infrastructure for the team and investing in technology is mostly lifted from your shoulders. Since the hired resources have access to the latest trend and technology, you will get the benefit of it without having to spare a specific cost for the same.

Spares you Time for Essential Tasks

Outsourcing some tasks helps you find time for areas that need your immediate attention. For instance, you are developing a retail website and you need to do the work by dealing with the manufacturers. If you outsource the backend tasks like website development and designing, you can spare yourself time for the groundwork that needs your immediate attention.

Divided Risk

Since business, essentially modern business, is all about risk-taking, a lot many businessmen get intimidated when divulging into new spheres. But with outsourcing, the risk that falls upon just one party gets divided, hence promoting the possibility for risk-taking. In any crisis or mishap, you will have the assistance of your outsourced team for better solutions.

Work Culture Benefits

Work culture has a definite role in how the task/project pans out for you. With companies that work round the clock with dedication, the project can be accomplished within a short time span with precision. Sometimes your immediate surroundings are not as oriented as you would want for a particular project. In this case, outsourcing comes as a definite advantage. You can associate with people who resonate with your idea of good work culture.

Client Specific Services

As you begin to onboard people who are skilled for specific jobs, you tend to provide better quality services to your client and customers. Additionally, customer satisfaction also heightens, providing your business increased revenue.

Summing Up

Modern business has its focus on establishing an edge over the competitors by providing heightened customer satisfaction. This requires the business owner to focus on more important tasks than the backend work, which can be easily outsourced. Since a business is not about investing money, but investing it wisely, outsourcing services will help you procure quality work at feasible rates.

Source: https://www.linkedin.com/pulse/outsourcing-necessity-modern-business-suyesh-sabnani/

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Why Penetration Testing Is Important For Every Website Business

Technological innovations have made life so much smoother and better, beyond doubt. However, technology does come with several drawbacks, proving to be troublesome for the users. While websites and apps are necessary for brands to sustain in a competitive market, they cannot overlook the security aspect. Nowadays, it is quite commonplace to read about websites getting hacked and security breaches affecting corporate apps. That explains why so many businesses are opting for penetration testing.

The basics of penetration testing

After several MNC websites and apps of corporate giants getting affected by hacking and security breaches, brands have adopted a cautious and preventive approach. However, before the hackers and malicious groups discover security loopholes in your app or website and exploit them, it is prudent that you look for such hidden loopholes and fix them beforehand. This is what Penetration testing is all about! It denotes the process of simulating real-time cyber-attack to test web applications and site security.

It is useful for checking the security level of a company’s network as well. Website penetration testing involves running a series of simulation tests that certified security professionals execute.

Why your business website requires penetration testing

While the popularity of penetration testing is growing with time, it is yet to be accepted as a necessary pre-emptive security procedure by a section of business owners. Whether your business deals with SaaS services or belongs to the pharmaceutical sector, it will gain by using penetration testing.

Listed below are the major advantages of using penetration testing for businesses:

Staying prepared for unknown and unprecedented threats– Just using the latest website safety protocols is not enough to keep your brand website safe. Not too long ago, MNCs and technology giants like Marriott International, Facebook, Microsoft, and Adobe faced unforeseen online exploit attacks. So, such attacks can happen to small and mid-sized entities too! So, using penetration testing helps the brands stay prepared for emerging and unknown cyber-attacks.

Staying one step ahead– With time, hackers have become way more advanced and powerful. They are constantly finding new loopholes in websites, underlying applications, networks to take control of various web applications and sites. It makes sense that you remain one step ahead of such miscreants by running penetration testing. If you can find and fix the loopholes of your brand site, it will make the task tougher for those malicious lots.

Preventing legal repercussions and cost escalation- Cybersecurity breaches can prove to be too costly in some cases. There are instances of brands facing lawsuits after their confidential information and client data got leaked through such attacks. The reputation and brand image can be tarnished in such cases. In a few instances, those brands may have to pay monetary fines for failing to safeguard customer information. By deploying penetration testing, it is easier to evade such developments.

Enhanced cybersecurity strategy– When businesses get their websites and apps assessed by running penetration testing, they can figure out existing weak spots in their cyber and network security plans. They can, thereafter, fix the loopholes and augment the existing strategies for a better future.

Better security regulation compliance- With time, cybersecurity norms are being made more stringent than ever before. Based on your business types and customer location, it may be necessary for your brand site to adhere to newer cybersecurity regulations like GDPR and PCI DSS. By using penetration testing, it becomes easier to make a site compliant with such standards.

Is penetration testing better than an existing and automated security infrastructure?

There are some brand owners who think having an automated web and network security infrastructure in place will suffice. However, this is far from the truth. Having a security application with automated checking will safeguard your site from hacking attacks to an extent. However, it can���t really offer 100% protection from the newer and emerging threats. Only penetration testing executed by certified security experts can help you figure out the hidden security flaws in your brand site and app.

The variation between Vulnerability Scan and running Penetration Testing

Vulnerability scans are automated tests that are used to scan the PCs and networking setup in an organization to find out areas of security weaknesses. These can be run manually or as per schedule. However, vulnerability assessments do not extend beyond reporting the detected security flaws. Penetration tests simulate activities of potential miscreants and hackers trying to gain control of websites or networking setup in a company. It is way more intensive and can involve many more steps than running just a scan.

How should penetration testing be performed?

While executing penetration testing can be helpful for finding invisible security loopholes in your company site or app, it should not be used as a one-time thing. On the contrary, it should be made an integral part of online and network security strategy. Updating the website with new content or adding new features can pave the way to unknown and newer loopholes, and hackers will try to exploit those. So, businesses need to run penetration testing from time to time to stay safe.

The various types of penetration testing

While many businesses conduct penetration testing on their websites and apps, it may not be adequate to stay ahead of the hackers. Web access has become way more versatile, and many more devices and applications are used in workplaces for internet usage nowadays. That is why it is imperative to execute comprehensive penetration testing that covers the technologies, hardware, and software used for internet access in an organization. It can be executed on the following levels:

Website and app Penetration Testing– In this method, security experts explore the various sections of websites and apps and check for hidden security flaws. They may look for loopholes like Cross-Site Request Forgery, Cross-Site Scripting, and application security flaws.

Network Security Penetration Testing– In most organizations, networking setups of varying types are used. So, it is necessary to check how secure the internal networking setup of a company is. The security experts check various components of a network to find out loopholes leading to unauthorized data and web access. They look for Wireless Network Vulnerabilities, leaked and weak passwords, and Misconfigurations, etc.

Hardware-level Penetration Testing– In most companies, diverse types of PC and hybrid devices are used for web access nowadays. It is necessary to check if these devices are configured properly or not. These include checking the webcams, biometric sensors, and cameras.

Cloud Security Penetration Testing- A lot of businesses are resorting to cloud services for operational needs. Using cloud services brings several benefits to an organization but checking its security level is also important. The PaaS and SaaS solutions have to be checked for security loopholes. Breaches in a cloud service can give hackers access to vital company data, and the results can be detrimental.

IoT Security Penetration Testing– IoT is being touted as futuristic technology with the potential to change how people do chores. Many companies have started using IoT devices, and these devices work in sync with mainstream web access devices. So, checking the IoT platform and devices for security flaws is necessary. Insecure APIs, Weak Passwords, and Misconfigurations have to be found out.

Summing it up

To obtain the maximum benefits from penetration testing, it is necessary to hire a suitable IT and cybersecurity agency having expertise in the domain. For comprehensive and customized penetration testing for your business, you can count on instant solutions. To know more about its penetration testing services, check the website https://www.instaittech.com/.

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How to Create a Responsive E-Commerce Website Using Magento

The popularity of online commerce, commonly called e-commerce, barely needs an introduction nowadays. From a school-going teenager to an elderly neighbor, millions of people have become accustomed to buying things online. From baby napkins to skincare products and branded garments, nearly everything is sold by online stores. Now, e-commerce websites can be built using several tools and frameworks. Among the top e-commerce site development tools, Magento deserves a special mention.

Nuances of Magento for E-commerce site development

Before you learn how to develop a responsive website using Magento, you must get the basics clear. Magento is a leading e-commerce development platform, and it is a CMS too. It is preferred for its customizability, functionality, scalability. Magento 2, unveiled in 2015, comes with several enhancements compared to the predecessor.

For creating compelling e-commerce websites using Magento, there are two choices. Those with a modest budget can go for the Community edition, which is free to use. Do not think it lacks the necessary features to develop a stunning e-commerce site just because it does not have licensing fees! On the other hand, those with deep wallets can choose the Magento Enterprise Edition, which comes loaded with so many bells and whistles. Besides, there is the Magento Commerce Cloud offered as a PaaS.

Why choose Magento for e-commerce site development?

There are plenty of e-commerce development tools, but Magento has managed to carve a special niche, and that is surely not without reason.

Magento scores over many other CMS tools for e-commerce development. This is owing to the fact it has been designed especially for creating such sites.

Magento 2 makes it easy to analyze user needs and online activities.

Magento supports many third-party extensions, and those can be useful for enhancing the functionality of e-commerce websites.

With Magento, easing the checkout process of an e-commerce site is possible. Hardships in checking out make many potential customers leave the websites, as it has often been seen. It lets the buyers wrap the checkout process only in 2 steps.

Magento 2 supports most online payment and shipment options. This helps the eCommerce brands cater to customers in many countries.

Magento comes with embedded marketing and promotion strategy development tools. With it creating several promotional programs is easy.

Magento is based on PHP, and it supports PHP 7 too. So, sites made with Magento run fast.

Magento 2 comes with decent inbuilt security options. You can enhance the security level using third-party plug-ins as well.

Why pick Magento for responsive e-commerce site development?

An e-commerce site has to be responsive to gain traction with the target users. Nowadays, a lot of online shoppers use mobile devices for buying things. So, such websites have to be optimized for mobile devices and browsers. Magento 2 is built with a strong focus on responsive site design. So–the developers need not spend much time making the designed sites mobile-friendly. It also helps in enhancing the SEO ranking of the site. Magento 2 ships with embedded SEO features too.

Creating a Magento e-commerce website- the process demystified

Reviewing the technology stack requirements Like you have to do while using other website development platforms, you need to choose the right technology stack requirements. These comprise of:

Picking a hosting provider Without picking a stable and reliable web hosting agency, you can’t ensure your Magento site runs smoothly and caters to user needs. You have to check that the hosting agency is capable of fulfilling Magento 2 runtime requirements. It is better if you can locate a hosting agency that caters exclusively to Magento sites. Another thing you have to assess is the hosting server performance. The hosting plan has to include an SSL certificate. Magento 2 hosting prices can vary from one agency to another. You also need to check out the support options offered by the hosting agency.

Downloading and setting up Magento The Magento development team recommends that users should always use the latest version. However, veteran Magento developers think a new version takes some time to offer stable and reliable performance.

Completing the general configuration Post-installation, you have to type in basic data about the website to be developed. For this, you have to navigate to Magento 2 Admin Dashboard. Choose Stores > Settings > Configuration > General. Offering this information is necessary for meeting legal compliance. It will also offer the buyers basics about your online store. Then, you have to complete the General Configuration section.

Tweaking the store design Now that the CMS is installed and the basic configuration is done, it is time to update the store design. First, head to the Admin sidebar and then choose Content > Elements > Create new Pages, Blocks, and Widgets. Then choose Content > Design > Configuration and edit to make the changes you want. First, it is necessary to pick a suitable theme for the store. The default theme is LUMA.

Tweaking store catalog You can develop categories, subcategories as well as products. CSV files can also import data. However, it can be time-consuming, and you need to upload product videos and images. Next, you have to organize the categories and subcategories.

Setting up payment and shipping Next, you will have to set up payment and shipping methods. Magento offers plenty of payment and shipping options. You have to navigate to Store > Setting > Configuration > Sales > Delivery Methods. The supported payment modes are Amazon Pay, PayPal, Cash on Delivery, Bank Transfer, etc. You will also have to use API integration for third-party payment modules.

Operating System- Magento does not run on Microsoft Windows and macOS without using third-party simulators and NAMP applications. So, you have to use Linux x86-64 or compatible Linux distributions.

Web Server- You should make use of Nginx 1.x or Apache 2.4.

Security-A valid SSL certificate for HTTPS

Memory requirement- The application needs a minimum of 2 GB of RAM.

Database- MySQL version 5.6, 5.7, 8.0. and PHP 7.2-7.4.

Mail Server- MTA, SMTP server

You will need to create an account at the Magento official website. This will make you eligible to download and use the Magento Open Source edition. Even at the download stage, registration can be done.

After choosing download, you have to pick from 2 options- Composer or Archive. Most users opt for the composer method, but it also requires some technical skills.

After these, you will have to preview the site and make it live. Finally, you can find resources on installing Magento online in case you face difficulty in any step.

Summing up

Setting up Magento and developing a functional and responsive e-commerce site using the tool is not tedious. However, you have to know the requirements in terms of hardware, and finding the right hosting service provider will also be necessary. Thankfully, you can make use of the huge online resources available on the CMS.

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How to Integrate a Custom Payment Gateway

In any e-commerce website integrating a payment gateway is of utmost importance. Without a safe and functional payment gateway, your site will not be able to woo the target customers. Now, there are two ways of integrating such an online payment gateway in e-commerce websites. Either a site owner can opt for readymade gateway solutions by using plug-ins and extensions, or he can get one gateway custom-developed. While the customized gateway development may not seem a suitable proposition initially, in finer analysis, it is hard to overlook the advantages offered by it.

The limitations of using readymade/off-the-shelf payment gateway solutions

A single payment gateway may not support all payment methods.

There could be some geographical limitations.

Cross-border payment processing charges can be steep.

Vendor lock-in cannot be evaded.

The benefits offered by custom payment gateway development

Enhanced customization options – When you get a Custom Payment Gateway developed for your brand site or e-commerce site, customization itself brings many advantages on board! You can ask the vendor to include as many payment modes as needed. This makes things better for the customers- for sure.

Better integration – When you opt for a custom Payment Gateway, it becomes easier to reach out to more customers through integration with various modes. You may, for example, get a custom API developed so that your payment gateway can be operated on any platform like desktop, tablets, hybrid devices, digital kiosks, and connected vehicles, etc.

Integration with in-house apps – Every company has some in-house applications. By developing a customized Payment Gateway solution, lining those applications with the payment processor becomes simplified. These may include Payroll management app and Accounting applications.

Reduced Transaction Processing charges – When you use a readymade payment processing gateway for your brand site, you end up paying higher transaction and processing charges. This varies according to the location of the buyers and regional taxation etc. In the long run, these can eat into the revenue. Building a custom payment gateway requires some investments, but the operational cost tends to be on the lower side.

Enhanced security – While most readymade payment gateway solutions do incorporate several tried and tested online security measures, they may not exactly be fail-proof. Very few online payment processing systems can cope with Formjacking- a new type of cyber-attack. It works by siphoning customer information from the web payment forms. Big companies like Amtrak, British Airways, and Delta Airlines got affected by this menace. In a custom payment gateway, such security breaches are less likely to occur. It is possible to deploy enhanced customer authentication mechanisms.

Developing a customized payment gateway solution

It is necessary that you hire a suitable IT and software development company to develop a custom Payment Gateway solution for your brand. You can rely on entities like Insta IT that are known for their service quality and expertise. Frankly, it is not only about developing the software application and loading it with features. While developing a Payment Gateway solution, it is necessary to look after certain regulatory and compliance-related issues.

Listed below are the aspects that should be adhered to while developing a customized Payment Gateway solution:

Compliance with PCI DSS and PSD2 standards – A veteran and reliable software solution provider will focus on PCI DSS and PSD2 Compliance while creating a payment gateway system. PCI DSS is one important joint security directive developed by American Express, Discover, Visa, and MasterCard. Its aim is to reduce security risks while processing payment transactions and safeguarding sensitive customer data too.

PSD2 is another major security directive deployed by the EU governments. However, it is making inroads into the USA and other countries. If you want to accept credit card payments made by European consumers, your payment gateway has to be PSD2 compliant. It introduces SCA and helps minimize card frauds. It verifies multiple biometric factors like retina scan, heart rate, and fingerprint, and body movement pattern.

Fraud and Scam Prevention – Developing a custom payment gateway can be advantageous for a business, for sure. However, adequate security provisions should be there for detecting fraudulent transaction activities. Hackers posing as customers may want to track loopholes in the system. There can be disputes on refunds, incomplete payments, and cashback, etc. So, the custom payment gateway solutions should be equipped with a powerful payment fraud detection system.

The top-notch software development firms offering payment gateway solutions often incorporate advanced AI and ML-based technologies to detect frauds. This ensures online payment frauds are detected before these take place.

Superior customer experience – There is no denying the importance of a payment gateway system in enhancing or affecting customer experience. If the shopping cart and payment processing UI and process are not intuitive, customers can just leave midway. Studies have shown that online shoppers abandon the buying process owing to some factors. These are:

They leave the cart owing to poor UI.

A section of shoppers abandons buying as they can’t find a preferred mode of payment.

Technical issues also make some buyers leave the site midway.

A slow payment processing system can also make the buyers irate.

The top-notch payment gateway solution providers pay importance to the UI and functionality aspects well. Eliminating extra steps can be helpful in this regard.

Security protocol notification – Online buyers are worried about security issues, and so the payment gateway should be designed in a way to inspire confidence in them! That is why many sites mention the exact payment security protocols used in their payment gateway systems. You may have seen logos and watermarks of Verified by Visa and secured by AV firms being deployed in the payment gateway UI. Some brands also use 128-256 bit encryptions in their gateway solutions for security boost. The top custom gateway developers pay attention to this aspect too.

Summing it up

Not every brand needs to get a custom payment gateway system developed. However, there are clear advantages of opting for such a system. If you want such a payment gateway solution to be developed for your brand, pick a reliable and expert developer. You may count on the expertise of Insta IT in this regard. Check out its website to know more about its services and areas of expertise.

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Integrated CRM Systems Provide a Competitive Advantage in Business

Customers are the lifeline of any business. And this is the reason that Customer Relationship Management plays such an important role. The main aim of customer relationship management is to integrate the business processes with the marketing efforts. This helps in identifying, pursuing, and managing customer interactions which are valuable. With the help of an integrated CRM software system, this job becomes simple as well as streamlined. With the increasing demands of such software systems, many software development firms develop such systems. Insta IT Technologies is one of the few reputed companies, which has created amazing integrated CRM systems for businesses of all dimensions.

What is CRM and CRM Integration? – A Brief Introduction

Before we go into the details and advantages of the integrated CRM system, it is important to know what CRM and CRM integration is. As it is evident from the name itself, CRM is customer relationship management – managing and developing a healthy relationship between the business and existing as well as potential customers. With the help of a proper CRM strategy, a strong foundation of the business is laid for the overall growth and development of the business.

There was a time when CRM systems were used by big and elite businesses only. Today businesses of all dimensions use such systems for gaining a competitive advantage. With an integrated CRM system, it is possible to create a scalable, cost-saving, and cohesive powerhouse. The integration of a CRM system can be done with almost anything – phone systems, ERP, legacy databases, marketing automation, social media, etc. All the integrations come with their own set of benefits and advantages.

Integrated CRM systems and their benefits in business

In this article, we will study in detail how integrated CRM systems provide a competitive advantage in business. Some of the benefits are as follows:

Integrated CRM systems help with boosted mobility

Survey reports have shown that mobile CRM has boosted sales performance by almost 59%, which is quite a significant figure. With mobile CRM, sales personnel have been able to achieve their quota quickly when compared to representatives who don’t use mobile CRM.

The best way to explain this point is with the help of ERP integration. By using integrated mobile capabilities, any sales personnel can view products, inventory, and pricing details right at the spot. With the available tools and information in hand, the representative can close the deal. The status of orders can be checked instantly, and immediate feedback can be provided. With integration, customer relationships can be maintained smartly.

Integrated CRM systems for retaining customers

It is true that customers vary from one market to another. However, a general report says that the procurement of new customers is expensive by almost 4-10 times when compared to retaining existing customers. If customer retention can be increased by just 5%, profits can shoot up to almost 75%. Thus, customer retention is directly proportional to the revenue stream of any business.

With a properly integrated CRM system, the management of customer retention gets better. Integration of CRM with marketing automation helps in segmenting messages so that they reach proper customers. Integration of ERP and CRM helps in monitoring customer invoices and credit. With the integration of social media, email, and phone systems, a message or call can be turned into a service case.

The main agenda remains unchanged – better management between the business and customer with simplified communication. All departments in the business have all the crucial information. Therefore, delivering the best experience to customers becomes possible.

Integrated CRM systems for management of new sales projects/scopes

With the help of an integrated CRM system, it is possible to manage ongoing as well as new projects. In the system, minute details are stored about the project that is ongoing, and this helps in predicting buying needs of customers. As the new project goes through the sales cycle, you will be able to make plans for the future with the help of CRM. As a result, the business will have a track of all the ongoing projects and can plan for new projects as well smoothly.

Integrated CRM systems for lowered training cost overhead

Business organizations spend thousands of dollars per trainee annually. And the cost figures keep on soaring with each passing year. If the employee has to be trained on multiple systems, training overhead increases enormously. Moreover, employees get busy learning the system rather than concentrating on the project goals.

With the help of integrated CRM, the time required to get the various teams working together is minimized considerably. Integrated CRM not only helps save money and time but also minimizes scopes of data entry errors and duplicate entries. Mundane and repetitive tasks can be reduced, and employees can concentrate on other tasks.

Integrated CRM systems for better decision making about marketing and customers

Making the right marketing decisions is crucial for the success of any business. The effect of such decisions makes ripples all through the business. With an integrated CRM system, it is possible to have a uniform and holistic view of all departmental data and information regarding each customer. This uniformity helps in making better decisions. Suppose the customer is on a call with the business organization making a query; it will be possible to handle the call much more efficiently as data will be handy in all departments. Smart and effective marketing strategies can also be developed with such integrated CRM systems.

By integrating sales, marketing, and customer service functions effectively, the CRM system makes working easy and convenient for employees in any business. Vital information is shared between all important departments so that everyone remains in the loop as to what is happening.

Wrapping up

Creating integrated CRM systems should be left to the best professionals in the business. Lots of technical expertise and knowledge go into the making of integrated CRM systems. Companies and agencies which develop CRM systems often offer this service to clients. You can try the services of Insta IT Technologies for the creation of an integrated CRM system. The company excels in providing high-quality services at the most reasonable rates to its clients.

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Why Choose INSTA as your Development Partner? Your Search for a Technical Cofounder Ends Here

For any business, sustaining in a competitive environment without resorting to technological means is near impossible. In fact, brands hailing from different sectors like retail, hospitality, transportation, healthcare, and insurance are all deploying internet, and digital technologies to cater to customer needs better. It is no longer enough to get a website developed for your company. You need the services of a digital technology solution provider.

Why do you need the services of a technology solution provider?

Companies need to use the internet and digital technologies in so many ways these days. They need to be active in social media circles. They also need to use various online services, including cloud solutions. It is also necessary for them to deploy the required security mechanism to keep the IT infrastructure safe, round the clock. For brands, promoting and selling services and products using online channels is useful as well. Rather than hiring separate vendors or companies to fulfill such needs, it is better to hire an IT solution or technology solution provider to look after multiple aspects.

Things to check when hiring a technology solution provider

There are many companies that offer IT services and digital technology solutions for clients with diverse needs nowadays. However, you have to be careful while picking such a vendor for your business needs. Here is what you need to check:

Types of services/packages– The IT solution and digital technology service providers offer a wide range of packages for their clients. They may offer security solutions, cloud services, custom software development, web development services, and digital marketing services. They may have pre-designed packages, but the top ones like InstaITTech are ready to tweak their service offerings.

Interaction- The top and reliable IT technology solution providers are quick to resolve client queries. When you seek such services, you may have multiple queries. Professional agencies will not try to evade queries. Usually, they offer a session for consultation before things are finalized.

Service terms– Any agency offering internet and digital technology solutions has its working terms, and you should assess those carefully. It is necessary that you get facts clear on payment and delivery. This helps evade any dispute later.

Tenure- Ideally, you should sign up for the services of a technology solution agency that has been operating in the industry for a pretty long time.

Client-base– Any technology solution provider can use lofty marketing terms to entice target customers. However, it is necessary that you check out their client base. It is prudent that you hire a company that has worked for prestigious clients. It is great if the company has clients hailing from your sector.

How InstaITTech fits in the role of technology solution provider?

InstaITTech is a versatile technology solution company that can fit the role of your technology solution provider well.

Wide Range of services– InstaITTech offers a broad range of technology and online services to cater to diverse types of clients.

Software Consulting -It offers extensive Software Consulting services. There are clients who may not be certain about the applications that will benefit their business needs the best. It offers required consultancy for such clients so that they can pick the apt solution and remain on profit track.

Software development -InstaITTech also offers diverse Software development services for clients that want custom software solutions. While developing such applications, it ensures the focus is kept both on functionality and security. The company also ensures the delivery takes place within the promised timeline. It stresses testing developed applications for bugs and glitches as well.

Cloud solutions- Many businesses are opting for cloud services for its inherent benefits. It is especially useful for businesses that make use of diverse hardware and software platforms for work and web access. InstaITTech offers tailor-made cloud solutions for its clients that run smoothly on all devices and platforms.

Web and mobile app development– The popularity of the web and mobile apps need no introduction, as it is. Businesses need the apps to enhance revenue and woo target consumers. InstaITTech offers advanced app development solutions. Its team is capable of building apps that run smoothly on all devices, have stung UI and features, and are secure.

AI solutions– Lots of brands are deploying AI-powered solutions to stay ahead in the race. However, few technology solution agencies can leverage the emerging technology in the apt way. InstaITTech offers cutting-edge AI solutions for clients.

SEO and internet marketing services– Without SEO and well-crafted digital marketing strategies, your business cannot survive in the race. InstaITTech offers customizable and cutting-edge SEO services to boost the online visibility of client sites. It also offers comprehensive online marketing services.

It also offers blockchain technology solutions and front-end technology services.

Professional and expert employees– InstaITTech is known for keeping veteran IT and web technology experts in its teams. With their expertise, they can develop customized software or IT solutions for clients of varying types without issues. They are professional enough to deliver solutions within deadlines, regardless of client needs and the complexity of the projects.

Long tenure– InstaITTech has been operating in the technology solution sector for over a decade. It has made a name for itself owing to its professionalism, quality of service, and reliability. When you seek its services, there is nothing to worry about.

Huge client base– Over the years, InstaITTech has managed to garner a huge client base. It has worked with clients belonging to various niches, and the satisfaction level is high. In fact, it has a number of loyal clients who do not opt for services of other agencies. The feedback of its existing clients are quite positive.

Transparent policies– As a leading technology solution provider, InstaITTech believes in keeping things clear to the clients at all stages. So, it clarifies service terms and pricing-related issues at the beginning. The clients can rely on it for fair policies.

Summing up

The importance of hiring a professional and versatile IT and technology solution agency cannot be overlooked. InstaITTech is a reliable and reputed technology solution vendor that helps clients of varying profiles in meeting their technological goals. To know more about its services and offerings, check out the site https://www.instaittech.com/.

[instaittech]

Why IT Modernization is Important and How to Plan for It

You may have taken your business online and set up a computer network in the company to avail the benefits of technology. However, just using technology will not be enough.

I have seen big companies falling behind their rivals and biting the dust simply because they were slow to realize changing facets of technology and shifting customer demand. I would say IT modernization is crucial to the survival of a business, and it is also necessary to stay ahead of the rivals.

What is, after all, IT modernization?

The definition of IT modernization may not be the same for all businesses or entities- as I look at it. It is a method of leveraging technology for meeting key business goals. I also think of it as an alignment of business operations and IT. If you look at technology behemoths like Google and Amazon, you will see how these MNCs have become icons by leveraging evolving technology with their core business operations.

Why Opt for IT Modernization

I can point at many benefits of deploying IT modernization for businesses. If you want a vivid, real-world example, there is the telephone sector. A few decades back, we were limited to using fixed-line wired telephones. We could not carry them along with us. Then the first generation mobile phones came, with the freedom of talking minus wires, on the move. Cut to the present era smartphones, and these have made many other gadgets near-obsolete. People use smartphones for nearly everything now. In fact, we do not even need to carry cash if we use smartphones. That is how IT modernization helps improve life!

Even then, I will list some specific advantages of deploying IT modernization.

Saving time - I want my company and its employees to be more efficient and work fast. That is what every business owner would want. If I do not upgrade the software and hardware setup used in my company, the efficiency level will go down. Even the most skilled and efficient employee will not be able to utilize his sharpness, owing to sluggish systems and applications.

Evading errors - I have seen many businesses losing out to the segment rivals simply because they do not upgrade their IT infrastructures! When your company sticks to the aging legacy applications, the risk of errors remains high. In older versions of any application, including networking and CRM, many operations are still manual. This keeps the loopholes open. When modern versions of such applications are used, most of the tasks can be automated and customized. This effectively brings down the risk of errors.

Enhanced safety - technology, I think, is a dual-edged sword. You can obtain the benefits of using the latest applications and hardware, but using them in a safe way is necessary. The same logic is applicable for businesses using IT setups. The older software applications, networking setups are more vulnerable to hacking attacks. The same is true about older versions of Operating Systems. Every few months, I read news about companies coping with hacking attacks for not upgrading their versions of OS and web browsers! I always recommend upgrading business IT infrastructure as it brings down the risk of safety loopholes.

Enhanced productivity - IT modernization also helps any business become more productive. I have seen instances of companies enhancing their output and revenue after upgrading their IT setups.

Ways to Deploy IT Modernization

As I already said, the perspective of IT modernization is not the same across the companies. I have seen businesses resorting to the following measures for IT modernization.

Software level upgrades - For many companies, IT modernization involves replacing older legacy applications with modern versions. This can be a newer version of the older software application. Some companies may also opt for a new software product made by a different vendor. The change may be for the OS and individual application-wise.

Hardware-level upgrade - I have seen many businesses opting for hardware-level IT setup upgrades. This can be a full or partial replacement of existing PCs, Servers, and web access devices. Sometimes, a company may have to upgrade the hardware for Software level changes too. For example, you have to change the hardware when you decide to use MacOS instead of Windows.

Networking overhaul - I have also seen some companies sprucing up their networking setup as a part of IT modernization. This may involve moving to a more secure networking setup. However, the chance can be on the networking hardware level too. Nowadays, a lot of businesses are opting for wireless networking systems for ease of usage.

Migration to cloud systems/services - I personally feel the best form of IT modernization is a switchover to cloud services. Look around, and you will see thousands of companies, including the tech giants doing the same. Cloud services are more secure, and they bring a lot of flexibility in workflow. I recommend migrating to Cloud services for those businesses with employees working on the move. In fact, in a pandemic situation when employees have to work from home for long, using Cloud services is absolutely handy.

Standard compliance - For businesses belonging to sectors like retail and healthcare, adhering to specific standards is necessary. I have seen several healthcare entities switching to HIPAA compliant applications, for example. This is quite necessary and makes many companies upgrade their IT setups.

There is no pre-set formula for IT modernization. In some situations, a company may resort to more than one measure mentioned above for IT setup overhaul.

How to deploy IT modernization in a safe and proper manner

I understand it can be tough for some businesses to overhaul existing IT infrastructure. They may not be sure about which measures to adopt and how to proceed. It helps when you have a well-laid-out plan for IT modernization. Thankfully, you can seek services of specialized agencies that guide their clients in this regard nowadays. These agencies will analyze your business growth needs and existing hurdles. Thereafter, they will come up with a customized plan for IT setup modernization. Just make sure you assess such service providers carefully and resolve all your queries before signing a pact.

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10 Easy Ways To Reduce Malware Threats

Prevention is better than cure. You must have heard about this phrase numerous times when it comes to keeping our health in a good condition. But do you know that this same phrase goes for protecting your PC’s health as well? Well, for sure it does.

Preventing our PCs and laptops from viruses and malware is of immense importance as it may hamper its working and smooth functioning. Protecting your computers from attacks is really important as it can lead to a breach of privacy, leaking of confidential data, and most importantly the proper functioning.

You must have heard a lot about cyber attacks, viruses, trojans, spyware, ransomware, etc. Each of these terms comes under the super-category called Malware.

Let us begin with understanding what Malware is and what are its various types.

Malware And Its Different Types

Malware is basically software that infects systems to damage, disable or exploit the computer or even a network. It is a highly risky software that can lead to stealing, encrypting, or deleting confidential data, hijacking of core system functions, monitoring of user activity without any provided permission, extortion of money and assets, introducing any kind of spam, etc.

There are several types of Malwares that have been widely identified. They are mentioned as follows:-

Adware

Backdoor

Spyware

Trojan horse

Virus

Worm

Rogueware

Botnet

How To Know You Have Malware In Your Computer?

Finding out whether your computer system is infected with malware can be done by observing the overall functioning of the system. Apart from that, go through the below-mentioned points which are prominent symptoms indicating that your computer has some presence of malware:-

Unusual slowdown or frequent system freezing

The occurrence of random spam and pop-up ads

Frequent system crashes

Sudden visibility of unknown icons on the desktop

Redirection from a popular website to an entirely unknown website

Creation of new files or folders without any prior permission

In case you notice these or some other random and unusual symptoms, it is time you take some action against it in order to protect your computer system and data. For this, you can make the most of the below-mentioned tips that can help you build a wall of security to safeguard your computer or laptop from any kind of misuse.

10 Easy Preventive And Security Tips To Protect Your PC

Install Anti-virus Software – Installing anti-virus software is probably the best practice to keep your computer’s safety intact. Hence, install an antivirus for sure. It will not only scan, detect, and remove any kind of malware but will also prevent the entrance of newly created malware. Thus, install licensed anti-virus software and keep it up to date in order to secure your computer system.

Keep Your Software Up To Date – It is very important to work on software that is latest and up to date. Having an updated software will help you stop any kind of cyber attack and will also create a hindrance for malware to enter your computer systems. Old or not-updated software is vulnerable and too risky too. Thus, make sure you use updated software.

Avoid Clicking On Suspicious URLs – Phishing is one of the easiest ways for hackers or attackers for making an entry into your system. They do this by creating duplicate and false websites which when clicked on by a user, take up all the information and confidential data. They build websites of reputable businesses whose links may direct you to a fake website where you are prompted to enter your personal details and then directly infects your computer with malware. Hence, click on reliable sources only.

Install Firewall – Another great and effective way to protect your computer systems is by installing a firewall. It is like an additional shield of security that prevents any type of malware from making an entry into your system. It reduces the chances of malware attacks and blocks unauthorized access.

Purchase Softwares And Applications From A Reliable Source – If you are in need of any software or even an application, make sure you place an order and buy the same from a reliable source only. Do not purchase it from any random website. Also, before purchasing, check all of its details like the name, type, price, license, etc.

Make The Most Of Secure Authentication Methods – To ensure your security and privacy, you must use secure authentication methods. For that, have strong passwords with at least eight to ten characters, including an uppercase letter, a lowercase letter, a number, and a symbol in each password. Then, enable multi-factor authentication, make use of biometric tools like voiceprints, fingerprints, facial or iris recognition, etc. Also, never ever save passwords on a computer or a network you use.

Control Access To Your System – For controlling access and regulating your system, you can try various ways. You can do this by installing a firewall, an intrusion detection system (IDS), and an intrusion prevention system (IPS). Also, make it a point to never use unfamiliar remote drives or media. Along with this, close unused ports, remove inactive user accounts, and carefully read licensing agreements before installing various software.

Implement E-mail Security And Spam Protection – E-mail is a common channel of malware. Hence, in order to minimize the risk of malware infection scan all incoming email messages, including attachments. Also, you can set spam filters and limit user access to only company-approved links and email addresses.

Don’t Use Open Wi-Fi – It is advised to not use open Wi-Fi which is generally made available at restaurants, cafes, bus stops, etc. They are risky for your device, hence, do not use them. They are an easy entry for malware.

Run Regularly Scheduled Scans With Your Anti-Virus Software – A very important but generally overlooked tip is running scheduled scans with your anti-virus. Instead of ignoring the scheduled scans, make sure you do the same every once in a while. This can protect your computer systems from unwanted and unexpected malware.

Thus, this was all about the preventive tips which you must make the most of for securing your computer and its data. By following these easy tips, you can make sure the healthy functioning of your system.

[instaittech]

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