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How to Grow with Email Marketing For Insurance Agents?

Despite being in the age of email marketing as a marketing tool for insurance sales, it has still proven to be a strong technique for lead generation for insurance agents. Besides this, it is also a low-cost marketing solution that will always keep you in touch with clients & prospects, and it can immensely help with sales referral.

Most customers still prefer to receive their insurance marketing emails to any other tactics adopted like direct mail or call. Suppose email marketing is not in your marketing collateral. In that case, you need to rethink your sales & marketing strategy again, as you could be missing out on many benefits as this is a low-cost method of generating leads and getting referrals for your business. According to stats, businesses enjoy every $38 for every $1 invested in their email marketing strategy. It is known to be the number one channel for providing a high & consistent return on investment compared to other channels of marketing strategies. Insurance agency automation is also a technique adopted to help flourish their business.

Insurance Email Marketing Tips

If you select an email marketing solution or an insurance email template, here are some tips that will help you refine your messaging and convert more clients and achieve more referrals.

#1 Personal Over Generic

It might seem tempting to send out a single email to a load of prospects and clients, but know that this is known to annoy people or turn them away from your business for sure and get no return on investment for your insurance agency.

TIP:

Provide categories to your email marketing database. Yes, it will take a lot of time, but it can help you generate when you send out a certain message to a group of prospects with an update or an offer.In these technically-enriched times, and if you mention their name at the start of the mail body, it doesn’t amuse them so much, so the chances are that they will not even go through your message if you don’t personalize it according to the categories.

#2 Stay in Touch

One of the simplest ways to lose business is not being in touch with your existing clients & prospects for your email marketing base. We are not saying that you should be in touch with them daily or not even weekly as this can have the opposite effect. But a bi-weekly or monthly communication can make you stay on top of their minds. It will also act as a great reminder that you are their agency of choice whenever something comes up and they need your help. You can share information like industry updates or just information about the products or services that you provide. People will be more inclined towards you if you approach them as an informative & helpful agency rather than an agency whose only motive is to sell & sell. We hope this blog helps you know how to grow your insurance agency with Insurance email marketing and some tips on refining your messaging pattern.