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Looking for a best asp.net development company in india.visit intellipro solutions pvt ltd.we are leading .net development company india.we have highly experienced,certified .net developers for different project.
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Biggest DIgital Transformation Solutions For 2019
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Biggest DIgital Transformation Solutions For 2019
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Interesting Article for Image Search Data #Google #Search #Console
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Looking for a Best Software Development Company India? Contact IntelliPro Solutions Pvt Ltd
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Looking for a Best Digital Marketing Company In India? visit IntelliPro Solution Pvt Ltd or you may refer iprospl.com
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5 Questions to Ask Before Hiring an Agency for Paid Search
The most unfortunate thing about paid search is that this skill is the easiest to fake and over the years many such fake agencies have hoodwinked people. Hence, many businesses tend to distrust independent marketers and paid search professionals who know this skill inside out and outside in.
Following are the 5 most important broad groups of questions to ask. Each broad group has 5 sub-questions which will help you to take a sound decision before hiring an agency for paid search.
KNOWLEDGE
Q. A. 1.
What can you tell about Google Algorithm changes and improved Adwords extensions? What are the recent changes brought about in paid ads?
This question is the most important question to determine the expertize of an agency and its employees. This question will tell you how much of an expert your Account Manager will be?
Q. A. 2.
Could any ads network be connected to a CRM? How can it be connected? Can we optimize cookies to track unknown visitors through CRM?
Many businesses use internal CRM’s. Integration of paid ads with CRM is a pain point which only a real expert agency professional can answer satisfactorily.
Q. A. 3.
How can Google Adwords and paid social ads be optimized? What are the factors to consider?
An expert agency will be able to answer this question in plain simple terms.
Q. A. 4.
What is the best bid and budget management strategies or best practices for Adwords and paid social?
An expert agency will tell you precisely what strategies and best practices to use and will also tell about the probable outcomes from them.
Q. A. 5.
What content and keyword optimization techniques can be used to maximize ROI of ads spend?
Every paid search ads can be optimized. Only an expert agency will know how.
TECHNOLOGY
Q. B. 1.
What technologies do you use for paid search campaigns?
This question is to understand what technology stack will help your business leverage paid ads with the complete release, optimization and profit output consolidation and metrics.
Q. B. 2.
What additional tech support will or can you give or provide?
An expert agency will always have additional tech support ready.
Q. B. 3.
How will your technology align with our technology and give us success with paid campaigns?
An expert agency always does its homework prior to meeting new prospects.
Q. B. 4.
How will you generate ideas and be creative in creating ads campaigns that will generate qualified leads?
Years of solid experience shows in their online presence and reviews.
Q. B. 5.
How will your technology enhance our business conversion rate?
This is a subjective question and an expert agency will respond honestly.
PERSONALITY
Q. C. 1.
What kind of personality does your company culture have? Will your culture fit with ours?
The answer to this question cannot be determined. But look out for red flags because of many agencies although an expert in the paid ads field, tend to lie to get the contract.
Q. C. 2.
Can we meet your Project/Account Manager and team?
Usually, you should insist on this.
Q. C. 3.
Are you a Google Partner? Are your employees Adwords certified?
This is a must question, as it allows you to be absolutely sure of what you are getting for your time that you spend.
Q. C. 4.
What is your work ethics and best practices?
Many agencies are uncomfortable answering this, check for red flags.
Q. C. 5.
Are you comfortable with limited budgets and monthly contracts?
It should be your call.
METRICS
Q. D. 1.
Do you send full reports with analytics and analysis?
An expert agency will give you detailed reports.
Q. D. 2.
Can we see your success stories?
Case studies will help you gauge the agency’s hold on the subject.
Q. D. 3.
What sort of ranking and business increase can we expect?
This question will help you to understand the depth of expertize of an agency.
Q. D. 4.
In how many months can we see tangible results?
An expert agency usually knows this answer and they will be completely honest about it.
Q. D. 5.
How can you help me scale my business/company rapidly?
An expert company will give you a specific answer based on your industry.
EXPERIENCE
Q. E. 1. Do you know our industry and our product/service? Have you worked with companies like us before?
An expert agency usually has vast experience with various industry domains.
Q. E. 2. What makes you different from your competitors?
Always look out for strengths and weaknesses against your research.
Q. E. 3. Have you worked with or are working with our competitors?
This question will help you to keep a tab on what you are getting against your competition.
Q. E. 4. How successful is your client retention rate?
A high client retention rate is a sure sign of a genuine expert agency.
Q. E. 5. What other problems can you solve?
This question will help you to make an opinion for future reference.
Over to you…
What do you think about what questions matter to ask an agency? An expert agency shall give best PPC ads marketing solutions.
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8 REASONS FOR NOT DESIGNING YOUR BUSINESS WEBSITE WITH A FREE WEBSITE BUILDER TOOL
Many websites offer customers to build their websites for free or at nominal one-time charges. Many commercials flash as the advertisements on the screens to attract the customers to create their own splendid website in few minutes only. The thought of creating websites for free is tempting as well.
Any business needs to value the user experience the most. Best Web Design Company stresses on the aspect as to attract the right audience and convert them into the active clients. Website Design and hosting are to be done in a manner to create the best user experience and smooth flow of the website. If the website is not good, and unattractive, or simply has the glitches, users will run away from your website and eventually the business will be impacted. To cut on the costs, these free website builder tools might sound attractive propositions, but what ultimately important is user experience and seamless website.
There is a catch here. The basic principle is if the free websites are good why not everyone does have the free one only? Many tools are available online but beware of the traps as it might kill the business of the clients who find it difficult to distinguish between the free website offerings and the real and search optimized coded HTML website. Professional designs and streamlined websites aid business to grow while the opposite can always harm it. Best Web Design Company suggests that all businesses should avoid the free website tools and such offerings at any cost. Here are top 8 reasons why one should never go for designing the business website with a free Website Builder Tool:
BAD SEO
Search Engine Optimization (SEO) is perhaps one of the most important aspects of any business website. The user will search query on the search engine, and the results will be displayed. Now, this becomes extremely important for the customer that the business website should be reflected in the results and preferably at the high rankings. The designing of the website with these free Website Builder Tools is responsible for bad SEO results. The code doesn’t have the imperative attributes to rank the website rank better in the search engines. Best Web Design Company, however, builds the proper HTML website which is SEO friendly to show the website up in the results. Code control is something such tools lose out on as well.
FLASH
The website designing and hosting are based on Flash and the search engines such as Google, Bing, etc. cannot understand Flash and these free tools cause the websites to slow down on the performance. Flash turns out to be unsafe and threat to the business. Best Website Design Company will never suggest Flash based websites.
LIMITED FEATURES
Limited features and the functionalities is a major drawback. Every business aspires to grow, and once the business performs well, expansion is the first thought. Regular content update and blogs are difficult tasks to be accomplished on few of such tools. Extra feature or functionality would not be possible and starting over again clearly implicates huge cost and time investment. HTML websites for a growing business are diligently designed and thoughtfully planned to keep prospects in mind, and these tools pull away from such possibilities.
NOT RESPONSIVE AND NON-MOBILE FRIENDLY
Website responsiveness and mobile friendliness are one of the critical factors for any of the online business to grow and attain more and more customers. These websites appear in abnormal dimensions on unconventional devices. The responsiveness is yet another standard ritual in the online business to be followed.
BRAND VALUE ABATES
Smooth and perfect user experience always backs up the great brand value and the opposite is also absolutely true. There is a high probability that the user is using the same template like any other user of these free website builder tools. Customers would never like this, and the brand devaluates. Unique and catchy designs are important to capture the online customer base.
STRUCTURING IS PROBLEM
Proper website structuring is a good SEO practice. These one-page websites just mark their presence online but fail to mark their presence in the customer’s good books. A good hierarchy causes high ranking and better probability of occurrence in top search results. Best Web Design Company creates the website with a good structure which is not the case with free tools.
BUSINESS DIVERSIFICATION GOES OFF THE TRACK
Websites will not be stunning and will not be unique just to make a bad impression and create trust issues. Similar templates will be an obstruction for business diversification. Customers want custom designed HTML websites and splendid yet distinct online presence.
SPAMMY DOMAIN NAMES
The websites designed by free builder tools have spammy URLs which makes website shifty. Having quality offerings make the business stand out, and the original domain name makes the business stand apart. The fishy URLs by such tools devalue the brand name.
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8 REASONS FOR NOT DESIGNING YOUR BUSINESS WEBSITE WITH A FREE WEBSITE BUILDER TOOL
Many websites offer customers to build their websites for free or at nominal one-time charges. Many commercials flash as the advertisements on the screens to attract the customers to create their own splendid website in few minutes only. The thought of creating websites for free is tempting as well.
Any business needs to value the user experience the most. Best Web Design Company stresses on the aspect as to attract the right audience and convert them into the active clients. Website Design and hosting are to be done in a manner to create the best user experience and smooth flow of the website. If the website is not good, and unattractive, or simply has the glitches, users will run away from your website and eventually the business will be impacted. To cut on the costs, these free website builder tools might sound attractive propositions, but what ultimately important is user experience and seamless website.
There is a catch here. The basic principle is if the free websites are good why not everyone does have the free one only? Many tools are available online but beware of the traps as it might kill the business of the clients who find it difficult to distinguish between the free website offerings and the real and search optimized coded HTML website. Professional designs and streamlined websites aid business to grow while the opposite can always harm it. Best Web Design Company suggests that all businesses should avoid the free website tools and such offerings at any cost. Here are top 8 reasons why one should never go for designing the business website with a free Website Builder Tool:
BAD SEO
Search Engine Optimization (SEO) is perhaps one of the most important aspects of any business website. The user will search query on the search engine, and the results will be displayed. Now, this becomes extremely important for the customer that the business website should be reflected in the results and preferably at the high rankings. The designing of the website with these free Website Builder Tools is responsible for bad SEO results. The code doesn’t have the imperative attributes to rank the website rank better in the search engines. Best Web Design Company, however, builds the proper HTML website which is SEO friendly to show the website up in the results. Code control is something such tools lose out on as well.
FLASH
The website designing and hosting are based on Flash and the search engines such as Google, Bing, etc. cannot understand Flash and these free tools cause the websites to slow down on the performance. Flash turns out to be unsafe and threat to the business. Best Website Design Company will never suggest Flash based websites.
LIMITED FEATURES
Limited features and the functionalities is a major drawback. Every business aspires to grow, and once the business performs well, expansion is the first thought. Regular content update and blogs are difficult tasks to be accomplished on few of such tools. Extra feature or functionality would not be possible and starting over again clearly implicates huge cost and time investment. HTML websites for a growing business are diligently designed and thoughtfully planned to keep prospects in mind, and these tools pull away from such possibilities.
NOT RESPONSIVE AND NON-MOBILE FRIENDLY
Website responsiveness and mobile friendliness are one of the critical factors for any of the online business to grow and attain more and more customers. These websites appear in abnormal dimensions on unconventional devices. The responsiveness is yet another standard ritual in the online business to be followed.
BRAND VALUE ABATES
Smooth and perfect user experience always backs up the great brand value and the opposite is also absolutely true. There is a high probability that the user is using the same template like any other user of these free website builder tools. Customers would never like this, and the brand devaluates. Unique and catchy designs are important to capture the online customer base.
STRUCTURING IS PROBLEM
Proper website structuring is a good SEO practice. These one-page websites just mark their presence online but fail to mark their presence in the customer’s good books. A good hierarchy causes high ranking and better probability of occurrence in top search results. Best Web Design Company creates the website with a good structure which is not the case with free tools.
BUSINESS DIVERSIFICATION GOES OFF THE TRACK
Websites will not be stunning and will not be unique just to make a bad impression and create trust issues. Similar templates will be an obstruction for business diversification. Customers want custom designed HTML websites and splendid yet distinct online presence.
SPAMMY DOMAIN NAMES
The websites designed by free builder tools have spammy URLs which makes website shifty. Having quality offerings make the business stand out, and the original domain name makes the business stand apart. The fishy URLs by such tools devalue the brand name.
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