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Digital marketing is also known as ‘web marketing, internet marketing, and online marketing. Over time people are getting conversant with this modern marketing tool and is gaining popularity with effective strategies to get maximum impact on promoting any brand to help the businesses grow. It is a part of marketing that utilises the internet and other online digital technologies for product promotions and services.

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Are you confused about selecting the right web design agency to design or revamp your company website? It is indeed true in the present era, where you can see a pool of companies present to design your website, but the question is where to stop or which one you should select to get the job done beyond expectations. You should be careful while selecting the agency because a well-designed website helps in brand promotion, conversion, sales, and achieving the desired goal. Read on to figure it out!!

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The Telangana Forest Department is association with Capgemini launched Telangana Forest AI Grand Challenge which is seeking startups to provide novel AI solutions to monitor wildlife in its forests. The solution must predict the movement of wildlife and related characteristics.

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Bring Your Brand to Life with a Smart Logo: Step-by-Step Guide

All businesses with an official logo may not be brands but all brands have a well-defined logo. Therefore, logo designing is considered to be one of the basic and essential steps for brand building. While it seems like an easy graphic designing task, smart and impactful logo designing requires methodical thinking and disciplined execution. So, find the step-by-step guide to come up with your own, unique and smart brand logo. And if you are looking for a 360-degree branding agency in Delhi, look no further and trust Interactive Bees. 

Step 1: Comprehensive analysis to define the business 

Logos are a small graphic representation that defines the entire business, its goals and values. So, first, share all the related details with your logo designer. Elaborate your business values, its target audience, adjectives that best describe your business, your unique value proposition, etc. 

Interactive Bees, an established logo design company in Delhi, works by firstly running a comprehensive brand and industry analysis.  

Step 2: Defining the key applications of the logo 

While a good logo is the one that can be used for all the related applications, defining the prime ones can help design a better logo. For example, designing a logo to be used as a website/app icon might have different needs as compared to the one for product packaging. Therefore, discuss with your logo designer how you plan to use the logo. 

Step 3: Selecting the right one from sketched or digital drafts 

After studying your business needs, industry, target audience and prime applications for your logo, your designer would sketch several concepts or prepare their digital drafts. Consider all of them and avoid choosing simply an attractive one without thinking profusely. Ask the designer to elaborate on the thought process behind the various concepts and designs. Shortlist the ones that best represent your brand ethos. 

Step 4: Seek feedback on the shortlisted ones 

No matter how perfect you find the shortlisted logo designs, people can still have different opinions and/or perspectives. Your brand logo is going to be viewed and perceived by huge masses of people who have different tastes and choices. Therefore, seek feedback from your teammates, employees, family members, friends, business associates or someone whose opinion you can trust. Their unbiased opinion and judgement can help you recognise improvement areas. 

Step 5: Ask your designer for high-resolution logo files 

Even if you have an idea of the prime purposes of your logo, you may need to use it in new ways in future. Therefore, ask your designer for high-resolution formattable files. Make sure they provide variations like monochrome, black and white, full colour, etc. Also, ask for the font styles used in the logo and confirm whether you need to purchase a font license. 

Following the above-mentioned steps can help you come up with the right logo for your brand and avoid frequent logo updates. For cost-effective logo designing plans, hire trusted agencies like Interactive Bees and make the most out of your money! 

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If you own a product-based business, you must require packaging material to pack your products individually or in designated sets and secure them from external damage. But the product packaging also serves another purpose, probably a more crucial purpose for your business, i.e. to attract your target audience and make your products/brand desirable.

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If you have decided to get a dedicated mobile application for your business, the next thing you need to figure out is the company you should hire. With so many mobile app development companies in the market that have their own USPs and deliverables, it might be difficult to pick the best one. Remember, the right company can help you get a unique, attractive and competitive mobile app with the best possible budget, while an inexperienced company may lead to hassle and would not even generate desired results

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When you decide to redesign your website, update it or build a new website from scratch, you may need several professionals including a web designer, front-end developer, back-end developer, UX designer, graphic designer, animator, illustrator, content strategist, etc. While most of the job roles are understandable, you may get confused between the role of a web designer and web developer since the two terms are closely related.

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Coronavirus, that causes the disease COVID-19, has taken the world by storm and literally changed how things function and operate. Other than impacting the health and immune systems of most people, it has caused a major disruption in the economic states across the globe.

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In order to get noticed by the customers online, search engine optimization or SEO is important. Shooting your business website’s ranking up in the Google search results can bag you some good conversions, increase your customer base and help you develop a brand authority.

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Gone are the days when brands used to think twice about marketing their business on social media. Every business nowadays works hard to maintain a strong presence online and gather as much customer attention as possible. Social media is one of the most powerful tools that let you connect and target a large portion of the audience and bag some quality leads for your business.

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When it comes to building a brand and a reputation amongst your customers, you need something that makes your business available to them as and when they want. Being able to connect with your customers 24x7 and make way for new ones are the primary goals of any business.

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Many small business owners and newcomers consider print media marketing to be dead. However, the truth is just the opposite. The print is still an efficient mode of advertising and has its own sets of benefits.